How to Start an Interior Design Business Using These Tips

December 11, 2020 291 views

Tips and Insights For Starting Your Own Interior Interior Design Business

What To Expect From This Post

All the information you need to start an interior design business can be located in this post. I have gathered a collection of useful articles and resources and linked to them.

Before you get to the resources further down the page. I want to focus on a few key issues to review before you start your company.

Let’s get started.

Are You Suited for This Opportunity?

One factor that defines how much success you will have in the interior design business is how much passion and determination you have.

Passion keeps you motivated, moving ahead, and it’s the driving force to help you get through hard times. Without being passionate about your business, you’ll think of giving up every time you hit a bump.

Since you’re looking for a business opportunity, get into one you’re passionate about. In my opinion, if you have the opportunity to do what you love, you are blessed. Work becomes play, and life is good! For more see, Passion – An Important Key You Need to Succeed in Business.

Do You Have the Necessary Skills?

Whether you’re designing or running the business or both, have you considered if you have the necessary skills?

There are several options you can take if you lack the skills you need:


You can always hire a business manager or interior designer if you lack the skills. Yes, it’s less profitable, but this is an option you can consider.

Learn As You Go:

You can learn as you go, and yes, you will make mistakes, but making mistakes is a part of the learning process. Just don’t make mistakes that are so big they put you out of business.

Use an Advisor:

You can learn as you go while using an advisor for important decisions. Your advisor needs to be experienced in the field and someone you trust. This way, you gain experience and have someone to fall back on during critical decisions.


For this type of business, talent is a requirement of the service. If you lack the talent, you may not succeed. Talent is not something you learn; either you have it, or you don’t.

If you know you lack the talent, it may be a better option to hire a talented designer while you focus on running the business. For more on business skills see, How to Run a Business – A Quick Look Into Skills You’ll Need

Is There a Demand for Interior Design?

You may have the best design around at competitive prices, but no one is interested. Then what good will it be to open a business? Demand is a key consideration when planning to start a business.

Let’s look at it from another perspective. Let’s say in your area, there are too many interior design businesses. How will you compete? Or should you even try?

Whether you are dealing with no demand or dealing with a saturated market, it may be better to serve a different area. The optimal situation is an area where a decent amount of demand exists, and the competition is low.

For more on this topic, see What Is the Demand for Your Products and Services?

What Customers Will You Target?

Have you considered what customers you’ll be targeting? When you focus on one type of market, you’ll customize your designs and marketing campaigns because you’re not targeting everyone.

For example, you may want to target homeowners or refine your target even more. Maybe you’ll target condo owners. On the business side, you may want to target office design, or restaurant design, etc.

The best way to get started is to understand your target audience. You want to know how they think, what they want, and then you optimize your business to cater to their needs.

Where Will You Operate From?

Have you considered where your office will be located? Will you locate and run your business from your home, or will you opt for a commercial location? An interior design business can be operated from your home because you will meet most of your clients at their location.

Suppose you are targeting office buildings, and your clients run multimillion-dollar businesses. You may opt to have a commercial location, which gives your business more clout. For more see, The Pros and Cons of Starting a Business From Home.

Getting the Word Out and Getting Customers

Marketing your interior design business is another important step.

If you have the world’s greatest designs and no one knows about them, your business will fail.

Have you considered how to get the word out about your service?

You can use conventional advertising methods such as local newspaper advertisingradio ads, online advertising, etc. However, there are a few other methods you may want to consider.

Let’s go over a few of them.


One of your most important first steps in promoting your business is creating your website. Your site is your point of contact and is where you can display your portfolio. Your portfolio is an important selling tool and should be updated with each job.

Just because you have a website, that doesn’t mean you can’t participate in other online platforms such as Instagram, Pinterest, Facebook, Twitter, etc. You can post to all of these platforms to gain followers, and from those followers, you can gain customers.

Word-of-Mouth and Referrals

Word-of-mouth and referrals are a powerful way to introduce people to your service.

You could design a few jobs at a low cost or even for free just to get referrals. If you’re only providing your services, you won’t be out a lot of money, just your time and effort.

If the person you decorate for is well connected, it may be worth your while to perform the service for free.


Another way of advertising is to create an advertorial.

You would provide information about interior design and provide tips that the readers could use. For example, Tips To Make Your Tiny Living Room Look Bigger. At the end of the article, you would leave your contact information for those interested in your interior design services. You could also offer a free consultation.

Publicity Plug

You could exchange your design services for advertising.

Let’s look at some examples of how you may make this work.

I would visit my local radio stations and inquire about advertising on their station. I would take out an ad for those stations with a reception area in need of a redesign. After paying for the ad and running it a few times, I would come back and offer my services to redesign their reception in return for a plug on their station. For example, their morning radio host would talk about how they have a brand new reception area provided by my business.

