How To Start A Pizza Shop

June 28, 2018 299 views

Image of someone making Pizza

The Pizza Business – Here’s A Quick Overview of

In order to be successful in the pizza business, you need to serve quality pizza at a competitive price, and you have to be able to serve the pizza in a reasonable time.

Domino’s Pizza built their business on the idea of getting your pizza in 30 minutes of placing an order or it’s free.

Skill Set and Traits:
Employee & Job Consideration During The Start-Up Phase or In The Future:
  • Pizza chiefs
  • Delivery drivers
  • Dishwashers
  • Servers
  • Cashiers

Common staff positions needed to run some businesses

Approximate Daily Hours Needed:

There is no sense in opening your pizza shop early in the morning. You won’t have a lot of customers during this time. It’s better to open late and stay open late. You could have hours like the following: Approximately 11 a.m. until 12 a.m. or 1 a.m.

Equipment and supplies during the start-up phase or in the future:
  • Pizza Oven– This could be a combination of; brick oven, convection oven, deck oven, conveyor oven, or an impinger oven
  • Scales
  • Electric cheese graters
  • Dough mixer
  • Freezers
  • Industrial strength work tables
  • Dough prep equipment
  • Peels and peel holders
  • A large variety of pizza pans
  • Utensils
  • Hot holding cabinets
  • Delivery bags
  • Cash register or POS system
  • Furniture if you include a dining area
  • Dining room supplies
Monthly Expenses and Operating Costs To Consider:

In addition to our list of common business expenses, your pizza shop will require a budget for the ongoing cost of acquiring ingredients and packaging required for making pizza,

Marketing Ideas:

The key to succeeding in the pizza industry is to have repeat customers — unless you are located in downtown New York, where you have millions of people walking by, then that’s different. But usually, you need to depend on return customers

Here are a few tips to get return customers:
  • Offer coupons that are printed on the box or that you can hand out. For example, your coupon could read “Buy 10 pizzas and the 11th one is on us. Just bring in your 10 coupons and get a free pizza.”
  • Have a “pizza of the day.” This would be a discounted pizza and a different flavor each day. Since this is a flavor of the day, you could prep pizzas beforehand so you can keep up with demand.
  • Offer slices and that will draw in the lunch crowd. Also, offer free drinks with a slice or a similar lunch deal.
  • Offer a 2-liter Pepsi with every deluxe pizza order.
  • Offer a “four quarters pizza,” where each quarter has different toppings. This allows a family of 4 to offer something special for each person
  • Sponsor local junior sports events:

Don’t just sponsor a team. Instead, sponsor the league. After each game, deliver pizza for the kids, and then you are marketing to a lot of kids and their parents. Plus, keep in mind, this is a 100 percent tax write-off.

Pros and Cons:

The Pros:

  • High-profit margins
  • High demand
  • Stable industry
The Cons:
  • Spikes in orders during lunch, supper, and during major events, like the playoffs, which is hard to keep up with orders and keeping customers happy during the order spikes.
  • Long hours
  • Repetitious work
  • Completive market
Profitability and Revenue Considerations:
  • Profitably depends on several issues. If you hire a lot of staff and you don’t have enough orders, that will reduce your profitability and can also put you in debt. You need to balance the number of employees you have with the business you have.
  • Profitably depends on if you’re doing most of the work yourself or hiring others to do it for you.
  • The location of your pizza shop has a dramatic effect on profitability. For example, if located is in a prime area, you will have a higher lease or mortgage payments, but that may be offset by the number of customers you have. On the other hand, if you locate in an area where there is a low population, you may be saving on monthly payments, but you won’t have any enough orders to keep you profitable. You need to find a balance between how much you are paying a month for your location, and the amount of business you can anticipate from locating in that area.
  • You need to balance the service you’re offering and how much it’ll cost you to provide that service it doesn’t help to offer more than you can deliver.
Start-up Cost Considerations:
  • Your start-up cost will depend on how you open your business. For example, if you buy a building in a prime area, it will cost you a lot more to get started as compared to renting a building in a subprime area.
  • If you buy the top-of-the-line equipment and have a large seating area, this is going to cost you more than just having a takeout establishment. When you’re considering start-up costs, each model has different costs. You need to figure out which business model you’re going to adapt and then start looking into the cost.
Full-Time or Part-Time Business:
  • This can be a part-time business. You could open from 4 p.m. to 1 a.m.
Home-Based Business:
  • This can be a home-based business as long as your serving area and kitchen are separated from your living area. Also, check your municipality for zoning issues and restrictions for running a pizza parlor from your home.


