A female tour guide gestures toward historic architecture while leading a diverse group of tourists on a city walk.

Starting a Tour Business That Fits Your Route Model

by

What to Expect From This Guide to Starting a Tour Business

This guide walks you through the key decisions and practical steps involved in starting a tour business, from choosing a format to preparing for your first guests. The highlights below show selected areas of value, not everything covered.

Inside the guide, you will find:

    • Startup steps: Work through 15 steps, from choosing your tour format and testing your route to a pre-opening checklist and rehearsal.
  • Industry interviews: Hear three tour owners describe starting out, learning from mistakes, and building their businesses.
  • Common questions: Find answers on starting part-time, guiding experience, and when to bring on help.
  • Daily reality: See what a typical day involves, including the parts owners often enjoy and the parts they find hard.
  • Local requirements: Learn which permits, park authorizations, transport rules, and guide licenses may apply, and how to verify them locally.
  • Costs and break-even: Plan startup cost categories, pricing, funding, break-even logic, and operating capital for slow periods.
  • Risks and warnings: Weigh red flags before you commit, then set up insurance, waivers, and risk controls.

The guide opens with what a tour business involves and whether it suits your life, then moves into the numbered steps.

Build a Tour Business Around a Suitable Service Area

As a tour operator, you sell a guided experience, not just a ticket.

In this version, you are running a mobile or on-site service.

You meet guests at a public meeting point, a partner venue, a trailhead, a pickup spot, or another field location.

Then you lead guests through a planned experience that follows a set route, schedule, and guest promise.

A tour business can be simple or complex. A walking tour with one guide and a small group is one version.

A private day tour with transport, timed stops, admission bundles, and a branded vehicle is another version.

Your startup choices around route, transport, capacity, and inclusions change your cost, paperwork, risk, and guest expectations immediately.

Most new operators sell some mix of public departures, private tours, custom group tours, and themed experiences.

Common customers include leisure travelers, couples, families, local residents, reunion groups, school groups, and small private groups.

What do tour guests want most? Convenience, trust, clear booking, easy arrival, a clean setup, and an experience that feels like what you promised.

The real workflow usually looks like this:

  • Inquiry or booking
  • Confirmation email
  • Reminder message
  • Arrival instructions
  • Check-in
  • Waiver, if needed
  • Safety talk
  • Guided experience
  • Closeout
  • Review follow-up

When the booking-to-follow-up flow feels smooth, your tour business starts to look professional before the first story is even told.

Is A Tour Business A Good Fit For You?

A tour business suits people who enjoy people, structure, timing, local detail, and service consistency.

Before you plan routes, booking systems, and permits, ask whether owning a business fits you at all.

Whether a tour business fits you is a separate question from whether ownership does.

You may love travel, local history, food, or outdoor experiences. You may still dislike scheduling pressure, public-facing work, weather problems, no-shows, and weekend demand.

Passion matters, but it is not enough. Read how passion affects your business and compare it to the real demands of a tour operator.

Are you moving toward something or running away from something?

Do not start only because you want to escape a job, prove something, or chase status.

Running a tour business will test your patience and organization.

You also need to stay calm when guests are late, the weather turns, or the route breaks down.

You need to like explaining things, handling questions, and moving groups.

You also need to watch the clock and keep the guest experience steady from booking to follow-up.

You also need to be honest about lifestyle tradeoffs. Tours often run on weekends, evenings, holidays, and peak travel days.

Use these points to consider before starting your business as a reality check.

Then talk only to owners you will not compete against. They should be in another city, region, or market area.

A good place to start is inside advice from real business owners.

Ask noncompeting tour owners questions like these:

  • What part of the guest experience caused the most trouble in your first season?
  • How long did it take to get your booking flow, waivers, and reminders working smoothly?
  • What startup choice changed your cost the most: transport, permits, staffing, or route design?
  • What problem looked small at first but created guest complaints later?

A quick fit check helps too. In the pre-opening stage, your day may start with route timing and move into booking-system setup.

Later, your day may shift to payment testing, insurance calls, waiver wording, and a rehearsal departure.

If those pre-opening tasks sound interesting rather than draining, a tour business may fit you better than you think.

The upsides are clear. A mobile tour business can start with lower overhead than a fixed attraction.

You can test demand with a small opening, adjust your territory, and offer both public and private departures.

