A Quick Overview of a Floral Business
Flowers are always in demand. Weddings, births, anniversaries, birthdays, holidays, and funerals all call for the services of a florist.
You don’t need any formal training to start. In fact, some of the most successful florists in the industry never had any sort of structured education on how to arrange beautiful flowers and bouquets.
The beauty and color of flowers allow us to convey emotional messages perfectly to others. Flowers also spruce up a home or a garden, giving you the opportunity to sell a lot of flowers if you decide to open.
You will need to find a great location that will let you showcase your flowers and the arrangements that you can come up with.
You will need to let people know about your arrangements and you need a reliable supplier of fresh and even rare flowers to keep your customers satisfied.
This venture can be very profitable simply because you have holidays and events all year long that involve flowers.
- Develop an appropriate design for the occasion, Bridal Shower, Wedding, Get well, Funeral, Etc.
- The ability to identify appropriate materials for each season, and Occasion.
- Timing the flower design creation, so flowers stay fresh when displayed.
- Knowledge of all types of flowers.
- Knowledge of the meanings behind flowers – e.g. a rose is for a romantic occasion.
- An eye for design.
- Flower preservation knowledge and know-how.
- Common Business Skills
- Floral designers.
- Delivery personnel
- Common Staff Positions Needed To Run Some Businesses
Hours of Operation:
Many florists will stay open during normal hours, from about 8:00 a.m. through 5:00 p.m. or a little later.
Equipment and Supplies:
- A wide selection of flowers including exotic flowers
- Flower nutrients
- Floral Design Tools such as Pruners and Wire Cutters
- An assortment of baskets
- An assortment of vases
- Floral foam
- Floral foam balls
- Glue guns & accessories
- Angel hair vine
- Preserved flowers
- Wood Strips
- Wreath making supplies
- Frames & forms of various designs
- Fabric for arrangement decorations
- Balloon lights
- Aquaplus powder
- Aqua tubes for fresh flowers
- Storage containers
- Wrapping paper
- Floral tape
- Refrigeration unit
- A variety of flower ornaments and decorations
- Greeting Cards
- Stuffed animals
- Statuettes and hanging ornaments
- Van or delivery vehicle
- List of Essential office Equipment
Monthly Expenses To Consider:
Fresh Flowers & Supplies.
Flowers that are unsold and have to be thrown out is an ongoing expense.
Tip and Considerations:
- People need floral arrangements for holidays, birthdays, and special events like weddings and graduations, but don’t forget longer-term contracts with churches, hotels, restaurants, etc, who need flowers delivered or arranged on a regular basis. Besides a consistent monthly income, it can be a simple way of showcasing your designs to more prospective flower buyers.
- People purchase flowers and plants as gifts and for their own enjoyment. This growing niche should be considered like any other retail establishment with a perishable product line.
- There are two ways to become an owner of a floral shop. You could start one from the ground up and build, or you could find one that is for sale and make the purchase. There are valid reasons to go either way. The big plus for buying an existing shop is you get an existing customer base. This will mean an immediate cash flow to the new owner. A purchase of an existing shop will cost far more than starting one from scratch. This is the basic reason to start from scratch.
- If a person is going to open a brand new shop, they will have to pay particular attention to the location of their new store. Drive-by and walk-in traffic can make a big difference in how fast your shop grows.
- You could supply businesses with floral arrangements that they want to be delivered every week. Weekly deliveries that are done on a contract basis could be in addition to the normal business of the shop.
Type of Customers:
People with any special occasion or event is a potential customer
Recent trends indicate that the majority of those who buy flowers buy them for themselves. The American Floral Endowment Consumer Tracking Study conducted in 2000 showed that about 67% buy flowers for themselves, and only 33% buy flowers as a gift.