A Collection of Web Pages About Split Testing
Included in this post, I have chosen articles and resources to give you an overall understanding of split testing, but first, a few brief points to consider.
Split testing is an excellent way to improve your marketing efforts.
Let’s take the example of an online classified ad.
You have purchased advertising to show your classified ad to 25,000 people. 12,500 people will see one ad while the other 12,500 people will see a variation of the first ad.
You will monitor and record the results of the test to select the better performing ad, then you repeat the process until you have the best ad possible.
You will want to make sure that you change one thing at a time, like the heading. If you change multiple things at once you won’t be able to tell which is better because there are too many variables.
Keep in mind you need one ad that is a benchmark ad or known as your control ad. Having a control ad, allows you to see if you are doing better or worse. When doing better, the better ad becomes the new control ad, when doing worse your revert back to your control ad.
You’ll get a lot more details in the resources below that will help you set up split test campaigns to identify the best ads to display.
Sections Included In This Post:
- What is Split Testing?
- What Insights Are Gained From Split Testing?
- Split Testing Examples
- How To Split Test
- Split Testing Mistakes
- Split Testing Tools
- Split Testing Vs A/B Testing
- Split Test Analysis
- Split Testing For Amazon Affiliate Marketers
- Split Testing For Facebook Advertising
- Split Testing In Email Marketing
- The Latest About Split Testing
- Books Related To Split Testing
- Courses Related To Split Testing
- Tweets Related To Split Testing
- Videos Related To Split Testing
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What is Split Testing?
What Insights Are Gained From Split Testing?
Split Testing Examples
How To Split Test
Split Testing Mistakes
Split Testing Tools
Split Testing Vs A/B Testing
Split Test Analysis
Split Testing For Amazon Affiliate Marketers
Split Testing For Facebook Advertising
Split Testing In Email Marketing
The Latest About Split Testing
Google Searches Related To Split Testing
Split Testing In The News
Books About Split Testing