Understanding High Exit Pages And What You Can Do About It

January 17, 2018 256 views

Image of an exit sign

High exit pages on your website refer to the pages visitors leave your site.

Looking at an analytics report will help you identify your site’s high exit pages.

Once identified you can look deeper into the cause of people leaving that page. Exit pages are a useful metric that allows you to optimize your website and marketing.

Below, you’ll find articles I have selected for this section that provides information regarding high exit pages.

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Exit Rate vs Bounce Rate

An exit rate and bounce rate are two different metrics. Although they both deal with visitors leaving your site, each has a purpose.

A bounce rate is a measurement of how many people viewed only one page on your site. An exit rate is measurement of how many people left a certain page.

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Bounce Rate vs. Exit Rate?

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Once you have identified a high exit page, you can look for the cause.

It may be because of a section on the page that is unclear, a page that is taking too long to load, poor formatting, or the flow of the content is difficult to follow. etc.

There are too many issues to list here. Below, you’ll find a collection of articles delivering expert advice for dealing with high exit rates.

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What is Exit and Bounce Rate. Learn how to reduce them to make your website sell more.

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