Pizza Shop Business Plans:

Pizzeria Business Plan Sample – Executive Summary | Bplans

Pizzeria Business Plan | MoreBusiness.com

Pizzeria Business Plan | Referenceforbusiness.com

A Day In The Life of A Pizza Shop Owner:

A Day in the Life of Best Pizza’s Frank Pinello | First We Feast

A Day in the Life of a Pizza Guru | Mental Floss

A Day in the Life of a Restaurant Owner | EduConnect

Pizza Shop Owners Interviews:

About Pizza Al Bacio – Interview with Salvo Faraone – Owner | Carry out courier.com

Pizza Shop Market Research:

Pizza Power Report 2016 | PMQ Pizza Magazine

Pizza Restaurants in the US Market Research | IBISWorld

Pizza Industry Analysis 2016 – Cost & Trends | Franchisehelp.com

Pizza Market Research Reports & Pizza Industry Analysis | MarketResearch.com

Pizza Restaurant / Delivery Industry – Statistics & Facts | Statista

Pizza Industry Analysis | Just-food.com

Pizza Shop Trends:

What’s Hot? Pizzeria Trends for 2015 | Pizza Today

The 8 Hottest Pizza Trends Across America | Zagat

Restaurant Industry Trends & Statistics | Pizza Marketplace

Pizza Restaurants Top Pies with Innovative and Fresh Ingredients | QSR magazine

Restaurants Are Jumping on the Fast-Casual Pizza Trend | AOL Finance

Pizza is going high class or low class | Business Insider

Opening a Pizza Shop – Startup Tips:

Pizzeria Startup Tips | Pizza Today

Starting a Pizza Restaurant | Restaurant Opening

How to Start a Pizzeria | Webstaurantstore.com

Can I start a pizza business without banks taking too large a slice? | The Independent

Inside A $13K Restaurant Opening | Forbes.com

5 Steps to Opening a Pizzeria | OPEN Forum

Are You Trying to Start a Pizzeria? Read This First | Jes Restaurant Equipment.com

Pizza Shop Article Mix:

The Economics of Running a Pizzeria | Fundera.com

Building a Pizzeria: Living the Dream, and Running a Small Business | Serious Eats

I Make a 20 Percent Profit Margin, and So Can You | Pizza Today

Secrets to pizza business success | Hospitality Magazine

Secrets to pizza business success | Hospitalitymagazine.com.au

What Pepperoni Pizza Taught Me About Starting a Successful Business | Hootsuite.com

Starting A Pizza Business 3 Key Elements for Success | Profitable-small-business-ideas.com

13+ Things Your Pizza Guy Won’t Tell You | Reader’s Digest

How to Run a Pizza Restaurant | eHow

Marketing A Pizza Shop:

17 Pizza Marketing Campaigns | Aaronallen.com

5 tips for marketing your pizzeria on a budget | PMQ Pizza Magazine

Top 10 Pizza Marketing Strategies You’re Not Using | Thanx.com

10 Pizza Marketing Ideas For Every Pizzeria | The Digital Restaurant.com

13 Fantastic Pizza Marketing Ideas | BrandonGaille.com

Pizza Shop & Restaurant Marketing and Advertising Plans | Mail Shark

What I Learned About Marketing from the Pizza Delivery Guy | Fireflycoaching.com

19 – Smart Pizza Marketing with Pizza Marketing Expert Bruce Irving | Marketing 4 Restaurants

