Websites Today – News & Picks For December 20, 2017

Here’s Today’s SEO, Websites, WordPress, Blogging, Analytics, & Hosting News & Picks For December 20, 2017

Websites Today - December 20, 2017

Google Introduces New Rich Results Testing Tool

Google today introduced a new tool into its arsenal of Google Search Console – Rich results testing tool. Ever since Google introduced rich snippets in 2009, it’s been growing in popularity, and Google’s only tool available to test rich snippets was this one.

But now, Google has introduced the rich results testing tool, which will help webmasters test out rich snippets on their pages. The new testing tool focuses on the…More at

Yoast SEO 6.0: More characters for your meta descriptions

The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the meta description length to 320 characters. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » These past few weeks there has been a lot of talk about Google’s…More at

Google’s SEO Starter Guide Downplays Speed & Security?

As you know, Google finally updated their SEO starter guide the other week after several years of it being stale. But one SEO wants to know why there are no direct mentions of page speed and HTTPS in the new guide.

The question came up in the Google Webmaster Help forums and a Google representative did not reply yet. The question was why aren’t there sections for page speed and HTTPs in this new guide, he felt it was fundamental to SEO. The truth is, page speed and HTTPS are not core to SEO….More at

Beginner’s Guide: How to Change a WordPress Theme

WordPress Tutorials and Reviews for Beginners and Advanced Are you trying to figure out how to change a WordPress theme? The actual process for switching WordPress themes is fairly simple – but there are some additional steps that you should take to ensure that the process goes smoothly.

Before I get into how to change a WordPress theme, I think it’s important to quickly highlight what happens to your existing content when you change themes. Most of your regular site elements will…More at

Web security forecast: What’s ahead for online security in 2018?

It doesn’t take much of a crystal ball to predict that 2018 will be the year of enhanced online security. You can pull together a web security forecast by looking back at last year’s events.

We were headed toward more emphasis on consumer privacy anyway, but the massive Equifax data breach in September forced every consumer to face what geeks have known for ages: left to their own devices, companies that collect, handle and sell our data do not care about keeping us safe. As if that were…More at

How to Use WordPress: Best Online Courses for Beginners

Got some laid-back winter time for learning? Don’t want to procrastinate for another year? It’s a high time to take a beginner WordPress course and start creating a site you always wanted!

It might feel like multiple-lesson “course” takes too much time (and usually even money). In the era of blog posts, several quick and dirty tips may seem quite enough. In most cases, it will…More at

Psychology & SEO: Delving Into the Mind of a Google Searcher

If Freud was a marketer, he probably would have said: “SEO is like an iceberg, it floats with one-seventh of its bulk under the water”. When it comes to website optimization, there’s so much more than meets the eye.

The way you insert your SEO title or how well you write alt text is important if you want to rank higher on Google. But your success starts with understanding the searcher, their quest to find answers and how their choices ultimately affect your website…More at

5 Ways to Master Your PPC Budget in 2018

“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. “Use it or lose it.”

I’ve heard this so many times when it comes to PPC budgeting. If you’re under-spending on your core programs, try testing additional advertising channels, such as…More at

Six of the Very Best Free WordPress Plugins – (YouTube Video)

There are literally tens of thousands of WordPress plugins… A select few, however, are used on almost every site.

These select few are free, fulfil a very specific (and essential) job, are by far the best in class, and are plugins that, in short, you too should almost certainly be using! Let’s go through them…More at

Voice SEO: What Marketers Know Now

How should your business optimize for voice search? The answer may be that the search engine optimization community doesn’t really know yet. In fact, perhaps the best thing your marketing department can do is focus on compelling content and let search engines figure out how to discover it.

Unfortunately, just waiting for Google or Bing to find your business is not a very satisfying answer. Search engine optimizers are doers. They build well-structured pages to make content easy for search …More at

Top 4 Reasons Your SEO Isn’t Increasing Sales

Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on a strategy that doesn’t improve my sales, I’d begin to question my investment decisions, too.

But before you hit the brakes and abandon ship, you need to understand that SEO is a “go big or go home” kind of commitmen…More at

How WordPress Evolved in 2017

The year 2017 is drawing to a close, and this year WordPress saw 11 public releases, and 11 beta or release candidate versions.

Those of us close to the WordPress community may be noticing that the world of WordPress seems bigger and wider, in a way. What happened to WordPress in 2017? Many tiny changes built large milestones in the thought leadership behind WordPress. Read on to learn how WordPress…More at

WordPress plugin used by 300,000 websites hides a secret backdoor

A popular website plugin used by over 300,000 publishers contains a backdoor that could be used to compromise sites. The plugin recently changed hands, allowing the attackers to purchase a widely-used plugin that could be silently updated to spy on users…More at