How to Start a Mystery Shopper Business

A Young Woman Shopping in a Grocery Store.


Main Sections In This Post
Steps to Starting a Mystery Shopper Business
Points to Consider
Knowledge Is Power
Featured Video


In this post, you’ll find a step-by-step guide to starting a mystery shopper business.

In addition, we will give you an overview of what you can expect from operating a mystery shopper business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your mystery shopper business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.


The Steps to Start Your Mystery Shopper Business

Below are the steps to starting a mystery shopper business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

  1. An Overview of What You’re Getting Into
  2. Mystery Shopper Business Overview
  3. Researching Your Mystery Shopper Business
  4. Looking Startup and Operating Costs
  5. Creating Your Mission Statement
  6. Creating A Unique Selling Proposition (USP)
  7. Choose a Mystery Shopper Business Name
  8. Register Your Company
  9. Create Your Corporate Identity
  10. Writing a Business Plan
  11. Banking Considerations
  12. Getting the Funds for Your Operation
  13. Software Setup
  14. Business Insurance Considerations
  15. Supplier and Service Provider Considerations
  16. Setting Your Prices
  17. Physical Setup
  18. Creating a Website
  19. Hiring Employees
  20. Getting Customers Through the Door

1. An Overview of What You’re Getting Into

It is essential to have a strong understanding of what you’re getting into. The more you know what to expect, the better your decisions will be and the fewer surprises you’ll encounter.

Before starting your mystery shopper business, there are many points to consider, the pros and cons of owning and operating your business, how passionate you are about your business, getting the right advice, and more.

When you consider these crucial points, you’ll better understand what you are getting into and can avoid many problems you could encounter if you bypass these issues.

Take the time to look at these considerations from the following link before starting your business, and you will gain the information to help you make the right decisions.

See our page on Critical Points to Consider before starting your business.

2. Gaining an Overview of Owning a Mystery Shopper Business

Next, let’s discuss the issues that will give you an overview of what to expect from owning and running a mystery shopper business.

In this step, we will be looking at the following sections:

a.) A Quick Overview of Owning a Mystery Shopper Business
b.) Mystery Shopper Business Models
c.) Challenges You Could Face When Starting and Operating a Mystery Shopper Business

a.) A Quick Overview of Owning a Mystery Shopper Business

A mystery shopper business provides services to companies seeking to evaluate their customer service, product quality, and overall operations from a customer’s perspective.

Mystery shoppers, also known as secret shoppers, are hired by these companies to anonymously assess various aspects of their business, such as employee interactions, cleanliness, and adherence to company policies.

The feedback gathered from mystery shopping assignments helps businesses identify areas for improvement and enhance their customer experience.

Day-to-Day Tasks in Running a Mystery Shopper Business

  • Client Acquisition: Engage in marketing and networking efforts to attract clients, including retail chains, restaurants, hotels, and service-based businesses.
  • Recruitment and Training: Recruit and train a pool of reliable mystery shoppers. Conduct thorough background checks and provide training on evaluation criteria, reporting procedures, and maintaining anonymity.
  • Assignment Management: Match mystery shoppers with suitable assignments based on their demographics, preferences, and availability. Coordinate assignment details, including locations, instructions, and deadlines.
  • Assignment Monitoring: Monitor ongoing assignments to ensure compliance with instructions and evaluation criteria. Address any issues or concerns raised by mystery shoppers during the evaluation process.
  • Data Analysis: Collect and analyze data collected from mystery shopping reports to identify trends, patterns, and areas for improvement. Generate comprehensive reports for clients with actionable insights and recommendations.
  • Client Communication: Maintain regular communication with clients to provide updates on assignments, discuss findings, and address any inquiries or feedback.
  • Quality Assurance: Implement quality control measures to ensure the accuracy and reliability of mystery shopping evaluations. Review and verify reports before delivering them to clients.
  • Business Administration: Handle administrative tasks such as invoicing clients, managing finances, maintaining records, and updating databases.
  • Continuous Improvement: Stay updated on industry trends, best practices, and technological advancements in mystery shopping methodologies. Continuously seek ways to enhance the effectiveness and efficiency of the business operations.

Running and managing a mystery shopper business requires meticulous organization, effective communication, and attention to detail to deliver valuable insights to clients and maintain a reputable reputation in the industry.

b.) Mystery Shopper Business Models

Types of Setups and Business Models for a Mystery Shopper Business

  • Independent Contractor Model: Operate as an independent contractor, where mystery shoppers are hired on a per-assignment basis. This setup offers flexibility for both the business owner and mystery shoppers, who work on assignments as freelancers.
  • Agency Model: Establish a mystery shopping agency that recruits, trains, and manages a team of mystery shoppers. The agency acts as an intermediary between clients and mystery shoppers, coordinating assignments and providing oversight.
  • Franchise Model: Invest in a mystery shopping franchise opportunity, which provides access to established branding, systems, and support from the franchisor. Franchisees follow predetermined processes and guidelines set by the franchisor.
  • Online Platform Model: Develop an online platform that connects businesses seeking mystery shopping services with independent mystery shoppers. The platform facilitates assignment matching, communication, and payment processing for both clients and mystery shoppers.


Choosing a suitable business model for a mystery shopper business is crucial for long-term success.

Whether opting for an independent contractor setup, agency model, franchise opportunity, or online platform, it’s essential to consider factors such as flexibility, scalability, and alignment with personal preferences.

Focusing on a specific niche within the mystery shopping industry can also enhance competitiveness and tailor services to meet the unique needs of clients and mystery shoppers.

Identifying the right business model from the outset is imperative, as transitioning to a different model later can be challenging and disruptive.

c.) Challenges You Could Face When Starting and Operating a Mystery Shopper Business

Challenges During the Startup Phase of a Mystery Shopper Business

  • Client Acquisition: Securing initial clients can be challenging, as businesses may be hesitant to invest in mystery shopping services from a new or unproven provider. Building credibility and demonstrating the value of your services is essential to attract clients.
  • Recruitment of Mystery Shoppers: Finding reliable and qualified mystery shoppers is crucial for the success of the business. Recruiting and vetting a pool of trustworthy individuals who meet client requirements can be time-consuming and may require extensive screening processes.
  • Establishing Processes and Systems: Developing efficient and standardized processes for client management, assignment coordination, and report generation is essential. Establishing these systems from scratch can be daunting and may require trial and error to refine.
  • Financial Management: Managing startup costs and cash flow during the initial phase can be challenging. Balancing expenses such as marketing, technology investments, and operational costs while generating revenue from limited client contracts requires careful financial planning.

Challenges During Operation of a Mystery Shopper Business

  • Maintaining Quality Control: Ensuring consistency and accuracy in mystery shopping evaluations across different assignments is crucial. Managing a large pool of mystery shoppers and monitoring their performance to maintain quality standards can be challenging.
  • Client Retention: Sustaining long-term relationships with clients and retaining their business requires ongoing communication, delivering actionable insights, and demonstrating the impact of mystery shopping programs on improving their operations.
  • Adapting to Industry Changes: The mystery shopping industry is constantly evolving, with changes in technology, consumer behavior, and market trends. Staying aware of industry developments and adapting business strategies accordingly is essential to remain competitive.
  • Handling Legal and Ethical Issues: Navigating legal and ethical considerations, such as ensuring confidentiality of client information, adhering to privacy regulations, and avoiding conflicts of interest, requires vigilance and compliance with industry standards.

Successfully overcoming these challenges requires resilience, adaptability, and a commitment to delivering high-quality services to clients while maintaining the integrity of the mystery shopping business.

