You can learn more about our selection of companies, including how they started and where they are today.
IBM began as C-T-R in 1911 and repeatedly changed with the computing industry. Its history runs from punched-card systems and System/360 to the IBM PC, services, Red Hat, cloud, and enterprise AI.
Coca-Cola began as a pharmacy fountain drink in Atlanta. Its history follows the bottling system, international expansion, New Coke, changing ownership structures, and the broader beverage portfolio that followed.
The Kroger Co. expanded through regional combinations and new retail capabilities, then encountered regulatory and economic limits on some later growth plans. Its history connects early vertical integration with today’s multi-banner grocery business.
The modern PepsiCo story starts with the 1965 merger of Pepsi-Cola and Frito-Lay. The company later expanded into restaurants, refocused on packaged foods and beverages, added Quaker and Gatorade, and repeatedly reshaped its portfolio.
Chrysler’s history spans engineering breakthroughs, financial crises, and repeated ownership changes. Follow the lineage from the 1925 corporation through DaimlerChrysler, bankruptcy, Fiat Chrysler Automobiles, and today’s Stellantis brand.
Dyson grew from James Dyson’s long search for a better vacuum into a global technology group. Its history includes the DC01 breakthrough, manufacturing changes, beauty and cordless expansion, a Singapore restructuring, and ambitious projects that did not continue.
Apple moved from a computer-centered business toward an ecosystem spanning devices, software, digital distribution, services, custom silicon, and AI. This history follows the turning points behind that transformation.
Abercrombie & Fitch began as an outdoor-goods business in 1892. After the original retailer liquidated, new owners revived the name and eventually reshaped it into a very different specialty-fashion business.
Microsoft’s early history moved from programming languages to the IBM PC operating-system opportunity, then into Windows and Office. Those shifts established the platform pattern that continued through later changes in the business.
The Mrs. Fields story starts with Debbi Fields and one Palo Alto cookie shop. What followed was fast expansion, a distinctive company-owned model, financial pressure, ownership changes, and a long shift toward franchising and licensing.