Pizza Marketing To Boost Sales & Customers | Impact Mailers

Learn from Pizza Chains How to Do Mobile Marketing | QSR magazine

Training Tips & Resources:


Training Courses | Pizza Consulting.com

Pizza School New York | 4 Day Pizzaiolo Pizza Course

Tony Gemignani’s International School of Pizza | International school of pizza.com

Pizza Business Consulting | Pizza Courses.com

The Italian pizza school for professionals and amateurs | Basilicoacademy.com

Pizza Equipment and Supplies:

2014 Pizza Today Distributors’ Directory | Pizza Today

Pizza Supplies | Webstaurantstore.com

Welcome to Northern Pizza Equipment | Northern Pizza Equipment.com

Pizza Supplies and Equipment | Akitchen.com

Pizza Restaurant Equipment | Centralrestaurant.com

Restaurant Equipment and Supplies Online | Restaurant Depot

Commercial Pizza Equipment | Pizzatools.com

Wholesale Pizza Supplies | Pizza Shop Supplies & Equipment

From Pizza Pans to Pizza Ovens | Bakedeco.com

Takeout & Pizza Supplies | FoodServiceDirect.com

Italian food supplier | Bellissimo foods

Fontanini.com | Fontanini.com

Pizza Supplies | Tigerchef.com

Pizza Dining Room Supplies | LionsDeal

Pizza Shop Furniture | LionsDeal

Pizza Shop Insurance:

For your review: Insurance policy coverage | Pizza Today

Industry experts explain how to find must-have insurance to protect your pizzeria | PMQ

Pizza Shop Business Insurance | Business Insurance USA.com

Pizza Restaurant Insurance | Progressive Commercial

Pizza Delivery Insurance for Drivers and Business Owners | Trusted Choice

Established Pizza Shop Sites and Business:

Best Pizzerias & Pizza Shops in America – Thrillist



Jet’s Pizza®

Pizza Pizza

Papa John’s Pizza

California Pizza Kitchen

Pizza Shop News, Industry Publications & Popular Sites:

PMQ Pizza Magazine

Pizza Today

Pizza Marketplace

American Pizza Community

Pizza Shop Books:

Pizza Success Secrets The 7 Things You Must Do To Have A Highly Profitable Pizza Business

A Slice of the Pie: How to Build a Big Little Business

How to Open a Financially Successful Pizza & Sub Restaurant

Experience Explosive Growth With Your Pizza Restaurant Business: Secrets to 10x Profits

Running a Restaurant For Dummies

Pizza Business Guide

Pizza Shop Glossaries:

Pizza Making Glossary | PizzaMaking.com

Pizza-Related Words and Definitions | About.com

Pizza Glossary | Amazingitalianrecipes.com

Glossary of pizza terms and abbreviations | Ryan’s Pizza Blog

Pizza Shop Associations:

National Restaurant Association

The International Pizza Expo

Vera Pizza Napoletana

Pizza Shop Franchise Opportunities:

Pizza Franchise Opportunities | Franchise Direct.com

Pizza Franchises for Sale | BizBuySell.com

Pizza Franchise Opportunities – Franchising.com

Pizza Franchises | Entrepreneur.com

Pizza Shop Businesses For Sale:

Pizza Restaurant For Sale in California | BizBen

Pizzeria, Pizza Restaurants for Sale | BizQuest

Pizza Businesses For Sale | BizBuySell.com

Pizzerias and Pizza Businesses For Sale | Loopnet.com

Pizza Restaurants For Sale | BusinessesForSale.com

The Latest Pizza Shop Related Videos:

Pizza Shop Tips

Pizza Dough

Pizza Recipes

Pizzeria Setup

Pizza Shop Forums:

Pizza Making Forum

Pizza Shop Talk

The Pizza Therapy Forum and Pasta Therapy Forum

Pizza Shop on Social Media:



Pizza Related Posts


Pizza Shop Groups


Pizza Shop Facebook Pages


Pizza Shop Facebook Videos


Pizza Tweets


Pizza Linkedin Groups

Pizza Companies On LinkedIn


Pizza Shop Design

Pizza Boards and Posts