3. Research

Quality information plays a significant role in achieving success.

Continuous research is vital. The more you know, the easier it is to operate your business.

In this step, we will be looking at the following sections:

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a.) Demand, the Competition and Your Location
b.) Target Audience

a.) Demand, the Competition and Your Location


Determining the demand for mystery shopping services is crucial before starting a business.

High-quality services at reasonable prices are essential, but demand must exist. Lack of demand could lead to business failure and financial challenges.

Market Saturation:

Apart from demand, market saturation must be considered. If the market is saturated with similar services, gaining market share becomes challenging.

Additionally, the risk of competitors easily replicating the business model should be evaluated to gauge potential competition.


Understanding competitors’ offerings, strengths, and weaknesses is vital. It helps identify opportunities to differentiate the business and offer unique value propositions.

Instead of direct competition, bringing something new to the market can be advantageous.

Choosing Your Location:

Selecting a location with balanced demand and competition is key. While a densely populated area offers exposure, affordability and revenue potential should be weighed.

Cheaper rent might be appealing, but it’s crucial to ensure sufficient customer base for profitability.

In conclusion, thorough research and analysis of supply, demand, competition, and location are crucial for a mystery shopper business’s success.

Choosing the right location with balanced factors ensures optimal conditions for profitability and sustainability.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

b.) Target Audience

Benefits of Understanding Your Target Audience

  • Customization: Understanding your target audience allows you to tailor your products, services, and offers to meet their specific needs and preferences.
  • Effective Marketing: With insights into your audience’s demographics, behaviors, and pain points, you can craft targeted marketing campaigns that resonate with them and drive engagement.
  • Improved Customer Experience: By knowing your audience’s preferences and expectations, you can enhance their experience with your business, leading to increased satisfaction and loyalty.
  • Competitive Advantage: Understanding your target audience gives you a competitive edge by enabling you to differentiate your offerings and stand out in the market.
  • Better Decision-Making: Informed decisions regarding product development, pricing strategies, and expansion opportunities can be made based on a thorough understanding of your target audience.

Target Market Ideas for a Mystery Shopper Business:

  • Retail Chains
  • Restaurants and Cafes
  • Hotels and Hospitality Industry
  • Grocery Stores and Supermarkets
  • Automotive Dealerships
  • Healthcare Facilities
  • Banks and Financial Institutions
  • Entertainment Venues
  • Educational Institutions
  • Small Businesses and Local Shops

Understanding the needs and challenges of these potential customers allows a mystery shopper business to offer valuable insights and solutions tailored to their specific industries and operational areas.

4. Looking Startup and Operating Cost:

Understanding the financial aspect of your business and making good decisions based on the facts are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand the financials of your mystery shopper business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

a.) Start-up Cost:

In this step, we will look at the importance of getting accurate estimates and a simple list to help you understand your needs.

b.) Monthly Expenses:

Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for your setup.

c.) Best Practices

Well take a look at what you can do to ensure you are always on top of the financial well being of your operation.

Let’s get started!

a.) Start-Up Costs:

Startup Costs for a Mystery Shopper Business

Accurately estimating startup costs is crucial for a smooth transition from planning to operational phases.

Underestimating can lead to financial constraints, while overestimating may deter potential investors due to perceived high risk.

Factors Influencing Startup Costs:

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  • Business Model: Whether you opt for an independent contractor setup or establish a mystery shopping agency significantly impacts startup expenses.
  • Operation Size: The scale of your operation, including the number of employees and the scope of services offered, influences startup costs.
  • Location: Costs vary based on the chosen location for your business, considering factors like rent, utilities, and local regulations.
  • Equipment and Resources: Costs associated with purchasing or leasing equipment, software, and other resources required for operations contribute to startup expenses.

Estimating Startup Costs:

To estimate startup costs, compile a comprehensive list of all necessary expenses, including:

  • Office Space: Rent, security deposit, and utilities for your business premises.
  • Equipment: Computers, software, office furniture, and any specialized equipment needed.
  • Marketing and Advertising: Costs for branding, website development, and promotional materials.
  • Legal and Licensing Fees: Incorporation fees, permits, and licenses required to operate legally.
  • Insurance: Liability insurance and other business-related insurance policies.
  • Employee Expenses: Salaries, benefits, and training costs if hiring employees.
  • Miscellaneous Expenses: Travel expenses, professional services (e.g., legal or accounting), and contingency funds.


Startup costs for a mystery shopper business vary based on individual circumstances and business requirements.

Thorough research and accurate estimation are essential to determine the feasibility of starting a mystery shopper business and securing necessary funding.

As each setup differs, obtaining detailed estimates ensures informed decision-making and increases the likelihood of success in the competitive market.

Sample List: Startup Costs for a Mystery Shopper Business

The purpose of the list below is to focus on the items more than the numbers because these are general samples, and your figures will be different.

Office Space:

  • Rent for the first month: $1,500 – $3,000
  • Security deposit: $2,000 – $5,000

Equipment and Technology:

  • Computers (3): $1,500 – $3,000
  • Software licenses: $500 – $1,000
  • Office furniture: $1,000 – $2,000

Marketing and Advertising:

  • Website development: $1,000 – $3,000
  • Branding and logo design: $500 – $1,500
  • Promotional materials: $300 – $800

Legal and Licensing Fees:

  • Business registration: $200 – $500
  • Permits and licenses: $500 – $1,000
  • Legal consultation: $500 – $1,500


  • Liability insurance: $500 – $1,200
  • Business insurance: $300 – $800

Employee Expenses:

  • Salaries (2 employees): $3,000 – $6,000
  • Employee benefits: $1,000 – $2,500
  • Training costs: $500 – $1,500

Miscellaneous Expenses:

  • Travel expenses: $500 – $1,500
  • Professional services: $1,000 – $2,000
  • Contingency fund: $2,000 – $5,000

Grand Total: $20,500 – $47,500

For more, refer to our article on Estimating Startup Costs.

b.) Monthly Operating Costs:

Monthly expenses for a mystery shopper business encompass various operational costs crucial for its functioning.

Understanding and managing these expenses are essential for maintaining profitability and sustainability.

Staffing Costs:

  • Payroll expenses depend on the number of employees and their salaries, including mystery shoppers and administrative staff.
  • Employee benefits such as healthcare, insurance, and retirement contributions also contribute to monthly expenses.

Location Expenses:

  • Rent or lease payments for office space in high-traffic areas incur higher costs compared to less prime locations.
  • Utilities, including electricity, water, heating, and internet services, are recurring expenses associated with maintaining the business premises.

Marketing and Advertising:

  • Monthly expenses for marketing campaigns, including online advertising, print materials, and promotional events, aim to attract new clients and retain existing ones.
  • Social media management and content creation may require outsourcing or hiring dedicated staff, adding to monthly costs.

Operational Costs:

  • Ongoing expenses for office supplies, equipment maintenance, and repairs ensure smooth business operations.
  • Software subscriptions for scheduling, communication, and data management are necessary for managing client assignments efficiently.

Miscellaneous Expenses:

  • Miscellaneous expenses include professional services such as legal and accounting fees, as well as travel expenses for conducting mystery shops.
  • Contingency funds for unexpected expenses or revenue fluctuations are essential for maintaining financial stability.

Conclusion: Managing monthly expenses effectively is critical for the long-term success of a mystery shopper business.

By prioritizing essential costs while minimizing unnecessary expenditures, businesses can optimize their financial resources and adapt to changing market conditions.

