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Lessons

Discover insightful stories and practical lessons to help managers and small businesses lead with confidence and grow sustainably.

Living in the Past: The Manager Who Couldn’t Move Forward

August 19, 2025 by Acey Gaspard
Watercolor of a manager alone in an office at night, staring at old documents with city lights outside the window.

A business parable about the risks of living in the past and the turning point that helped a manager stop looking back and start leading forward.

Categories Lessons

Unqualified Sales Associates off the Floor: A Retail Lesson

August 22, 2025August 18, 2025 by Acey Gaspard
Watercolor illustration of a confused customer in an electronics store holding a product box while a distracted sales associate checks his phone.

A business can’t survive on great products and clever marketing alone. Every customer interaction matters. Each employee represents your brand—and the impression they leave determines if customers stay loyal or never come back.

Categories Lessons

Sam’s Wake-Up Call: How His Voice Drove Employees Away

August 17, 2025 by Acey Gaspard
Watercolor of a manager speaking with employees showing discomfort through nervous expressions and body language in a meeting.

Sam’s story reveals how managers can unintentionally sound harsh—even without yelling. Learn how tone impacts trust, morale, and team performance.

Categories Lessons

Focus on Small Wins to Reach Your Goal: Alayna’s Story

August 16, 2025 by Acey Gaspard
Watercolor painting of coworkers smiling and clapping around a laptop, celebrating a small business win.

Alayna’s story shows why focusing on progress—not just results—can change how you run your business. Learn how small wins create momentum and confidence.

Categories Lessons

Clearer Thinking on the Clock: How Lisa Beat Brain Fog

August 15, 2025 by Acey Gaspard
Watercolor of a tired woman at her desk in the afternoon, leaning on her hand with a clock showing 2:45 PM.

Lisa struggled with afternoon brain fog until she discovered her peak hours. Learn how timing transformed her focus and productivity.

Categories Lessons

When Goodwill Disappears After Buying a Business

August 14, 2025 by Acey Gaspard
Watercolor painting of a client walking out of an office as the owner watches with concern.

Buying a business means buying its goodwill—relationships, trust, and loyalty. See how fast changes can drive customers away and hurt your investment.

Categories Lessons

Hiring the Wrong Person Cost Me $17,700—And Almost My Team

August 13, 2025 by Acey Gaspard
Watercolor of a stressed small business owner working at a cluttered desk in warm afternoon light.

A business story about how one rushed hire damaged culture, drained profits, and led to a $17,700 loss—and the process that prevented it from happening again.

Categories Lessons

A Story About Website Testing That Boosted Sign-Ups

August 12, 2025 by Acey Gaspard
Watercolor illustration of Abigail moving a sticky note labeled "Headline" to a testing board in her home office.

Abigail’s sign-ups dropped 40% after changing too much. Testing one change at a time gave her clear results and higher conversions.

Categories Lessons

Great Idea Development: A Story of Patience, Planning, and Breakthrough Results

August 11, 2025 by Acey Gaspard
Watercolor of a woman pausing to think during a team meeting in a sunlit office.

When Bella’s team rushed a brilliant idea, it fell flat. Months later, patience and careful planning turned her next idea into a market standout.

Categories Lessons

The Day Audrey Took Back Control of Her Thoughts

August 10, 2025July 31, 2025 by Acey Gaspard
Watercolor of a calm woman working at her desk in morning light.

This story reveals what happens when you stop reacting to your thoughts—and start choosing them. A must-read for anyone feeling mentally overwhelmed at work.

Categories Lessons
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