Comcast Company Profile – The Whole Story

December 4, 2019 120 views

A Collection of Resources To Tell The Story of Comcast

A look inside an American telecommunications giant, Comcast. From a small cable system in Tupelo, Mississippi starting with 1,200 subscribers, to one of the largest content providers in the united states, Comcast has come a long way from its humble beginning back in 1963.

Founded by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky, Comcast would grow to be a leading cable, telecommunications, and entertainment firm. Located in Philadelphia, Pennsylvania. Comcast continues to grow in subscribers and content and acquisitions.

I’m sure the founders couldn’t imagine that in 2017 the company would employ 164,000 people, have reported earnings of $22.7 billion and revenue of over $84 billion!

Some of the companies I am familiar with are that Comast Owns:

    • AT&T Broadband
    • Xfinity
    • NBCUniversal
    • DreamWorks Animation
    • Universal Pictures
    • Universal Parks & Resorts
    • There are many more in the resources to follow

The effects of the company on society are both good and bad, It has brought entertainment to millions of people, educational programs, sports, movies, TV  Programs, and more. On the other hand, with so many channels and programs society has less active things to do and many people have become glued to their TVs and don’t do much other than going to work and watching TV.

The same can be said for the internet and smartphones. I guess everything has pros and cons and with today’s technological world, it’s up to us to moderate the use of technology and find a balance that works well for us.

Some Interesting points about Comcast Include:

  • In the early days, Comcast’s growth was focused by strategic investments in rival cable systems, including Group W Cable and Storer Communications
  • In 2002 Comcast purchased AT&T Broadband, at the time the largest cable television operator in the United States, for $44.5 billion.
  • In 1997 Microsoft invested $1 billion in Comcast to enable the company to feed video and data into people’s homes when the Internet was still in just catching on to the public. It was supposed to consist of Microsoft software on a Comcast cable box, but that never happened.
  • Before it was called Comcast, Ralph Robert’s company was called International Equity Corp.
  • The founder Ralph J. Roberts, was inducted into the Cable Hall of Fame in the year 2000.
  • Comcast runs a program for corporate volunteering in the United States, called “Comcast Cares Day,”
  • Disney is not just Comcast’s competitor when it comes to movies, both companies have theme park divisions, and both were bidders for the Harry Potter property. Comcast won the bid.
  • On January 19, 2016, Comcast had a bigger market cap than Charter Communications, Time Warner Cable, and Cablevision combined.
  • More interesting facts can be found in the facts section below.

Comcast has evolved from a small local cable provider to a nationwide conglomerate. Have a look at the resources to follow that contains a wide variety of resources. You can have a peek at the company’s financials, it’s humble beginnings, it’s employee relations, executives, shareholders, and transformations over the years.

Sections Included In This Post:

      • The History of Comcast
      • Comcast Founders
      • Comcast Executives
      • The Comcast Mission Statement
      • Comcast Divisions And Subsidiaries
      • Comcast Ownership And Investors
      • Facts About Comcast
      • Comcast Reports And Financial Statements
      • Business Strategies Used By Comcast
      • Revenue Strategies
      • The Main Competitors of Comcast
      • Target Market & Marketing Strategies
      • Comcast Employee Relations
      • Comcast Company Culture
      • The Reputation of Comcast
      • Comcast Company Complaints
      • Comcast Failures
      • Inside The Success of Comcast
      • Comcast Articles And Stories of Interest
      • Books Related to Comcast
      • Latest News Related To Comcast
      • Tweets Related To Comcast
      • Videos Related To Comcast

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The History of Comcast

A company’s history offers valuable lessons and it’s interesting to find out about a company’s original operations, how it has changed, and the challenges during the startup phase.

Have a look at the selection below to understand more about the history of Comcast.

Comcast | History, Acquisitions, Products, & Services | Britannica


Comcast – Wikipedia

Company Timeline

The History of Comcast As Told By Google Autofill

History of Comcast Corporation – FundingUniverse

Key dates in the history of Comcast Corp. | The Seattle Times

Key dates in the history of Comcast Corp. – Boston.com

Comcast Founders

This section focuses on the people that started the company. You can gain insights into their goals, ideas, foresight, and how they started the company. Many founders have interesting stories and experiences related to starting their business and the challenges they faced, as well as what they did to overcome those challenges.

Have a look at the following resources included in this post related to the founders.

Ralph J. Roberts – Wikipedia

Julian A. Brodsky – Wikipedia

Daniel Aaron – Wikipedia

Comcast Executives

In the executive section, you’ll find information related to the management of a company. Management decisions are an important role in a company’s success. It’s not luck that makes a company successful, but planning, strategy, and leadership.