Monitoring and reviewing expenses regularly enable businesses to identify cost-saving opportunities and ensure operational efficiency.

Sample List of Monthly Expenses for a Mid-Sized Mystery Shopper Business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers will differ.

  1. Staffing Costs:
    • Mystery Shoppers Salaries: $4,000 – $7,000
    • Administrative Staff Salaries: $3,000 – $5,000
    • Employee Benefits (Healthcare, Insurance, etc.): $1,500 – $3,000
  2. Location Expenses:
    • Rent for Office Space: $2,500 – $4,500
    • Utilities (Electricity, Water, Internet): $500 – $1,000
    • Property Maintenance and Cleaning: $300 – $600
  3. Marketing and Advertising:
    • Digital Marketing (SEO, PPC, Social Media): $1,000 – $2,000
    • Print Advertising and Promotional Materials: $500 – $1,000
    • Website Maintenance and Hosting: $200 – $500
  4. Operational Costs:
    • Office Supplies and Equipment Maintenance: $300 – $600
    • Software Subscriptions (Scheduling, Communication): $500 – $1,000
    • Professional Services (Legal, Accounting): $500 – $1,000
  5. Loan Repayments:
    • Business Loans: $1,000 – $2,000
  6. Miscellaneous Expenses:
    • Travel Expenses (for Mystery Shops): $500 – $1,000
    • Contingency Fund: $1,000 – $2,000

Grand Total: $16,100 – $29,600


c.) Best Practices

Effective financial management is crucial for your business. By doing so, you will clearly understand its performance.

With this information and understanding you will have the ability to to manage your business with more control.

For more, see, Critical Points About Small Business Finances

5. Create Your Mission Statement

A mission statement for a mystery shopper business articulates its core purpose and values.

It serves as a guiding principle for the company, ensuring alignment with its goals and objectives.

Here are a few examples:

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  • “Our mission is to provide businesses with valuable insights through comprehensive mystery shopping services, enabling them to enhance customer experiences and drive sustainable growth.”
  • “At our company, we are committed to delivering objective and detailed feedback to our clients, empowering them to make informed decisions that positively impact their businesses and customer satisfaction.”
  • “Our mission is to uphold the highest standards of integrity and professionalism in the mystery shopping industry, fostering trust and reliability with our clients and community.”

These mission statements reflect the dedication to excellence, customer satisfaction, and ethical conduct that are integral to a successful mystery shopper business.

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) sets a mystery shopper business apart from competitors by highlighting its distinct offerings and value proposition.

It helps attract clients by showcasing what makes the business unique and why they should choose it over others.

Benefits of a USP:

  • Differentiation: Clearly communicates what makes the business stand out in the market.
  • Customer Attraction: Appeals to potential clients by addressing their specific needs and preferences.
  • Value Proposition: Demonstrates the unique value and benefits the business provides to clients.

Examples of a USP for a Mystery Shopper Business:

  • “Our advanced technology platform ensures real-time reporting and actionable insights, delivering unparalleled accuracy and efficiency.”
  • “With a nationwide network of experienced mystery shoppers, we offer comprehensive coverage and detailed evaluations tailored to each client’s requirements.”
  • “Our commitment to transparency and integrity sets us apart, providing clients with trustworthy feedback and actionable recommendations to drive business growth.”

7. Choose a Business Name

When selecting a name for your mystery shopper business, it’s crucial to consider several factors to ensure it effectively represents your brand and resonates with your target audience.

Catchy and Appropriate:

Your business name should capture the essence of mystery shopping while being catchy and appropriate for the industry. It should evoke curiosity and intrigue among potential clients.

Easy to Pronounce and Memorable:

Opt for a name that is easy to pronounce and remember. A simple and memorable name increases brand recognition and makes it easier for clients to refer your services to others.

Long-Term Consideration:

Business names are typically long-term commitments. Therefore, take your time to brainstorm and choose a name that you’ll be comfortable with for the duration of your business operations.

Rushing the process may result in regrets later on.

Matching Domain Name:

In today’s digital age, having a matching domain name is essential for establishing an online presence.

Ensure the name you select is available as a domain to create consistency across your brand’s online and offline presence.

Avoid Conflicts:

Before finalizing your business name, conduct thorough research to ensure it’s not already registered by another business, especially within the same industry or geographic location.

This helps prevent legal issues and brand confusion down the line.

By considering these factors, you can choose a compelling and unique name that sets your mystery shopper business apart and contributes to its overall success.

Sample Mystery Shopper Business Names:

  1. Insightful Evaluations Inc.
  2. Precision Mystery Solutions
  3. Elite Shopper Services
  4. SpotCheck Insights
  5. ProCheck Evaluations
  6. Secret Eye Assessments
  7. PrimeSpot Evaluators
  8. Stealthy Shopping Solutions
  9. Precision Pulse Audits
  10. First Impression Evaluations
  11. Clearview Mystery Shop
  12. Shadow Evaluation Services
  13. Alpha Insight Assessments
  14. StealthEye Evaluations
  15. Mystery Audit Pros
  16. Insightful Surveillance Solutions
  17. Eagle Eye Mystery Shoppers
  18. Precision Pulse Evaluations
  19. StealthSpot Assessments
  20. PrimeView Mystery Evaluators
  21. ClearChoice Secret Shopping
  22. Elite Eye Evaluations
  23. True Insight Assessments
  24. Precision Pulse Solutions
  25. StealthScope Evaluators
  26. EagleView Mystery Solutions
  27. ProCheck Secret Shoppers
  28. Precision Pulse Assessments
  29. Insightful SpotCheck Solutions
  30. StealthEye Evaluations Inc.

This list serves as a starting point for brainstorming unique and memorable names for your mystery shopper business, allowing you to craft a distinct brand identity that resonates with your target audience.

For more, see the following articles:

8. Register Your Company

Ensuring legal compliance is crucial for any mystery shopper business to operate smoothly and avoid potential legal issues.

Here are some steps to ensure your business is legally sound:

Consultation with a Professional:

Seek advice from legal and financial professionals to determine the most suitable business structure for tax benefits and liability protection.

This may involve setting up as a sole proprietorship, partnership, limited liability company (LLC), or corporation.

Common Types of Registrations:

Register your business with the appropriate authorities to ensure legal recognition and compliance.

Common registrations include obtaining an Employer Identification Number (EIN) from the IRS for tax purposes and registering your business with the state government where you operate.

Permits and Licenses:

Obtain necessary permits and licenses to legally operate your mystery shopper business.

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These may vary depending on your location and the nature of your services. Common permits and licenses to consider include:

  • Business License: A general license required by most jurisdictions to operate any type of business.
  • Sales Tax Permit: If your business involves selling tangible goods or services, you may need a sales tax permit to collect and remit sales tax to the state.
  • Professional Licenses: Depending on your state or industry regulations, you may need professional licenses or certifications to offer specific services.
  • Home Occupation Permit: If you’re running your mystery shopper business from home, you may need a home occupation permit from your local zoning department.

Ensuring compliance with these legal requirements is essential for the legitimacy and sustainability of your mystery shopper business.

Failure to adhere to legal obligations could result in penalties, fines, or even business closure. Therefore, it’s crucial to prioritize legal compliance from the outset.

For more, see the following articles:


Business Structures:


9. Create Your Corporate Identity

A Corporate ID, or identity, encompasses various visual elements that represent a business’s brand identity. It includes components such as the logo, business cards, website design, signage, stationery, and promotional materials.

