Using Split Testing to See What Works and What Doesn’t

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A Collection of Web Pages About Split Testing

How To Split Test

 

Included in this post, I have chosen articles and resources to give you an overall understanding of split testing, but first, a few brief points to consider.

Split testing is an excellent way to improve your marketing efforts.

Let’s take the example of an online classified ad.

You have purchased advertising to show your classified ad to 25,000 people.

12,500 people will see one ad while the other 12,500 people will see a variation of the first ad.

You will monitor and record the results of the campaign to select the better performing ad, then you repeat the process until you have the best ad possible.

You will want to make sure that you change one thing at a time, like the heading. If you change multiple things at once you won’t be able to tell which is better because there are too many variables.

Have a look at the resources below that will help you set up split test campaigns that will help you identify the best ads to display.

Sections Included In This Post:

  • What is Split Testing?
  • What Insights Are Gained From Split Testing?
  • Split Testing Examples
  • How To Split Test
  • Split Testing Mistakes
  • Split Testing Tools
  • Split Testing Vs A/B Testing
  • Split Test Analysis
  • Split Testing For Amazon Affiliate Marketers
  • Split Testing For Facebook Advertising
  • Split Testing In Email Marketing
  • The Latest About Split Testing
  • Books Related To Split Testing
  • Courses Related To Split Testing
  • Tweets Related To Split Testing
  • Videos Related To Split Testing

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What is Split Testing?

What is Split Testing? 8 Steps to Follow For Your Next Campaign

What Insights Are Gained From Split Testing?

Three Hard Truths About A/B Testing

How we learned valuable insights from an email A/B test | Campaign Monitor

Learn How Experts Derive Insights from Past A/B Test Results

Split Testing Examples

Here Are 10 Fascinating A/B Testing Examples That Will Blow Your Mind

3 Real-Life Examples of Incredibly Successful A/B Tests

Which Test Won? Email marketing A/B split testing examples

4 Examples of AB Split Testing of Email Copy That Worked – Schedule emails to send later

How To Split Test

A/B Testing – The Complete Guide | VWO

How to Create a Split Test (and Why You Should)

The Seven Steps to a Split Test That Gets Results

5 Expert Tips to Run A/B Tests The Right Way

The Ultimate Guide To A/B Testing — Smashing Magazine

Split Testing Mistakes

12 A/B Split Testing Mistakes Businesses Make All The Time

13 Dumb A/B Testing Mistakes That Are Wasting Your Time

19 A/B Testing Mistakes That Are Ruining Your Site (And How To Fix Them) – Sumo

16 mistakes that will kill your A/B testing (and what you can do about them)

 

Split Testing Tools

10 A/B testing tools to help improve conversions

18 Top A/B Testing Tools Reviewed by CRO Experts

6 Easy Ways (A/B Testing Tools) To Learn A/B Testing

15+ Free A/B Split Testing Resources – Blog

9 Awesome Split Testing Tools and Usability Testing Tools

Split Testing Vs A/B Testing

Multivariate Testing vs A/B Testing

Split Test vs. AB Test: Is there a difference?

How to Choose Between A/B Test, Split Test or Multivariate Test?

Split Test Analysis

A/B Testing Statistics: An Intuitive Guide For Non-Mathematicians | Conversion Sciences

12 Surprising A/B Test Results to Stop You Making Assumptions

Split Testing For Amazon Affiliate Marketers

What Is Split Testing On Amazon & Why Do I Need It? [Infographic]

Splitly – Amazon Listing Optimization Software For Private Label Sellers

Amazon AB Testing & Split Testing Complete Guide – AMZFinder

Split Testing For Facebook Advertising

What is a Facebook split test? | Facebook Help Center | Facebook

When (And When Not) to Use Facebook Split Testing for Maximum Impact | WordStream

How to Split Test Facebook Posts and Facebook Ads : Social Media Examiner

How to Split Test Your Way to Facebook Ads Success : Social Media Examiner

Split Testing In Email Marketing

A Beginner’s Guide to A/B Testing: Email Campaigns That Convert

How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

10x better Email Marketing split tests

The Latest About Split Testing

Google Searches Related To Split Testing

Latest Searches For Split Testing

Split Testing In The News

Latest News About Split Testing

Books About Split Testing

Amazon

Books Related To Split Testing

Courses

Courses on Lynda.com Related To Split Testing

Courses on Udemy.com Related To Split Testing

Social

Twitter

Tweets Related To Split Testing

YouTube

Videos Related To Split Testing