Discover the Top Taglines: 100+ Iconic Brand Slogans

Popular Short and Sweet Taglines

Can you link the following taglines to their companies?

Just Do It
The happiest place on Earth
It’s the Real Thing
The ultimate driving machine
You’re in good hands

These belong to Nike, Disneyland, Coke, BMW, and Allstate.

Taglines and slogans are those marketing one-liners that aim to keep your company in people’s minds, whether they are your current clients or not. Taglines make one visualize and feel the brand, providing a very powerful catchphrase that “says it all.”

Over 101 Famous Advertising Slogans

“It’s Everywhere You Want To Be” ~ Visa
“It’s Miller Time!” ~ Miller
“Nationwide Is on Your Side” ~ Nationwide
“Do the Dew” ~ Mountain Dew
“Every Kiss Begins With Kay” ~ Kay Jewelers
“Beanz Meanz Heinz” ~ Heinz
“Raising the Bar” ~ Cingular
“Go to Work on an Egg” ~ Egg Marketing Board
“Because I’m Worth It” ~ L’Oréal
“We Try Harder” ~ Avis
“You Can Do It, We Can Help” ~ Home Depot
“The Quicker Picker-Upper” ~ Bounty
“Yup, It’s That Good” ~ A1 Steak Sauce
“Kellogg’s Puts More Into Your Day” ~ Kellogg’s
“Just Do It” – Nike
“I’m Lovin’ It” – McDonald’s
“Think Different” – Apple
“The Happiest Place on Earth” – Disneyland
“Finger Lickin’ Good” – KFC
“Where’s the Beef?” – Wendy’s
“Have It Your Way” – Burger King
“Eat Fresh” – Subway
“Taste the Rainbow” – Skittles
“The Ultimate Driving Machine” – BMW
“Impossible is Nothing” – Adidas
“Connecting People” – Nokia
“A Diamond is Forever” – De Beers
“There is No Substitute” – Porsche
“Share Moments, Share Life” – Kodak
“The World’s Online Marketplace” – eBay
“The King of Beers” – Budweiser
“Betcha Can’t Eat Just One” – Lay’s
“Melts in Your Mouth, Not in Your Hands” – M&M’s
“Because You’re Worth It” – L’Oreal
“It’s the Real Thing” – Coca-Cola
“Can You Hear Me Now?” – Verizon
“Takes a Licking and Keeps on Ticking” – Timex
“Don’t Be Evil” – Google
“Expect More. Pay Less.” – Target
“Every Little Helps” – Tesco
“Save Money. Live Better.” – Walmart
“The Power to Surprise” – Kia
“Vorsprung durch Technik” (Advancement through Technology) – Audi
“Reach Out and Touch Someone” – AT&T
“The Breakfast of Champions” – Wheaties
“Snap! Crackle! Pop!” – Rice Krispies
“A Mind is a Terrible Thing to Waste” – United Negro College Fund
“Stronger than Dirt” – Ajax
“Think Small” – Volkswagen
“Fly the Friendly Skies” – United Airlines
“What’s in Your Wallet?” – Capital One
“Intel Inside” – Intel
“Got Milk?” – California Milk Processor Board
“Quality Never Goes Out of Style” – Levi’s
“Is it in You?” – Gatorade
“You’re in Good Hands” – Allstate
“Like a Good Neighbor, State Farm is There” – State Farm
“Drivers Wanted” – Volkswagen
“The Ultimate Listening Experience” – Bose
“The Choice of a New Generation” – Pepsi
“Keep Walking” – Johnnie Walker
“Good to the Last Drop” – Maxwell House
“When You Care Enough to Send the Very Best” – Hallmark
“I Can’t Believe I Ate the Whole Thing” – Alka-Seltzer
“You’ve Got Questions, We’ve Got Answers” – Radio Shack
“Make Yourself Heard” – Ericsson
“Hello Moto” – Motorola
“Your Potential. Our Passion.” – Microsoft
“Life’s Good” – LG
“Go Further” – Ford
“The Best a Man Can Get” – Gillette
“Let Your Fingers Do the Walking” – Yellow Pages
“The City Never Sleeps” – New York City
“The World on Time” – FedEx
“Grace, Space, Pace” – Jaguar
“The Ultimate Driving Experience” – BMW
“The Quicker Picker Upper” – Bounty
“It Keeps Going, and Going, and Going…” – Energizer
“The Best or Nothing” – Mercedes-Benz
“The Freshmaker” – Mentos
“When it Absolutely, Positively has to be There Overnight” – FedEx
“Mmm Mmm Good” – Campbell’s Soup
“America Runs on Dunkin'” – Dunkin’ Donuts
“The World’s Local Bank” – HSBC
“It’s Not TV. It’s HBO.” – HBO
“Tastes So Good, Cats Ask for It by Name” – Meow Mix
“A Taste of Heaven” – Häagen-Dazs
“Zoom-Zoom” – Mazda
“The Best Tires in the World Have Goodyear Written All Over Them” – Goodyear
“The Spirit of Australia” – Qantas
“When There is No Tomorrow” – Federal Express
“Let’s Make Things Better” – Philips
“The World’s Favourite Airline” – British Airways
“The Power of Dreams” – Honda
“The Science of Beauty” – Revlon
“No Nonsense” – John Smith’s Bitter
“The Uncola” – 7UP
“It’s in the Game” – EA Sports
“The Art of Performance” – Jaguar
“The Relentless Pursuit of Perfection” – Lexus
“Solutions for a Small Planet” – IBM
“The Most Trusted Name in News” – CNN
“The World’s Networking Company” – 3Com
“Your Vision. Our Future.” – Olympus
“What Can Brown Do for You?” – UPS
“Innovative Ideas” – Sharp
“Beyond Petroleum” – BP
“The Language of Business” – SAP
“The Power to Be Your Best” – Apple
“The Citi Never Sleeps” – Citibank
“Making the World a Little Kinder” – Kinder Chocolate
“We Never Stop Working for You” – Verizon
“The Network Is the Computer” – Sun Microsystems
“For Everything Else, There’s Mastercard” – Mastercard
“Live in Your World, Play in Ours” – PlayStation
“The Miracles of Science” – DuPont
“Leading the Way” – Mitsubishi
“The World’s Largest Store” – Macy’s
“The Power of Dreams” – Honda
“Think Outside the Bun” – Taco Bell
“Always Low Prices. Always.” – Walmart
“Ideas for Life” – Panasonic
“Designed for Driving Pleasure” – BMW
“Make Believe” – Sony
“Where Ideas Come to Life” – GE
“Dare for More” – Pepsi
“Empower Your Game” – Adidas
“The Power to Change” – Adidas

