Using Split Testing to See What Works and What Doesn’t

September 4, 2018 541 views

A Collection of Articles About Split Testing

Included in this post, I have chosen articles and resources to give you an overall understanding of split testing, but first, a few brief points to consider.

Split testing is an excellent way to improve your marketing efforts.

Let’s take the example of an online classified ad.

You have purchased advertising to show your classified ad to 25,000 people. 12,500 people will see one ad while the other 12,500 people will see a variation of the first ad.

You will monitor and record the results of the test to select the better performing ad, then you create a new ad replacing the one with the lowest results and repeat the split test again until you have the best ad possible.

You will want to make sure that you change one thing at a time, like the heading. If you change multiple things at once you won’t be able to tell which is better because there are too many variables.

Keep in mind you need one ad that is a benchmark known as your control ad. This allows you to see if you are doing better or worse, compared to the benchmark ad.

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