Consistency in design across these components is crucial to establish a professional and cohesive brand image. A well-designed Corporate ID not only attracts customers but also builds trust and credibility.

It serves as a visual representation of the business’s values, quality, and professionalism,

leaving a lasting impression on customers and stakeholders. Therefore, investing in a professional Corporate ID design is essential for creating a strong and memorable brand presence in the marketplace.

You can see our pages for an overview of your logo, business cards, website, and business sign, or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

The Importance of a Business Plan

Essential Document:

  • Vital for securing financing and attracting investors.
  • Guides business operations during startup and beyond.

Visionary Tool:

  • Articulates the future vision and operational details of the business.
  • Requires careful consideration and effort but provides a roadmap for success.

Options for Creation:

  • Write from scratch, hire a professional, use a template, or utilize business plan software.
  • Active involvement is crucial, ensuring accurate representation of business objectives and strategies.

Flexibility and Adaptability:

  • Business plans are subject to change as operations evolve or market conditions shift.
  • Regular review and updates ensure alignment with business goals and market dynamics.

Business Plan Sample Template for a Mystery Shopper Business

Below is a business plan that serves as a template.

You can adapt it to fit your mystery shopper business.

1. Executive Summary

  • Brief overview of the business concept and objectives.
  • Summary of key points from each section of the business plan.

2. Business Description

  • Detailed explanation of the mystery shopper business concept.
  • Target market demographics and characteristics.
  • Unique selling propositions and competitive advantages.

3. Market Analysis

  • Industry overview and trends in the mystery shopping sector.
  • Analysis of target market needs, preferences, and behaviors.
  • Competitive analysis, including strengths, weaknesses, opportunities, and threats (SWOT).

4. Organization and Management

  • Legal structure of the business (sole proprietorship, partnership, LLC, etc.).
  • Management team roles and responsibilities.
  • Organizational chart and personnel requirements.

5. Products and Services

  • Description of mystery shopping services offered.
  • Pricing strategy and fee structure.
  • Potential for expansion into related services.

6. Marketing and Sales Strategy

  • Target market segmentation and positioning.
  • Marketing channels and tactics (online advertising, social media, networking, etc.).
  • Sales forecast and conversion strategies.

7. Funding Request

  • Funding requirements and use of funds.
  • Financial projections for startup costs, operational expenses, and revenue.
  • Potential sources of funding (loans, investors, grants, etc.).

8. Financial Projections

  • Projected income statement, balance sheet, and cash flow statement.
  • Assumptions underlying financial projections.
  • Break-even analysis and return on investment (ROI).

9. Appendix

  • Supporting documents such as resumes, permits, licenses, and legal agreements.
  • Market research data, customer surveys, and competitive analysis reports.
  • Additional financial information, including tax returns and credit history.

See How to Write a Business Plan for information on creating yours.

11. Banking Considerations

Choosing a nearby bank with a strong focus on small businesses and a reputable presence in the financial sector is crucial for your mystery shopper business.

Building a professional relationship with your banker ensures support during both prosperous and challenging times. They can offer valuable advice and streamline loan applications.

Maintaining separate business and personal accounts facilitates accurate expense tracking, report generation, and tax filing.

Additionally, having a merchant account enables you to accept credit and debit card payments, enhancing sales and customer convenience.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

Securing funding for a mystery shopper business can involve various options like traditional lenders, private loans, investors, or liquidating assets.

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Additionally, explore potential government grants for financial assistance.

Considerations when meeting with a loan officer include:

  • Business Plan: Provide a comprehensive business plan outlining your venture’s objectives, market analysis, and financial projections.
  • Credit History: Ensure a favorable credit history to demonstrate reliability in repaying debts.
  • Collateral: Be prepared to offer collateral, such as property or assets, to secure the loan.
  • Repayment Strategy: Present a clear repayment strategy, detailing how you intend to generate revenue to repay the loan.
  • Legal Structure: Discuss your business’s legal structure and registration to ensure compliance with regulations.
  • Industry Knowledge: Demonstrate understanding of the mystery shopper industry, market trends, and competitive landscape.

Documents needed to apply for a new mystery shopper business loan typically include:

  • Business Plan: A detailed plan outlining your business objectives, target market, competitive analysis, and financial projections.
  • Financial Statements: Provide current and projected financial statements, including balance sheets, income statements, and cash flow forecasts.
  • Credit History: Present personal and business credit reports to showcase your creditworthiness.
  • Legal Documents: Include business licenses, permits, and registrations to demonstrate legal compliance.
  • Collateral Documentation: Provide documentation for any collateral offered to secure the loan, such as property titles or asset appraisals.
  • Personal Identification: Valid identification documents for all business owners or partners involved in the loan application process.

Preparing these documents ensures a smooth loan application process and increases the likelihood of securing funding for your mystery shopper business.

For more, see the following:

13. Software Setup

Researching software is crucial for a mystery shopper business. Considerations include:

  • Implementation Ease: Choose software that’s easy to implement, preventing data migration hassles later.
  • Company Reliability: Opt for established companies for reliable future support.
  • Demo Availability: Take advantage of demos to test usability before committing.
  • Reviews and Forums: Explore user reviews and forums for insights into user experiences.
  • Training Options: Ensure software offers training, enhancing usability and efficiency.
  • Accounting Software: Research software for expense tracking and financial management, consulting with a bookkeeper or accountant for informed decisions.

Common software types for management and operations include scheduling tools, report generation software, customer relationship management (CRM) systems, expense tracking software, and accounting software like QuickBooks or Xero.

Check out Google’s latest search results for software packages for a mystery shopper business.

14. Get The Right Business Insurance

Importance of Insurance:

  • Risk Mitigation: Incidents can occur unexpectedly, making insurance essential for mitigating potential risks and liabilities.
  • Protection: Insurance safeguards various aspects of the business, including customers, employees, property, and operations, offering financial protection in case of unforeseen events.

Key Considerations:

  • Comprehensive Coverage: Ensure coverage extends to all relevant areas, including liability, property damage, and business interruption.
  • Professional Liability Insurance: Protect against potential lawsuits or claims arising from errors, omissions, or negligence in service delivery.
  • Business Interruption Insurance: Safeguard against financial losses resulting from involuntary business shutdowns due to covered incidents, ensuring continuity of operations.
  • Home-Based Business Considerations: Inform your home insurance provider if operating from home, as it may impact existing policies or coverage eligibility.

Expert Guidance:

  • Insurance Broker: Utilize the expertise of a competent insurance broker to assess your business needs and secure appropriate coverage.
  • Customized Solutions: Work with the broker to tailor insurance packages to your specific business requirements, ensuring comprehensive protection.

Final Thoughts:

  • Proactive Approach: Prioritize obtaining insurance before commencing any business activities to safeguard against potential risks and liabilities.
  • Continuous Evaluation: Regularly review insurance coverage to ensure it remains adequate and up-to-date with evolving business needs and industry standards.

For more, see What to Know About Business Insurance. You can also browse the latest Google search results for mystery shopper business insurance.

15. Suppliers and Service Providers

Importance of Strong Relationships:

  • Reliability: Trustworthy suppliers are vital for business success, ensuring consistent access to needed resources.
  • Cost Savings: Establishing good relationships allows for negotiation of competitive prices, leading to cost savings and improved profit margins.
  • Smooth Operations: Reliable suppliers ensure uninterrupted supply chains, minimizing disruptions to business operations.

