Reasons People Don’t Buy From You
Let’s use Bill’s story as an example…
Bill wasn’t making any sales, so he decided to replace his product line with a new one. A few weeks went by, and he got the same results. He thought his prices were too high, so he lowered them. Again poor results. He figured he was targeting the wrong people, so he placed ads to reach a different market, but still the same results.
Bill was going around in circles. He was ready to give up, and then he thought, “I’ll seek the advice of a professional.” He sought out the best person to help him out, and in just a five-minute interview, he had his answer.
The marketing consultant told him, “The only way to find out why your customers are not buying from you is to ASK YOUR CUSTOMERS, not me.”
Yes, the only way to find out why your customers aren’t buying is to ask them. Business owners often try different approaches. They try to figure out what’s happening by going on a hunch or guesswork. The best way to figure out is to ask your customers because they are the ones making the buying decision.
Although there are many reasons why your customers won’t purchase anything from you, the cause usually falls within the following boundaries:
Common Reasons People Don’t Buy From You
1. They Don’t Trust You
If your prospects don’t trust you, they won’t buy from you. No one wants to get cheated. If there are any trust issues, you are going to have a hard time making a sale.
2. People Don’t Want What You’re offering
If you are giving a product for free and people don’t want it, you’ll have a hard time giving that product away! With that in mind, how much harder is it to sell a product or service to someone who doesn’t want it? It’s near impossible.
3. People Can’t Afford It
If customers want what you have, but they don’t have cash, a credit card, and no way of paying, how can you make the sale?
4. They Can’t Get The Product
Here’s an exaggerated example. Your target audience can’t get your product even if they want it. You’re in North America and your target market is a third-world country where they can’t get a credit card and/or don’t have a place to ship the product, how can you make any sales?
5. Your Pricing
If your pricing is too high, why would anyone purchase from you if they can get the same thing from a competitor? On the other hand, if your prices are too low, then the customer might be afraid to use your products or services, thinking something is wrong here, which turns into a trust issue.
6. You’re Making the Sale Difficult.
You may be making it difficult to complete the sale. for example, you need to fill in a lot of information in order to complete an online sale or your system crashes as customers are checking out, or you only accept certain ways for payment. These can all lead to lost sales.
Remember To Ask
Although the above are common reasons why people won’t buy from you, taking some well-designed surveys will pinpoint the issues holding back your sales.
That’s The Way I See It!
1. Review the reasons above for why people don’t buy.
Summary of Why They Don’t Buy
- If your customers have any doubts about you or your business, they won’t buy from you.
- They don’t want what you are offering.
- They can’t afford it.
- You’re making the buying process difficult.
- If you really want to know why your customers aren’t buying from you, ask your customers!