What is a Bounce Rate & How To Reduce It – Experts Insights

A bounce is triggered when a visitor lands on a one of your web pages and exits your website without visiting additional pages.

Websites with a high bounce rate are viewed as an unpopular, because people are only using one page and leaving.

Another way of looking at this could be that the visitor has found the answer they are looking for and there is no need to view further pages.

Below you’ll find a collection of resources I have chosen for this topic.

A Selection of Pages Related To Bounce Rates

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How Bounce Rates Are Tracked

Understanding how bounce rates are tracked will give you a better overview when looking at analytic reports that show you the bounce rate of your site and bounce rate of each a page.

Without this understanding you may be mislead as to what is happening on your site.

Check out the articles I have chosen below that discuss how your analytics program tracks bounce rates.

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Event tracking, bounce rate and affiliate marketing

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Bounce Rate Benchmark

To know if your site has a high or low bounce rate, you need to know benchmarks for your industry. Yes, each industry has different bounce rates. Also, the type of content on your page will have a certain bounce rate.

For example, a page that answers a question quickly may have a higher bounce rate than a page that covers a topic that spans over multiple pages.

Below you’ll find a list of resources dealing with benchmarks for bounce rates. Have a look to gain the knowledge you need to identify how your site compares to the industry standards.

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Bounce Rate Vs. Exit Page

Bounce rate and exit pages are two different metrics. While a bounce rate is focused on how many pages are visited by users, exit pages focus on which page the user left your site.

For example, if you have a destination page you want the user to reach (e.g. the order page) by looking at the exit pages report in analytics, you’ll be able to determine what page the user left your site.

Looking at the page with the high exit rate tells you there is a problem on that page. Once you know the problem page, then you can try to figure out a solution.

Below is a list of articles that go into the details for exit pages vs bounce rates.

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How To Reduce Bounce Rate

There are ways you can reduce the bounce rate on your site, it may be the design, or the content.

For example, if you split the page into multiple pages you’ll notice that the bounce rate reduces because people are going to the next page to view more information, so this automatically reduces your overall bounce rate of your site.

Have a look at the pages I have selected for this topic and use the tips to reduce the bounce rate of your site.

Web Pages I have Selected Related To  Reducing Your Bounce Rate

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