Customer Acquisition Isn’t Easy
How many times have you failed to follow up with a prospect that wanted more information?
Have you ever procrastinated to the point that a couple of weeks have passed and you still haven’t contacted your potential customer? By then, you may have felt you couldn’t get back to them because too much time has gone by. There goes another customer down the tubes and new customer acquisition looks like the better choice.
Reply To Your Prospects
A lead asking for more information is a potential customer. They’ve already taken the action to call you or contact you. If the customer is in the buying mood why not give them what they want? Failure to reply to a prospect promptly will destroy your credibility.
Give Interested People The Information They Want
Recently I was ready to make a purchase and needed some additional information. I wrote a detailed message to the company explaining what I needed. I received a one-sentence reply that answered none of my questions. I said to myself, Does this company really want my business? and more importantly, do I really want to work with a company like this?
Reply in a Timely Manner
In another incident, I needed to hire a company to do some work for me.