The hard side is just as real. Seasonality, weather, traffic, route delays, public-space limits, weak staffing, and poor booking systems can damage trust fast.

Red Flags Before You Start

Several conditions should make you pause, verify more, or change your tour model before you commit money.

Watch for these warning signs:

  • Your best route needs approval you cannot get from a park authority, venue, or city office. Change the route before you build around it.
  • Your break-even group size is larger than you can realistically fill. Adjust your format or pricing, or reconsider starting.
  • Your savings or funding cannot cover slow weeks, weather cancellations, and refunds. Delay opening until your cash plan holds up.
  • You plan to carry guests in a vehicle but have not checked passenger transport rules or commercial insurance. Verify both before you buy.
  • Venues, parks, or booking channels require proof of insurance you cannot obtain. Talk with a licensed broker before you commit to them.
  • Your city licenses paid tour guides, and you have not checked whether that applies to you or your hires. Verify with the city licensing office.
  • You cannot explain why guests would choose your tour over alternatives. Owners often describe getting noticed as a major hurdle in their first seasons.

Also understand these industry conditions:

  • Income is seasonal in many markets, while many costs continue through slow periods.
  • Weather and other cancellations can reverse booked revenue while some supplier commitments remain in place.

Treat seasonal income and cancellation risk as planning facts, not reasons to walk away.

A Day in the Life of Running a Tour Business

A typical tour day mixes guiding with the booking and admin tasks that surround each departure.

Owners often describe two sides to the job: leading guests and running the company.

Your day may start by confirming that day’s departures and meeting guests at the agreed meeting point.

During the tour, you read the group’s interests and adjust the pace and stops to fit them.

Admin work, including bookings and guest messages, continues after the last guest leaves.

Your schedule follows demand, so tours often run on weekends, evenings, and holidays.

Many operators are busiest in peak travel months and much slower, or closed, outside them.

What owners often enjoy:

  • Spending working days outdoors and in places you enjoy
  • Meeting new people and sharing a place or interest with them
  • Guiding guests who are often on vacation and in good spirits
  • Building a business around something you care about

What owners often find hard:

  • Admin work that continues after each tour ends
  • Weather-canceled days and slow months that reshape your schedule
  • Weekend, evening, and holiday schedules
  • Learning business skills on the job, including from mistakes

Does a day built around guiding, admin, and seasonal swings sound like a life you want?

Step 1: Choose Your Tour Format And Customer

Your starting version needs a specific format, a specific guest, and a specific promise. “Tour business” is only a category.

Your first major decision is the exact type of tour business you are opening. Do not stay broad for too long.

Common tour formats include:

  • Walking tours
  • Step-on guide services
  • Van or bus tours
  • Bike tours
  • Boat tours
  • Guided hikes
  • Nightlife tours
  • Food-focused tours
  • Private day trips

The mobile/on-site model works best when the route, timing, and meeting point are easy to explain and easy to repeat.

Choose your customer at the same time, because customer type changes your capacity, comfort, pace, and amenities.

A family sightseeing tour, a small-group history walk, and a private luxury day tour each need their own approach.

Arrival instructions, pricing logic, service level, and staffing plans differ between a family tour and a luxury private tour.

A simple starting structure usually includes these parts:

  • One primary tour format
  • One main customer group
  • One clear territory
  • One standard duration
  • One default meeting-point process
  • One backup plan for weather or delays

Step 2: Validate The Route And Guest Experience

Walk the route yourself more than once, and test it at the exact day and time you expect to operate.

A route that works on a quiet Tuesday morning may fail on a Saturday afternoon.

Watch noise, crowd flow, bottlenecks, curb access, sun exposure, construction, and how long each stop actually takes with real people.

A tour business depends on the guest experience, and that experience starts before the tour begins.

Your route, meeting point, parking reality, public access, restroom access, cell coverage, and travel time all affect your opening plan.

For a mobile tour business, your arrival flow should be smooth.

Guests should know all of these before they arrive:

  • Where to stand
  • What to bring
  • When to arrive
  • What happens if they are late
  • Who to call if they get lost

If you use transport, the vehicle must fit the guest promise. Comfort, cleanliness, loading time, and visibility matter as much as the story you tell.

Validate these details before you open:

  • Meeting-point wording
  • Travel time between stops
  • Restroom plan
  • Weather backup
  • Late-arrival policy
  • Accessibility notes
  • Parking or loading reality
  • How guests exit the experience

Step 3: Talk To Tour Owners Outside Your Market

Talk with tour business owners in another city, region, or market area before you lock in your opening plan.

