A Collection of Resources To Tell The Story of ZARA
In 1975, the first ZARA store opens. Today, with over 7,000 stores in 93 countries, a fourteen-year old’s dream turns him into one of the wealthiest men in history with a net worth of over $67 billion.
It all started in Spain in 1950. Amancio Ortega, a fourteen-year-old who got his first job as an errand boy, delivering fabrics for a local clothing retail store and eventually becoming a senior manager in 1960.
In his spare time, he would create original designs out of his sister’s house. Amancio would practice replicating, modifying, and enhancing popular designs using inexpensive materials left over from the retail store. He would also design nightgowns and lingerie, which he then sold at the very same store.
It was in 1963 that he left his management job to venture off on his own. With a modest 25 dollar investment and the help of his sister and wife, he started supplying retail stores across the city with his products.
He expanded by recruiting women across the province to sew garments for him. In the 60s, even though he didn’t have his own brand, he succeeded in expanding to service all of Spain.
Amancio wanted to call his store Zorba, in honor of his favorite movie, Zorba the Greek. He ordered the letter molds but soon discovered a nearby bar using the same name. Since he had already purchased the molds, he came up with a name close to the original: ZARA.
In 1985 he expanded internationally. He created a holding company for his stores, named Industria de Diseño Textil, Inditex for short.
ZARA has limited its selection of designs. Designs are created quickly and consistently. For example, instead of creating a new design for each season and selling it until the next, they create a design, manufacture the clothing, and sell the inventory, then create a new one once it’s sold.
With this fear-of-missing-out strategy, people keep coming back to the store. Since designs are limited in time and units there is always something new at ZARA.
I think this is a great strategy that significantly influences the success of their marketing. People are driven by emotion, they always want the latest and greatest, especially in our throw-away society.
When ZARA can offer new designs for people almost every time they drop by, then they have a winning recipe.
Have a look at the resources included in this post that will give you the complete story of this clothing retailer, from its humble beginning to becoming an international retailer with thousands of stores in multiple countries and billions in revenue.
The History of ZARA
A company’s history offers valuable lessons and it’s interesting to find out about a company’s original operations, how it has changed, and the challenges during the startup phase.
Have a look at the selection below to understand more about the history of ZARA.
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