The Complete Story of Dell Computers
Dell had a small start with an initial investment of one thousand dollars and grew to a multibillion-dollar company. It started while Michael Dell was attending the University of Texas back in 1984 when he decided to start PC’s Limited.
Points of Interest:
Michael dropped out of college at the age of 19 to run his business full-time. That same year, he began to build PCs. By the second half of his freshman year, he had already sold computers worth $80,000.
The PC’s Limited released its first computer, Turbo PC, using Michael’s design. The designs were in such high demand that the company expanded quickly.
Micheal renamed the company in 1998 to Dell Computer Corporation.
The following year, Dell released its first notebook computer, “316LT,” and as the year progressed, the company advanced in mobile technology.
In 1992, Dell made the Fortune 500 Company List, which is less than a decade after Michael began the company.
Dell was the first company to provide lasting lithium-ion batteries for its computers.
In 1996, Dell began using an online platform giving Dell the edge to replace Compaq Computer Corporation as the largest PC seller in the US.
One of the keys to the company’s success was the ability to customize your computer with different options that the company offered. For example, if you wanted to increase the RAM or the hard disk space, it was simple — which was unlike the competition, which did not have customization options.
Another key was you could call the company and place your order. The call-in option also allowed the company to hold minimal amounts of stock and would build the computers according to the orders.
In 2006, Dell Inc. experienced a setback, recalling over four million laptop batteries; this alone cost them the title of the world’s biggest PC manufacturer to Hewlett-Packard.
In 2007, Dell became the fourth largest US e-commerce site, with about $4.2 billion in sales annually.
More About Dell Computers:
For the complete story and a look into the company’s strategies, financials, reputation, and culture have a look through the resources included in this post for the complete story.
The History of Dell
Acquisitions & Subsidiaries
Ownership and Investors
Products and Services
Business and Marketing Strategies
Complaints and Lawsuits
Inside the Success of Dell
The Latest About Dell
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