Netflix Company Profile – Resources To Tell The Whole Story

August 28, 2019 255 views

The headquarters of Netflix in Los Gatos

A Collection of Resources To Tell The Story of Netflix

This post contains a long list of resources, that together offer the complete story of how Netflix became so successful as well as facts and details about the company and people behind it. Before you get to you’ll get a brief introduction.

August of 1997 in Scotts Valley, California, Reed Hastings, and Marc Randolph, founded Netflix.

Netflix started by renting DVDs by mail. The founders discovered they could ship a DVD for the cost of a stamp and every shipment contained a stamp to mail out the DVD after viewing it. The customer would also have the option to purchase the DVD at a discounted rate.

In 1999 the company began an online subscription service that allowed the customer to watch as many movies as they wanted, there was a condition of how many movies they have at once. As long as they were within their limit of how many DVD’s they had a once they could return the one ones they watched and order different DVDs. This way they could watch as many moves as they wanted.

It was in 2007 that the company came up with online streaming for some of its content. In my opinion, this is a real breakthrough for the company. Most plans offered unlimited streaming and no hassle of returning DVD’s or waiting for new DVDs to arrive in the mail.

Millions of monthly subscribers give the company a healthy stream of revenue most companies can only dream about. This monthly revenue allows the company to makes more licensing deals that allow a steady stream of new content and allows the company to create its own original content that they can stream to their subscribers without the need for licensing fees.

For the complete story see the extensive list of resources to give the complete story or Netflix.

  • The History of Netflix
  • Netflix Founders
  • Netflix Executives
  • The Netflix Mission Statement
  • Netflix Ownership And Investors
  • Facts About Netflix
  • Netflix Reports And Financial Statements
  • Business Strategies Used By Netflix
  • Revenue Strategies
  • The Main Competitors of Netflix
  • Target Market & Marketing Strategies
  • Netflix Employee Relations
  • Netflix Company Culture
  • The Reputation of Netflix
  • Netflix Company Complaints
  • Netflix Failures
  • Inside The Success of Netflix
  • Books Related to Netflix
  • The Latest About Netflix
  • Tweets Related To Netflix
  • Videos Related To Netflix

The History of Netflix

A company’s history is interesting. You can learn when it was established, its original operations, and how it has changed since the startup phase as well as the challenges the company may have faced.

History of Netflix in Short : Revolutionizing Video Content We Watch – Brand Riddle

Netflix’s history: From DVD rentals to streaming success – BBC Newsbeat

Netflix – Wikipedia

Netflix Founders

This section focuses on the people that started the company. You can gain insights into their goals, ideas, foresight, and how they started the company.

Have a look at the following resources included in this post related to Netflix founders.

Netflix CEO Reed Hastings on how the company was born

Netflix was founded 20 years ago today because Reed Hastings was late returning a video — Quartz

Reed Hastings | American entrepreneur | Britannica.com

Marc Randolph

Netflix Executives

In the executive section, you’ll find information related to the management of Netflix. Management decisions play an important role in a company’s success. It’s not luck that makes a company successful, but planning, strategy, and leadership.

Below are resources related to the executives of Netflix.

Management Team

Netflix – Governance – Officers & Directors

NFLX Company Profile & Executives – Netflix Inc. – Wall Street Journal

Netflix – Current Team | Crunchbase

Inside Netflix: Meet 5 Executives Who Program Original Content – Variety

The Netflix Mission Statement

A mission statement helps a company stay on track and focus on its goals, culture, and ensures everyone is on the same page.

A mission statement is for company employees as well as the public. It’s usually a broad description of the company’s focus and activities.

A company’s mission statement is the company’s public face, and it is commonly used in marketing materials.

Below are the resources I have included related the mission statement for Netflix

Netflix Mission Statement 2019 | Netflix Mission & Vision Analysis

Netflix Mission, Vision & Values | Comparably

Netflix Ownership And Investors

In this section, you’ll find resources related to ownership, investors, and shares, related to Netflix. Below you’ll find the resources I have included for this post.

The Top 3 Netflix Shareholders (NFLX)

NFLX – Netflix Inc Shareholders – CNNMoney.com

Netflix, Inc. (NFLX) Ownership Summary – NASDAQ.com

Who Really Owns Netflix Inc (NASDAQ:NFLX)? – Simply Wall St News

Facts About Netflix

In this section, you’ll find facts about the company. I like going through the facts because in a page or two you can learn a lot about the company and if you find something that’s really interesting you can dig deeper.

Have a look at the resources below included in this post related to Netflix facts.

12 Facts About Netflix, Recommended For You | Mental Floss

60+ Netflix Statistics, Facts and Figures (2019 Version) | Comparitech

37 Things You Probably Didn’t Know About Netflix

20 Fun Facts You Never Knew about Netflix

Netflix facts – INSIDER

Netflix Reports And Financial Statements

In this section, you can find out information such as the company’s profits, losses, net worth, liabilities, shares, owner’s equity, etc. that is available to the general public.

Have a look at the resources included below.

Netflix Inc (NFLX.O) Company Profile | Reuters.com

Netflix, Inc. (NFLX) Company Profile & Facts

NFLX – Netflix Inc Company Profile – CNNMoney.com

NFLX Financial Statements – Netflix Inc. – Wall Street Journal

Business Strategies Used By Netflix

In this section, can get a glimpse of the strategist used by the company. The strategy a company uses can be the difference between success, failure, a mediocre business, or a huge success story.

Below you’ll see the resources included related to business strategies used by Netflix

The Business Strategy of Netflix | Profolus

Netflix’s Strategy Is Growth, So It Can’t Have Growing Pains – The Washington Post

Netflix Business Strategy Analysis

Netflix’s Strategy

Everything I Know About Business I Learned from Netflix

A Closer Look At Netflix’s Content Strategy

Revenue Strategies

This section focuses on the main revenue sources the company targets, for some companies, it’s one main source for others it’s multiple sources of revenue.

