When You Make Your Products User-Friendly You Also Improve Customer
User-friendly products equal more sales and fewer returns. In this article making your products user-friendly, has nothing to do with redesigning your product; it has to do with showing your customer how to use your product. With today’s technology, creating a video is much easier and much more cost effective than it used to be.
Here’s an experience I’ll share with you. I purchased a George Forman spin deep fryer. It’s supposed to spin 55% of the fat off the food after the food is deep fried.
Well, getting it out of the box was a task in itself. If it wasn’t for the cardboard inside the fryer, I wouldn’t have known to unpack all of it, because I wouldn’t have known there were parts that came out.
After figuring out how to unpack it and set it up, I couldn’t figure out how the spinner worked. I read the instruction manual and kept wondering who wrote the manual. Finally, I got fed up and turned to YouTube.
After a quick search, I found a video and the person that put on a demonstration video for the fryer â€“ one 40-second video and that was it. I now could use the product with little effort. Otherwise, it may have been returned because I don’t need the complications.
Take one More Small Step
Companies go to a lot of expense developing, testing manufacturing, and packaging their products. Why not go one more step and create videos to help the consumer unpack, set up and use the product? This would dramatically improve the ease of use for the customer, not to mention the ability to use features they wouldn’t bother to read about in the manual.
This approach would also increase future sales because a past customer would know that the company has videos to help them use the product. This approach affects the buying decision because you have eliminated a barrier.
Today’s Technology Makes Creating And Delivering Demonstrations Simple
With today’s technology, you could easily package your product with a DVD, or just have an online site so you don’t have to worry about the different DVD formats for each country. Considering all the cost involved in creating a product and marketing it, it doesn’t make sense to miss this last piece.
If you want to take this one step further, have some of the developers demonstrate how to use the product because when they do, they’ll find things that can be improved in upcoming products.
If you have an excellent product and people have trouble using it, then it’s no longer an excellent product!
Make it easy to understand how to use your product and you’ll improve your sales, reduce unnecessary returns, and improve your company’s reputation.
That’s the way I see it.
To Your Success!