You can learn more about our selection of companies, including how they started and where they are today.
Cadillac began with a precision engineer and the remains of an earlier car venture. Its story follows engineering milestones, the rise of American luxury, difficult reinventions and a new era of electric vehicles.
From William C. Durant’s expansion to its retention by the new GM in 2009, Buick’s story shows how a premium vehicle brand changed within a larger manufacturer.
Dodge began with manufacturing work for other automakers before building cars under its own name. Its history connects founder succession, Chrysler ownership, family minivans and an increasingly focused performance identity.
Ram Trucks developed from Dodge pickups into a separate brand with premium trucks, commercial vans and regional models. Its history includes distinctive engineering, changing ownership and a recent reassessment of powertrain choices.
Jeep grew from a wartime vehicle program into a civilian SUV brand. Its history connects changing owners with a recurring product challenge: combining off-road capability with everyday comfort.
Fiat grew from a Turin carmaker into an industrial group before becoming a brand within Stellantis. Its history connects practical small-car design with international production, financial crises and major changes in ownership.
Alfa Romeo began in a Milan factory and built its reputation on the track. Its road cars tell the rest of the story, from the postwar Giulietta to the Giulia revival and the compact Junior.
Maserati’s history runs from a family workshop in Bologna to a luxury brand within Stellantis. Grand tourers, a rescue from liquidation, and a move into SUVs changed how the Italian automaker did business.
Lamborghini moved through financial disruption and several owners before Audi’s 1998 purchase. The expanded supercar range, Urus SUV and recent hybrid models show how its products and business changed over time.
Ferrari began in racing before establishing its own automotive marque in 1947. Its history spans world championship victories, Fiat investment, public independence and a new generation of hybrid and electric cars.