Customer Acquisition Isn’t Easy
How many times have you failed to follow up with a prospect that wanted more information?
Have you ever procrastinated to the point that a couple of weeks have passed and you still haven’t contacted your potential customer? By then, you may have felt you couldn’t get back to them because too much time has gone by. There goes another customer down the tubes and new customer acquisition looks like the better choice.
Reply To Your Prospects
A lead asking for more information is a potential customer. They’ve already taken the action to call you or contact you in some way. This is where the marketing effort has aimed to get the prospect. If the customer is in the buying mood why not give them what they want? Failure to reply to a prospect promptly will destroy your credibility.
Give Interested People The Information They Want
Recently I was ready to make a purchase and needed some additional information. I wrote a detailed message to the appropriate company explaining what I needed. I received a one-sentence reply that answered none of my questions. I said to myself, “Does this company really want my business? And more importantly, do I really want their product?”
Reply in A Timely Manner
In another incident, I needed to contract some work to be done.
I filled in the required data and submitted the form as they asked me to do. I was ready and willing to spend $1,250 to get the work done.
One year later I still have not heard from the company. This particular company was recommended to me and they were supposed to be very reputable.
Why did they go to all the trouble of setting up a business if they do not take care of following up when someone shows interest? If you don’t take care of following up on leads, someone else will gladly take your place and receive the business you turn away.
That’s The Way I See It!
A Touch of Business.com