Part 3 ~ Acey Gaspard’s Guide to Starting a Small Business – Made Simple
Entrepreneurs have certain desirable characteristics in common. When you own and operate your own business, it’s you in charge, it’s you in control, and it’s you who takes the credit for the failure or success of the business.
Some people get so caught up in the day-to-day tasks of running their businesses that they fail to realize they’re in charge; they should be controlling the direction of the business. Circumstances should not be controlling them.
Tammy was so busy with her business, taking on much more than she could handle. After a while, she only waited for things to happen and responded to them. She had turned into an employee of the business, and the events around her had become her boss. Rather than her running her business, she let the business run her.
Don’t let this happen to you. Keep in mind that you’re in charge and if you feel that you aren’t, then do something about it.
Here are Some of the Traits You Can Build On to Ensure Your Happiness and Success:
1. Be Persistent
A persistent drive is an asset; it will help you get through tough times and slumps. Practice being persistent. It pays off!
2. Learn to Easily Adapt to Change
The business world is in constant fluctuation. You have to be able to adapt quickly without losing track of your main goal or mission. You may need to change the way you do things or adapt to changes in the market. Adapting to change is a positive for you and your business.
3. Assess Risks
The better you are at assessing risk, the better your outcomes will be. You’ll be able to make intelligent decisions, and you’ll avoid making decisions that could put you out of business. This will allow you to seize good opportunities that pass others by.
4. Continue to Learn
Learning is an ongoing process in all aspects of life, whether or not you’re aware of it. Since you’re learning anyway, you might as well take charge of the process by filling your mind with the most positive, useful thoughts possible..
5. Learn to Welcome Responsibility
When you avoid responsibilities, you break down your self-esteem, slowly and silently telling yourself that you can’t handle it. When you welcome responsibilities, you’re building your self-esteem and becoming a stronger person.
6. Be Creative
In business, being creative in the right places can give you the edge you need to stand out and offer something special. Practice creativity in small steps. Ask questions like, “What can I do to improve this?” Try our brainstorming exercise to help you come up with remarkable ideas.
7. Take Charge
Successful business people take charge and hit the ground running. Move ahead feeling powerful, feeling you can do it, and move ahead doing what you do best! This is not to say that you should move blindly and ignore common sense. Imagine moving ahead the way you would walk on a sidewalk as opposed to walking on a tightrope.
8. Know Your Numbers
Numbers and business go hand in hand. If you don’t know much about numbers, you’re going to need to learn. You don’t need become a financial wizard, knowing the ins and outs of multinational companies and how they operate, nor do you need to become an accountant, but you need to know the basics.
You need to know whether or not you’re profitable, how to manage money, how to hold onto your money, etc. Even if you hire an accountant or bookkeeper, you still need to know what’s going on in your business. You can find out more about this from your accountant or bookkeeper, from your banker, online, or at your library.
9. You Must Market Your Business
Whatever business you’re in, without marketing, you won’t have much of a business. You need to develop marketing skills. Marketing can be as simple as placing ads, creating promotions, or creating enticing signs, anything that gets the right people to know about your business and do business with you is a form of marketing. It must be done. It’s the lifeline of the business.
10. You Must Avoid Procrastination
If you’re a seasoned procrastinator, then you’re going to have a hard time finding success. You may be doing okay, but it takes so much longer to become the success you really want. You’re just moving along slowly, and you’re probably missing out on a lot of opportunities. Get things done quickly. Don’t start something else, something new, until you complete all you can with your current task.
11. Become Self-Reliant
When you’re on your own, you have no one pushing you or telling you what needs to be done. It’s hard to stay on track, but it’s essential to you keep yourself on track. Once you have decided what to do, you may want to create a list in priority order of what needs to be done and how to do each step.
You may want to simply follow the list, or you might have someone check up on you to see how you’re doing. I, myself, like to keep the list with me at all times on my pocket PC, checking off what’s been completed and adding new items when necessary.
12. Create a Balance Between Work and Play
Successful people usually have a balance between their business and personal lives. They feel a sense of accomplishment and feel good about themselves. Their self-esteem is high, and they feel confident. A balance between your work and your personal life is an absolute must. Keep this balance at all times and you’ll perform much better and be happier in your personal life.
The traits listed so far are just some of the traits of a good businessperson. I’m sure the list could be expanded to fill books on this topic. There are two more important issues that I’ve left until the end because I feel they particularly can accelerate your development into an excellent businessperson.
13. Focus on the Business, Not Your Needs
Focus on what’s best for the business. What can you do better for your customer? How can you make your customers happy? Questions like these help you become an excellent businessperson.
When you focus on yourself, you tend to cut corners, finding simpler ways that may be less effective. They may do the job, but they may not create great outcomes.
14. Focus on Your Performance
When you’re doing something important, ask yourself, “Am I doing the best I can?” If the answer is “Yes,” that’s great. If you have doubts, then push yourself to do a better job. No one can expect more than your best, not even you.
Action Steps to Becoming a Good Businessperson
- Take a look at the 14 characteristics above and see which ones already apply to you and which ones don’t.
- Make an “action plan” on how you can develop the ones that don’t apply or how you can improve.
- Important Questions to Becoming a Good Businessperson
Do you think you’re a good businessperson? Why?
After you reply to the why question above, evaluate your answers. Are you a good businessperson because you are a good boss? A good product/service provider? A good client (for others)? Now what do you need to do to improve?