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How To Become A Brand Strategist – The Resources You Need To See

December 10, 2019 145 views

A Collection of Pages About Becoming A Brand Strategist

Most people believe that brand strategists are born. But if you have a flair for marketing and have good analytical skills, you are well on your way to being a good brand strategist.

You don’t need to have any specific qualifications before becoming a brand strategist. You can have educational qualifications in various fields like psychology, economics, and designs. Although there is a catch, most clients would prefer picking a brand strategist who has a bachelor’s degree in marketing. So, it advisable you get one, but not a must.

To be a brand strategist, you need to be able to think strategically, and the other skills can be learned, but not in any academic program.

Being a good brand strategist emerges from gaining industry experience. Now, it’s most likely you would begin from the bottom as a coordinator when you start marketing so that you can learn the basics. Here you would learn how the managers approach marketing functions.

You also benefit from a solid knowledge of digital marketing include; online marketing and advertising, email marketing, SEM, SEO, etc. that can improve your skills and success.

One prominent characteristic that is a must is your communication skills. You should have strong written and verbal communication skills, you also need to gain copywriting skills, copywriting is one important key to gain leads and making sales.

Career Considerations:

One important aspect to consider when looking at a new career is that if you want to enjoy your life, you need to be in a line of work you are passionate about. If you consider 1/3 of your life is at work, why would you get into a career that is something you are not passionate about? If you have the choice, wouldn’t you love to work in a field your passionate about?

Another important part about your career choice is to get as much information and experience you can before you commit the time and effort it takes to get into a career. To accomplish this you need to do as much research as you can about the field.

Here’s another step I suggest, see if you can shadow someone or interview a few people that are already in the field. That way you can ask questions and get a sense of what the job is about before you invest the time and effort for this career. You could also do volunteer work for a short period of time, or even part-time to gain some added exposure. This is what I refer to as the, Try before You Buy” approach to choosing a career.

Sections Included In This Post:

      • How To Become A Brand Strategist
      • Trends, Statistics and Job Overview Related To A  Brand Strategist
      • A Day In The Life of A Brand Strategist
      • Traits of A Good Brand Strategist
      • Salary For A Brand Strategist
      • Getting The Job
      • Resume Tips For A Brand Strategist
      • Job Interview Questions For A Brand Strategist
      • Branding Tools
      • Associations
      • Glossary and Terms Related To Branding
      • Branding Quotes
      • Industry Related Trade Publications
      • Blogs Related To Branding
      • Branding Accounts To Follow Online
      • Famous Brand Strategists
      • Brand Strategist Job Opportunities
      • Books Related to Branding
      • Latest Search Results Related To Branding
      • Latest News Related To Branding
      • Tweets Related To Branding
      • Videos Related To Branding

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How To Become A Brand Strategist

In this section, you’ll find a collection of resources for an overview of what it takes to become a Brand Strategist including answers to questions like; what type of degree do I need, educational institutions, how many years it will take, and where to start.

Brand Strategist – How You Can Become One? | Digitoly

How to Become a Digital Marketing Strategist | GetSmarter Blog

How to Become a Brand Strategist | Marketing MO – A Comprehensive Brand Strategy Toolkit

How to get a job as a brand strategist—hints for landing that first role in an agency, startup, or big company.

How To Become A Brand Strategist In 2019 – Zippia

How to become a: brand strategist

Become a Certified Brand Strategist- The Brand Establishment

Trends, Statistics and Job Overview Related To A  Brand Strategist

This section offers an overview of what you can expect from this career. Spend some time on the resources to get an overview of what to anticipate from this career. Included in these resources you may find trends, statistics, forecast, and historical information.

If you’re going to spend time and money to get into this career, you want to make sure that you’re getting into something that will be around in a few years.

For example, you don’t want to get into a dying career. Why would you invest time and money to get into something that might not be around in a few years? For more on dying careers see “Dying Professions You Should Avoid

Below are the resources for this section:

Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics

Brand Manager Salary and Job Outlook | Open Colleges

Brand Manager Job Description, Qualifications, and Outlook | Job Descriptions WIKI

A Day In The Life of A Brand Strategist

In this section, people share their work experiences. You can get an overview of what your life could be like if you decide to pursue this career.

Keep in mind that everyone’s experience differs. But it’s always good to get different points of view that may reveal issues you haven’t considered.

Have a look at the resources I have selected that offer an overview of what your day may be like if you choose this career.

Day in the Life of a Brand Strategist – Serendipit

A Day in the Life of a Brand Strategist | Frank Strategy Vancouver

A day in the life of a brand strategist

A Day in the Life of a Brand Manager

Interview with a… Brand Strategist | Firehead

Traits of A Good Brand Strategist

This section offers the traits associated with someone who is a professional and successful in this career.

What Should You Look for in a Strategist? Our View of What Truly Matters

How To Think Like A Brand Strategist – The Startup – Medium

Most Important Traits of Successful Brand Managers – MerlinOne

Salary For A Brand Strategist

In this section, you can get an idea of the pay you can expect if you decide to choose this career.

Keep in mind different areas of the country offer different salaries and pay is related to the cost of living in the area. Another key issue is the demand for and competition for this type of work.

Check the “Job Opportunities” near the end of this page and you may be able to find the demand and pay for this job in your area.

How much can you make as a Brand Strategist

Brand Strategist Salary | PayScale

Brand Strategist Annual Salary ($66,386 Avg | Dec 2019) – ZipRecruiter

Brand Strategist Salary | Salary.com

Getting The Job

This section includes going through the hiring process and how to prepare for your job interview that will increase your chances of landing the job.

Job Preparation Resources You Need To Get That Job

Resume Tips For A Brand Strategist

In the section, you’ll find tips and resources related to creating a resume for this career.
Submitting your resume is the first part of the job application process.

