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Business Biographies

Arthur Nielsen – Business Bio Summary

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With new and innovative ideas about market research, Arthur Nielsen used random sampling and the performance index to gather data.

Milton Petrie – Business Bio Summary

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The Petrie Store may not sound familiar, but its founder Milton Petrie made it big by opening specialty stores dealing in women's apparel.

Donald Petersen- Business Bio Summary

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With the hard work and great ideas of Donald Petersen, Ford Motors adopted new policies that created millions of satisfied consumers.

William Bernbach – Business Bio Summary

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William Bernbach rose to success through public education and a gratefulness for opportunities granted to him. He gave back by hiring minority employees.

Diane Von Furstenberg – Business Bio Summary

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From fashion designing to a perfume called Tatiana, Diane Von Furstenberg shows off her entrepreneurial spirit as a successful female architect of innovative ideas.

Barbara Proctor- Business Bio Summary

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With her advertising focus on the African-American market, Barbara Proctor established her own successful ad agency – find out how she did it.

Max Factor – Business Bio Summary

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Max Factor, Jr. brought Hollywood glamour to the average American home with one of the most popular cosmetics brands on the market.

Rose Totino – Business Bio Summary

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Rose Totino has never backed down from hard work. She made Totino's pizza a household name and brought it into your home ready to bake.

Bill Gates – Business Bio Summary

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As one of the richest and most successful people in the world, Bill Gates has a story worth sharing. Find out how he founded Microsoft Corporation to become a technological leader.

Richard L. Gelb – Business Bio Summary

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Richard Gelb was able to combine his generosity and intelligence with his talent as a business leader to find success in Clairol and Bristol-Meyers.