A List of Over 101 Short and Sweet Taglines and Slogans

Billboards on a Busy City Street.

Popular Short and Sweet Taglines

Can you link the following taglines to their companies?

  • Just Do It
  • The happiest place on Earth
  • It’s the Real Thing
  • The ultimate driving machine
  • You’re in good hands

These belong to Nike, Disneyland, Coke, BMW, and Allstate.

Taglines and slogans are those marketing one-liners that aim to keep your company in people’s minds, whether they are your current clients or not. Taglines make one visualize and feel the brand, providing a very powerful catchphrase that “says it all.”

Over 101 Famous Advertising Slogans

  1. “It’s Everywhere You Want To Be” ~ Visa
  2. “It’s Miller Time!” ~ Miller
  3. “Nationwide Is on Your Side” ~ Nationwide
  4. “Do the Dew” ~ Mountain Dew
  5. “Every Kiss Begins With Kay” ~ Kay Jewelers
  6. “Beanz Meanz Heinz” ~ Heinz
  7. “Raising the Bar” ~ Cingular
  8. “Go to Work on an Egg” ~ Egg Marketing Board
  9. “Because I’m Worth It” ~ L’Oréal
  10. “We Try Harder” ~ Avis
  11. “You Can Do It, We Can Help” ~ Home Depot
  12. “The Quicker Picker-Upper” ~ Bounty
  13. “Yup, It’s That Good” ~ A1 Steak Sauce
  14. “Kellogg’s Puts More Into Your Day” ~ Kellogg’s
  15. “Just Do It” – Nike
  16. “I’m Lovin’ It” – McDonald’s
  17. “Think Different” – Apple
  18. “The Happiest Place on Earth” – Disneyland
  19. “Finger Lickin’ Good” – KFC
  20. “Where’s the Beef?” – Wendy’s
  21. “Have It Your Way” – Burger King
  22. “Eat Fresh” – Subway
  23. “Taste the Rainbow” – Skittles
  24. “The Ultimate Driving Machine” – BMW
  25. “Impossible is Nothing” – Adidas
  26. “Connecting People” – Nokia
  27. “A Diamond is Forever” – De Beers
  28. “There is No Substitute” – Porsche
  29. “Share Moments, Share Life” – Kodak
  30. “The World’s Online Marketplace” – eBay
  31. “The King of Beers” – Budweiser
  32. “Betcha Can’t Eat Just One” – Lay’s
  33. “Melts in Your Mouth, Not in Your Hands” – M&M’s
  34. “Because You’re Worth It” – L’Oreal
  35. “It’s the Real Thing” – Coca-Cola
  36. “Can You Hear Me Now?” – Verizon
  37. “Takes a Licking and Keeps on Ticking” – Timex
  38. “Don’t Be Evil” – Google
  39. “Expect More. Pay Less.” – Target
  40. “Every Little Helps” – Tesco
  41. “Save Money. Live Better.” – Walmart
  42. “The Power to Surprise” – Kia
  43. “Vorsprung durch Technik” (Advancement through Technology) – Audi
  44. “Reach Out and Touch Someone” – AT&T
  45. “The Breakfast of Champions” – Wheaties
  46. “Snap! Crackle! Pop!” – Rice Krispies
  47. “A Mind is a Terrible Thing to Waste” – United Negro College Fund
  48. “Stronger than Dirt” – Ajax
  49. “Think Small” – Volkswagen
  50. “Fly the Friendly Skies” – United Airlines
  51. “What’s in Your Wallet?” – Capital One
  52. “Intel Inside” – Intel
  53. “Got Milk?” – California Milk Processor Board
  54. “Quality Never Goes Out of Style” – Levi’s
  55. “Is it in You?” – Gatorade
  56. “You’re in Good Hands” – Allstate
  57. “Like a Good Neighbor, State Farm is There” – State Farm
  58. “Drivers Wanted” – Volkswagen
  59. “The Ultimate Listening Experience” – Bose
  60. “The Choice of a New Generation” – Pepsi
  61. “Keep Walking” – Johnnie Walker
  62. “Good to the Last Drop” – Maxwell House
  63. “When You Care Enough to Send the Very Best” – Hallmark
  64. “I Can’t Believe I Ate the Whole Thing” – Alka-Seltzer
  65. “You’ve Got Questions, We’ve Got Answers” – Radio Shack
  66. “Make Yourself Heard” – Ericsson
  67. “Hello Moto” – Motorola
  68. “Your Potential. Our Passion.” – Microsoft
  69. “Life’s Good” – LG
  70. “Go Further” – Ford
  71. “The Best a Man Can Get” – Gillette
  72. “Let Your Fingers Do the Walking” – Yellow Pages
  73. “The City Never Sleeps” – New York City
  74. “The World on Time” – FedEx
  75. “Grace, Space, Pace” – Jaguar
  76. “The Ultimate Driving Experience” – BMW
  77. “The Quicker Picker Upper” – Bounty
  78. “It Keeps Going, and Going, and Going…” – Energizer
  79. “The Best or Nothing” – Mercedes-Benz
  80. “The Freshmaker” – Mentos
  81. “When it Absolutely, Positively has to be There Overnight” – FedEx
  82. “Mmm Mmm Good” – Campbell’s Soup
  83. “America Runs on Dunkin'” – Dunkin’ Donuts
  84. “The World’s Local Bank” – HSBC
  85. “It’s Not TV. It’s HBO.” – HBO
  86. “Tastes So Good, Cats Ask for It by Name” – Meow Mix
  87. “A Taste of Heaven” – Häagen-Dazs
  88. “Zoom-Zoom” – Mazda
  89. “The Best Tires in the World Have Goodyear Written All Over Them” – Goodyear
  90. “The Spirit of Australia” – Qantas
  91. “When There is No Tomorrow” – Federal Express
  92. “Let’s Make Things Better” – Philips
  93. “The World’s Favourite Airline” – British Airways
  94. “The Power of Dreams” – Honda
  95. “The Science of Beauty” – Revlon
  96. “No Nonsense” – John Smith’s Bitter
  97. “The Uncola” – 7UP
  98. “It’s in the Game” – EA Sports
  99. “The Art of Performance” – Jaguar
  100. “The Relentless Pursuit of Perfection” – Lexus
  101. “Solutions for a Small Planet” – IBM
  102. “The Most Trusted Name in News” – CNN
  103. “The World’s Networking Company” – 3Com
  104. “Your Vision. Our Future.” – Olympus
  105. “What Can Brown Do for You?” – UPS
  106. “Innovative Ideas” – Sharp
  107. “Beyond Petroleum” – BP
  108. “The Language of Business” – SAP
  109. “The Power to Be Your Best” – Apple
  110. “The Citi Never Sleeps” – Citibank
  111. “Making the World a Little Kinder” – Kinder Chocolate
  112. “We Never Stop Working for You” – Verizon
  113. “The Network Is the Computer” – Sun Microsystems
  114. “For Everything Else, There’s Mastercard” – Mastercard
  115. “Live in Your World, Play in Ours” – PlayStation
  116. “The Miracles of Science” – DuPont
  117. “Leading the Way” – Mitsubishi
  118. “The World’s Largest Store” – Macy’s
  119. “The Power of Dreams” – Honda
  120. “Think Outside the Bun” – Taco Bell
  121. “Always Low Prices. Always.” – Walmart
  122. “Ideas for Life” – Panasonic
  123. “Designed for Driving Pleasure” – BMW
  124. “Make Believe” – Sony
  125. “Where Ideas Come to Life” – GE
  126. “Dare for More” – Pepsi
  127. “Empower Your Game” – Adidas
  128. “The Power to Change” – Adidas