You could also try this with newsworthy outlets. For example, you could redesign the city council meeting room in exchange for a front-page newspaper ad. It’s a win-win-win. You get your business in the newspaper, the city council gets a makeover, and the newspaper gets a story.

Are the ideas starting to flow? There are many opportunities. You need to be creative. Your work has to be excellent, and you have to set up a deal with the people that have the connections to your target market.

Well, now it’s time for those resources I mentioned. You won’t be able to go through all of them in one visit, so rest assure they are here when you need them. The best of luck to you!

A Collection of Resources Related to Starting an Interior Design Business

How to Start an Interior Design Business

How to Start an Interior Design Business – The Complete Guide


How to Start an Interior Design Business in 6 Steps

The Epic Guide On How To Start An Interior Design Business — Online Interior Design School by Alycia Wicker

10 Steps To Launch Your Interior Design Business

8 Steps to Start an Interior Design Business [Complete Guide]

How To Start An Interior Design Business – 5 Things You Need To Guarantee Success – Online Interior Design School | IDBS

How to Start an Interior Design Business in 6 Steps – 2020 – MasterClass

How to Start an Interior Design or Decorating Business

How to Start an Interior Design Business

How to Start an Interior Design Business | Design Manager

10 Steps for Starting A Successful Interior Design Business — Capella Kincheloe

How to Start an Interior Decorating Business – QC Design School

What to Consider Before You Start

Reasons for Getting Into Your Own Business

The Pros and Cons of Owning Your Own Business

10 Questions You Must Ask Before Starting a Business

Passion – An Important Key You Need to Succeed in Business

Steps and Considerations

Over 21 Steps and Considerations When Starting Your Business

Getting Inside Information

An Inside Look Into The Business You’re Considering

A Simple Guide To Starting A Business

How to Start A Business – Making a Complex Topic Simple

How to Finance Your Business

Everything You Need To Know About Business Loans

How To Register a Business

How to Register Your Business Using These Resources

Interior Design Business Name Ideas

Selecting a Good Name for Your Business

350 Unique and Cool Interior Design Company Names – BrandonGaille.com

150 Catchy Interior Design Company Names + Generator | Brand Experts

357+ Luxurious Interior Design Business Names (2020)

Business Plan

How to Write a Business Plan Using This Unique Collection of Resources

How to Write a Marketing Plan Using These Select Resources

Interior Design Business Plan – Executive Summary

Interior Design Business Plan Sample [2021 UPD] | OGScapital

Interior Design Business Plan Sample

Create a Marketing Plan for Your Interior Design Business — Capella Kincheloe

Marketing Plan for an Interior Decorating Business | Small Business – Chron.com

Trends and Statistics

Interior Designers in the US – Industry Data, Trends, Stats | IBISWorld

2020 Interior Designers Industry Statistics & Market Research Report – AnythingResearch

Interior Design Market Research Reports & Interior Design Industry Analysis | MarketResearch.com

Interior Design Services – Industry Analysis, Trends, Statistics …

13 Interior Design Industry Statistics and Trends – BrandonGaille.com

Profitability and Revenue

Estimating the Profitability and Revenue for a New Business

The Difference Between Markup & Margin — Capella Kincheloe

What’s the FASTEST way to make money as an Interior Designer? — DESIGNED

Startup and Operating Costs

Estimating Startup Costs – Are You Missing Anything?

The Cost To Start Your Own Interior Design Business — Online Interior Design School by Alycia Wicker

Interior Design Business Start-up Costs — Capella Kincheloe


Essential Office Equipment You May Need to Run Your Business


Here’s Everything You Need To Know About Business Insurance

Commercial Interior Design Insurance | Interior Design Insurance

Interior Designer Liability Insurance for Small Businesses | Hiscox

4 Reasons Why Interior Designers Have Business Insurance | CoverHound


Cost of Interior Designer Business Insurance | Insureon

Interior Designer Insurance | Instant Insurance Today | Trusted Choice

Employee Considerations

The Pros and Cons of Running a One-Person Business

How and When to Hire a New Employee

Common Jobs Needed for Running a Business

Hiring an Employee VS Subcontracting


Professional Associations – Interior Architecture and Design – Research Guides at George Washington University

Interior Design Organizations

The Top Professional Associations For Interior Designers and How They Add Value

American Society of Interior Designers

Business Cards

How to Design Business Cards That Draw Attention

Creative Interior Design Business Card Template

Interior Design Business Cards & Visiting Cards

22+ Interior Design Business Card Templates – AI, Ms Word, PSD | Free & Premium Templates

Latest Image Search Results Related to Interior Design Business Cards


How to Create an Impressive Logo

15 interior design and decorator logo ideas for well-furnished success – 99designs

Interior design Logo Ideas: Make Your Own Interior design Logo – Looka

600+ Pro Interior Design Logos | Free Interior Design Logo PNG

43 Interior Design & Decoration Logos | BrandCrowd blog

Latest Image Search Results Related to Interior Design Business Logos


18 Interior Design Software Programs to Download in 2020 | Architectural Digest

Top Interior Design Project Management Software: Part I

May the best design management software win

Interior Design Tools and Applications You Must Have — dvd Interior Design

Best Project Management Software for Interior Designers — Elite Design Assistants

Accounting Software for Interior Designers (Review) – L’ Essenziale

12 Best Software Tools for Interior Designing

Business For Sale

Buy A Business or Build one From Scratch?

