The Business Biography of John Sculley

19

Two major and reputable companies – namely Pepsi and Apple Computer – have John Sculley to thank for; Sculley was responsible for both companies’ unbelievable amount of sales during his tenure as their president.

Sculley’s ground-breaking marketing strategies as a business leader ultimately helped both Pepsi and Apple Computer cement their status as one of the leading brands in beverages and computers respectively.

John Sculley – The Brains Behind the Pepsi Challenge

John Sculley was born in the U.S. on April 6, 1939, but was raised Bermuda. He obtained his bachelor’s degree in Architectural Design from Brown University and an MBA from the Wharton School of Business.

Sculley first started out as a trainee in 1967 for Pepsi. Three years later he became the youngest marketing vice president of Pepsi. And that’s not all, seven years later Sculley went on to become the first youngest-ever president for Pepsi at the tender age of 30.

Sculley is the brains behind the Pepsi challenge. When he was senior vice president for Pepsi, he launched an advertising campaign claiming that Pepsi tasted better and was preferred by most people as opposed to Coca Cola.

The Pepsi challenge worked like this: loyal drinkers of Coca Cola were blindfolded and asked to drink one Pepsi and one Coca Cola and the test showed that even loyal drinkers of Coca Cola preferred Pepsi. Sculley managed to show in the ad campaign that Coca Cola drinkers were loyal to the brand; not to the taste and quality itself, thereby cementing Pepsi as one of the leading brands in colas.

It was also John Sculley’s marketing skills that got him a position in Apple Computer. Sculley applied all his novel and tried and tested marketing techniques to Apple Computer and the company reaped the benefits of Sculley’s marketing genius.

After all his adventures in Pepsi and Apple Computer, John Sculley is now an investor in several electronics and internet-related companies in America. As the marketing genius once stated, The future belongs to those who see possibilities before they become obvious, and obviously the future reserves a place for John Sculley.

The John Sculley Quick Bio

Name: John R. Sculley

Birthdate: April 6, 1939

Birthplace: United States

Company: Apple Computer and Pepsi

Industry: Computers and Electronics, Retail-Beverage

Key success traits: believes in infinite possibilities and a marketing genius in the truest sense.

Additional:

Did you know that aside from being a marketing genius, John Sculley is also an inventor? At the young age of 14, he invented a color cathode ray tube very similar to the one Sony used to utilize the Trinitron colored TV. Unfortunately, another inventor patented it first, just a few weeks before John Sculley.