Tracing the History: The Global Journey of Hankook Tire

A Hankook Tractor Trailer at Parked at SEMA.

A Look At Hankook Tire & Technology
Key Points and Facts
Lessons To Consider
Questions and Answers
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A Look Into Hankook Tire & Technology

What The Company Is About

Hankook Tire & Technology Co., Ltd., with its roots stretching back to 1941 under the name Chosun Tire Company, has established itself as a leading player in the auto and truck parts industry.

As a global powerhouse headquartered in Bundang-gu, Seongnam-si, South Korea, the company is renowned for crafting around 102 million tires annually.

Hankook isn’t just about tires, though; they also deal in batteries, alloy wheels, and brake pads, catering to a broad spectrum of automotive needs.

The Founding Era

The story of Hankook Tire began with the Nihon Tire Company and a visionary named Cho Hong-jai, who founded Chosun Tire Company on May 10, 1941.

From these humble beginnings, the company embarked on a journey of growth and innovation that would see it rebranded as Hankook Tire Manufacturing in 1968, meaning “Korea” in the Korean language.

Origins and Early Years

During its early years, Hankook Tire was dedicated to overcoming the challenges of tire production in war-time Korea.

Starting with a modest annual production of 110,000 tires, the company quickly found its footing, and by 1962, it began its journey into international waters with its first exports to Pakistan.

Over the next few decades, the company would expand its global reach, establish a presence in the Middle East, and develop the first Korean Radial Passenger Tire by 1974.

Business Model and Innovations

A commitment to innovation and customer satisfaction has always driven Hankook Tire’s business model. The company established Korea’s first tire proving ground in 1985, a testament to its dedication to quality and performance.

Their Ventus V2 Concept tire and Optimo H724 showcase technological advancements that provide superior grip and handling while ensuring a quieter, more comfortable ride.

Hankook has not only made strides in product development but also in market expansion and strategic partnerships.

A significant alliance was formed with the Michelin Group in 2003, illustrating Hankook’s capacity for collaboration with industry giants.

From its origins as a local tire manufacturer to its emergence as a global technology company.

Hankook Tire & Technology has focused on its mission to deliver value and satisfaction in every product, striving to maintain a motivated workforce while achieving substantial growth and solid financial results.

Challenges and Controversies

Hankook Tire & Technology has had its share of bumps on the road. Despite all its innovations and market growth, the company has faced challenges.

With fierce competition, the global tire market can be a rough ride. Plus, ensuring all those tires are top quality isn’t easy – one mistake and it’s like hitting a pothole in the industry’s fast lane.

Impact on the Industry

Hankook has made its mark. This isn’t just a company that makes a lot of tires – it’s about making tires that change the game.

Think about it: from sports cars to electric vehicles, Hankook tires are there, gripping the road. And with their investment in new factories and technology, they’re not just following trends – they’re setting them.

Main Competitors

In the race to be the best, Hankook is up against some serious rivals. Companies like Michelin, Bridgestone, and Goodyear competed for the top spot.

Each of these giants brings its strengths to the track, making the competition as challenging as a tire test.


Hankook has a trunk full of achievements. From the moment it exported its first tires, it’s been on a roll, supplying big names in the auto world like Audi and BMW.

And let’s not forget all those awards – they’re like the trophies in Hankook’s showcase, proof that when it comes to tires, they’re not just spinning their wheels.


So, what’s the story of Hankook Tire & Technology? It’s about a company on a long journey, from its first tire in 1941 to becoming a global name.

Sure, there have been challenges, but with each one, Hankook has pumped up its resolve.

It’s racing neck and neck with the biggest names, celebrating its victories, and always keeping an eye on the road ahead.

In the world of tires, Hankook is not just another name – it’s a name that’s driving forward, leaving a mark of innovation with every mile.