Staying outside your direct market lets you ask better questions without stepping into a competitive conflict.

These conversations show you what a booking calendar looks like in real life and how reminder emails reduce no-shows.

Owners can also explain when guide scripts fall flat and why some operators regret adding transport too soon.

You are not looking for secrets. You are looking for operating reality.

Pay close attention to what owners say about:

  • Guest complaints in the first season
  • Overbooking or weak calendar controls
  • Late guests and refund pressure
  • Route timing under traffic or weather delays
  • Guide training and service consistency
  • What documents or systems they wish they had sooner

Step 4: Pick The Tour Business Model

Your tour business model controls how revenue is generated and how complex your startup becomes.

Public departures, private tours, and custom group bookings each create a different workload.

A public departure model needs a strong calendar, minimum load decisions, and a clear cancellation rule.

A private-tour model leans more on inquiry handling, quote logic, and custom scheduling.

You also need to decide how you will deliver the tours:

  • Guide the tours yourself
  • Use contract guides
  • Hire employees
  • Outsource transportation
  • Build the whole experience around partner venues

Each delivery choice changes paperwork, insurance needs, training, service consistency, and startup cost.

For you, the cleanest opening path is often one simple core offer:

  • A fixed public tour on set days and times
  • A private tour with a flat base price
  • A small set of add-ons such as admissions, transport, or photo service

Keep your first version tight. Extra route options, too many durations, and too many add-ons can turn a simple opening into an admin problem.

Step 5: Name The Business And Build Your Digital Footprint

Your tour business name should be easy to say, easy to search, and easy to remember at the meeting point.

Before you print signs or build listings, check that your name is available for:

  • Entity filing
  • Assumed name use, if needed
  • Domain registration
  • Social handles

If you think the name has long-term value, review trademark basics and search the federal trademark database.

Your digital footprint needs more than a logo.

If a guest clicks your tour link from a phone, the whole booking path should feel clean and fast.

Core brand and booking assets for a tour business usually include:

  • Business name
  • Domain name
  • Social handles
  • Logo
  • Color and font choices
  • Guide or team photos
  • Route photos
  • Meeting-point sign design
  • Product titles and clear descriptions
  • FAQ page
  • Booking policies and cancellation terms
  • Mobile-friendly booking path
  • Booking confirmation template
  • Reminder email template

Step 6: Form The Business And Set Up Tax Basics

Once the concept is clear, form the business structure that fits your opening plan.

The structure affects taxes, liability, and registration. You also decide here whether you need an assumed name filing for your brand.

Tours happen in the field, which creates guest-injury liability exposure. Vehicles and shared gear add physical assets.

Plan your structure before you sign venue, partner, or vehicle agreements, and ask an attorney and a tax professional which structure fits.

Most tour owners also get an Employer Identification Number, often called an EIN. Bank and payment-processor applications commonly require it.

If you will hire employees, you also need to look at employer tax and labor registrations before the first wage payment.

Tax treatment can get tricky in a tour business.

Ticketed experiences, bundled admission, merchandise, and food or beverage elements are not taxed the same way everywhere.

Do not publish final prices until you confirm tax treatment with the correct state and local tax office.

Your basic document list may include:

  • Entity filing record
  • Assumed name filing if needed
  • EIN confirmation
  • State tax account setup
  • Employer account setup if applicable
  • Ownership records for banking and payment processing

Step 7: Check Tour Permits, Transport Rules, And Local Approvals

The exact route and operating model decide which approvals apply, even though a tour business may look simple from the outside.

This step matters more than many people expect.

The safest approach is to work through federal, state, and city-county levels without assuming that one local rule applies everywhere.

At the federal level, passenger transportation rules can apply if you transport guests for compensation in a qualifying vehicle.

Tours on National Park Service land may require a commercial use authorization, a major trigger if your route touches federal park land.

At the state level, look at:

  • Entity registration
  • Assumed name rules
  • Tax registration
  • Employer registration
  • Any state transport authority, if you run your own passenger vehicle

At the city or county level, check:

  • Local business licensing
  • Zoning
  • Home-occupation rules, if you dispatch from home
  • Commercial vehicle parking
  • Public-space permits
  • Park permissions
  • Right-of-way use
  • Signage
  • Tour guide licensing, which some cities require for paid tours
  • Certificate of occupancy rules, if you lease office or storage space

Guide licensing requirements vary, so ask your city licensing office whether you and any guides you hire need one.

