When Daniel Gerber created Gerber Products, he became a business leader in the baby care field with food and other health products.”
The world’s largest supplier of baby food products comes with the name GERBER.
Business leader Daniel Gerber saw the need for baby food in the market and went right in that direction establishing the Gerber Products Company. He was not wrong in his decision.
By 1978, the Gerber Products Company became the market’s leading provider of baby food products, registering $278 billion in earnings.
Today, Gerber is involved in both baby food and non-baby food products and is present in 80 countries across the globe.
Although the birth of Gerber Products Company came about only in 1928, its origin dates back to the summer of 1927 at Gerber’s very own kitchen.
The story began through a pediatrician’s suggestion. Gerber’s wife, Dorothy Gerber, started making homemade strained baby food out of fruits and vegetable to feed their seven-month-old daughter Sally. Dorothy suggested to form ordinary peas into strained baby food and have it canned for production.
Gerber bought the idea since baby food at that time was relatively expensive and that his father’s company, Freemont Canning Company, has its resources to reproduce it.
In 1931, Gerber launched its Gerber Baby campaign, the baby picture in the bottles we see today. Gerber Products generated a variety of strained fruit and vegetable baby food along with its other baby care line products and juices in 1960.
It was at the same year when Gerber Products introduced glass bottles as its baby food container.
Like any other company, Gerber Products experienced its share of ups and downs in the business. It had extreme debt in 1985, and there was even a time when it got involved in Tylenol and glass shards issues.
These, however, did not stop Gerber and his partners and instead took them as challenges. While competitors were trying to ‘keep up’ by improving their line of baby food products, Gerber started to diversify into other products.
In 1999, Gerber Skincare and Healthcare products were introduced offering a line of shampoo, lotion, ointment, drops, and vitamins for babies. Later on, babywear, toys and other baby accessories will be launched.
The Daniel Gerber Quick Bio
Full Name: Daniel Frank Gerber
Company: Gerber Products Company
Key Success Traits: always open to new ideas, embraces challenges, innovative
Gerber’s idea of the ‘Gerber Baby’ symbol became a much-talked-about anonymity. People have mistaken it and associated it as Elizabeth Taylor’s or Bob Dole’s baby picture. The truth? The smiling baby picture is that of Ann Turner Crook, a charcoal sketch created by Dorothy Hope Smith.
For whatever it’s worth, Gerber’s idea of a Gerber baby symbol signified Gerber Products Company’s promise of a healthy, happy baby.