Key Considerations:

  • Respectful Treatment: Treating suppliers and service providers with respect fosters positive working relationships, enhancing cooperation and reliability.
  • Mutual Benefit: Ensuring mutual financial benefit strengthens partnerships, encouraging suppliers to prioritize your business needs.

List of Items and Services:

  • Mystery Shopping Assignments: Task-specific requirements for evaluating client businesses.
  • Survey Materials: Forms, questionnaires, and data collection tools for gathering feedback.
  • Travel Arrangements: Booking transportation and accommodation for mystery shoppers.
  • Payment Processing: Merchant services or payment gateways for processing payments from clients.
  • Technology: Software applications, hardware equipment, and IT support for conducting evaluations and managing data.
  • Training Materials: Educational resources and training programs for enhancing mystery shoppers’ skills and knowledge.
  • Administrative Supplies: Office supplies, stationery, and organizational tools for managing business operations.
  • Communication Services: Internet and telecommunications services for maintaining connectivity with clients and team members.
  • Legal and Accounting Services: Legal counsel and accounting assistance for regulatory compliance and financial management.

For more information, see How To Choose a Supplier.

16. Setting Prices

Benefits of Researching Pricing:

  • Competitive Advantage: Understanding market prices helps position your business competitively, attracting customers with competitive rates.
  • Profit Maximization: Researching pricing ensures profitability while remaining appealing to customers, maximizing profit potential.
  • Customer Retention: Fair prices enhance satisfaction and loyalty, encouraging repeat business and positive referrals.

Impact of Pricing:

  • High Prices: Exorbitant prices deter potential customers, leading to lost sales and reduced market share.
  • Low Prices: Initial attraction may occur, but insufficient profit from low prices can strain finances and business sustainability.
  • Finding the Balance: Balance competitiveness with profitability, emphasizing value proposition to justify pricing and stand out.

Value Proposition:

  • Quality Services: Highlight reliability to justify pricing and showcase value to customers.
  • Customized Solutions: Tailor offerings to meet diverse needs, demonstrating personalized value.
  • Transparent Pricing: Clarity in pricing structures builds trust and confidence in your business, fostering customer loyalty.

See the following for more:

17. Physical Setup

Considerations for Mystery Shopper Business Layout:

  • Efficient Workflow: Arrange workspaces and equipment in a manner that facilitates smooth workflow, from receiving assignments to completing reports.
  • Confidentiality: Ensure sensitive information is stored securely and accessible only to authorized personnel to maintain client confidentiality.
  • Safety Measures: Implement safety protocols and equipment to minimize workplace hazards and ensure the well-being of employees.
  • Accessibility: Design the layout to accommodate individuals with disabilities, adhering to accessibility standards for entrances, exits, and workspaces.

Managing Your Office Setup:

  • Time Management: Allocate dedicated areas for different tasks to streamline operations and maximize productivity, minimizing time wastage.
  • Organization: Maintain a clutter-free and organized office space, with proper storage solutions and labeling systems to locate documents and supplies efficiently.
  • Equipped Office: Furnish your office with essential equipment, including computers, printers, telephones, and filing cabinets, ensuring you have everything necessary to manage your business effectively.

Also See:

18. Creating a Website

A website serves as the central hub for your mystery shopper business, providing vital information about your services, promotions, and expertise. Unlike social media accounts, it’s a platform owned and controlled by you, offering more autonomy and branding opportunities.

Utilize your website for marketing purposes by blogging about industry insights and tips, showcasing your expertise, and building trust with your audience.

This online presence is essential for establishing credibility and attracting potential clients to your business.

For more, see How to Build a Website for Your Business.

19. Hiring Employees

Running a Mystery Shopper Business:

Solo Operation vs. Hiring Employees:

Running your mystery shopper business alone initially can be cost-effective, but as the business grows, managing operations alone may become overwhelming. Hiring employees becomes necessary to handle the increasing workload efficiently.

Hiring Qualified Personnel:

When hiring employees, prioritize qualifications and work ethics. Each new hire should possess the necessary skills and attributes to fulfill their role effectively and contribute to the success of the business.

List of Job Positions or Outsourced Services for a Growing Mystery Shopper Business:

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  • Field Agents: Conducting mystery shops at various locations to assess customer service and operational standards.
  • Scheduler: Coordinating and scheduling mystery shopping assignments for field agents efficiently.
  • Quality Assurance Specialist: Reviewing and ensuring the accuracy and completeness of mystery shopping reports.
  • Client Relations Manager: Managing client relationships, addressing concerns, and ensuring client satisfaction.
  • Training Coordinator: Providing training sessions for field agents to improve performance and maintain quality standards.
  • Marketing Specialist: Developing and implementing marketing strategies to attract new clients and expand business reach.
  • Data Analyst: Analyzing mystery shopping data to identify trends, patterns, and areas for improvement.
  • IT Support: Providing technical support for software and systems used in mystery shopping operations.
  • Legal Advisor: Offering legal guidance on contracts, agreements, and compliance matters related to the business.
  • Accountant/Bookkeeper: Managing financial transactions, budgeting, and tax compliance for the business.

Consider outsourcing certain services like legal advice, accounting, or IT support if hiring full-time employees for these roles is not feasible initially.

For more, see How and When to Hire a New Employee.

20. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening, word of mouth, etc.

The following sections will give you a few ideas to spark your creativity and draw attention to your new mystery shopper business.

In this step, we’ll cover the following sections:

a.) Marketing Considerations
b.) The Market Can Guide You
c.) Sample Ad Ideas
d.) Joint Venture Ideas

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your Mystery Shopper Business:

Building Reputation:

Establishing a solid reputation is essential for attracting customers. Provide excellent service, deliver accurate reports, and prioritize client satisfaction to build trust and credibility in the industry.

Leveraging Experience:

As your business gains traction and experience, use your successes to showcase your capabilities. Highlight past projects, client testimonials, and case studies to demonstrate your expertise and attract potential customers.

Continuous Marketing Efforts:

Marketing is an ongoing process. Allocate time and resources consistently to promote your services through various channels such as social media, email marketing, and networking events to maintain visibility and attract new clients.

Utilizing Cost-Effective Methods:

You don’t always need a large budget to market your business effectively. Explore cost-effective methods such as word-of-mouth referrals, online forums, and community partnerships to reach potential clients without significant financial investment.


Attend industry events, conferences, and local business gatherings to network with potential clients and industry professionals. Building relationships and establishing connections can lead to valuable business opportunities and referrals.

Offering Special Promotions:

Entice new customers by offering special promotions or discounts for first-time clients. This can incentivize individuals or businesses to try your services and potentially become long-term customers.

Utilizing Online Platforms:

Create a professional website and leverage online platforms such as social media, business directories, and review sites to increase your online presence and reach a wider audience. Consistently update your online profiles and engage with followers to build credibility and attract customers.

Collaborating with Complementary Businesses:

Partner with complementary businesses such as marketing agencies, consulting firms, or retail outlets to cross-promote services and tap into each other’s customer base. Collaborative efforts can expand your reach and attract new clients.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You

Staying Aware of Customer Demand:

In business, it’s crucial to remain attuned to your customers’ needs and preferences.

While you may have a specific vision for your mystery shopper business, it’s essential to consider market demand for variations or new offerings. Ignoring these signals could mean missing out on valuable opportunities for business growth and success.

Resisting Change vs. Embracing Opportunity:

While it’s understandable to stick to your planned course of action, resisting change entirely may limit your business’s potential.

When the market consistently signals a demand for something different, it’s worth considering whether adapting your offerings could benefit your business in the long run.