Have a look at the resources to follow to give you an overview of the revenue strategies used by Netflix.

How Does Netflix Make Money?

How Netflix Makes Money

How Does Netflix Make Money? | The Motley Fool

Netflix Business Model | How does Netflix make money? | Feedough

How Does Netflix Recover Costs And Make Money Off Its Content?

The Main Competitors of Netflix

This section focuses on direct and indirect competition for Netflix. Competition is good it drives innovation. If it wasn’t for competition businesses wouldn’t have to try so hard for your business. Competition makes managers and owners come up with better ideas for products and services and providing the best prices they can.

Below you can browse through the resources related to the main competition for Netflix.

Who Are Netflix’s Main Competitors? (NFLX)

Top 11 Netflix Competitors – Competitor analysis of Netflix

5 Ways Netflix Competitors Are Plotting To Steal You Away | HuffPost Canada

Target Market & Marketing Strategies

This section focuses on the target market and the marketing strategies used. Just as above targeting is an important process and without it your focus will be too broad and you won’t be able to zero in on the right marketing techniques.

The marketing strategy used by a company can make or break it. The right strategy can make millions while a poor marketing strategy can end up in bankruptcy.

Marketing Strategy of Netflix – Netflix Marketing Strategy

How Netflix Achieved 137 Million Subscribers – Through Word-of-Mouth – Word-of-Mouth and Referral Marketing Blog

Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful

Netflix marketing plan

A Look Into a New Target Audience: Netflix Subscribers

Marketing Strategy of Netflix | Digital Marketing – Its Secret Sauce

Netflix Employee Relations

In this section, you can find resources related to the number of employees Netflix employs as well as other useful employee information such as job satisfaction and labor relations, etc.

What It’s Really Like to Work at Netflix in the Wake of Wall Street Journal Exposé | Glassdoor Blog

How Netflix Reinvented HR

Netflix Company Culture

Here’s where you can gain an idea about the culture of the company. A Company’s culture includes the work environment, company values, expectations, ethics, and more.

See the resources included in this post for the culture of Netflix

Netflix’s Company Culture Is Not For Everybody And That’s Exactly How It Should Be

Working at Netflix Sounds Absolutely Terrifying | Vanity Fair

You Can’t Handle the Netflix Company Culture

Netflix braces for investigation into workplace culture

A Learning Perspective on Netflix’s Corporate Culture | Technology and Learning

The Reputation of Netflix

In the resources below, you’ll find information related to the reputation of Netflix. You’ll get insights as to how the company is viewed by the general public.

A companies reputation is important a bad reputation can result in huge losses and the loss of public trust. A company’s reputation is an asset to any company and it’s important to maintain it.

Netflix Tops US Reputation Ranking

Netflix Ranks as #1 in the Reputation Institute 2019 U.S. RepTrak 100 – the Biggest Ever Corporate Reputation Survey in the U.S. | Business Wire

Netflix – #1 Corporate Reputation in the United States

Netflix tops the list for best corporate reputation | PR Week

Netflix Company Complaints

In this section, you can go through the resources to view the complaints, whether the complaints lead to a lawsuit or a viral rant, have a look at the complaints people have against Netflix.

Netflix Targeted by Shareholder Lawsuit After Q2 Subscriber Shortfall – Variety

Netflix Faces Class Action Lawsuit Alleging Company Misled Stockholders About Subscriber Numbers | KTLA

Netflix Hit With Shareholder Lawsuit After Missing Growth Projections | Hollywood Reporter

Netflix Shareholder Lawsuit Over Tax Deductions Is Dismissed By Federal Judge – Deadline

Netflix Lawsuits – Google Search

Netflix Failures

Companies go through many phases, some are successful and some are miserable failures. Even though a company has failures, it’s a learning experience for management as well as other people.

Below are the resources I have included for this post related to Netflix failures.

Netflix Failures And Lessons From Betrayal Of Brand Loyalty

Netflix had very few wins and too many failures in 2017 – Polygon

How Netflix Embraces Failure to Improve Resilience and Maximize Availability | USENIX

What We Can Learn From Netflix’s Failed Community Strategy

The Netflix Way: Learning from Failure, Constantly Innovating

Inside The Success of Netflix

Success can be the result of a small idea that was executed extremely well at other times it may be the result of a long term vision.

It’s interesting to study the success of companies and how people have dealt with managing a company that started off small and grew into a huge success story.

Have a look at the resources I have included in this post related to the success of Netflix.

The Reasons Behind Netflix’s Success | FilmInk

What are the keys to the success of Netflix? – Quicksilver Translate

The Secrets to Success According to Netflix CEO — SitePoint

How Did Netflix Build Its Sustainable Competitive Advantage? -The Key Success Factors

The Success Story of Netflix And It’s Next Chapter Of Progress

The secret to Netflix’s success? The old as well as the new – inews.co.uk

Books Related to Netflix

Some companies are a huge success story or a miserable failure, with many lessons to learn. Have a look at books people have written for a complete overview.

Have a look at the links below to view the books available related to Netflix

Books From Amazon Related To Netflix

Google Book Search Related To Netflix

The Latest About Netflix

In this section, you’ll be able to stay up to date on the latest information related to Netflix including the latest news, Google searches, videos, what people are tweeting, and more.

I recommend spending some time on the news, tweets, that can offer up-to-the-minute information about Netflix.

Google Searches

Latest Searches Related To Netflix

Latest Scholar Searches Related To Netflix

Latest Image Searches Related to Netflix


Latest News Related To Netflix


Tweets Related To Netflix


Videos Related To Netflix