Have a look at the selection below for information related to the executives of Comcast.


Executive Officers | Comcast Corporation

Executive Team| Leadership | Comcast Technology Solutions

The Comcast Mission Statement

A mission statement helps a company stay on track and focus on its goals, culture, and ensures everyone is on the same page.

A mission statement is for company employees as well as the public. It’s usually a broad description of the company’s focus and activities.

A company’s mission statement is the company’s public face, and it is commonly used in marketing materials.

Below are the resources I have included related to the mission statement of Comcast.

Comcast Mission, Vision & Values | Comparably

Our Values

Comcast Divisions And Subsidiaries

The division of a company is a part of a business entity. In other words, even if a division operates under a different name it’s still part of the entity.

A subsidiary is an entirely different company, usually owned by a larger company.

Have a look at the resources for Comcast subsidiaries and Divisions.

List of assets owned by Comcast – Wikipedia

Your Complete Guide to Everything Owned by Comcast | Nasdaq

Your Complete Guide to Everything Owned by Comcast – October 12, 2017 – Zacks.com

What Comcast Will Own After Time Warner Cable Merger – Business Insider

Comcast Ownership And Investors

In this section, you’ll find resources related to ownership, investors, and shares, of Comcast. Below you’ll find the resources I have included for this post.

CMCSA – Comcast Corp Shareholders – CNNMoney.com

COMCAST CORPORATION : Shareholders Board Members Managers and Company Profile | MarketScreener

Comcast Corporation Class A Common Stock (CMCSA) Institutional Holdings | Nasdaq

What Kind Of Investor Owns Most Of Comcast Corporation (NASDAQ:CMCS.A)?

Facts About Comcast

In this section, you’ll find facts about the company. I like going through the facts because in a page or two you can learn a lot about the company and if you find something that’s really interesting you can dig deeper.

Have a look at the resources below included in this post related to Comcast facts.

10 Things You May Not Know About Comcast | The Motley Fool

100 Amazing Comcast Facts and Statistics (2018) | By the Numbers

The Facts about Privacy with Comcast’s Xfinity Internet Service

Comcast Reports And Financial Statements

In this section, you can find out information such as the company’s profits, losses, net worth, liabilities, shares, owner’s equity, etc. that is available to the general public.

Have a look at the resources included below.

Financials | Comcast Corporation

CMCSA – Comcast Corp Company Profile – CNNMoney.com

Comcast Corporation (CMCSA) Company Profile & Facts – Yahoo Finance

CMCSA.O – Comcast Corporation Profile | Reuters

Business Strategies Used By Comcast

In this section, can get a glimpse of the strategist used by the company. The strategy a company uses can be the difference between success, failure, a mediocre business, or a huge success story.

Below you’ll see the resources included related to business strategies used by Comcast

Digital Transformation 2.0 | Comcast Business

Business Services Tops $2.4 Billion in Revenue at Comcast Cable

Comcast Business Positions Itself ‘Beyond Fast’ | Light Reading

Revenue Strategies

This section focuses on the main revenue sources the company targets. For some companies it’s one main source for others it’s multiple sources of revenue.

Have a look at the resources to follow to give you an overview of the revenue strategies used by Comcast.

How Comcast Corporation Makes Most of Its Money | The Motley Fool

How Comcast Makes Money? – Revenues & Profits

What Are Comcast’s Key Revenue Drivers?

Comcast Revenues To Keep Growing?

How do cable companies make their money?

The Main Competitors of Comcast

This section focuses on direct and indirect competition for Comcast. Competition is good, it drives innovation. If it wasn’t for competition businesses wouldn’t have to try so hard for your business. Competition makes managers and company owners come up with better ideas for products and services while providing the best prices they can.

Below you can browse through the resources related to the main competition for Comcast.

Comcast competitors

Comcast Competitors | Comparably

Target Market & Marketing Strategies

This section focuses on the target market and the marketing strategies used. Just as above targeting is an important process and without it your focus will be too broad and you won’t be able to zero in on the right marketing techniques.

The marketing strategy used by a company can make or break it. The right strategy can make millions while a poor marketing strategy can end up in bankruptcy.

Comcast Business Drives Growth With Marketing Investments – Chief Marketer

Why Is Comcast Offering Products Based on Market Segmentation?

Comcast’s B2B marketing strategy | WARC

Comcast Marketing Mix (4Ps) Strategy | MBA Skool-Study.Learn.Share.