Coming Up With a Tagline

Slogans and taglines should convey a message in as few words as possible. This is definitely harder than it seems; how do you convey all the great things about your product in just a few words? The key here is to focus on your product or service’s best trait, which will help you come up with a short and sweet tagline.

Consider Porsche. It positions itself as the car manufacturer that builds the best sports car in the world; therefore, “Porsche, There Is No Substitute.” Mazda’s “Zoom Zoom,” tagline conveys its direction toward the younger crowd. And who can miss out on the “Intel Inside” stickers on almost every PC, showing Intel’s strong leadership position as an innovator and supplier of microprocessors?

Large companies have the luxury of hiring top-of-the-line advertising agencies who may take weeks to come up with several taglines for a committee to debate and deliberate upon. The small businessman can’t afford to do this, so where do you go for that all-important tagline? Look within.

As a small business owner, nobody knows your company the way you do. Its vision, target audience, and future plans are all things that you know, right? So who better to start thinking about taglines than you?

Here Are a Few Considerations When It Comes to Tag Lines:

  • Define your target audience. As in the Mazda example above, their tagline (Zoom! Zoom!) does not say anything about the product at all but tries to catch the attention of its target audience.
  • Say more with less. With just two words (Intel Inside) Intel was able to show that it is present in virtually all PCs people will probably buy.
  • Make your tagline or slogan simple. Don’t use words that people will have to look up in a dictionary. Use simple everyday words that people can easily connect with.
  • Ask customers for feedback. What may sound great to you may not make sense to others, so be sure to “market test” your tagline by running it through others and getting feedback.
  • Define what particular aspect of your product or service you want to promote

Taglines and slogans are very important. You should take the time to develop them

Testing your tagline or slogan is important. It costs time and money to correct a printed or marketed tagline. Test before you print or roll it out.


Have a look at the resources below for more on Taglines.

How to Create a Tagline

How to Create a Rock-Solid Tagline That Truly Works – Copyblogger

8 Tagline Generators that Help You Create the Perfect Business Slogan |Small Business Sense

Free Slogan Maker – Business Slogan Generator


26 Companies With Really Catchy Slogans & Brand Taglines

77 tagline examples that are absolute advertising gold. — Honey Copy

30 Catchy Business Tagline Examples & How to Create Your Own