Key Points and Facts About Hankook Tire & Technology

  • Corporate Overview:
    • Public company traded as KRX: 161390.
    • Industry: Auto and truck parts.
    • Founded on May 10, 1941, as Chosun Tire Company.
    • Founders: Nihon Tire Company and Cho Hong-jai.
    • Headquarters: Bundang-gu, Seongnam-si, South Korea.
    • CEO: Cho Hyun-bum.
    • 2022 Revenue: KRW 8,394 billion.
    • 2022 Net income: KRW 705 billion.
    • Employees: 21,000 Worldwide.
    • Website:
  • Historical Milestones:
    • 1941: Established as Chosun Tire Company; later renamed Hankook Tire Manufacturing in 1968.
    • 1953: Name changed to Hankook Tire Corporation.
    • 1962: Began exporting tires to Pakistan.
    • 1975: Received a large order from the Iran Ministry of Roads and Transportation.
    • 1981: Opened a U.S. branch office.
    • 1999-2001: Expanded production facilities to China and began European Distribution Center operations.
    • 2007: Ranked 7th largest tire corporation globally by sales.
    • 2011: $1.1 billion investment in Indonesian factory and signed DTM sponsorship.
    • 2013: Opened an Indonesian factory and extended the DTM partnership.
    • 2016: Opened the Hankook Technodome R&D center.
    • 2017: Opened a Tennessee plant in the U.S.
    • 2020: Became the official tire supplier for Formula E.
  • Global Presence:
    • Manufacturing facilities in South Korea, China, Hungary, Indonesia, and the U.S.
    • Technical centers across Korea, the U.S., Germany, Japan, and China.
    • Headquarters moved from New Jersey to Nashville, Tennessee, in 2016.
  • Motorsports and Sponsorships:
    • Active in motorsports across Europe, North America, and Asia.
    • Sponsors sports teams like Real Madrid, Borussia Dortmund, and others.
    • Official tire partner of Deutsche Tourenwagen Masters (DTM) since 2011.
    • Formula E tire supplier starting from the 2022-23 season.
  • Awards and Recognition:
    • Recipient of the iF Design Award, Red Dot Design Award, Good Design Awards, and others.
    • Acknowledged for consumer and concept tires, including innovative designs like the Hexonic and Aeroflow tires.
  • Mission and Business Goals:
    • Remain a leader in customer satisfaction.
    • Strive to be a well-recognized tire brand.
    • Consistently offer top-quality products.
    • Maintain a knowledgeable and motivated workforce.
    • Achieve growth and strong financial performance.
  • Product Range:
    • Offers high-performance all-season tires like the Ventus V2 Concept.
    • Standard touring all-season tires such as the Optimo H724 with features that enhance grip, reduce noise, and improve hydroplaning resistance.


Hankook Tire & Technology

Based on the information provided, here is a timeline for Hankook Tire & Technology Co., Ltd. organized by year:


  • Hankook Tire established as “Chosun Tire Company” in Seoul, Korea by Bridgestone.


  • Began manufacturing tires with an initial production of 110,000 tires a year.


  • Started exporting car tires for the first time, with the first exports going to Pakistan.


  • Company name changed from “Chosun Tire Company” to “Hankook Tire Manufacturing.”


  • Developed their first Korean Radial Passenger Tire.


  • Received a $13 million order from the Iran Ministry of Roads and Transportation.


  • First Middle East branch office opened in Kuwait.


  • Built the Daejeon facility specializing in radial tires production.


  • Exceeded the $100 million level in foreign trade.


  • Opened its first sales branch in the United States.


  • Established a technological research center in Daejeon, Korea.
  • Acquired E-mark Certification from the Economic Commission for Europe.


  • Acquired Korean Industrial Standards (KS) Certification for all radial tire sizes.


  • Established Korea’s first tire proving ground.


  • Built tire production facilities in Jiaxing and Jiangsu, China.


  • European Distribution Center (EDC) began operation.


  • Formed a strategic alliance with Michelin Group.


  • Construction of Hungary plant began.


  • Ranked as the seventh-largest tire corporation in the world by sales (Modern Tire Dealer).


  • Signed OE supply partnership with Audi.


  • Announced a $1.1 billion investment to build a factory in West Java, Indonesia.
  • Became the official tire partner for the Deutsche Tourenwagen Masters (DTM).
  • Celebrated the 70th anniversary.


  • Began supplying OE tires for the new BMW 3 series.
  • Became the official sponsor for the UEFA Europa League.
  • Tire sales in the United States grew 20% to $1.2 billion.


  • Opened a new factory in Clarksville, Tennessee.
  • Extended official DTM partnership ahead of schedule.
  • Announced plans to open a new factory in Clarksville, Tennessee (grand opening occurred in 2017).


  • Named the official tire supplier for Deutsche Tourenwagen Masters (DTM) in Germany.
  • Groundbreaking ceremony for new R&D Center, HANKOOK TECHNODOME in Daejeon, Korea.


