A Collection of Articles To Tell The Story of Netflix
This post contains a long list of articles, offering the complete story of how Netflix became so successful as well as facts and details about the company and people behind it. Before you get to the article section, you’ll get a brief introduction.
August of 1997 in Scotts Valley, California, Reed Hastings, and Marc Randolph, founded Netflix.
Netflix started by renting DVDs through the mail. The founders discovered they could ship a DVD for the cost of a stamp. Every shipment contained a stamp to return the DVD after viewing it. The customer also had the option to purchase the DVD at a discounted rate.
In 1999 the company began an online subscription service that allowed the customer to watch as many movies as they wanted. As long as they were within their limit of how many DVD’s they had a once they could return the ones they watched and order different DVDs. This way they could watch as many movies as they wanted.
It was in 2007 that the company came up with online streaming for some of its content. In my opinion, this was a breakthrough for the company. Most plans offered unlimited streaming and no hassle of returning DVDs or waiting for new ones to arrive in the mail.