Estée Lauder – Short Biography
Estée Lauder is responsible for creating one of the world’s most successful high-end cosmetic firms based on the free-sample sales strategy, which she pioneered.
Lauder’s company also became known for its commitment to testing product formulas and developing them into consistent top sellers.
Estée Lauder – Let Me Teach You How to Sell…
Born to a Hungarian-Jewish immigrant couple, Josephine Esther Mentzer spent her early years living over the family hardware store. In 1930, she married Joseph Lauter, who became her business partner. The family eventually changed their name to Lauder, but the couple divorced in 1939. They remarried three years later and stayed married until Joseph’s death.
Estée Lauder began her venture into the cosmetics industry by offering the skin creams made by her chemist uncle, to beauty shops, resorts, and beach clubs.
In 1948, she convinced Saks Fifth Avenue to provide her with counter space to sell her products. Lauder’s personal selling style combined with good products did wonders for the brand. She continued attending every new counter, or shop launch even after enjoying 40 years of success in the cosmetics industry.
She mingled with rich, famous celebrities that were mainstays at her big dinner parties. Her personal selling style was well known among her famous friends to whom she would give product samples.
Her friends used to keep her samples in their handbags and the Estée Lauder brand became associated with this exclusive crowd.
The first Estée Lauder fragrance was Youth Dew, launched in 1953. It began the trend of using fragrances by the bottle with one’s bathwater rather than the traditional way of dabbing a couple of drops behind the ears. This trend drove sales in its first year of release to 50,000 units. By 1984, sales had skyrocketed to 150 million!
The Estée Lauder Quick Bio
Full Name: Estée Lauder (Josephine Esther Mentzer)
Birthdate: July 1, 1908 (some sources state 1906)
Birthplace: Queens, New York
Company: Estée Lauder
Industry: Personal Care or Home Products
Key Success Traits:
Ambition (according to son Leonard); great salesmanship; identifying her product with a high-end crowd as well as the aspirations of the general public; constant product development; very personal management style; identifying with the concerns of her target market.