Lost Marketing Opportunities and What to Do About It
Marketing is one of the most essential parts of running a successful business. It’s the lifeline of your business and what keeps your cash flow alive.
When you market your business and products and services correctly, you can achieve the lifestyle you want while having the success you dream about.
With poor marketing, you’ll either be driven out of business or end up running a mediocre company that’s probably not worth your time.
Here’s a story about Len, who thought he didn’t need to market his business. Len loved farming equipment, so he opened his own business out in the country. He sold tractors and equipment, and he had his own service department. Len figured, “We live in a rural area, so I don’t need to market my business. It’s a small town and, after all, everyone knows everyone, and knows everyone’s business”.
One day, Len noticed that one of his customers, Bill, had bought a new top-of-the-line and a rather expensive combine. Len wondered, “Why wouldn’t Bill come to me? Have I offended him?” This got under his skin.
The profit on the combine was huge, and what was worse was that Len might be doing something wrong without realizing it, and all his customers could follow suit. He had to find out what was going on.