How to Start an Interior Design Business Using These Tips
December 11, 2020 291 views
Tips and Insights For Starting Your Own Interior Interior Design Business
What To Expect From This Post
All the information you need to start an interior design business can be located in this post. I have gathered a collection of useful articles and resources and linked to them.
Before you get to the resources further down the page. I want to focus on a few key issues to review before you start your company.
Let’s get started.
Are You Suited for This Opportunity?
One factor that defines how much success you will have in the interior design business is how much passion and determination you have.
Passion keeps you motivated, moving ahead, and it’s the driving force to help you get through hard times. Without being passionate about your business, you’ll think of giving up every time you hit a bump.
Whether you’re designing or running the business or both, have you considered if you have the necessary skills?
There are several options you can take if you lack the skills you need:
You can always hire a business manager or interior designer if you lack the skills. Yes, it’s less profitable, but this is an option you can consider.
Learn As You Go:
You can learn as you go, and yes, you will make mistakes, but making mistakes is a part of the learning process. Just don’t make mistakes that are so big they put you out of business.
Use an Advisor:
You can learn as you go while using an advisor for important decisions. Your advisor needs to be experienced in the field and someone you trust. This way, you gain experience and have someone to fall back on during critical decisions.
For this type of business, talent is a requirement of the service. If you lack the talent, you may not succeed. Talent is not something you learn; either you have it, or you don’t.
You may have the best design around at competitive prices, but no one is interested. Then what good will it be to open a business? Demand is a key consideration when planning to start a business.
Let’s look at it from another perspective. Let’s say in your area, there are too many interior design businesses. How will you compete? Or should you even try?
Whether you are dealing with no demand or dealing with a saturated market, it may be better to serve a different area. The optimal situation is an area where a decent amount of demand exists, and the competition is low.
Have you considered what customers you’ll be targeting? When you focus on one type of market, you’ll customize your designs and marketing campaigns because you’re not targeting everyone.
For example, you may want to target homeowners or refine your target even more. Maybe you’ll target condo owners. On the business side, you may want to target office design, or restaurant design, etc.
The best way to get started is to understand your target audience. You want to know how they think, what they want, and then you optimize your business to cater to their needs.
Where Will You Operate From?
Have you considered where your office will be located? Will you locate and run your business from your home, or will you opt for a commercial location? An interior design business can be operated from your home because you will meet most of your clients at their location.
Marketing your interior design business is another important step.
If you have the world’s greatest designs and no one knows about them, your business will fail.
Have you considered how to get the word out about your service?
You can use conventional advertising methods such as local newspaper advertising, radio ads, online advertising, etc. However, there are a few other methods you may want to consider.
Let’s go over a few of them.
One of your most important first steps in promoting your business is creating your website. Your site is your point of contact and is where you can display your portfolio. Your portfolio is an important selling tool and should be updated with each job.
Just because you have a website, that doesn’t mean you can’t participate in other online platforms such as Instagram, Pinterest, Facebook, Twitter, etc. You can post to all of these platforms to gain followers, and from those followers, you can gain customers.
Word-of-Mouth and Referrals
Word-of-mouth and referrals are a powerful way to introduce people to your service.
You could design a few jobs at a low cost or even for free just to get referrals. If you’re only providing your services, you won’t be out a lot of money, just your time and effort.
If the person you decorate for is well connected, it may be worth your while to perform the service for free.
Another way of advertising is to create an advertorial.
You would provide information about interior design and provide tips that the readers could use. For example, Tips To Make Your Tiny Living Room Look Bigger. At the end of the article, you would leave your contact information for those interested in your interior design services. You could also offer a free consultation.
You could exchange your design services for advertising.
Let’s look at some examples of how you may make this work.
I would visit my local radio stations and inquire about advertising on their station. I would take out an ad for those stations with a reception area in need of a redesign. After paying for the ad and running it a few times, I would come back and offer my services to redesign their reception in return for a plug on their station. For example, their morning radio host would talk about how they have a brand new reception area provided by my business.
You could also try this with newsworthy outlets. For example, you could redesign the city council meeting room in exchange for a front-page newspaper ad. It’s a win-win-win. You get your business in the newspaper, the city council gets a makeover, and the newspaper gets a story.
Are the ideas starting to flow? There are many opportunities. You need to be creative. Your work has to be excellent, and you have to set up a deal with the people that have the connections to your target market.
Well, now it’s time for those resources I mentioned. You won’t be able to go through all of them in one visit, so rest assure they are here when you need them. The best of luck to you!
A Collection of Resources Related to Starting an Interior Design Business
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