The Company Profile of Apple – Resources To Tell The Whole Story


Image of Apple HeadquartersA Collection of Resources To Tell The Story of Apple


It was April 1976 when the idea for one of the most influential tech companies was born. Back in 1976, I doubt the founders, Steve Jobs, Steve Wozniak, and (Ronald Wayne, who sold his shares after just 12 days) could have ever imaged that 32 years later their startup would become the first company to be worth 1 trillion dollars and have a dramatic effect on life as is today!

Apple has come a long way from the Apple I. It’s mind-boggling, now you have a computer, camera, digital recorder, mp3 player, access to the internet, a personal assistant, and basically your whole office in your pocket.

If you were around to use the apple IIe as I did you then you can see things the way I do. Back in those days, computers were very limited by memory, disk space, and applications. I can remember when I purchased a computer with 1MB of ram at the time it was state of the art.

The word has changed and Apple is a big part of that change.

This post covers Apple Inc from its birth to the present day. Have a look at the resources included in this post.

Sections Included In this Post Include:

The History of Apple

A company’s history is interesting. You can learn when it was established, its original operations, and how it has changed since the startup phase as well as the challenges the company may have faced.

History of Apple: The story of Steve Jobs and the company he founded – Macworld UK

The History of Apple Computers

The history of Apple in photos – Business Insider

History of Apple: Facts and What’s Happening in 2018 – TheStreet

Apple Inc. | American company |

Apple Founders

This section focuses on the people that started the company. You can gain insights into their goals, ideas, foresight, and how they started the company.

Have a look at the following resources included in this post related to Apple founders.

Steve Jobs | Biography, Apple, & Facts |

Steve Wozniak | Biography & Facts |

Ronald Wayne – Wikipedia

Jobs, Wozniak — and Wayne? What happened to the third co-founder of Apple – CBS News

Today in Apple history: Apple founded by Steve Jobs, Steve Wozniak, Ron Wayne

Apple Executives

In the executive section, you’ll find information related to the management of Apple. Management decisions play an important role in a company’s success. It’s not luck that makes a company successful, but planning, strategy, and leadership.

Below are resources related to the executives of Apple.

Apple Leadership – Apple

Here are all the Apple executives that have left the iPhone maker – Business Insider

Angela Ahrendts: The life and rise of Apple’s highest-paid executive – Business Insider

Apple Inc Executive Salaries & Other Compensation |

List of Senior Apple Executives Who Have Left Recently – The Mac Observer

The Apple Mission Statement

A mission statement helps a company stay on track and focus on its goals, culture, and ensures everyone is on the same page.

A mission statement is for company employees as well as the public. It’s usually a broad description of the company’s focus and activities.

A company’s mission statement is the company’s public face, and it is commonly used in marketing materials.

Below are the resources I have included related the mission statement for Apple

Apple Mission Statement and Vision Statement In A Nutshell – FourWeekMBA

Apple Inc.’s Mission Statement and Vision Statement (An Analysis) – Panmore Institute

How Apple’s Current Mission Differs from Steve Jobs’ ideals

What Is Apple’s Mission Statement?

Apple’s ‘Mission Statement’ – Business Insider

Company Goals

In this section, you can view the goals set by management. Goals are important to stay on track. Without goals, you are basically managing the day-to-day activities without directing the company for growth and stability.

Below you’ll see the resources I have selected related to the organization’s goals.

Strategic Goals of Apple Inc Based on Apples current vision and mission

Apple Inc Objectives and Strategies – Brandon Burnette

Apple’s (AAPL) Ambitious Goals for This Key Business May Take Longer Than Anyone Expects – TheStreet

Strategies Used By Apple

In this section, can get a glimpse of the strategist used by the company. The strategy a company uses can be the difference between success, failure, a mediocre business, or a huge success story.

Below you’ll see the resources included related to business strategies used by Apple

Apple Business Strategy: a brief overview – Research-Methodology

Apple Business Strategy: a brief overview – Research-Methodology

A Look At Apple’s Business Strategy For The Coming Years – FourWeekMBA

Apple Inc.’s Generic Strategy & Intensive Growth Strategies – Panmore Institute

The Business Strategy of Apple: A Concise Analysis | Profolus

What is Apple’s strategy? – The Startup – Medium


Facts About Apple

In this section, you’ll find facts about the company. I like going through the facts because in a page or two you can learn a lot about the company and if you find something that’s really interesting you can dig deeper.

Have a look at the resources below included in this post related to Apple facts.

