Simple and Effective Advertising
Why Some Advertising is Priceless, and Some Should Be Banned!
In general, advertising is perceived as an interruption by most people. When they sense that information is directed at them in the form of an advertisement, they seem to shut out any incoming messages, and the effort is wasted.
Have you ever listened to a commercial on the radio that was so bad you switched the station?
Have you ever seen an off-topic ad that made you wonder what kind of company would advertise in this manner?
These types of ads are a waste of time, energy, and money. Sometimes I wonder how much money some of these companies pay to have their reputation damaged.
With the daily bombardment of advertising, it’s getting tougher to get people’s attention. The trend is “entertainment equals attention.” With this approach, you’re trying to entertain, and you lose focus and drift off-topic.
Would you make a buying decision based on a stupid, irritating commercial? Or would you make your decision because of something in the commercial appeals to you?
Here Are Some Tips To Keep In Mind When You Are Advertising.
1. Define Your Goal
What’s the purpose of your message? Do you want to make an announcement, make a sale, create a lead, have the customer come in, have them call, etc.?
2. Target Your Message to a Specific Audience
Avoid trying to sell to everyone because this is ineffective. Instead, make your pitch to a targeted audience. This allows you to precisely zero in on their needs and wants! The more you know about your audience, the easier it will be to create a compelling message.