Coming Up With a Tagline

Slogans and taglines should convey a message in as few words as possible. This is definitely harder than it seems; how do you convey all the great things about your product in just a few words? The key here is to focus on your product or service’s best trait, which will help you come up with a short and sweet tagline.

Consider Porsche. It positions itself as the car manufacturer that builds the best sports car in the world; therefore, “Porsche, There Is No Substitute.” Mazda’s “Zoom Zoom,” tagline conveys its direction toward the younger crowd. And who can miss out on the “Intel Inside” stickers on almost every PC, showing Intel’s strong leadership position as an innovator and supplier of microprocessors?

Large companies have the luxury of hiring top-of-the-line advertising agencies who may take weeks to come up with several taglines for a committee to debate and deliberate upon. The small businessman can’t afford to do this, so where do you go for that all-important tagline? Look within.

As a small business owner, nobody knows your company the way you do. Its vision, target audience, and future plans are all things that you know, right? So who better to start thinking about taglines than you?

Here Are a Few Considerations When It Comes to Tag Lines:

Define your target audience. As in the Mazda example above, their tagline (Zoom! Zoom!) does not say anything about the product at all but tries to catch the attention of its target audience.
Say more with less. With just two words (Intel Inside) Intel was able to show that it is present in virtually all PCs people will probably buy.
Make your tagline or slogan simple. Don’t use words that people will have to look up in a dictionary. Use simple everyday words that people can easily connect with.
Ask customers for feedback. What may sound great to you may not make sense to others, so be sure to “market test” your tagline by running it through others and getting feedback.
Define what particular aspect of your product or service you want to promote

Taglines and slogans are very important. You should take the time to develop them

Testing your tagline or slogan is important. It costs time and money to correct a printed or marketed tagline. Test before you print or roll it out.