  • Extended the premium original equipment to SUV Tires on Porsche ‘Macan’.


  • Selected as the original equipment supplier for the all-new BMW 7 Series.
  • Opened the Hankook Technodome, the company’s new central research and development center.
  • Announced the move of North American headquarters from Wayne, New Jersey, to Nashville, Tennessee.


  • Grand opening of Tennessee Plant in the United States.


  • Won the US-based International Design Excellence Awards (IDEA) for its concept tires.


  • Signed Formula E sponsorship starting from the 22/23 season.
  • Began supplying e-tyres for Porsche Taycan electric sports cars.


  • Revenue reported at KRW 8,394 billion.
  • Net income reported at KRW 705 billion.


Lessons Learned From Hankook Tire & Technology

Embracing Global Expansion for Growth

Strategic Global Presence

Hankook Tire & Technology’s investment in manufacturing facilities across the globe, including significant ventures like the $1.1 billion factory in West Java, Indonesia, demonstrates a focused strategy on expanding its manufacturing footprint.

This move not only caters to regional market demands but also strategically positions the company to become one of the top tire manufacturers worldwide.

Innovation Through Research and Development

Establishing multiple technical centers in various technological hubs like Daejeon, Akron, and Hannover shows Hankook’s commitment to innovation.

Creating the Hankook Technodome, a central research and development center, underscores the importance of technological advancement and the company’s dedication to leading the industry in research initiatives.

Fostering Partnerships and Industry Recognition

Forging High-Profile Partnerships

Forming strategic alliances, such as with the Michelin Group, and securing supply partnerships with renowned automakers like Audi and BMW, Hankook Tire has shown that collaborative relationships with industry leaders can significantly enhance market presence and brand trust.

Acquiring Certifications and Standards

By acquiring important certifications such as the E-mark from the Economic Commission for Europe and the Korean Industrial Standards, Hankook Tire has reinforced its commitment to meeting international quality and safety standards, thus ensuring consumer trust and product reliability.

Leveraging Sports and Sponsorships for Brand Visibility

Motorsports and Sponsorship Strategy

Hankook’s involvement in motorsports and sponsorships with sports giants like Real Madrid and UEFA leagues underlines the power of sports marketing in brand promotion.

These sponsorships have not only increased brand visibility but also positioned the company within key demographic markets that follow these sports.

Product Development and Market Adaptation

Product Innovation and Diversification

Developing specialized tires like the Ventus V2 and the Optimo H724, with features catering to various seasonal and performance needs, showcases Hankook’s ability to innovate and tailor products to diverse market requirements.

This ability to adapt and respond to consumer needs is critical in maintaining a competitive edge.

Market Response and Achievements

By consistently producing top-quality products and maintaining customer satisfaction.

Hankook has not only achieved significant growth but also secured a place as one of the best-known tire brands, reflected in the receipt of various design and excellence awards.

Continuous Growth and Financial Success

Financial Growth and Expansion

With an impressive net income reported in 2022, along with the continuous expansion of sales and distribution networks.

Hankook Tire demonstrates the potential for significant growth and strong financial results, integral to any company’s longevity and industry leadership.

Commitment to Workforce and Customer Value

Hankook Tire’s mission to ensure value in every product and maintain a knowledgeable and motivated workforce signifies an understanding that a company’s success is deeply connected to its customer satisfaction and the talent and motivation of its employees.


Questions and Answers about Hankook Tire & Technology

FAQ about Hankook Tire & Technology Co., Ltd.

Company Profile

Q: What is Hankook Tire & Technology Co., Ltd.? A: Hankook Tire & Technology Co., Ltd. is a public company in the auto and truck parts industry that specializes in the manufacturing and sale of tires, batteries, alloy wheels, and brake pads.

Q: When was Hankook Tire & Technology founded? A: It was founded on May 10, 1941, as Chosun Tire Company.

Q: Who founded Hankook Tire & Technology? A: The company was founded by Nihon Tire Company and Cho Hong-jai.

Q: Where is the headquarters of Hankook Tire & Technology located? A: The headquarters is located in Bundang-gu, Seongnam-si, South Korea.

Q: What is the native name of Hankook Tire & Technology? A: The native name is 한국타이어앤테크놀로지 주식회사.

Q: Who is the key executive at Hankook Tire & Technology? A: Cho Hyun-bum is the CEO of the company.

Q: What is Hankook Tire & Technology’s revenue? A: The revenue for 2022 was KRW 8,394 billion.

