Exploring the Rich History of Michelin Tires

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A Look At Michelin
Key Points and Facts
Lessons To Consider
Questions and Answers
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A Look Into Michelin

What The Company Is About

Compagnie Générale des Établissements Michelin, or just Michelin, is a big company that makes tires for all sorts of things like cars, trucks, bikes, and even space shuttles!

They also help travelers with guides and maps and even give stars to excellent restaurants.

The Founding Era

A long time ago, in 1889, two brothers named Édouard and André Michelin started this company in Clermont-Ferrand in France.

They had a rubber factory and were super curious and intelligent!

Origins and Early Years

When they began, Michelin only had about 50 people working there. But they had big ideas! In 1891, they invented a special kind of tire that you could take off and put back on quickly.

This was before, tires were glued on and hard to change.

By 1893, lots of cyclists were using Michelin tires, and they even used their tires in a big car race in 1895. Oh, they also created the Michelin Man, a funny and famous mascot, around 1898.

A black report cover.

Business Model and Innovations

Michelin was all about making new things. They came up with the idea of tires with air inside (pneumatic tires) that made riding smoother and faster.

They even made a tire that could still run even if it got a hole in it!

In 1946, they made a special kind of tire called the radial tire, which was strong and lasted a long time.

Michelin also made maps and guides to help people travel. They started the Michelin Guide in 1900, and later, they began giving stars to the best restaurants.

Imagine getting a star from Michelin – that’s a big deal!

The Michelin brothers were brilliant and always thought of new ways to make tires better and travel more accessible. Their inventions and ideas helped many people and made Michelin a big name in the world of tires and travel.

Challenges and Controversies

Michelin’s Rough Roads: Like any long journey, Michelin’s path has had some bumps. They’ve faced tough times, like when some of their tires had problems in a big car race, causing a bit of a stir.

Also, a few years ago, someone wrote a book that shared some secret stuff about Michelin that caused some trouble. But like any strong traveler, Michelin learned and kept moving forward.

Impact on the Industry

Changing the Game: Michelin didn’t just make tires; they changed how we travel! They were the brainy bunch behind tires you could take off quickly and tires that could keep going even with a hole!

They even made special tires for space shuttles! And let’s not forget the Michelin stars – those special awards that tell you if a restaurant is super-duper good. They’ve been helping us find yummy food for over a century!

Main Competitors

Racing Against Rivals: In the world of tires, it’s not just a solo ride for Michelin. They’ve got some big competitors like Bridgestone, who’s currently leading the pack.

But Michelin keeps racing ahead, always trying to invent cool new stuff and stay at the top of their game.


Rolling into the Future: From a small rubber factory to a giant in the tire world, Michelin has come a long way.

They’ve faced challenges but kept on rolling, changing how we move and eat!

With their sights set on the future, who knows what exciting paths Michelin will tread next!


Key Points and Facts About Michelin

General Information

  • Company Name: Compagnie Générale des Établissements Michelin SCA
  • Type: Public SCA
  • Industry: Auto and truck parts
  • Founded: 28 May 1889
  • Founders: Édouard Michelin, André Michelin
  • Headquarters: Clermont-Ferrand, France
  • Area Served: Worldwide
  • Key People: Florent Menegaux (CEO), Michel Rollier (Chairman), Yves Chapot (CFO)
  • Products: Tyres, travel assistance services
  • Subsidiaries: BFGoodrich, ViaMichelin, ATS Euromaster, TCi Tire Centers, Camso, Multistrada Arah Sarana, Masternaut
  • Website: www.michelin.com

Financials and Ownership (2022)

  • Revenue: €28.59 billion (Increase)
  • Operating Income: €3.4 billion (Increase)
  • Net Income: €2 billion (Increase)
  • Total Assets: €15.341 billion (Decrease)
  • Total Equity: €7.808 billion (Decrease)
  • Ownership Breakdown:
    • Non-resident institutional investor: 64.7%
    • French institutional investor: 64.7%
    • Public float: 10.3%
    • Employee ownership: 2.2%
  • Number of Employees: 132,000

Company Overview

  • Position: Second-largest tyre manufacturer in the world behind Bridgestone.
  • Notable for: Red and Green travel guides, Michelin stars for restaurants, and its mascot Bibendum (Michelin Man).
  • Inventions: Removable tyre, pneurail, and the radial tyre.
  • Manufactures tyres for: Space Shuttles, aircraft, automobiles, heavy equipment, motorcycles, and bicycles.
  • Production Capacity (as of 2012): 166 million tyres at 69 facilities located in 18 countries.