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Maintaining Flexibility:

Ultimately, the decision lies with you as the business owner. However, maintaining flexibility and openness to market feedback can lead to valuable insights and opportunities.

By taking a step back and carefully considering the signs of customer demand, you can make informed decisions that drive the continued success of your mystery shopper business.

c.) Sample Ad Ideas

1. Headline: “Unlock Insights, Boost Your Business with Mystery Shopping!”

Uncover invaluable insights into your business operations with our professional mystery shopping services.

From retail stores to restaurants, we provide comprehensive evaluations to enhance customer satisfaction and improve performance.

Gain actionable feedback to optimize your services and exceed customer expectations. Partner with us today for unparalleled business growth!

2. Headline: “Elevate Customer Experience with Expert Mystery Shopping Solutions!”

Drive exceptional customer experiences with our expert mystery shopping solutions.

Our experienced evaluators meticulously assess every aspect of your business, from service quality to staff interactions, delivering actionable insights to enhance customer satisfaction.

Elevate your brand reputation and loyalty with our tailored mystery shopping programs. Partner with us for unparalleled success!

3. Headline: “Maximize Profits, Minimize Risks with Professional Mystery Shopping!”

Achieve maximum profitability and mitigate risks with our professional mystery shopping services.

Our comprehensive evaluations identify operational inefficiencies and customer pain points, empowering you to make informed decisions for business improvement.

Boost your bottom line and customer satisfaction simultaneously. Partner with us for strategic growth and success!

4. Headline: “Enhance Service Excellence with Expert Mystery Shopping Evaluations!”

Transform your business into a beacon of service excellence with our expert mystery shopping evaluations.

Our dedicated team meticulously assesses every customer touchpoint, providing actionable insights to optimize service delivery and exceed customer expectations.

Elevate your brand reputation and drive customer loyalty with our tailored solutions. Partner with us for unparalleled success!

5. Headline: “Uncover Hidden Opportunities, Drive Business Success with Mystery Shopping!”

Unlock hidden opportunities and drive business success with our professional mystery shopping services.

From uncovering service gaps to identifying sales opportunities, our evaluations provide valuable insights to propel your business forward.

Harness the power of mystery shopping to stay ahead of the competition and delight your customers. Partner with us for transformative results!

d.) Joint Venture Ideas

Approachable Businesses:

  • Retail Stores: Partner with retail stores to conduct mystery shopping evaluations, providing valuable feedback on customer service, product quality, and store ambiance.
  • Restaurants: Collaborate with restaurants to assess service standards, food quality, and overall dining experience, helping them enhance customer satisfaction and loyalty.
  • Hotels and Resorts: Form partnerships with hotels and resorts to evaluate guest services, cleanliness, amenities, and staff performance, improving overall guest experience and satisfaction.
  • Automotive Dealerships: Team up with automotive dealerships to evaluate sales and service departments, customer interactions, and vehicle quality, ensuring high standards of customer service and satisfaction.
  • Banking Institutions: Partner with banks and credit unions to assess customer service, branch operations, and financial product offerings, helping them improve service delivery and customer retention.
  • Fitness Centers: Collaborate with fitness centers and gyms to evaluate facility cleanliness, staff interactions, equipment maintenance, and overall member experience, enhancing customer satisfaction and loyalty.
  • Entertainment Venues: Form partnerships with entertainment venues such as theaters, cinemas, or amusement parks to evaluate guest experiences, facility cleanliness, and staff performance, enhancing overall visitor satisfaction.
  • Healthcare Facilities: Team up with healthcare facilities such as hospitals, clinics, or dental offices to evaluate patient experiences, appointment scheduling, staff interactions, and facility cleanliness, improving overall patient satisfaction and retention.
  • Transportation Services: Partner with transportation services such as airlines, public transit agencies, or ride-sharing companies to assess service quality, passenger experiences, and safety measures, ensuring a positive travel experience for customers.
  • Professional Services: Collaborate with professional service providers such as law firms, accounting firms, or consulting agencies to evaluate client interactions, service delivery, and overall client satisfaction, enhancing service quality and client retention.

Approaching these businesses as a mystery shopper business owner offers opportunities for mutually beneficial joint ventures, where both parties can leverage each other’s strengths and resources to enhance customer satisfaction and drive business growth.

Also see How To Create A Joint Venture


Points To Consider

Next, for your mystery shopper business, let’s review essential points to consider

We will cover sections, including tips to improve the setup of your mystery shopper business, equipment, alternatives to starting from scratch, and more.

After that, you’ll reach the “Knowledge Is Power” segment, where you can access resources containing valuable information.

Key Points to Succeed in a Mystery Shopper Business

Critical Points to Succeed in the Setup Phase of a Mystery Shopper Business:

  • Thorough Market Research: Conduct comprehensive market research to understand the demand, competition, and potential challenges in the mystery shopping industry.
  • Develop a Solid Business Plan: Create a detailed business plan outlining your objectives, target market, services offered, marketing strategy, and financial projections.
  • Legal and Regulatory Compliance: Ensure compliance with all legal and regulatory requirements for starting a business, including permits, licenses, and tax obligations.
  • Establish Strategic Partnerships: Forge partnerships with mystery shopping agencies, clients, and industry associations to expand your network and access potential opportunities.
  • Build a Strong Brand: Develop a strong brand identity, including a professional website, logo, and marketing materials, to establish credibility and attract clients.
  • Recruit and Train Mystery Shoppers: Recruit qualified mystery shoppers and provide comprehensive training on evaluation criteria, reporting standards, and ethical guidelines.
  • Invest in Technology: Invest in technology tools and software for assignment management, data collection, and reporting to streamline operations and enhance efficiency.
  • Set Up Financial Systems: Implement robust financial systems for invoicing, expense tracking, and budgeting to ensure financial stability and transparency.
  • Establish Client Relationships: Begin building relationships with potential clients through networking, cold calling, and attending industry events to secure initial contracts.
  • Monitor and Adjust: Continuously monitor market trends, client feedback, and business performance during the setup phase, and be prepared to make adjustments to your strategy as needed.

Critical Points to Succeed in the Operation Phase of a Mystery Shopper Business:

  • Effective Assignment Management: Efficiently assign and manage mystery shopping assignments, ensuring timely completion and accurate reporting.
  • Quality Control: Implement rigorous quality control measures to maintain the integrity and accuracy of mystery shopping evaluations, including regular audits and feedback sessions with mystery shoppers.
  • Client Communication: Maintain open and transparent communication with clients, providing regular updates on assignment progress, results, and any issues encountered.
  • Staffing and Employee Training: Hire and train qualified staff to support operations, including schedulers, administrators, and trainers, and provide ongoing training and development opportunities to enhance skills and performance.
  • Employee Retention: Implement strategies to reduce employee turnover, such as competitive compensation packages, a positive work environment, and opportunities for career advancement.
  • Client Retention: Focus on building long-term relationships with clients by consistently delivering high-quality service, exceeding expectations, and proactively addressing any concerns or issues.
  • Adaptability: Stay agile and adaptable to changes in the market, client needs, and industry trends, and be prepared to pivot your strategy or offerings accordingly.
  • Financial Management: Maintain strong financial management practices, including budgeting, cash flow management, and expense control, to ensure profitability and sustainability.
  • Continuous Improvement: Continuously seek feedback from clients and mystery shoppers, analyze performance metrics, and identify areas for improvement to enhance overall operations and service quality.
  • Strategic Growth: Explore opportunities for strategic growth, such as expanding into new markets, offering additional services, or targeting niche industries, to further develop and strengthen your business.