20 Astonishing Facts About Apple | The Fact Site

21 Surprising-to-Bizarre Facts About Apple |

Apple Fast Facts – CNN

17 incredible facts about Apple – Business Insider

10 amazing facts about Apple, which has become a trillion-dollar company

43 Innovative Facts About Apple

33 Amazing facts about Apple Inc – Spinfold

The Impact of Apple on The Tech Industry?

This section focuses on the impact Apple has made on the Tech industry, whether it is positive or negative. It’s interesting to see how a company can make a change in the entire industry.

See the resources I have selected that are related to how Apple has affected the Tech industry.

Before / Apple / After: How Apple Has Led The Tech Industry Every Step Of The Way [Gallery] | Cult of Mac

10 Ways Apple has Changed the Technology World – Digital Trike

From Macs to iPods and apps: how Apple revolutionised technology | Technology | The Guardian

The Technology 202: Apple just became the tech industry’s de facto privacy cop – The Washington Post

10 ways Apple really has changed the (tech) world | InfoWorld

The Economic Impact of Apple

This section focuses on how Apple has affected the economy locally or globally. A company that can impact an economy is one to note.

See the following resources related to the impact Apple has on the economy.

Apple’s Impact on U.S. Economy Detailed in New Website | Fortune

Economic Impact of Apple – AngelouEconomics

Apple accelerates US investment and job creation – Apple

Is The Global Economy Half The Apple It Used To Be?

Apple commits to contribute over $350 billion into US economy over the next five years – The Verge

Apple steps up its effort to emphasize its economic impact

Apple steps up effort to emphasize its economic impact

Apple Reports And Financial Statements

In this section, you can find out information such as the company’s profits, losses, net worth, liabilities, shares, owner’s equity, etc. that is available to the general public.

Have a look at the resources included below.

Apple – Investor Relations

Apple Financial Statements 2005-2019 | AAPL | MacroTrends

Apple Inc. (AAPL) Income Statement –

AAPL Financial Statements – Apple Inc. – Wall Street Journal

AAPL | Apple Inc. Annual Income Statement | MarketWatch

Apple Employee Relations

In this section, you can find resources related to the number of employees Apple employs as well as other useful employee information such as job satisfaction and labor relations, etc.

Why Apple’s Employee Relations Could Be Its Biggest Problem

Apple employees describe the best and worst things about working for Apple – Business Insider

An Apple a Day: Why Building Positive Employee Relations Can Keep the Outsiders Away – Lexology

Why Employees At Apple And Google Are More Productive

Apple Divisions And Subsidiaries

The division of a company is a part of a business entity. In other words, even if a division operates under a different name it’s still part of the entity.

A subsidiary is an entirely different company, usually owned by a larger company.

Have a look at the resources for Apple subsidiaries and Divisions.

List of mergers and acquisitions by Apple – Wikipedia

Top 7 Companies Owned by Apple

Apple Ownership And Investors

In this section, you’ll find resources related to ownership, investors, and shares, related to Apple. Below you’ll find the resources I have included for this post.

Apple Inc. (AAPL) Ownership Summary –

Who Are the Largest Shareholders of Apple? (AAPL)

AAPL – Apple Inc Shareholders –

Who Owns Apple? | FourWeekMBA

What Does Apple Inc’s (NASDAQ:AAPL) Ownership Structure Look Like? – Simply Wall St News

The Main Competitors of Apple

This section focuses on direct and indirect competition for Apple. Competition is good it drives innovation. If it wasn’t for competition businesses wouldn’t have to try so hard for your business. Competition makes managers and owners come up with better ideas for products and services and providing the best prices they can.

Below you can browse through the resources related to the main competition for Apple.

The Top 11 Apple Competitors – Competitor Analysis of Apple

Who Are Apple’s Main Competitors in Tech?

Who are the main competitors of Apple

10 Of Apple’s Biggest Competitors – Eskify

Target Market & Marketing Strategies

This section focuses on the target market and the marketing strategies used. Just as above targeting is an important process and without it your focus will be too broad and you won’t be able to zero in on the right marketing techniques.

The marketing strategy used by a company can make or break it. The right strategy can make millions while a poor marketing strategy can end up in bankruptcy.

7 Key Strategies That You Must Learn from Apple’s Marketing

Marketing Strategy of Apple Inc – Apple Marketing strategy

Apple’s Marketing Strategy: 10 Important Things To Know

10 Things You Need to Learn From Apple’s Marketing

Apple Segmentation, Targeting and Positioning – Research-Methodology

Why is Apple’s Marketing Just So Darn Good?

Products & Services Offered By Apple

This section offer resources related to core products and services offered by Apple.

