A Collection of Resources To Tell The Story of ZARA
The Beginning
In 1975, the first ZARA store opens. Today, with over 7,000 stores in 93 countries, a fourteen-year old’s dream turns him into one of the wealthiest men in history with a net worth of over $67 billion.
It all started in Spain in 1950. Amancio Ortega, a fourteen-year-old who got his first job as an errand boy, delivering fabrics for a local clothing retail store and eventually becoming a senior manager in 1960.
In his spare time, he would create original designs out of his sister’s house. Amancio would practice replicating, modifying, and enhancing popular designs using inexpensive materials left over from the retail store. He would also design nightgowns and lingerie, which he then sold at the very same store.
It was in 1963 that he left his management job to venture off on his own. With a modest 25 dollar investment and the help of his sister and wife, he started supplying retail stores across the city with his products.
He expanded by recruiting women across the province to sew garments for him. In the 60s, even though he didn’t have his own brand, he succeeded in expanding to service all of Spain.
Amancio wanted to call his store Zorba, in honor of his favorite movie, Zorba the Greek. He ordered the letter molds but soon discovered a nearby bar using the same name. Since he had already purchased the molds, he came up with a name close to the original: ZARA.
In 1985 he expanded internationally. He created a holding company for his stores, named Industria de Diseño Textil, Inditex for short.
Successful Strategies
ZARA has limited its selection of designs. Designs are created quickly and consistently. For example, instead of creating a new design for each season and selling it until the next, they create a design, manufacture the clothing, and sell the inventory, then create a new one once it’s sold.
With this fear-of-missing-out strategy, people keep coming back to the store. Since designs are limited in time and units there is always something new at ZARA.
I think this is a great strategy that significantly influences the success of their marketing. People are driven by emotion, they always want the latest and greatest, especially in our throw-away society.
When ZARA can offer new designs for people almost every time they drop by, then they have a winning recipe.
Resources:
Have a look at the resources included in this post that will give you the complete story of this clothing retailer, from its humble beginning to becoming an international retailer with thousands of stores in multiple countries and billions in revenue.
The History of ZARA
A company’s history offers valuable lessons and it’s interesting to find out about a company’s original operations, how it has changed, and the challenges during the startup phase.
Have a look at the selection below to understand more about the history of ZARA.
FASHION HISTORY- ZARA – Kalyani Kala – Medium
The Fascinating Story of How Zara Got Its Name | Reader’s Digest
Zara Success Story: The story from 30 Euros to Over 6900 stores – Brand Riddle
Zara uncovered: Inside the brand that changed fashion – BBC News
Founders
Executives
6. Senior executives | Inditex
Facts
19 things you never knew about Zara – Business Insider
30 Amazing Things You Didn’t Know About Zara | BOOMSbeat
Zara: 18 Facts About Your Favorite Store (Part 1)
Surprising facts about Zara every shopper should know – Insider
6 Facts You Never Knew About Zara – SHEfinds
10 Interesting Facts About Zara! | POPxo | POPxo
10 Things You Need to Know about Zara – Augustman
The Zara “Secrets” I Learned While Visiting the Brand’s HQ | Who What Wear
Reports and Financial Statements
Inditex’s Competitors, Revenue, Number of Employees, Funding and Acquisitions
Zara Investments (ZARA) Financial Summary – Investing.com
Zara on the Forbes America’s Best Employers By State List
Business Strategies
Zara’s Business Operations and Strategy: How and Why They Work | ToughNickel
Zara’s retail strategy is winning – Business Insider
Analysis Of Corporate Strategy Of Zara
Revenue Strategies
How Zara sells out 450+ million items a year without wasting money on Marketing – Beeketing Blog
Business Model of Zara – How does Zara make money?
Competitors
H&M vs. Zara vs. Uniqlo: What’s the Difference?
Top 13 H&M Competitors – Hennes & Mauritz Competitor analysis
Target Market & Marketing Strategies
The Zaras Brand Strategy Marketing Essay
Marketing Strategy of Zara – Zara Marketing Strategy
Marketing Mix and Marketing Strategy of Zara fashion
How Zara Makes Billions In Sales With Minimal Ad Spend – Word-of-Mouth and Referral Marketing Blog
Employee Relations
9 things Zara employees want you to know
Unpaid Zara garment workers say they still haven’t seen a cent
Working at ZARA: 1,030 Reviews | Indeed.com
Unpaid Factory Workers Sewed Notes Asking for Help Into the Pockets of Zara Clothing – Second Nexus
Company Culture
Zara denies accusations of Corporate Culture Favoritism based on skin colour
Zara’s Organizational Culture and Structure – MSWPG7212 – StuDocu
Zara comes under fire for cultural appropriation
The Secrets of Zara: Customer Co-creation & Passionate Culture
Company Complaints
Zara hit with $5M lawsuit over ‘bait-and-switch’ pricing | Retail Dive
UPDATED: Zara Slapped with $5 Million-Plus “Deceptive Pricing” Lawsuit — The Fashion Law
UPDATED: Zara Slapped with $5 Million-Plus “Deceptive Pricing” Lawsuit — The Fashion Law
Zara Accused of Violating California Overtime Laws | Top Class Actions
Lawsuit Alleges Zara Deceived Customers, Charged More than Prices Listed in Euros – ABC News
Inside The Success of ZARA
Zara’s Secret To Success: The New Science Of Retailing
The Secret of Zara’s Success: A Culture of Customer Co-creation | Martin Roll
Fashion retail giant Zara’s success is no secret | Business Insider
The Fashion Enterprise | Fashion Business Magazine, Trending News, Articles & Events
Zara supply chain analysis – the secret behind Zara’s retail success
The 5 ingredients of Zara’s success
Books
Books From Amazon Related To ZARA
Google Book Search Related To ZARA
The Latest About ZARA
Google Searches
Latest Search Results Related To ZARA
Latest Scholar Search Results Related To ZARA
Latest Image Search Results Related to ZARA