Ideas to Make a Mystery Shopper Business Stand Out:

  • Exceptional Customer Service: Provide exceptional service to clients, offering prompt responses, clear communication, and personalized solutions to their needs.
  • Quality Assurance: Implement rigorous quality control measures to ensure accurate and reliable mystery shopping evaluations, earning trust and credibility from clients.
  • Innovative Technology: Utilize advanced technology tools and software for efficient assignment management, data collection, and reporting, offering clients real-time insights and analytics.
  • Specialized Niche: Focus on a specialized niche within the mystery shopping industry, such as luxury retail or hospitality, showcasing expertise and targeting specific clientele.
  • Value-Added Services: Offer value-added services beyond traditional mystery shopping evaluations, such as training programs, consulting services, or market research insights.
  • Transparent Pricing: Provide transparent pricing structures and flexible payment options to clients, ensuring fairness and affordability while maintaining profitability.
  • Strong Branding: Develop a strong brand identity and marketing strategy to differentiate your business from competitors, emphasizing professionalism, reliability, and integrity.
  • Client Feedback Loop: Establish a robust feedback loop with clients to solicit input, address concerns, and continuously improve service quality and offerings.
  • Employee Training: Invest in comprehensive training programs for mystery shoppers to ensure professionalism, consistency, and adherence to evaluation criteria.
  • Community Engagement: Engage with the local community through events, sponsorships, or partnerships, fostering goodwill and brand awareness.

Ideas for Add-ons for a Mystery Shopper Business:

  • Training Workshops: Offer training workshops or webinars for aspiring mystery shoppers, covering topics such as evaluation techniques, report writing, and industry best practices.
  • Customized Reports: Provide customized reporting options for clients, allowing them to tailor reports to their specific needs and preferences.
  • Competitor Analysis: Expand services to include competitor analysis and benchmarking, providing clients with insights into their competitive landscape and areas for improvement.
  • Market Research Surveys: Conduct market research surveys in addition to mystery shopping evaluations, offering clients comprehensive insights into consumer preferences and trends.
  • Mobile App Development: Develop a proprietary mobile app for mystery shoppers to streamline assignment management, data collection, and report submission processes.
  • Mystery Shopping Tours: Organize mystery shopping tours for clients, offering multi-location evaluations tailored to their specific requirements and objectives.
  • Customer Experience Consulting: Provide consulting services to clients based on mystery shopping findings, offering strategic recommendations to enhance customer experience and drive business growth.
  • Multimedia Reporting: Incorporate multimedia elements such as video clips or audio recordings into mystery shopping reports, providing clients with rich, immersive insights into customer interactions.
  • Sustainability Audits: Introduce sustainability audits as part of mystery shopping evaluations, assessing clients’ environmental practices and social responsibility initiatives.
  • Industry Insights Newsletter: Publish a regular industry insights newsletter for clients, highlighting trends, case studies, and best practices in the mystery shopping industry.


Hours of Operation:

Hours of operation for a mystery shopper business typically align with regular business hours, allowing visits during peak customer traffic times.

Tasks that require focused attention or detailed observations, such as writing reports or analyzing data, should be completed outside of busy hours to avoid disruptions and ensure accuracy.

These tasks may necessitate additional time after hours for thorough completion.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a Mystery Shopper Business:

  • Smartphone: Essential for communication, taking notes, and capturing evidence during assignments.
  • Digital Camera or Smartphone Camera: Used to capture photos and videos as evidence during mystery shopping visits.
  • Notebook or Digital Notepad: For jotting down observations, details, and feedback during assignments.
  • Voice Recorder: Useful for recording audio interactions or making verbal notes during mystery shopping visits.
  • Pen and Paper: Always handy for quick notes and observations, especially in situations where electronic devices may not be appropriate.
  • Discreet Recording Devices: Optional for capturing audio or video evidence without drawing attention.
  • GPS Device or Navigation App: Ensures you can easily locate and navigate to assigned mystery shopping locations.
  • Calculator: For calculating expenses, pricing discrepancies, or other numerical data encountered during assignments.
  • Measuring Tape: Helpful for evaluating physical dimensions or measuring distances as required by certain assignments.
  • Binoculars or Spy Glasses: Optional for discreetly observing distant or hard-to-reach areas during mystery shopping visits.
  • Disguise Accessories: Such as hats, sunglasses, or clothing items to blend in and maintain anonymity during assignments.
  • Documentation Templates: Pre-designed forms or templates for structuring and organizing mystery shopping reports.
  • Internet Access: Necessary for accessing assignment details, submitting reports online, and communicating with clients or schedulers.
  • Printer and Scanner: Optional for printing assignment materials and scanning receipts or documents for submission.

Skill Set:

It’s crucial to assess your skill set before starting a mystery shopper business to ensure success. Identify strengths and weaknesses; lacking a vital skill doesn’t mean failure. You can learn or hire for it.

Essential skills for a mystery shopper business owner include attention to detail, strong communication, discretion, analytical thinking, time management, organization, and adaptability.

For more, see The Essential Skills To Run a Business

Considering a Mystery Shopper Business For Sale

Benefits of Buying an Established Mystery Shopper Business:

  • Immediate Revenue Generation: Upon acquisition, you start earning revenue from existing operations, bypassing the lengthy startup phase.
  • Skip the Startup Challenges: Acquiring an established business allows you to avoid the challenges and uncertainties associated with starting from scratch.
  • Assessment of Viability: You can assess the business’s performance and potential before investing, reducing the risk of failure.
  • Financial Transparency: Detailed financial records provide insight into revenue, profit margins, and expenses, aiding in informed decision-making.
  • Existing Customer Base: Acquiring a business comes with an established customer base, providing a ready market for your services.
  • Established Reputation: Benefit from the business’s established reputation and brand recognition, potentially leading to customer loyalty and trust.

Drawbacks of Buying an Established Mystery Shopper Business:

  • Higher Initial Investment: The purchase price for an established business is typically higher due to goodwill, representing the value of the customer base and reputation.
  • Risk of Customer Loss: Implementing changes to the business may alienate existing customers, leading to potential revenue loss and operational challenges.
  • Inherited Reputation: You inherit the business’s reputation, whether positive or negative, which can impact customer perception and trust.

Considering purchasing an existing mystery shopper business offers advantages in terms of immediate revenue, established operations, and customer base, but it’s essential to carefully assess the potential risks and challenges associated with the acquisition.

The latest search results for a mystery shopper business for sale and others in the same category.

See our article on performing due diligence for buying a business if you find something promising.

Franchise Opportunities Related to a Mystery Shopper Business

Pros of Franchise Ownership:

  • Proven Business Model: Franchises offer a pre-established and successful business model developed by the corporate office, reducing the risk of failure.
  • Existing Reputation and Marketing: Benefit from the brand recognition and marketing efforts already in place, which can help attract customers more easily.
  • Comprehensive Training: Franchisees receive thorough training and support, ensuring they understand all aspects of the business before starting operations.
  • Corporate Support: Access to ongoing support and guidance from the corporate office, including assistance with operations, marketing, and troubleshooting.

Cons of Franchise Ownership:

  • High Initial Investment: Franchise fees, startup costs, and ongoing royalties can be substantial, requiring significant financial investment upfront.
  • Limited Autonomy: Franchisees must adhere to strict guidelines and policies set by the corporate office, limiting their ability to make independent decisions.
  • Restrictions on Products and Services: Franchise agreements often dictate which products or services can be offered, restricting flexibility in business offerings.
  • Operational Constraints: Franchisees must operate according to the terms outlined in the franchise agreement, limiting flexibility in business operations and strategies.
  • Ongoing Fees: Franchisees are required to pay ongoing royalties and fees to the corporate office, impacting profitability over time.