An Inside Look Into The Business You’re Considering

Interior Design Businesses For Sale in the US, 44 Available To Buy Now

Interior Design Businesses for Sale & Interior Design Companies for Sale – Buy Sell Interior Design Biz for Sale, Interior Design Business for Sale

Architecture and Int. Design Businesses for Sale | Buy Architecture and Int. Design Businesses at BizQuest

Interior Design & Home Decorator For Sale

Interior Design Business for Sale! in Florida – BizBuySell

Latest Search Results Related to Interior Design Business For Sale

Franchise Opportunities

The Ins and Outs of Owning A Franchise

Decorating Den Interiors Franchise Costs & Fees, Decorating Den Interiors FDD & Franchise Information | FranchiseDirect.com

Interior Design Franchises, Best Interior Design Franchise Opportunities

Latest Search Results Related to Interior Design Franchises

Established Interior Design Business

Weekly Top 10: Top Interior Design Firms All Over The World

20 Interior Design Companies Employees Love Working For | Architectural Digest

25 Top Interior Design Firms to Keep an Eye On This Year | Decorilla

Interior Design Companies in the United States

Top 100 Giants Research 2018

Best Interior Designers – ELLE Decor’s 125 Top Interior Designers

Best Interior Design Firms in the World | Archute

Marketing Tips

14 Interior Design Marketing Strategies For 2020 (Updated) – Unlimited Graphic Design Service

Taking Your Interior Design Business to the Next Level • Qpractice

5 Killer Interior Designer Marketing Strategy Ideas That Work — Online Interior Design School by Alycia Wicker

Top Marketing Ideas for your Interior Design Business

Successful Content Marketing Strategies for Interior Design

Interior Design Marketing Tips, Ideas, and Strategies – Marketing 360® Blog

Branding & Marketing Your Interior Design Firm with A Design Partnership | Ivy

Social Media Marketing Is Failing Too Many Interior Designers

6 Social Media Marketing Strategies for Growing Interior Design Business

12 Steal-Worthy Tips To Market And Brand Your Interior Design Business — YFS Magazine


5 Struggles Most Interior Design Firms Face

Factors Driving Modern Interior Designing To Success

10 Unexpected Challenges Interior Designers Face Today

Three Major Challenges Every Interior Designer Faces | ASID Icon

5 Obstacles for Interior Designers to Overcome – Pasesi Interiors Blog

8 challenges interior designers face when growing their business.

3 Obstacles Faced by Interior Designers – Gail Doby Coaching & Consulting

4 Solutions to Challenges that Interior Designers Face

Interior Design Challenges & Solutions | Flooring America


10 Mistakes That (Almost) Everyone Makes in Interior Design

10 Interior Design Mistakes To Avoid | Rocket Homes

Interior designers reveal the biggest design mistakes people make – Insider

Interior Designers Reveal The Most Common Design Mistakes

6 Common Decorating Mistakes to Avoid – Easy Home Solutions

Running a Business

How to Run a Business – A Quick Look Into Skills You’ll Need

How To Run An Interior Design Business – Claire Jefford


Top 3 Interior Design Magazines for Aspiring Designers

Interior Design

50 Interior Design Magazines You Need To Read If You Love Design – Inspirations | Essential Home

Top 100 Interior Design Magazines You Must Have (FULL LIST)

25 Best Interior Design Blogs | Decorilla Online Interior Design

Interior Design Blogs | The 25 Best One’s For Inspiration | Décor Aid

12 Best Interior Design Blogs To Follow Now

The Best Interior Design Blogs to Follow in 2020

10 Best Interior Design Blogs in 2020 – Blog On Your Own

Top 100 Interior Design Blogs, Websites & Influencers in 2020

The 50 Best Interior Design Blogs You Should Read in 2020 – Detailed.com


An Essential Glossary of 40 Interior Design Terms

27 Interior Design Terms and Concepts Explained | LoveToKnow

18 Interior Design Terms You Should Know


Books from Amazon Related to Starting an Interior Design Business

Google Book Search Related to Starting an Interior Design Business

The Latest about Starting an Interior Design Business

Google Searches

Latest Search Results Related to Starting an Interior Design Business

Latest Scholar Search Results Related to Starting an Interior Design Business

Latest Image Search Results Related to Starting an Interior Design Business


Latest News Related to Starting an Interior Design Business


Tweets Related to Starting an Interior Design Business


Videos Related to Starting an Interior Design Business