The Story of The Fast Food Chain Wendy’s

January 29, 2020 592 views

The Complete Story of Wendy’s

How a high school dropout went from one to more than 6,000 Locations – It was at 257 East Broad Street, Columbus, Ohio, on November 15, 1969: Wendy’s restaurant was established. Little did Dave Thomas, know that his startup would grow to be the third-largest hamburger chain in the United States.

It’s widely known Dave Thomas named his restaurant after his daughter Melinda. His dream started as one location in Columbus, Ohio, to a second location in the same state, to 500 locations in the United States in just seven years.

Some Interesting Facts about Wendy’s Include:

In 1970, the “Pickup Window” Was Born

Today’s drive-through — a convenient way to get a fast-food order or beverage that is widely used by millions of people — can be credited to Wendy’s, since it was the first to introduce the modern drive-through.

In 1976, Wendy’s Goes Public

Wendy’s stock is traded on the NASDAQ. The company issued one million shares in September of 1976. You could buy a share at twenty-eight dollars, which is equivalent to $126.75 in 2020.  Another way of looking at it — in 1976, the company raised $28 million for its IPO, equivalent to $126 million in 2020

In 1977, the First Wendy’s Commercial Aired

Some of Wendy’s early commercials that are still remembered today. They are the ones with the tagline “Where’s the Beef?” — meaning you get more meat with a Wendy’s hamburger. Over the years, Dave Thomas appeared in over 800 Wendy’s commercials.

In 1979, the First Salad Bar Is Introduced to the Fast Food Industry

Previously, the salad bar was available in many restaurants, but never in the fast-food industry until 1979, when Wendy’s gave it a try. It lasted for 27 years and was phased out in 2006.

1994 – It’s been 25 Years

A multi-billion-dollar birthday gift when wendy’s turned 25, in 1994. The company had sales of $4.2 billion dollars. Do you think Dave ever anticipated this when he started his first restaurant?

2001 Consistent growth

Wendy’s grew to more than 6,000 locations.

For the complete story of Wendy’s, including financials, the story behind Dave Thomas, and the humble beginning of the fast-food chain, have a look at the sections below offering resources from a variety of people that have written about this success story.


The History of Wendy’s

The Wendy’s Story | Wendy’s

History of Wendy’s – How It All Began – Fast Food Menu Prices

The History of Wendy’s – Mental Itch

Wendy’s | History, Founder, & Facts | Britannica


Dave’s Legacy | Wendy’s

Dave Thomas (businessman) – Wikipedia

Executive Team

The Wendy’s Company – Leadership

WEN | Wendy’s Co. Company Profile & Executives – WSJ

Mission Statement

Wendy’s Vision Statement & Mission Statement (An Analysis) – Panmore Institute

Acquisitions & Subsidiaries

List of assets owned by The Wendy’s Company – Wikipedia

Ownership And Investors

WEN Institutional Ownership – The Wendy’s Company Stock

Wendy’s Company (The) Common Stock (WEN) Institutional Holdings | Nasdaq

Financial Company Information

Wendy’s Company (The) (WEN) Company Profile & Facts – Yahoo Finance

Investor Fact Sheet

WEN.O – Wendys Co Profile | Reuters


10 Things You Didn’t Know About Wendy’s

15 Biggie-Size Facts You Might Not Know About Wendy’s | Mental Floss

20 Things You Didn’t Know About Wendy’s

19 Things You Didn’t Know About Wendy’s

Wendy’s: 15 Things You Didn’t Know (Part 1)

4 Fun Things You Didn’t Know About Wendy’s | The Motley Fool

Business and Marketing Strategies

Wendy’s Generic Strategy & Intensive Growth Strategies – Panmore Institute

Wendy’s Strategy To Attract Millennials – Business Insider

Marketing mix of Wendy’s Company – Wendy’s Marketing mix

Wendy’s Evolves its Marketing Message – QSR magazine

Revenue Strategies

How can a fast-food chain ever make money from a $1 burger? – BBC Worklife

Where fast food restaurants really make their money

Wendy’s 4 for $4 – posted in the fast-food community


Wendy’s Competitors, Revenue, Number of Employees, Funding, and Acquisitions

Company Culture

Wendy’s Organizational Culture Characteristics: An Analysis – Panmore Institute

Company Reputation

Wendy’s Reputation | Comparably

Complaints and Lawsuits

Wendy’s faces lawsuit for unlawfully collecting employee fingerprints | ZDNet

Wendy’s Enters into Settlement Agreement Stemming from Cyberattack Lawsuit – QSR magazine



The Marketing Failure Of Wendy’s 99¢ Menu – Business Insider

Wendy’s aims to learn from breakfast mistakes to boost sales – Business Insider

Biggest fast food failures of all time

17 Times Wendy’s Failed So Hard It Won


Books from Amazon Related to Wendy’s

Google Book Search Related to Wendy’s

The Latest about Wendy’s

In this section, you’ll be able to stay up to date on the latest information related to Wendy’s, including the latest news, Google searches, videos, what people are tweeting, and more.

Google Searches

Latest Search Results Related to Wendy’s

Latest Scholar Search Results Related to Wendy’s

Latest Image Search Results Related to Wendy’s


Latest News Related to Wendy’s


Tweets Related to Wendy’s


Videos Related to Wendy’s