Comcast’s Todd Arata on Creating the Xfinity Customer Experience

How Xfinity’s Brand Marketing Revolves Around Product Experiences

Comcast Employee Relations

In this section, you can find resources related to the employees of Comcast such as job satisfaction, labor relations, the number of employees, etc.

Comcast – They do not treat employees any better than the customers | Glassdoor

Comcast Corporation Employee Reviews – Niche

Comcast is evil – Comcast Jobs | Indeed.com

The Last Company You Would Expect Is Reinventing Health Benefits – The New York Times

Comcast Company Culture

Here’s where you can gain an idea about the culture of the company. A Company’s culture includes the work environment, company values, expectations, ethics, and more.

See the resources included in this post for the culture of Comcast

Our Values

Comcast Company Culture | Comparably

What’s the company culture like at Comcast? – Comcast Questions | Comparably

Comcast – Comcast Corporation has a great corporate culture. | Glassdoor

Comcast Needs a Culture Shock | Colin Shaw

The Reputation of Comcast

In the resources below, you’ll find information related to the reputation of Comcast. You’ll get insights as to how Comcast is viewed by the general public.

A companies reputation is important a bad reputation can result in huge losses and the loss of public trust. A company’s reputation is an asset to any company and it’s important to maintain it.

Comcast Is America’s Most Hated Company | News & Opinion | PCMag.com

Why Does Comcast Have Such a Bad Reputation? – Reviews.com

7 reasons Comcast is the most hated company in America | The Daily Dot

All the Ways Comcast Ripped Off People Over the Years

Bad reputation: America’s Top 20 most-hated companies

Criticism of Comcast – Wikipedia

Comcast Company Complaints

In this section, you can go through the resources to view the complaints, whether the complaints lead to a lawsuit or a viral rant, have a look at the complaints people have against Comcast.

Comcast Gets $9 Million Fine For Tricking Customers With ‘Worthless’ Protection Plans | Techdirt

Comcast Is Basically Just A Lawsuit Factory At This Point | Above the Law

Radvocate – 10 Comcast Lawsuits & What They Mean for You

Comcast to pay $15.5M to settle class-action lawsuit over set-top box rentals – Philadelphia Business Journal

The Details of the Lawsuit Against Comcast – Truebill.com Blog

$20B lawsuit against Comcast could reach U.S. Supreme Court

Comcast Failures

Companies go through many phases, some are successful and some are miserable failures. Even though a company has failures, it’s a learning experience for management as well as other people.

Below are the resources I have included for this post related to Comcast failures.

Fox becomes latest mega deal that Comcast fails to close

The worst company in America | The Verge

Too Big Not to Fail: Lessons from Comcast’s Failure

Comcast: A History of Broken Promises

Analysis: Failure of Comcast-Time Warner deal may spark new wave of mergers – Center for Public Integrity

What Comcast’s Failed Merger Tells Us About Corporate Lobbying | Time

How Comcast lost friends, influence, and the bid for Time Warner Cable | Fortune

Inside The Success of Comcast

Success can be the result of a small idea that was executed extremely well at other times it may be the result of a long term vision.

It’s interesting to study the success of companies and how people have dealt with managing a company that started off small and grew into a huge success story.

Have a look at the resources I have included in this post related to the success of Comcast.

Leadership: The Key to Success

What Drives Success for Comcast’s Universal Studios – Market Realist

What’s Driving the Success of Comcast’s NBCUniversal Businesses? – Market Realist

Comcast Articles And Stories of Interest

In this section, you’ll find a mix of articles worth mentioning in this post related to Comcast.

Have a look at what’s included for this post related to Comcast.

Comcast Corporation – The New York Times

Comcast – latest news, breaking stories and comment – The Independent

Why Comcast Walked Away — ProPublica

Books Related to Comcast

Some companies are a huge success story or a miserable failure, with many lessons to learn. Have a look at books people have written for a complete overview.

Have a look at the links below to view the books available related to Comcast

Books From Amazon Related To Comcast

Google Book Search Related To Comcast

The Latest About Comcast

In this section, you’ll be able to stay up to date on the latest information related to Comcast including the latest news, Google searches, videos, what people are tweeting, and more.

I recommend spending some time on the news, tweets, that can offer up-to-the-minute information about Comcast.

Google Searches

Latest Search Results Related To Comcast

Latest Scholar Search Results Related To Comcast

Latest Image Search Results Related to Comcast


Latest News Related To Comcast


Tweets Related To Comcast


Videos Related To Comcast