With new and innovative ideas about market research, Arthur Nielsen used random sampling and the performance index to gather data.
The Petrie Store may not sound familiar, but its founder Milton Petrie made it big by opening specialty stores dealing in women's apparel.
With the hard work and great ideas of Donald Petersen, Ford Motors adopted new policies that created millions of satisfied consumers.
William Bernbach rose to success through public education and a gratefulness for opportunities granted to him. He gave back by hiring minority employees.
From fashion designing to a perfume called Tatiana, Diane Von Furstenberg shows off her entrepreneurial spirit as a successful female architect of innovative ideas.
With her advertising focus on the African-American market, Barbara Proctor established her own successful ad agency – find out how she did it.
Max Factor, Jr. brought Hollywood glamour to the average American home with one of the most popular cosmetics brands on the market.
Rose Totino has never backed down from hard work. She made Totino's pizza a household name and brought it into your home ready to bake.
As one of the richest and most successful people in the world, Bill Gates has a story worth sharing. Find out how he founded Microsoft Corporation to become a technological leader.
Richard Gelb was able to combine his generosity and intelligence with his talent as a business leader to find success in Clairol and Bristol-Meyers.