Exploring franchise opportunities related to mystery shopping may offer insights into alternative business models within the service industry.

Use the provided link to explore franchise options and identify potential opportunities aligned with the mystery shopper business.

See the latest search results for franchise opportunities related to this industry.


Knowledge Is Power if You Use It!

There are many sources of information that you may not have considered to increase your knowledge for starting and running a mystery shopper business.

The good news is that the sections below cover a lot of material, and I have made it easy for you by providing links to search results.

You don’t have to focus on what to look for; instead, click the links that interest you and explore the search results.

You can explore now or bookmark this page to return another time.


Being familiar with the terminology in your industry is a must. You can pick it up as you gain more experience.

For now, you can see the list below to get you started.

  • Mystery Shopper: an individual hired by companies to evaluate the quality of service or products anonymously.
  • Mystery Shopping: the process of assessing and evaluating the quality of service or products through undercover visits.
  • Client: the company or organization that hires mystery shoppers to evaluate their services or products.
  • Assignment: a specific task or job given to a mystery shopper to evaluate a particular aspect of a business.
  • Briefing: detailed instructions provided to mystery shoppers outlining the requirements, expectations, and guidelines for an assignment.
  • Evaluation Criteria: the specific standards or metrics used to assess the performance of employees, products, or services during a mystery shopping assignment.
  • Report: a comprehensive document submitted by the mystery shopper detailing their observations, experiences, and findings during the assignment.
  • Compliance: the extent to which a business adheres to the standards, policies, and procedures outlined by the client.
  • Shopper Profile: a detailed profile containing demographic information, preferences, and qualifications of a mystery shopper used for assignment matching.
  • Reimbursement: compensation provided to mystery shoppers for any expenses incurred during the assignment, such as purchases or travel expenses.
  • Narrative: detailed descriptions provided by the mystery shopper in the report, often including dialogue and interactions with employees.
  • Quality Assurance: processes and procedures implemented to ensure the accuracy, consistency, and reliability of mystery shopping evaluations and reports.
  • Shopper Portal: an online platform where mystery shoppers can access available assignments, submit reports, and track payments.
  • Scheduler: a representative responsible for assigning and coordinating mystery shopping assignments with qualified shoppers.
  • Rotation: the practice of periodically assigning different mystery shoppers to evaluate the same location or business to maintain objectivity and fairness.
  • Shopper Rating: an assessment of the performance and reliability of a mystery shopper based on their past assignments and feedback.
  • Shopper Agreement: a legal contract or agreement outlining the terms, conditions, and expectations between the mystery shopper and the mystery shopping company.
  • Debriefing: a follow-up discussion or meeting between the mystery shopper and the client to discuss the findings, address any issues, and provide feedback.
  • Follow-Up: additional actions taken by the client or mystery shopping company based on the findings and recommendations provided in the mystery shopping report.
  • Benchmarking: comparing the performance of a business against industry standards or competitors to identify areas for improvement and best practices.

Trends and Statistics

Examining industry trends and statistics provides insights into market dynamics and customer behavior. It helps in making informed decisions, identifying emerging opportunities, and staying ahead of competitors.

Tracking these metrics is crucial for adapting strategies and ensuring the success and growth of a mystery shopper business.

See the latest search results for trends and statistics related to the mystery shopper industry.


Trade associations provide benefits like industry news updates and networking opportunities.

Engaging with these associations helps in staying current with developments in the field and establishing connections with other professionals.

See the search results for associations for a mystery shopper business and the benefits of Joining the Chamber of Commerce.

The Top Mystery Shopper Companies

Analyzing established mystery shopper businesses can inspire new ideas and identify industry gaps for a competitive edge. It helps uncover overlooked services or approaches offered by competitors, fostering innovation and strategic differentiation in your own business model.

See the latest search results for the top mystery shopper companies.

Customer Expectations

Reviewing search results for customer expectations in mystery shopping provides insights into their perspective.

Understanding these expectations allows you to deliver superior service and exceed customer satisfaction. It also highlights potential issues to address, ensuring comprehensive coverage in your mystery shopping approach.

See the search results related to customer expectations for mystery shopping.

Tips For Mystery Shopping

Reviewing mystery shopping tips enhances skills for both experienced and novice individuals.

Experts may discover streamlined methods or gain new perspectives. Novices benefit from valuable insights to improve their skills and knowledge in the field.

See the latest search results for mystery shopping to gain tips and insights.

Tips for Running a Mystery Shopper Business

Exploring tips and insights for managing a mystery shopper business can spark innovative ideas and broaden knowledge.

Additionally, encountering advice on avoiding pitfalls is invaluable for ensuring smooth operations and success in the field.

See the latest search results about insights into running a mystery shopper business.

What To Avoid When Running a Mystery Shopper Business

Learn from others’ mistakes to avoid pitfalls in your mystery shopper business. Utilize resources to understand common errors and their consequences.

Leveraging this knowledge can safeguard your venture and streamline operations. Explore the provided link for insights into critical mistakes to evade.

See the latest search results about mistakes to avoid in your mystery shopper business.

Interviews With Mystery Shopper Business Owners

Interviews with experienced mystery shopper business owners provide valuable insights and tips. Gain industry knowledge and learn from their successes and mistakes.

This firsthand wisdom guides decision-making, helping you navigate the field effectively.

See the latest search results for interviews with mystery shopper business owners.


Publications provide valuable tips and insights for mystery shoppers. Look for articles in business magazines, journals, and online publications.

These resources offer expert advice, case studies, and industry trends to enhance your understanding and performance in the field.

See the search results for mystery shopper books.

Discussion Forums

Engage in mystery shopper discussion forums to interact with industry peers and understand customer viewpoints.

These platforms facilitate dialogue and relationship-building, providing valuable insights to enhance your business operations and customer satisfaction.

See the latest search results related to mystery shopper discussion forums.


Online or local educational courses enhance skills and knowledge vital for managing a mystery shopping enterprise effectively.

Enroll in relevant courses to gain insights into industry best practices, customer service, and business management, fostering growth and success in your venture.

See the latest courses that could benefit a mystery shopper business owner. Also, see our management articles for tips and insights for managing your business.


Subscribing to leading mystery shopping blogs provides insights and keeps you current in the field. Subscribe to various blogs, then weed out inactive or low-value ones.

This curation yields a valuable resource, ensuring a steady stream of relevant information for your enterprise.

Look at the latest search results for top mystery shopping blogs to follow.

Service Based Business Tips

Analyzing data in the service sector aids in managing and refining your mystery shopping venture. Continuous improvement ensures sustainability and long-term success.

Regularly assess performance metrics, customer feedback, and industry trends to enhance operational efficiency and deliver exceptional service.

Look at the latest search results for service tips and insights to follow.


Utilize news outlets to stay informed about mystery shopping stories covered by the media. Keep an eye on relevant news sections or search for articles online.

This can provide insights into industry trends, emerging issues, and notable cases, helping you stay updated on the subject.

See the latest results for mystery shopper news.



YouTube serves as a valuable resource for delving into the world of mystery shopping. While watching related videos, pay attention to suggestions for additional content.

Often, these videos offer insightful tips and perspectives that may enhance your understanding of the subject.

YouTube videos related to mystery shopping.