History and Developments

  • Patents: Removable pneumatic tyre (1891), radial tyre (1946).
  • Acquisitions: B.F. Goodrich Company and Uniroyal, Inc. (1989), Camso (2018), Multistrada Arah Sarana (2019).
  • Historical Events: Operated rubber plantations in Vietnam (1920s-1930s), introduced run-flat tyre (1934), partnered with Sears (1966), became the world’s largest tyre manufacturer (2008).

Motorsport Involvement

  • Official Tyre Supplier: Porsche 911 GT3 Cup, Porsche Carrera Cup, Porsche Supercup, MotoGP (1972-2008, returned in 2016), Formula One (1977-1984, 2001-2006).
  • Endurance Racing: Participated in 24 Hours of Le Mans and American Le Mans Series. Official tyre for the WeatherTech SportsCar Championship (since 2019).
  • Rallying: Supplied tyres to various factory teams in the World Rally Championship.

Recent Developments and Other Products

  • Technologies: Pax System, Tweel, X One, Agri, BAZ Technology, EverGrip Technology, Zero Pressure Technology, Active Wheel.
  • Retailers: Euromaster (Europe), TCI Tyre Centers (US).
  • Digital Services: Michelin Guide, digital maps, ViaMichelin (digital mapping services), Michelin Challenge Bibendum (sustainable mobility event).
  • Michelin Truck and Bus: Adapted radial technology to truck tyres (1952).

Management and Corporate Governance

  • Executive Committee Members: Éric-Philippe Vinesse, Lorraine Frega, Yves Chapot, among others.
  • Corporate Governance: Two managers and an executive committee.
  • North America Headquarters: Greenville, South Carolina, United States.

Historical Milestones

  • Michelin Man (Monsieur Bibendum): Introduced around 1898.
  • Michelin Guide: Started in 1900. Started awarding ‘stars’ to restaurants in 1926.
  • Radial Tyre: Patented in 1946, first introduced as steel-belted radial tires in 1948.
  • Holding Company: Reorganized in 1951.

Innovations and Global Impact

  • Connected Tires: Innovated in 2022 using microchip technology.
  • Vision Tire™: Planned for 2050, world’s first puncture-proof tire.
  • Michelin Mobility Intelligence (MMI): Provides data services and solutions for infrastructure.
  • Partnerships: Partners with Arity for driving data analysis.
  • Investment in Electric Vehicles: Through Watèa, providing solutions for fleet managers.


  • Michelin Guides: International series of guidebooks known for awarding Michelin stars to restaurants for excellence.
  • Tire Manufacturing: Each tire passes through 200 components.
  • Brand: Ranked 8th most valuable brand in France.
  • Trademark: Bibendum (Michelin Man), white figure made of tires.



  • 1889: Michelin was founded by Édouard and André Michelin.
  • 1891: Patented a removable pneumatic tyre.
  • 1895: Entered a car with pneumatic tires in the Paris–Bordeaux road race.
  • 1898: Introduction of the Michelin Man, or Monsieur Bibendum.
  • 1900: The Michelin Guide was started.
  • 1906: Michelin’s first foreign plant was established in Turin, Italy.
  • 1910: Michelin started publishing road maps.
  • 1919: The Michelin Guide took the name Driving Directions Office.
  • 1923: Developed a car tire with pressure of 2.5 kg/cm², covering 15,000 km.
  • 1926: Michelin started awarding ‘stars’ to restaurants.
  • 1934: Introduced a run-flat tire.
  • 1935-1974: Michelin ran Citroën.
  • 1946: Patented the radial tire.
  • 1948: Introduced steel-belted radial tires.
  • 1951: Reorganized as a holding company.
  • 1955: François Michelin became joint managing partner.
  • 1965: Michelin supplied replacement tires for U.S. cars through Sears, Roebuck.
  • 1969: Produced 30 million X-tires per year.
  • 1973: Won the first World Rally Championship.
  • 1977: Won its first Grand Prix.
  • 1979: Radial tires helped Jody Scheckter become Formula 1 World Champion.
  • 1980: Uniroyal Australia was bought by Bridgestone.
  • 1984: Introduced radial tire technology to Formula One.
  • 1989: Acquired B.F. Goodrich Company and Uniroyal, Inc.
  • 1990: Became market leader in the tire industry after acquiring Uniroyal Goodrich.
  • 1991: Launched Euromaster service center chain.
  • 1992: Introduced the “”green tire””.
  • 1994: Released Michelin EnergyTM range.
  • 1995: Opened facilities in Shenyang.
  • 1998: Opened a new facility for “”Earthmover”” tires in South Carolina.
  • 1999: Debuted a tubeless tire for mountain bicycles.
  • 2001: Unveiled a new tire design for the Concorde airplane.
  • 2002: Toyota joined F1 with Michelin tires.
  • 2004: Controversy with Pascal Rémy’s book.
  • 2005: Dominant season in Formula One.
  • 2006: Last race won on Michelin tires in Formula One.
  • 2007: Jean-Dominique Senard became the sole Managing Partner.
  • 2008: Became the world’s largest tire manufacturer as of 1 September.
  • 2010: Closed Michelin X-Ice tire plant in Japan on 15 January.
  • 2014: Michelin tires used in Formula E.
  • 2017: Launched the Movin’On by Michelin Global Sustainable Mobility Summit.
  • 2018: Acquired Camso in December.
  • 2019: Unveiled Michelin UPTIS, the airless tire.
  • 2020: Duffy’s restaurant Ever earned 2 Michelin stars in July.
  • 2021: Published 1st quarter sales.
  • 2022: Recognized as the number one tire brand globally by Tire Business. Introduced “connected tires” using microchip technology. Acquired technology company RoadBotics. Joined Michelin in July to contribute to safer and longer-lasting roads.


