Exaggerated Sales Letter Will Haunt You
Your sales letter is an important marketing tool. A reliable system can make you rich, while a bad one can hurt you – especially sales letters that contain exaggerated claims. Exaggeration can even put you out of business.
What Do You Think About The Following Claim?
“Follow my simple step-by-step instructions, and you’re guaranteed to earn $9,750 in the next 30 days, or I’ll double your money back. Yes, you heard correctly $9,750 in 30 days or DOUBLE your money back!”
Does the above claim sound interesting? Does it compel you to look deeper into the product? Maybe . . . or perhaps you don’t believe it. Either way, if the claim is exaggerated, it will come back to haunt the owner of the letter.
Back up What You Claim
If you can live up to your claim, then make it one to remember! If not, don’t make a regular product or service seem like it’s the best and only solution.
You should build excitement, but stretching the truth will likely end up haunting you. You may have seen many sales letters promising millions of dollars, a better life, the solution to all your problems, or whatever the case may be. People act on these sales letters because they are looking for solutions to problems.
Now, what happens if people use your product and don’t benefit from it? Then what? You have their money, but what do they have? Isn’t it better to find and promote the real gems in your product?
Include The Truth
Copywriters can cost thousands of dollars to create a compelling sales letter. I believe that if you are spending thousands of dollars to have a sales letter created, you should have one built around the truth.
I’m not here to teach morals or put anyone down. A good sales letter targets the reader’s emotions.
When you are dealing with emotions and hit the right buttons, the reader is vulnerable, so be sure you are truthful, or you’ll end up with unsatisfied customers.
It’s easy to create a sales letter with hyped promises and the solution to all of someone’s problems, but is it true? Will the solution work for the recipient?
You be the judge. Do you want to make money promoting something that works and end up being proud of your accomplishment, or do you want to make money selling false promises? You be the judge.
That’s the way I see it.