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Failed Products Here’s The Lessons Learned

February 18, 2019 225 views

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A Collection of Web Pages About Failed Products

This page contains a collection of web pages I have selected related to lessons we can learn from failed products, but first, a few brief points to consider.

There are thousands of products that hit the market every year. Some of them are very successful, while others fail.

Why do products fail in the market? There are many reasons; I’ll go over four that come to mind.

Unresearched markets

I’ve heard ideas for products people come up with all the time. To them, it sounds like the greatest thing in the world. The problem is they think it’s great, but no one lease does.

If you plan on creating a product, do your market research to see if people want it before you spend time and money developing the product.

There was one marketer that had a smart approach; before creating an info product, he created an advertising campaign, and based on the results, he would decide if it was worth moving forward or not. Even though he didn’t have a product, he could test the market before the development phase.

Price

Price play’s a vital role in marketing, and getting the price right takes testing to determine the best price range for your product or service.

If the price of your product is too high, you will have a difficult time making any sales. You’ll need to lower the price, or you could try adding value to your product.

If your price is too low, then you could scare off your customers because they think your product is inferior because of its low price.

Poor Performance/Quality

Products that perform poorly will fail on the market. Especially today. People can easily share the experience they had with your product, and a viral post can harm your product’s reputation to the point where you need to take it off the market.

Test the quality of your products and services before releasing them to the market. Finding faults during the development stage is a lot better than finding faults once the product is on the market.

You can have a test group try out your product or service and give you feedback, based on the feedback you can check it out for yourself to make improvements.

Timing

Your timing could be off, and you may be too late because a competitor has already released a similar product, and the market share is not strong enough for a newcomer.

Another scenario is you are ahead of your time. Image trying to market a cell phone in 1950, the technology would not be around for another 30 years.

Acceptance

Some products released to the market are weird and may get a lot of publicity, but they don’t sell. The reason is people don’t accept it because the company is known for something else or the product is strange.

Below are a few examples.

  • Colgate Frozen foods
  • Ez Squirt Purple Ketchup from Heinz
  • Crystal Pepsi, 1992
  • Cheetos Lip Balm, 2005
  • Thirsty Cat & Thirsty Dog
  • Jimmy Dean Chocolate Chip Pancakes and Suagauage
  • Cosmopolitan Magazines Yogurt
  • Gerber’s Singles Baby Food – Babyfood for adults
  • Smith & Wesson Bicycles

Your product must be something the public accepts.

This post focuses on failed products. Going through the videos and articles will give you valuable insights into why certain products failed in the marketplace. You can use this knowledge when creating your products and avoid the same mistakes.

Have a look at the list of resources below that focus on failed products. Be sure to spend some time on the videos that highlight many failed products.

Sections Included In This Post:

List of Failed Product Launches

  • The Latest about Failed Product Launches
  • Books Related To Failed Product Launches
  • Tweets Related To Failed Product Launches
  • Videos Related To Failed Product Launches

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List of Failed Product Launches

When Corporate Innovation Goes Bad — The 141 Biggest Product Failures Of All Time

The 25 biggest product flops in history – Business Insider

74 Failed Products That Made These Companies Regret Creating Them | Bored Panda

15 Worst Product Failures and Flops From the Past 5 Years

12 worst American product flops – MarketWatch

6 of the Worst Product Launch Failures (And What You Need to Learn From Them) – Shane Barker

50 Worst Product Flops of All Time – 24/7 Wall St.

Top 10 Failed Products

Why Products Fail In The Marketplace

Three main reasons why your product fails to sell

7 Reasons New Products Fail | UserVoice Blog | UserVoice Blog

5 Reasons Why New Products Fail

Why New Products Fail – THE Marketing Study Guide