Lessons Learned From Michelin

Teachable Lessons from Michelin’s History and Evolution

Pioneering Innovation

  • Michelin’s introduction of removable pneumatic tires in 1891 exemplifies the power of innovation in transforming industries.
  • The company’s early adoption of radial tire technology in 1946 and later developments like the X One, Agri, and BAZ Technology highlight the importance of continual innovation.

Adaptability and Diversification

  • Michelin’s expansion from manufacturing bicycle tires to tires for automobiles, heavy equipment, and even Space Shuttles illustrates the significance of diversifying product lines.
  • The company’s venture into publishing travel guides and maps, along with their Michelin stars for restaurants, shows the benefits of adapting to new markets.

Strategic Acquisitions and Partnerships

  • Acquiring B.F. Goodrich Company and Uniroyal, Inc. in 1989 and later Camso in 2018 demonstrates the value of strategic acquisitions for growth.
  • Michelin’s partnerships, like supplying tires for Porsche Carrera Cup and involvement in MotoGP, underscore the power of collaborations in expanding brand reach.

Commitment to Sustainability

  • Innovations like the “green tire” introduced in 1992 and the planned Vision Tire™ for 2050 reflect Michelin’s commitment to sustainability.
  • Michelin’s involvement in the Movin’On Global Sustainable Mobility Summit emphasizes the role of industry leadership in promoting eco-friendly practices.

Embracing Digital Transformation

  • Michelin’s introduction of “connected tires” using microchip technology and its investment in RoadBotics shows the importance of embracing digital transformation for modern challenges.
  • The formation of Michelin Mobility Intelligence (MMI) highlights the role of data and analytics in enhancing product and service offerings.

Resilience Through Challenges

  • Despite controversies like the one arising from Pascal Rémy’s book in 2004, Michelin’s continued success showcases the importance of resilience in overcoming challenges.
  • The company’s ability to maintain its position as a leading tire manufacturer through various economic and market shifts demonstrates the value of steadfastness and strategic planning.

Employee and Community Engagement

  • Michelin’s North America Headquarters and manufacturing history in Greenville, South Carolina, United States, highlight the significance of community engagement and localization.
  • The employee ownership aspect of the company reflects the importance of involving employees in the company’s success and decision-making.

Cultivating a Strong Brand Identity

  • The iconic Michelin Man, or Monsieur Bibendum, and the Michelin Guide are examples of creating a strong brand identity that resonates with consumers.
  • Michelin’s status as the second-largest tire manufacturer and being recognized as the number one tire brand globally in 2022 speaks to the power of brand positioning and reputation.

Continuous Learning and Improvement

  • From Michelin’s first removable tire in 1891 to its anticipated introduction of the Vision Tire™ in 2050, the company’s trajectory emphasizes the importance of continuous learning and improvement.
  • The evolution of Michelin from a small rubber factory to a global leader in tire manufacturing serves as a testament to the value of embracing change and pursuing excellence.


Michelin FAQ

Company Overview

Q: What is the full name of Michelin? A: The full name is Compagnie Générale des Établissements Michelin SCA.

Q: When was Michelin founded? A: Michelin was founded on 28 May 1889.

Q: Who founded Michelin? A: Michelin was founded by Édouard Michelin and André Michelin.

Q: Where is Michelin’s headquarters located? A: The headquarters is located in Clermont-Ferrand, France.

Q: What type of company is Michelin? A: Michelin is a public SCA (Société en Commandite par Actions).

Q: In what industry does Michelin operate? A: Michelin operates in the auto and truck parts industry.

Financials and Ownership

Q: What was Michelin’s revenue in 2022? A: Michelin’s revenue in 2022 was €28.59 billion.