Q: What is the net income of Hankook Tire & Technology? A: The net income for 2022 was KRW 705 billion.

Q: How many employees does Hankook Tire & Technology have? A: As of the latest information, they have 21,000 employees worldwide.

Q: What is Hankook Tire & Technology’s website? A: Their website is

History and Development

Q: When did Chosun Tire Company change its name to Hankook Tire Corporation? A: The name was changed to Hankook Tire Corporation in 1953.

Q: What significant investment did Hankook Tire announce in 2011? A: In 2011, they announced a $1.1 billion investment to build a factory in West Java, Indonesia.

Q: When did Hankook Tire open its new factory in Clarksville, Tennessee? A: The new factory in Clarksville, Tennessee, was opened in October 2013.

Q: What awards has Hankook Tire received? A: Hankook has received awards like the iF Design Award, Red Dot Design Award, and Good Design Awards.

Global Presence and Facilities

Q: Where does Hankook Tire have manufacturing facilities? A: They have manufacturing facilities in South Korea, the People’s Republic of China, Hungary, Indonesia, and the United States.

Q: Where are Hankook Tire’s technical centers located? A: Technical centers are located in Daejon, Korea; Akron, Ohio; Hannover, Germany; Osaka, Japan; and China.

Q: When did Hankook move its North American headquarters to Nashville, Tennessee? A: The move to Nashville, Tennessee, was announced in April 2016.

Motorsports and Sponsorships

Q: Is Hankook involved in motorsports? A: Yes, Hankook is involved in motorsports in Europe, North America, and Asia, supplying tires for various racing events and series.

Q: Which sports teams does Hankook sponsor? A: Hankook sponsors teams like Real Madrid, Borussia Dortmund, AS Monaco FC, and the Melbourne Football Club, among others.

Products and Services

Q: What types of tires does Hankook Tire produce? A: Hankook Tire produces around 102 million tires annually, including the Ventus V2 Concept for high performance in all seasons and the Optimo H724 for standard touring.

Q: What are the features of Hankook Tire’s Ventus V2 Concept tire? A: The Ventus V2 Concept tire features a special tread compound for grip in various conditions, a reinforced Rim Guard, and a modest kerf density for traction.

Q: What distinguishes the Optimo H724 tire? A: The Optimo H724 tire has a symmetric pattern, optimized center rib, multi-kerf design, and Variable Lateral Grooves for improved handling, stability, and noise reduction.

More About Hankook Tire & Technology

Next, you’ll find links to valuable search results that can help you stay updated with any new information about Hankook Tire & Technology.

Hankook Tire & Technology Executive Team

The management team at Hankook Tire & Technology, a century-old company, plays a vital role in its operations.

To explore details about the current and past management teams, their achievements, and shortcomings, you can refer to the provided link.

Working at Hankook Tire & Technology

Assessing employee reviews provides insights into how a management team interacts with its workforce.

Many genuine negative reviews often signal management issues that require attention and improved communication with employees.

Conversely, an abundance of positive reviews suggests that the management effectively fosters a positive work environment, reflecting their commitment and efforts.

See the link below to review feedback from employees.

Complaints and Lawsuits

Legitimate complaints and lawsuits often highlight underlying issues with a management team’s performance. In larger corporations like Hankook Tire & Technology, it’s common to encounter more legal disputes and complaints.

Today, the prevalence of social media enables management teams to track online discourse related to their company, helping them identify trends and address valid concerns more efficiently.

You can access complaints and lawsuits related to Hankook Tire & Technology through the provided link.

Company Profile

A company profile provides a comprehensive overview, including specialization, mission statement, products, and services.

For in-depth insights into Hankook Tire & Technology, refer to the provided link for a detailed understanding of the company.

Investment Outlook

For prospective investors considering shares in Hankook Tire & Technology, the link provides valuable information on stock data, prices, trends, and expert predictions.


To stay informed about Hankook Tire & Technology, use the provided link to access the latest and archived news stories on Google News, keeping you updated on company developments.

See Google’s News search results related to Hankook Tire & Technology.


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Featured Video


Hankook Tire – Wikipedia

Hankook Tire History: Founding, Timeline, and Milestones – Zippia

Hankook Tire – Wikiwand

Hankook Tires

Eddie Maloney from North Las Vegas, USA, CC BY-SA 2.0, via Wikimedia Commons