A Collection of Resources To Tell The Story of Google
The mission
“to organize the world’s information and make it universally accessible and useful.”
Can you imagine the web without Google? Can you remember the days when you had to rely on Excite, Yahoo!, WebCrawler, Lycos, Infoseek, and AltaVista?
In those days the search results were plentiful, but not accurate. The search engines would retrieve a long list of results but many of the results were inaccurate then Google (starting off as “BackRub,”) came along and the search results that were relevant. Now, you could find what you were looking for.
It was all due to the Google algorithm, PageRank, that involved using links pointing to a page to determine its popularity and relevance. Think of it as a voting system. If a variety of pages pointed to a page using similar anchor text (the text used in the hyperlink) then that page was popular and relevant to what the anchor text described.
Sun Microsystems co-founder Andy Bechtolsheim was so impressed with the search engine that he wrote out a check for $100,000 made out to Google Inc. Which remained uncashed until the two co-founders incorporated their newly formed company Google Inc. on September 4, 1998. Google opened its first office in Menlo Park, California.
Google filed for and received a patent for “PageRank” in 2001 invented by Larry page. The company also relocated to near Palo Alto.
In 2015 Google was restructured under a conglomerate named Alphabet With Sergey Brin as President, and Larry Page as CEO. In Addition to its highly successful search engine,
Google has created and acquired many innovative and useful products such as:
- Gmail
- Youtube
- Google Docs
- Maps
- Android OS
- Analytics
- Adsense
- Adwords
- Google Books
- Google Translate
- Blogger
- See the complete list in the resources to follow
For the complete story of one of the world’s most successful tech startups see the following resources.
Sections in this post
- The History of Google
- Google Founders
- Google Executives
- The Google Mission Statement
- Business Strategies Used By Google
- Facts About Google
- The Impact of Google on The Tech Industry?
- The Economic Impact of Google
- Google Reports And Financial Statements
- Revenue Strategies
- Google Employee Relations
- Google Divisions And Subsidiaries
- Google Ownership And Investors
- The Main Competitors of Google
- Target Market & Marketing Strategies
- Products & Services Offered By Google
- Google Company Culture
- The Reputation of Google
- Google Company Complaints
- Google Failures
- Inside The Success of Google
- Google Articles And Stories of Interest
- Books Related to Google
- The Latest About Google
- Tweets Related To Google
- Videos Related To Google
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The History of Google
A company’s history is interesting. You can learn when it was established, its original operations, and how it has changed since the startup phase as well as the challenges the company may have faced.
History of Google: How It Began and What’s Happening Beyond 2019 – TheStreet
The History of Google and How It Was Invented
Almost Everything You Need to Know About Google’s History
Google Inc. | History & Facts | Britannica.com
A look at the history of Google and how it was founded
The History of Google | Internet History Podcast
Google Founders
This section focuses on the people that started the company. You can gain insights into their goals, ideas, foresight, and how they started the company.
Have a look at the following resources included in this post related to Google founders.
Google founders Larry Page’s and Sergey Brin’s cars, yachts, houses – Business Insider
How we started and where we are today | Google
Google Executives
In the executive section, you’ll find information related to the management of Google. Management decisions play an important role in a company’s success. It’s not luck that makes a company successful, but planning, strategy, and leadership.
Below are resources related to the executives of Google.
Google CEO and Key Executive Team | Craft.co
Former Google executives Eric Schmidt and Diane Greene to leave Alphabet’s board | VentureBeat
GOOG Company Profile & Executives – Alphabet Inc. Cl C – Wall Street Journal
The Google Mission Statement
A mission statement helps a company stay on track and focus on its goals, culture, and ensures everyone is on the same page.
A mission statement is for company employees as well as the public. It’s usually a broad description of the company’s focus and activities.
A company’s mission statement is the company’s public face, and it is commonly used in marketing materials.
Below are the resources I have included related the mission statement for Google
Google’s Mission Statement and Vision Statement (An Analysis) – Panmore Institute
How Google Search Works | Our Mission
Google mission statement 2013 – Strategic Management Insight
Google Mission Statement and Vision Statement In A Nutshell | FourWeekMBA
Google Business Profile and Mission Statement
Business Strategies Used By Google
In this section, can get a glimpse of the strategist used by the company. The strategy a company uses can be the difference between success, failure, a mediocre business, or a huge success story.