Q: What is the breakdown of Michelin’s ownership? A: Non-resident institutional investor: 64.7%, French institutional investor: 64.7%, Public float: 10.3%, Employee ownership: 2.2%.

Q: How many employees did Michelin have in 2022? A: Michelin had 132,000 employees in 2022.

Products and Services

Q: What products does Michelin offer? A: Michelin offers tyres and travel assistance services.

Q: Is Michelin known for anything other than tyres? A: Yes, Michelin is notable for its Red and Green travel guides, roadmaps, Michelin stars for restaurants, and its mascot Bibendum, also known as the Michelin Man.

Historical Highlights

Q: What notable inventions is Michelin known for? A: Michelin is known for inventions such as the removable tyre, pneurail, and the radial tyre.

Q: When did Michelin introduce the radial tyre? A: Michelin patented the radial tyre in 1946, initially marketed as the “X” tyre.

Motorsport Involvement

Q: What is Michelin’s involvement in motorsport? A: Michelin has been an official tyre supplier for events like Porsche Carrera Cup, Porsche Supercup, MotoGP, and Formula One.

Subsidiaries and Brands

Q: What are some of Michelin’s subsidiaries and brands? A: Subsidiaries and brands include BFGoodrich, ViaMichelin, ATS Euromaster, TCi Tire Centers, Camso, Multistrada Arah Sarana, Masternaut, Kléber tyres, Uniroyal-Goodrich Tire Company, SASCAR, Bookatable, and Camso.

Recent Developments

Q: What are some recent technological developments by Michelin? A: Recent developments include Pax System, Tweel, X One, Agri, BAZ Technology, EverGrip Technology, Zero Pressure Technology, and Active Wheel.

Q: What other products does Michelin offer apart from tyres? A: Michelin offers tyre retailer services in Europe (Euromaster) and the US (TCI Tyre Centers), the Michelin Guide for Hotels and Restaurants, a variety of road maps, digital maps, guide products, and the Michelin Challenge Bibendum event.

Michelin in the Modern Era

Q: What is Michelin’s vision for the future? A: Michelin plans to introduce the Vision Tire™ by 2050, aiming for puncture-proof tyres that can be repaired rather than replaced.

Q: What initiatives is Michelin involved in for sustainable mobility? A: Michelin is involved in initiatives like Michelin Mobility Intelligence (MMI), Michelin Connected Fleet, and partnerships for analyzing driving data and investing in electric vehicles.

Michelin Guides

Q: What are Michelin Guides? A: Michelin Guides are an international series of travel guides known for providing ratings for lodgings and restaurants.

Q: When was the first Michelin Guide released? A: The first Michelin Guide was released in 1900.

Additional Information

Q: What is Michelin’s involvement in tire technology for various vehicles? A: Michelin manufactures tyres for Space Shuttles, aircraft, automobiles, heavy equipment, motorcycles, and bicycles.

Q: Where is Michelin’s North America Headquarters located? A: Michelin’s North America Headquarters is located in Greenville, South Carolina, United States.

More About Michelin

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Documentaries offer a comprehensive and meticulously researched source of information on Michelin’s history, showcasing the extensive effort put into their creation.

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Michelin Executive Team

A management team holds responsibility for all aspects within its purview. Over a century in operation, companies like Michelin experience shifts in management.

Explore the link below for insights into both current and past Michelin management teams, their achievements, and areas where they faced challenges.

Working at Michelin

Employee reviews provide insight into a management team’s relationship with its workforce. A preponderance of genuine negative reviews may signal management issues that require attention.

Conversely, numerous positive reviews suggest effective management efforts towards fostering a positive work environment, indicating a proactive and supportive approach.

See the link below to review feedback from employees.

Complaints and Lawsuits

Legitimate complaints and lawsuits often signal management challenges within a corporation.

Larger companies tend to face more legal actions and complaints. In the digital age, social media enables management teams to track online discussions, helping them identify trends and valid grievances.

This proactive approach allows companies to address issues and make improvements as needed.

See the link below to browse through complaints and lawsuits related to Michelin.

Company Profile

A company profile offers a comprehensive overview, including a company’s specialization, mission statement, products, and services.

For in-depth insights into Michelin, visit the provided link for more detailed information about the company’s operations and history.

Investment Outlook

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Books offer valuable insights into Michelin, covering its history, past managers, CEOs, and their contributions to the company’s success.


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Featured Video


Michelin – Wikipedia

Michelin | French Tire Manufacturer & Restaurants Guide

Michelin History: Founding, Timeline, and Milestones – Zippia

From Tires to Tech: A Brief History of Michelin – roadbotics.com

Fabien1309, CC BY-SA 2.0 FR, via Wikimedia Commons

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