What Is a Bounce Rate & How to Reduce It – Experts Insights

December 21, 2017 672 views

Bounce Rate

A bounce is triggered when a visitor lands on one of your web pages and exits your website without visiting additional pages.

Websites with a high bounce rate are viewed as unpopular because people are only using one page and leaving.

Another way of looking at this could be that the visitor has found the answer they are looking for, and there is no need to view further pages.

Below you’ll find a collection of resources I have chosen for this topic.

A Selection of Pages Related To Bounce Rates

What is Bounce Rate? 

What You Can Learn from Bounce Rate & How to Improve It

Google Analytics Bounce Rate (actually) Demystified

Understanding bounce rate in Google Analytics

Good, Bad, Ugly, and Average Bounce Rates

13 Ways to Reduce Bounce Rate and Increase Your Conversions

How Bounce Rates are Tracked

Understanding how bounce rates are tracked will give you an overview of how your site is performing when looking at analytic reports. The bounce rates can be viewed for your site as a whole as well as looking at the bounce rate per page.

Without this understanding, you may be misled as to what is happening on your site.

Check out the articles I have chosen below that discuss how your analytics program tracks bounce rates.

Event tracking, bounce rate, and affiliate marketing

Why Is My Google Analytics Bounce Rate So High?

Bounce Rate Benchmark

To know if your site has a high or low bounce rate, you need to know benchmarks for your industry. Yes, each industry has different bounce rates. Also, the type of content on your page will have a certain bounce rate.

For example, a page that answers a question quickly may have a higher bounce rate than a page that covers a topic that spans over multiple pages.

Below you’ll find a list of resources dealing with benchmarks for bounce rates. Have a look to gain the knowledge you need to identify how your site compares to the industry standards.

What is an acceptable bounce rate?

The Landing Page Bounce Rate, Demystified

What is a Normal Bounce Rate?

Bounce Rate Vs. Exit Page

The bounce rate and exit pages are two different metrics. While a bounce rate is focused on how many pages are visited by users, exit pages focus on which page the user left your site.

For example, if you have a destination page you want the user to reach (e.g. the order page) by looking at the exit page report in analytics, you’ll be able to determine at what point the user left your site.

Looking at the page with the high exit rate tells you there is a problem on that page. Once you know the problem page, then you can look for a solution.

Below is a list of articles that go into the details for exit pages vs bounce rates.

Exit Rate vs. Bounce Rate

Google Analytics: a guide to confusing terms

Misunderstood Metrics: Time on Page / Session Duration

How To Reduce Bounce Rate

There are ways you can reduce the bounce rate on your site, it may be the design or the content.

For example, if you split the page into multiple pages you’ll notice that the bounce rate reduces because people are going to the next page to view more information, so this automatically reduces the overall bounce rate of your site.

What You Can Learn from Bounce Rate & How to Improve It

14 ways to reduce your site’s bounce rates

Learn How to Reduce Bounce Rate – 6 Simple Ways

21 Ways to Reduce Bounce Rate on Your Website


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