Many large corporations have a large variety of products and services. Some companies are so large and complex that they deal in a variety of industries that operate on a global level, which is known as conglomerates.

Have a look at the resources below for products and services offered by Apple.

List of Apple’s Hardware, Operating System and Softwares | Apple Wiki | FANDOM powered by Wikia

Apple Company Culture

Here’s where you can gain an idea about the culture of the company. A Company’s culture includes the work environment, company values, expectations, ethics, and more.

See the resources included in this post for the culture of Apple

Apple Inc.’s Organizational Culture & Its Characteristics (An Analysis) – Panmore Institute

10 Things We Can Learn from Apple’s Company Culture

Inclusion & Diversity – Apple

Apple Organizational Culture – Secrecy and Maximum Benefit from Human Resources – Research-Methodology

Steve Jobs, Apple, And The Importance Of Company Culture

How I survived and thrived in Apple’s environment of super-secrecy – Vox

The Reputation of Apple

In the resources below, you’ll find information related to the reputation of Apple. You’ll get insights as to how the company is viewed by the general public. A companies reputation is important a bad reputation can result in huge losses and the loss of public trust. A company’s reputation is an asset to any company and it’s important to maintain it.

Why has Apple’s reputation taken a nose dive? | ZDNet

The rise and sudden fall of Apple’s brand reputation | Philip Elmer‑DeWitt

In a new Reputation Survey, Apple was listed as the 8th Best International Brand Operating in China – Patently Apple

Apple’s Reputation Tested by Latest Revelations | Tom’s Guide

Apple’s Corporate Reputation Falling Behind Google, Microsoft | Fortune

Apple Company Complaints

In this section, you can go through the resources to view the complaints, whether the complaints lead to a lawsuit or a viral rant, have a look at the complaints people have against Apple.

Apple Inc. | Complaints | Better Business Bureau® Profile

Apple stands in the global antitrust crosshairs – POLITICO

Apple Inc. litigation – Wikipedia

Apple accused in U.S. lawsuit of securities fraud over iPhone sales in China – Reuters

Apple faces class-action lawsuits over slowed-down iPhones – Los Angeles Times

Apple Failures

Companies go through many phases, some are successful and some are miserable failures. Even though a company has failures, it’s a learning experience for management as well as other people.

Below are the resources I have included for this post related to Apple failures.

15 Biggest Apple Fails of All Time | Tom’s Guide

Apple’s biggest product disasters of all time – BGR

How Apple spun success out of its every failure

Apple’s greatest failures – from AirPower to the Pippin

Inside The Success of Apple

Success can be the result of a small idea that was executed extremely well at other times it may be the result of a long term vision.

It’s interesting to study the success of companies and how people have dealt with managing a company that started off small and grew into a huge success story.

Have a look at the resources I have included in this post related to the success of Apple.

The Story Behind Apple’s Success

Five big things that have made Apple – BBC News

6 Reasons Why Apple Is So Successful |

The No. 1 reason Apple has been so successful can be traced to Steve Jobs

6 Reasons Why Apple Is So Successful |

The No. 1 reason Apple has been so successful can be traced to Steve Jobs

Apple Articles And Stories of Interest

In this section, you’ll find a mix of articles worth mentioning in this post related to Apple.

Have a look at what’s included for this post related to Apple.

Apple Turns 40: Reflecting on Four Decades of History – MacRumors

The Rise And Fall And Rise Of Apple: A Brief History

10 facts about the Apple-1, the machine that made computing history – CNET

Apple Store Secrets & Horror Stories Revealed by Former Employees – Thrillist

Apple MacBook keyboards continue to be a problem — Quartz

Apple’s origins: An oral history from inside the loop – CNET

Best Apple News Sites 2019 – Popular Apple News & Blogs

20+ Websites Every Apple Fan Must Bookmark

Macworld – News, tips, and reviews from the Apple experts

Must watch movies about Apple and Steve Jobs – Macworld UK

Books Related to Apple

Some companies are a huge success story or a miserable failure, with many lessons to learn. Have a look at books people have written for a complete overview.

Have a look at the links below to view the books available related to Apple

Books From Amazon Related To Apple

Google Book Search Related To Apple

The Latest About Apple

In this section, you’ll be able to stay up to date on the latest information related to Apple including the latest news, Google searches, videos, what people are tweeting, and more.

I recommend spending some time on the news, tweets, that can offer up-to-the-minute information about Apple.

Google Searches

Latest Searches Related To Apple

Latest Scholar Searches Related To Apple

Latest Image Searches Related to Apple


Latest News Related To Apple


Tweets Related To Apple


Videos Related To Apple