Below you’ll see the resources included related to business strategies used by Google
Google’s Generic Strategy & Intensive Growth Strategies – Panmore Institute
Google Couldn’t Survive with One Strategy
Google’s Strategy – Business Insider
Google’s Business Strategy: Have No Business Strategy
Google’s Three-Pronged Enterprise Strategy
The business strategy of Google | Version Daily
Facts About Google
In this section, you’ll find facts about the company. I like going through the facts because in a page or two you can learn a lot about the company and if you find something that’s really interesting you can dig deeper.
Have a look at the resources below included in this post related to Google facts.
19 Crazy Facts You Probably Didn’t Know About Google
15 Fascinating Facts About Google Most People Don’t Know
50 Fascinating Facts About Google You Probably Don’t Know – Hongkiat
50 Amazing and interesting facts about Google – Spinfold
26 Crazy Facts You Didn’t Know About Google | WordStream
The Impact of Google on The Tech Industry?
This section focuses on the impact Google has made on the Tech industry, whether it is positive or negative. It’s interesting to see how a company can make a change in the entire industry.
See the resources I have selected that are related to how Google has affected the Tech industry.
VentureNet | Google’s Influence in the Digital Age
Three Data Regulatory Issues Facing Google and the Tech Industry | Fortune
Google, Not the Government, Is Building the Future – The New York Times
Google, Facebook, Amazon on trial as House panel begins investigation
The Economic Impact of Google
This section focuses on how Google has affected the economy locally or globally. A company that can impact an economy is one to note.
See the following resources related to the impact Google has on the economy.
Google’s Ever-Growing Impact on the Global Economy | U.S. Chamber of Commerce Foundation
Google’s Impact on the Economy – Making of a Millionaire – Medium
Google Claims $80 Billion of Economic Impact on U.S. Economy – Search Engine Journal
Google Reports And Financial Statements
In this section, you can find out information such as the company’s profits, losses, net worth, liabilities, shares, owner’s equity, etc. that is available to the general public.
Have a look at the resources included below.
Google’s 5 Key Financial Ratios (GOOG)
Alphabet Inc. (GOOG) Stock Price, Quote, History & News
Introduction to How Google Finance Works | HowStuffWorks
Revenue Strategies
This section focuses on the main revenue sources the company targets, for some companies, it’s one main source for others it’s multiple sources of revenue.
Have a look at the resources to follow to give you an overview of the revenue strategies used by Google.
How Google Makes Money? – Revenues & Profits
Four ways Google makes money outside of advertising – TechRepublic
Google Employee Relations
How Google’s Strategy For Happy Employees Boosts Its Bottom Line
How Google motivates its employees
Google launches new employee portal for reporting workplace issues – Business Insider
How to improve employee experience the Google way
Google Divisions And Subsidiaries
The division of a company is a part of a business entity. In other words, even if a division operates under a different name it’s still part of the entity.
A subsidiary is an entirely different company, usually owned by a larger company.
Have a look at the resources for Google subsidiaries and Divisions.
List of mergers and acquisitions by Alphabet – Wikipedia
Top 4 Companies Owned by Google
Google’s 30 US Subsidiaries & Google’s International Companies – Search Engine Journal
Every division under Google’s parent company, Alphabet – Business Insider
List of Subsidiaries of Registrant
Top 10 Companies and Brands Owned by Google as of 2017 – Stash Learn
Alphabet company list: Everything housed under Google’s parent company – Business Insider
Google Ownership And Investors
In this section, you’ll find resources related to ownership, investors, and shares, related to Google. Below you’ll find the resources I have included for this post.
Who Owns Google? | FourWeekMBA
The Angel Investors behind Google
The A to Z of Alphabet, the company that now owns Google – The Verge
The Main Competitors of Google
This section focuses on direct and indirect competition for Google. Competition is good it drives innovation. If it wasn’t for competition businesses wouldn’t have to try so hard for your business.
Competition makes managers and owners come up with better ideas for products and services and providing the best prices they can.
Below you can browse through the resources related to the main competition for Google.
Competitive threats to Google, and what they mean for you – Search Engine Land
Who Are Google’s Main Competitors?