Good owner questions to sort this out include:

  • Will guests meet me on site, or will I transport them?
  • Will I use federal land, state parks, city parks, sidewalks, plazas, or other public property?
  • Will I store gear or a commercial vehicle at home?
  • Will I hire employees in the first 90 days?
  • Will my guides or I lead paid tours on public streets or sidewalks?

When the answer depends on location, go straight to the correct office instead of guessing.

The correct office may be:

  • The Internal Revenue Service
  • The Secretary of State
  • The state revenue agency
  • The city licensing portal
  • The zoning office
  • The park authority
  • The transportation regulator

Step 8: Build Your Cost Plan, Pricing, And Funding

Cost planning has to be itemized, because a tour business can open with a modest setup or a long list of fixed costs.

Two tours can have very different cost profiles:

  • A walking tour with one guide, a booking system, a phone, a first-aid kit, and a branded meeting sign
  • A guided day tour with a vehicle, admission bundles, commercial auto insurance, parking, and partner fees

Your startup cost plan should break costs into categories instead of chasing a generic number.

Focus on the items that change with your route, customer, service level, and transport choice.

Your most accurate estimate comes from listing every item you need and pricing it based on your preferences and local costs.

Typical startup cost categories include:

  • Entity filing and license fees
  • Insurance deposits and certificates
  • Website, domain, branding, and photos
  • Booking software and waiver tools
  • Payment processing setup
  • Phones, tablets, chargers, and check-in gear
  • Safety supplies and field equipment
  • Vehicle costs if applicable
  • Training and rehearsal runs
  • Working capital for refunds, payroll, commissions, and first-season marketing

Pricing also needs structure.

Common pricing methods include:

  • Per-person pricing for public tours
  • Flat pricing for private tours
  • Group tiers
  • Child rates
  • Add-on pricing for transport, admission, or upgrades

Before you set rates, verify these inputs:

  • Your real group size
  • Third-party inclusions
  • Online travel agency commissions
  • Payment fees
  • Local taxes
  • Cancellation exposure

Funding options usually include:

  • Personal savings
  • Family support
  • A business line of credit
  • Equipment or vehicle financing, where relevant
  • An SBA-backed loan through a participating lender

Before you apply anywhere, ask each lender or investor which documents they require.

Document requirements vary, and the Business Plan section below pulls your costs, pricing, funding, and break-even numbers into one place.

Keep your opening plan realistic.

A tour business with a clean booking flow and a tested route is easier to fund than a broad idea with unclear numbers.

Step 9: Check Break-Even Logic And Plan Operating Capital

Your break-even point is the group size and number of departures you need to cover your costs.

Start by splitting your costs into two groups.

Fixed costs stay the same no matter how many guests join, such as guide wages, transportation, and permits.

Variable costs rise with each added guest, such as admission fees, meals, equipment, and payment fees.

To estimate break-even, divide your fixed costs by what each guest contributes after variable costs.

Compare your break-even result to the group sizes you can realistically fill, using your own local costs and prices.

Operating capital is the cash that keeps you running while income lags behind costs.

Slow seasons reduce income while many costs continue, and weather cancellations can reverse bookings you already counted.

Some supplier payments may come due before guests pay, and some stay non-refundable after a cancellation.

Your operating capital plan should cover:

  • Refunds for weather cancellations
  • Fixed costs during slow weeks
  • Payroll and guide fees, if you hire
  • Supplier payments due before guests pay

Price each item with local quotes, then decide how many slow weeks your savings or funding can cover.

Step 10: Set Up Banking, Payments, And Booking Flow

Open your business bank account before you go live, and set up a booking flow that handles every guest step.

Bank applications commonly require formation documents, ownership information, licenses, and an EIN.

Payment processors also require verification of your legal business details and payout account, so do not leave account setup until the last minute.

Guests judge your business fast when the booking process feels clumsy. In a tour business, the booking flow is part of the service.

The flow should cover availability, payment, confirmation, reminder timing, waiver flow if needed, arrival instructions, and check-in.

Your system stack at opening may include:

  • Business bank account
  • Card processor
  • Booking calendar
  • Mobile check-in tool
  • Digital waiver system
  • Reminder email or text setup
  • Refund and cancellation process
  • Payout reconciliation process

A weak booking system creates failure points in your first weeks.

