Reasons People Don’t Make A Purchase
Let’s use Bill’s story as an example…
Bill’s wasn’t making any sales, so he decided to replace his product line with a new one. A few weeks went by, and he got the same results. He thought, his prices were too high so he lowered them. Again poor results. He figured he was targeting the wrong people, so he placed ads to reach a different market, but still the same results.
Bill was going around in circles. He was ready to give up, and then he thought, “I’ll seek the advice of a professional.” He sought out the best person to help him out, and in just a five-minute interview, he had his answer.
The marketing consultant told him, “The only way to find out why your customers are not buying from you is to ASK YOUR CUSTOMERS, not me”
Yes, the only way to find out why your customers aren’t buying is to simply ask them. Business owners often try different approaches. They try to figure out what’s happening by going on a hunch or guesswork. The best way to figure it out is, ask your customers, because they are the ones making the buying decision.
Although there are many reasons why your customers won’t purchase anything from you, the reason usually falls within the boundaries of the following:
Common Reasons People Don’t Buy From You
1. They Don’t Trust You
If your prospects don’t trust you, they won’t buy from you. No one wants to get cheated. If there are any trust issues, you are going to have a hard time making a sale.
2. They Don’t Want What You’re offering
If you are giving someone something for free, and they don’t want it, then it’s going to be hard to give that item away! With that in mind, how much harder is it to SELL something to someone, who doesn’t want it?
3. They Can’t Afford It
If customers want what you have, but they don’t have cash, a credit card, and no way of paying, then how can you make the sale?
4. They Can’t Get The Product
They can’t get your product even if they want to. If you’re in North America and you’re selling to a third-world country where they can’t get a credit card and/or don’t have a place to ship the product, then how can you make any sales?
5. Your Pricing
If you’re pricing is too high then why would anyone purchase from you, if they can easily get it the same thing from a competitor? On the other hand if your prices are too low then the customer might be afraid to use your products or services thinking something is wrong here, and this turns into a trust issue.
Remember To Ask
Although the above are common reasons why people won’t buy from you, taking some well-designed surveys will pinpoint the issues holding back your sales.
That’s The Way I See It!
A Touch of Business.com
Action Steps To Help You Identify Why Your Customers/Prospects Don’t Buy From You
1. Review the reasons above for why people don’t buy.
2. Create a plan for surveying your customers.
Important Points to Keep About Why Your Customers/Prospects Don’t Buy From You
- If your customers have any doubt about you or your businesses they won’t buy from you.
- They don’t want what you are offering
- They can’t afford it
- If you really want to know why your customers aren’t buying from you, is to ask your customers!