Creating a Road Map For Business Success- Hour 5

June 18, 2018 753 views

Image of a road

The 9 Hour Small Business Tune-Up
Hour 5

Without a clear plan, you will always have questions in the back of your mind concerning certain elements of your business.

This section will help you answer those questions because upon completing it you will have developed a business map—a precious tool that will provide you with focus and the ability to work with passion and effectiveness.

As a city develops, events occur such as road construction. The city’s map changes accordingly. One thing that doesn’t usually change is the terrain. For our purposes, the “roads” are the direction your business is taking, and “the terrain” refers to your core business. Having your business map at your side gives you security and allows you to refer to it any time you feel you’re getting lost or off track.

Mission Statement:

Your mission statement is a powerful tool to help you maintain the direction that you originally intended for your business. You should be proud of your statement, and it should be clear, stating your roles, goals, mission, and purpose.

Your mission statement must be shared with all those who are associated with your business, and everyone should participate in its implementation. Therefore, your mission statement should be posted where everyone can see it, including your employees, customers, and suppliers.

Some Tips to Keep in Mind While Writing Your Mission Statement:

  • Keep it clear, specific, and to the point.
  • Think of your business venture as a journey, and when writing your mission statement know the destination of that journey.
  • Include any long-term goals that you have.
  • Provide direction for your business.
  • Include benefits to your clients, employees, and suppliers.
  • State the purpose of your business.

Sample Mission Statement of A Touch of Business.com:


Our goal is to provide free information and resources for anyone looking to improve their life, whether it’s through careers, self-improvement, or starting their own business.

Customer Satisfaction:

We strive to keep our visitors satisfied by continually adding new posts to A Touch of Business.com regularly.

The information is written and produced by numerous authors, in the fields of marketing, business administration, careers, and self-development. This allows our visitors to benefit from a wide range of expertise.


Our growth at A Touch of Business.com is in direct response to the addition of new content which in turn provides our visitors with a vast amount of information that can be accessed anytime.

Exercise: Write Your Mission Statement Below:

Developing Your USP:

Your USP (Unique Selling Proposition) should be a statement that describes why a customer should do business with you over the competition. Your USP should be printed out and practiced by you and anyone else involved in your business, including employees and suppliers. If your USP is not practiced, it’s worthless. Your customers have to believe that your USP is real.

Your USP must be specific, clear, and compelling. Remember, your USP is the reason a customer does business with you and it’s a statement that gives you a distinct advantage in your industry.

After completing the first draft of your USP, look at it from the competitions’ point of view. Can they challenge it? If so, what part would they challenge? Write a new draft that addresses this challenge.

If you haven’t completed the section on studying your competition outlined in Hour 4, it is advised you do that first as it will help you to develop your USP. If you have completed that section, print a copy of it so you can refer to it.

Exercise: Creating Your USP:

1. Brainstorm and come up with at least 20 good points about your business.

2. Choose the three most important points that make your business special.

3. Write a short, clear, compelling statement that includes the three points you chose above.

Below is an example of a membership site offering educational products:

20 good points about our business:

  • Membership is for life and you pay only once.
  • All products are instantly available from anywhere in the world.
  • Free support.
  • Free advice for your business.
  • Huge discount.
  • Members can become dealers
  • We offer products from entrepreneurs like Bill Myers, Marlon Sanders, Jonathan Mizel, Declan Dunn, Bob Silber, Robert Boduch, Paul Hartunian, Ted Nicholas, Mark Nolan, Russ Von Hoelscher, Karen Anderson, and many more exciting and knowledgeable entrepreneurs to come!
  • Members can listen to an audio as they work and take notes about those things that apply directly to their business.
  • They can watch videos on their computers, and that alone is worth the price of the membership.
  • All of the information is indexed, so if you’re looking for a particular topic, you can quickly go to the e-book audio or video that informs you about that subject.
  • Members can find the information by product or author.
  • We offer products in a variety of formats, including audio, video, e-book, or software.
  • Members never have to pay for another product found in the members’ area of our site.
  • We are constantly adding new and exciting products to the site.
  • Before buying a book, members may e-mail us first to see if we are going to add it to the site so they’ll have free access to it.
  • No other site has the same free and continually updated collection of products.
  • Members who use the site regularly will have as much knowledge as the authors who produced the information.
  • The information provided allows members to become professional marketers, whether in their own businesses or as consultants for others.
  • Using A Touch of Business.com on a regular basis will help members formulate new ideas to market and operate their businesses.
  • We provide a variety of viewpoints and a wider view of the business world by offering specialized business products developed by many different authors.
  • We offer a one-year, money-back guarantee if a member is unsatisfied for any reason.
  • Using and applying the information can turn you into an expert.

The Three Most Important Points:

  • Members never have to pay for another product found in the members’ area of our site.
  • New and exciting products are added continually.
  • Using and applying this information can make you an expert.

Sample USP 1:

A Touch of Business.com
Pay Once, Receive “Expert” Business and Marketing eBooks For Life

Sample USP 2:

A Touch of Business.com
Fresh Business Material Weekly, Exclusive To Our Members

Now it’s your turn to make a list for your USP!

Next: The 9 Hour Small Business Tune-Up – Hour 6

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