Search Engines That Compete With Google
Google’s Eric Schmidt: Our biggest search competitor is Amazon — not Microsoft or Yahoo – GeekWire
Target Market & Marketing Strategies
This section focuses on the target market and the marketing strategies used. Just as above targeting is an important process and without it your focus will be too broad and you won’t be able to zero in on the right marketing techniques.
The marketing strategy used by a company can make or break it. The right strategy can make millions while a poor marketing strategy can end up in bankruptcy.
Marketing Strategy of Google – Google Marketing Strategy
Everybody On The Planet Is Our Target Audience: Google Marketing Boss – B&T
Google marketing goals & media strategy – Think with Google
What are Google’s Marketing Strategies?
Products & Services Offered By Google
This section offer resources related to core products and services offered by Google. Many large corporations have a large variety of products and services.
Some companies are so large and complex that they deal in a variety of industries that operate on a global level, which is known as conglomerates.
Have a look at the resources below for products and services offered by Google.
A List Of Google Products – Business Insider
List of Google products – Wikipedia
A List Of Google Products – Business Insider
Over 251 Google Products & Services You Probably Don’t Know
Google Company Culture
Here’s where you can gain an idea about the culture of the company. A Company’s culture includes the work environment, company values, expectations, ethics, and more.
See the resources included in this post for the culture of Google
Council Post: 13 Reasons Google Deserves Its ‘Best Company Culture’ Award
All the Things that Google’s Company Culture Gets Right – Peakon
10 Great Examples of Google’s Company Culture
Inside Google’s Culture of Success and Employee Happiness
Google Company Culture | HowStuffWorks
The Reputation of Google
In the resources below, you’ll find information related to the reputation of Google. You’ll get insights as to how the company is viewed by the general public. A companies reputation is important a bad reputation can result in huge losses and the loss of public trust. A company’s reputation is an asset to any company and it’s important to maintain it.
The World’s Most Reputable Companies For Corporate Responsibility 2018
Google Tops Reputation Rankings for Corporate Responsibility | Civic | US News
As Google turns 20, its reputation is at risk
Google Has A Better Reputation Than Apple, Microsoft, Or Any Other Company – Business Insider
Google has the best reputation of any company in the world – report | ITworld
Google Company Complaints
In this section, you can go through the resources to view the complaints, whether the complaints lead to a lawsuit or a viral rant, have a look at the complaints people have against Google.
Google Failures
Companies go through many phases, some are successful and some are miserable failures. Even though a company has failures, it’s a learning experience for management as well as other people.
Below are the resources I have included for this post related to Google failures.
Google’s top 10 failures – Electronic Products
Google’s Product Failures (Updated 2018) — Lewis C. Lin
Top 50 failed Google products ranked from best to worst
10 Failed Google Projects | HowStuffWorks
Google Failures and What We Can Learn from Them | BuildThis
5 Google Products That Failed and What Startups Can Learn From It
Google Fails 36% Of The Time – The Next Web
Inside The Success of Google
Success can be the result of a small idea that was executed extremely well at other times it may be the result of a long term vision.
It’s interesting to study the success of companies and how people have dealt with managing a company that started off small and grew into a huge success story.
Have a look at the resources I have included in this post related to the success of Google.
4 Keys To Google’s Success – VentureBlog
The Story Behind Google’s Success
How did Google become the world’s most valuable company? – BBC News
Google’s Two Secrets of Success
Google Articles And Stories of Interest
In this section, you’ll find a mix of articles worth mentioning in this post related to Google.
Have a look at what’s included for this post related to Google.
10 Crazy Stories About Google’s Early Days From An Insider Who Was There – Business Insider
Google: Who Were The People In That 1999 Video? – Business Insider
6 Reasons Working at Google Isn’t Right for Most People | Inc.com
Google Jobs – Ramya Raghavan Digital Trends Google Plus
Books Related to Google
Some companies are a huge success story or a miserable failure, with many lessons to learn. Have a look at books people have written for a complete overview.
Have a look at the links below to view the books available related to Google
Books From Amazon Related To Google
Google Book Search Related To Google
The Latest About Google
In this section, you’ll be able to stay up to date on the latest information related to Google including the latest news, Google searches, videos, what people are tweeting, and more.
I recommend spending some time on the news, tweets, that can offer up-to-the-minute information about Google.
Google Searches
Latest Searches Related To Google
Latest Scholar Searches Related To Google
Latest Image Searches Related to Google
