A google analytics audit is a process that helps you ensure your website’s data is accurate and trustworthy. If the setup is incorrect your will receive inaccurate data.
I would say you’re better off having no analytic data than to have inaccurate data. With inaccurate data you’ll be making decisions that affect your marketing which can cost you a lot of time and money.
Have a look at the collection of web pages below that focus on Google Analytics Audits, how to ensure your setup is correct, and how to update an incorrect setup.
A Selection of Pages Related To Google Analytics Audits
Web Analytics Audit Checklist
I’m a fan of checklists and using a checklist for an analytics audit is a great way to fine tune your site and ensure the data your using is reliable.
The resources I have chosen below contain an abundance of tips for auditing your site.
Web Pages I have Selected Related To Web Analytics Audit Checklists