Double bookings, missing reminders, manual check-in confusion, and poor payout tracking can hurt trust fast.

Mobile tour operators see this damage where guests are already watching: the curb, trailhead, dock, or meeting point.

Step 11: Buy Tour Equipment And Prepare The Field Kit

Equipment should match the exact version of your tour business, not your future wish list.

Buy what your opening needs. Save the rest for later.

The goal is a reliable field kit, not an oversized gear pile.

Most tour businesses need basic admin gear, check-in tools, payment tools, guest-facing materials, and safety supplies.

If you use shared headsets, bikes, helmets, coolers, or a guest vehicle, cleanliness and working condition become part of the service standard.

Guests notice worn gear, dead batteries, weak audio, and poor vehicle condition immediately.

A practical opening kit often includes:

  • Laptop
  • Smartphone
  • Tablet or check-in device
  • Portable battery packs
  • Mobile hotspot if coverage is weak
  • Card reader or tap-to-pay device
  • Guide headset or voice amplification if needed
  • First-aid kit
  • Flashlight or headlamp for evening tours
  • Meeting-point sign
  • Printed route notes and emergency contacts
  • Water and weather supplies suited to the route

If you provide transportation, add the vehicle, maintenance records, insurance documents, cleaning supplies, and any required safety equipment.

If you do not transport guests, vehicle equipment is not typically applicable to your startup.

Step 12: Put Insurance, Waivers, And Risk Controls In Place

Insurance and risk controls should be ready before your first paid booking.

Tours happen in the field, so your risk plan has to follow the route.

The best insurance mix depends on whether you:

  • Guide on foot
  • Use vehicles
  • Use partner venues
  • Handle shared gear
  • Hire staff

Common coverage to discuss with a licensed broker includes:

  • Commercial general liability
  • Commercial auto, if vehicles are used
  • Workers’ compensation, when required for employees
  • Hired and non-owned auto, in some setups
  • Property or inland marine coverage for portable gear
  • Cyber coverage for online guest data
  • Extra liability for higher-risk operations

Your document and control set may include:

  • Insurance binder
  • Certificates of insurance for venues or permits
  • Guest waiver if needed
  • Participation requirements
  • Safety briefing script
  • Incident log
  • Weather cancellation rule
  • Late-arrival and no-show rule
  • Emergency contact sheet

Some coverage is driven by law, some by permits, and some by contracts with venues or booking channels.

In a mobile tour business, the coverage question is simple: who needs proof from you before you can operate?

Ask that question before your website goes live, not after.

Step 13: Set Up Vendors, Partners, And Opening Marketing

You rarely open a tour business alone. Even a simple operator depends on vendors and partners.

Your vendors and partners may include:

  • A booking software company
  • A payment processor
  • A website provider
  • A print shop
  • An insurance broker
  • A transport provider
  • An attraction partner
  • An online travel agency channel

Supplier setup is usually document-based.

You may need:

  • Legal business details
  • Tax information
  • Bank details
  • Product descriptions
  • Operating dates
  • Prices
  • Photos
  • Cancellation terms
  • Proof of insurance or permits

Minimum order quantities are not typically applicable for most core service vendors. Minimum orders can still appear with printed materials, uniforms, or merchandise.

Your marketing plan for opening should stay practical. Start with the assets and channels that support booking, not vanity.

Your opening marketing usually includes:

  • Booking-ready website pages
  • Clear product titles and descriptions
  • Strong route photos
  • FAQ page
  • Policy page
  • Direct booking link
  • Partner outreach to hotels, visitor centers, or venues where relevant
  • Online travel agency setup if the channel fits your pricing and margin plan
  • Review follow-up after the experience

The point is not to be everywhere. The point is to create a booking path that feels consistent from first click to arrival.

Step 14: Hire, Train, And Rehearse The Tour

Training matters even if you guide the tours yourself at first. You are training the delivery, not just a person.

If you hire guides or support staff, training becomes one of your main service-control tools.

A tour business needs consistency. Scripts, route notes, check-in steps, and repeatable service standards make it possible.