It’s also one of the most important steps of the process because it’s the first thing that a hiring manager sees. If your resume is weak or has red flags, you will have no chance to get an interview.

Have a look at the samples provided that will help you create a resume to grab the attention of the hiring manager.

Brand Strategist Resume Samples | JobHero

Brand Strategist Resume Samples | Velvet Jobs

Resume Examples by Real People: Brand Strategist Resume Example | Kickresume

Brand Strategist Resume Sample + 5 FAQs Answered by Pros| Resume-Now

Job Interview Questions For A Brand Strategist

If you knew the questions that were going to be asked during a job interview, you would have more time to think about the answers and prepare for those questions.

This section offers some of the common questions that are asked during an interview for this type of career.

Take some time to go over them so that you’ll have time before your interview to consider your answers to questions that may be asked during your interview.

Brand Strategist Interview Questions

20 Common Brand Management interview questions and answers – Careerizma

Brand strategist interview questions

Assistant Brand Strategist Interview Questions | J2C

5 Brand Manager Interview Questions and Answers | Indeed.com

Branding Tools

This section offers tools and resources that can help you perform your job effectively. Take some time to go over the resources and see if any of these tools can help make your job easier and more productive.

11 Essential Tools to Make Small Business Branding Way Easier

Top 10 Branding Tools | Hinge Marketing

Top 7 Tools for Creating a Strong Brand Identity

Top 10 Branding Tools and Strategies to Boost Your Business

List of Top 10+ Brand Management Software With Ultimate Buyer Guide – By Trinity John

Associations

The resources below offer associations related to this career.
Take some time to go over the resources for an overview of the benefits you can receive by becoming a member of the available association related to this career.

American Branding Association I HOME

Association of National Advertisers | ANA

Glossary and Terms Related To Branding

With any career you choose, it’s always a good idea to have a strong knowledge of the terminology used in the industry.

Have a look at the resources I have selected that up for terms you need to be familiar with if you are pursuing this career.

Branding Terms Glossary and Definitions – OVO

A Glossary of Branding Terms

Glossary of Branding Terminology – The Financial Brand

25 Essential Branding Terms for Non-Designers ~ Creative Market Blog

Branding Quotes

This section offers available quotes online related to this career. Quotes are a great way that people convey a perspective in a few words.

Have a look at the resources below for popular quotes related to this career.

Expert Tips: 20 Wise Quotes About Branding | Tubik Studio

Branding Strategist Quotes (17 quotes)

Our Top Ten Favourite Branding Quotes – Arcas Advertising

Industry Related Trade Publications

Industry trade publications are a great source of information for news related to the industry you’re getting into.

These publications go way beyond your job functions, but they do give you an overview and knowledge you can use to your advantage.

Have a look at the trade publications I have found related to this career.

The 8 Best Free Magazines Online for Brand Marketers

Blogs Related To Branding

Below you’ll find a collection of blogs I have selected that are related to this career and will help you stay up-to-date and in touch with your industry.

Staying in touch with industry news makes you more knowledgeable, and this knowledge will show in your job.

Have a look at the list below to follow the blogs that appeal to you.

50 Must-Read Branding Blogs for Marketers & Branding Pros – MerlinOne

The Top 10 Must Read Branding Blogs in 2019 | Brandit Global

Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow in 2019

10 Sites for Branding Fanatics to Follow Right Now

Branding Accounts To Follow Online

Council Post: Seven Twitter Accounts To Follow For Branding Inspiration

The 30 best people in advertising to follow on Twitter – Business Insider

35 Twitter Accounts Every PR Pro Needs to Follow

The Top 25 Most Influential Marketing Twitter Accounts – LeadSift

Famous Brand Strategists

The section offers information on people that have done well in this career. Have a look to view the insights, successes, and contributions made by others in this field. Maybe you’ll find some great tips and inspiration.

10 Personal Branding Experts to Follow This Year

Brand Gurus 30 – Global Gurus

9 Branding Experts to Look Out For In 2017 | Inc.com

Brand Strategist Job Opportunities

This section allows you to see current job openings related to this career choice. You’ll get an idea of the job duties required as well as the pay.

Take some time to go over the opportunities to get an overview of today’s demand for this type of job.

Monster.com

Indeed.com

LinkedIn.com

Self Employment Ideas Related To Brand Strategist

This section offers ideas for work in this field but as your own boss. You can provide information and services.

Each idea links to another page that goes into detail with resources that can give you a head start in this industry. Have a look at the ideas below.

Become a blogger and cover topics related to Brand Strategies and marketing – See Our Page On How To Become A Professional Blogger

Provide consulting services related to branding – See Our Page On How To Become A Consultant

Become an affiliate marketer and sell products and services related to marketing – See Our Page On How To Become An Affiliate Marketer

Become an instructional designer and provide educational courses that can benefit a brand strategist – See Our Page On Becoming An Instructional Designer

Start Your Own Business Related To This Industry  – See Our Page For

Books Related to Branding

By looking through the table of contents you can gain a lot of insight as to the areas you may want to look into that you haven’t considered.

Have a look at the links below to view the books available related to Branding

Books From Amazon Related To Branding

Google Book Search Related To Branding

The Latest About Branding

In this section, you’ll find the latest information related to Branding, including the latest news, Google search results, videos, what people are tweeting, and more.

I recommend spending some time on the news, tweets, and any available videos that can offer you the latest on what’s happening.

Google Searches

Latest Search Results Related To Branding

Latest Scholar Search Results Related To Branding

Latest Image Search Results Related to Branding

News

Latest News Related To Branding

Twitter

Tweets Related To Branding

YouTube

Videos Related To Branding