Even if the guide style changes, guests should get the same:

  • Arrival process
  • Safety message
  • Timing standard
  • Level of professionalism

Training topics often include:

  • Check-in flow
  • Waiver collection
  • Timing by stop
  • Guest communication
  • Safety briefing
  • Issue handling
  • Weather response
  • Refund escalation
  • Cleanliness standards for shared gear or vehicles
  • Review request and closeout process

Run at least one full rehearsal that tests:

  • The booking
  • The reminder message
  • The meeting point
  • The guest handoff
  • The safety talk
  • The route timing
  • The payment closeout
  • The post-tour follow-up

A tour that feels smooth in rehearsal is much easier to trust on opening day.

Step 15: Finish The Pre-Opening Checklist And Open

Open when the route is tested, the paperwork is clear, the booking flow works, and the guest experience feels ready.

A tour business should not open the day the website goes live.

Opening before those conditions are met is one of the easiest ways to create weak reviews and refund pressure.

Use a pre-opening checklist to force clarity. If an item is still vague, you are not fully ready to open.

  • Business entity and name setup complete
  • EIN and tax registrations complete where needed
  • Local license and permit checks completed
  • Public-space or park permission confirmed if required
  • Transport rules confirmed if guests are carried for compensation
  • Insurance active and certificates available
  • Booking calendar live
  • Payment processor verified
  • Waivers and policies loaded
  • Meeting-point instructions finalized
  • Field kit packed and tested
  • Partner or supplier accounts active
  • Reminder messages and follow-up messages tested
  • Rehearsal departure completed
  • Soft opening completed if timing or handoffs still need work

Once those checklist items are in place, your first goal is simple: give guests a tour that matches the promise.

In this business, trust is built in small moments. A clear reminder, an easy check-in, and a clean setup all count.

A calm guide and a route that runs on time can do more for your reputation than a long sales pitch ever will.

Business Plan

Draft your tour business plan as you complete the earlier steps, then finish it once your costs, funding, pricing, and break-even numbers are in place.

A tour business plan turns your startup steps into one practical document you can follow and, when needed, share with a lender or investor.

Pull these pieces from the earlier steps into your plan:

  • Your tour format, customer, and guest promise
  • Your route, meeting point, and weather backup
  • Your business model and delivery choices
  • Your legal setup, tax registrations, permits, and approvals
  • Your itemized startup cost list and pricing method
  • Your funding choices and the documents each lender or investor requires
  • Your insurance, waiver, and risk-control plan
  • Your staffing and training plan

Show how your tour earns revenue, whether through public departures, private tours, or custom groups.

Then show the group size and number of departures you need to cover fixed costs, using your own local numbers.

Add the factors that squeeze profit: variable costs, payment fees, online travel agency commissions, and slow or canceled departures.

Include your plan for seasonal demand and for weeks when weather or low bookings cut income.

Costs and prices differ by route, group size, and location, so use your own quotes.

Frequently Asked Questions

Question: Can I start a tour business while working a full-time job?

Answer: Yes, many tour formats can start part-time. Tours often run on weekends, evenings, and holidays, so a weekday job can fit.

Your available dates limit how many departures you can offer, so build your calendar and income plan around them.

Some owners instead leave their jobs and commit fully. That choice depends on your savings, risk tolerance, and household support.

Question: Do I need prior guiding experience to start a tour business?

Answer: Usually no degree or formal credential is needed to guide, though some cities license paid guides.

Many owners guided for other companies before starting their own. Some come from unrelated fields.

Question: When should I stop guiding alone and bring on help?

Answer: Usually when admin tasks start competing with guiding, or when you cannot cover every departure on your own.

Hiring too soon can add training and payroll pressure before your tour is stable.

Interviews With Tour Business Owners

These interviews let you hear tour owners describe starting out, learning from mistakes, and building their businesses.

Each owner runs a different type of tour, so compare their experiences with your own format and market.

Amanda Scotese, Chicago Detours

Amanda Scotese, executive director of Chicago Detours, explains how she moved from guiding for others to starting a company.

This interview shows the gap between expectations and reality, including mistakes and the struggle to get noticed.

Read the Interview

Barbara Feige, Herz & Heimat City Tours

Barbara Feige, founder of Herz & Heimat City Tours in Munich, describes leaving other tour agencies to start her own business.

This interview is useful for seeing how an owner tailors tours to different groups and handles the challenge of getting known.

Read the Interview

Matt McFee, Hermosa Tours

Matt McFee, founder of Hermosa Tours, describes leaving a software career to start a mountain bike tour company.

This interview shows one owner’s decision to commit fully and how his offerings changed as guests responded.

Read the Interview

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