If you are a business owner, you may have considered using social media to market your entity to obtain more customers. You may have also chosen Facebook as your go-to social network and gone to the extent of creating a Facebook Page for your business. However, are you managing your Page effectively and actively?
While it’s true that Facebook can help you reach your target clientele, you shouldn’t just create a page and let it do the advertising for you. Be active – post regularly and consistently, and target your content to your audience and customers. In short, it’s crucial to learn how to manage a Facebook Page effectively.
See These Tips and Insights to Manage a Facebook Page
This post will provide ten tips to help you manage your Facebook business Page. Walk with us as we uncover the features and elements available on a Facebook Page, and then answer seven commonly asked questions about managing a Facebook business Page.
Elements of a Facebook Business Page
Facebook Pages come with many sections, features, and tools, all meant to help you get the most out of your online presence. Your first step should be to learn all the different sections and tools available. Doing so puts you in a better position to utilize them in the best way to grow your business on Facebook.
Let’s start with the sections available on a Facebook Page. They include:
- Photo Section
The photo section highlights all your photo albums, from your cover photo and profile picture to your photo posts. The two activities you can do in this section are creating new albums and uploading photos from your computer.
- About Section
The About section of your Facebook Page is where you share additional details about your business. The information on this section appears in the results when a customer searches for you on search engines like Google. The About section highlights details such as:
- General: Number of likes and followers, business address, and category of business.
- Opening hours: The times and days you open or close your business.
- Contact information: Website, phone number, email, WhatsApp, and Messenger handles.
- More information: Description of your business and Twitter and Instagram handles.
If you are an admin for your business Page, you can edit this section any time you want.
- Groups Section
The Groups section allows you to create a new Facebook Group or join an existing one related to your business. This section also gives you a highlight of the groups in which you are a member.
- Events Section
In this section, you can create new events or see your past events. Once you create an event, Facebook offers you an opportunity to notify your audience about it. You also get to see your RSVP list. This list highlights users who will and will not be in attendance and those who haven’t responded to your event invitation.
- Reviews Section
The Reviews section displays all existing reviews and ratings of your page from when you created it. This section comes turned on by default, and it is public, meaning that anyone can see your reviews if they go to the Reviews tab. You can’t set your reviews and ratings to private. You can, however, choose to turn them off, in which case, your visitors will not see any reviews concerning your business.
- Videos Section
The Videos section is more or less like the Photos tab. The only difference is that it contains all your videos instead of your photos. The activities you can do in the Videos section include uploading a video from your computer or creating a video post in the Creator Studio.
- Guides Section
The Guides section allows you to create a guide to show customers important posts you’d want them to see or about a specific topic. You can also organize your posts or alter their display order to appear as guides.
- Offers Section
The Offers section is where you create promotions, discounts, and coupons to encourage customers to buy your product or service. The offers then get displayed in the form of Page posts. You can also get customers to save your promotions and get reminders before they expire.
- Shop Section
The Shop section allows you to advertise and sell your products from your business Page. Customers who’d like to buy your products can do so from your Facebook Page.
Features and Tools
Let’s now discuss the tools and features available on a Facebook Page:
This tool allows you to create and run ads to promote your business. You can see your previous ads, make changes to current campaigns, and view results for all your campaigns.
- Facebook Messenger
This messaging feature allows you to communicate with customers from your Facebook Page. You can form group chats and share photos, videos, and audio with your audience. You can also start live video chats and record voice messages.
- Page Insights
Page Insights is an analytics dashboard that shows users’ behaviors on your Page. This tool provides details on the number of people that liked your Page and other actions they took. Page Insights also shows the number of users who viewed your Page or recommended it to their friends.
- Appointment Bookings
This tool enables your customers to book an appointment with you straight from your Facebook Page. This tool lets you show customers your availability, highlight your services, and send appointment confirmations and reminders to those who book sessions with you.
The Notifications tool gives you updates on activities happening on your Facebook Page. This tool also updates you on your followers’ latest Page activities, for example, when they post new content or comment on a linked group post.
10 Tips to Manage a Facebook Business Page
Now that you understand the sections and features of a Facebook business Page, let’s go over how to manage them. Here are a few tips worth noting:
1. Tell a story with your cover photo
An image says more than words will ever do. Your cover photo will often be one of the first things your audience notices when they load your Page. Use a picture that says something about your brand or business. Try using graphics such as images and text to tell your brand’s story.
2. Have an engaging profile photo
Like your Page’s cover photo, customers will also notice your profile photo as one of the first things when they visit your page. They will also see it every time you post content. Your goal should be to have a memorable profile photo, one which your users relate to your Page immediately. For example, you can use your logo.
3. Test your content
There aren’t any rules on the kind of content to post on your Facebook Page. However, your posts need to be relevant and valuable. They need to add value to users. Only by being valuable will your posts be sharable and thus get more engagement from your audience. This reason is why you need to test your content to find the types that arouse the most interactions.
4. Use Insights
Try not to overlook Page Insights. The tool will provide you with information on users’ behaviors on your Page. You’ll get a sense of the type of content that brings out the most engagement and interactions on your Page. The data will also give you an idea of the right time to post your content to build your audience further.
5. Update your About section regularly
If a customer seeks information about your business or brand, they will check your Page’s About section. This tab provides details such as your contact information, website, and physical address. Update your About section every time you make changes in your business. For example, if you change your phone number, replace the old contact detail with the updated one.
6. Set up automated responses
Some customers may have questions to ask you about your business, products, and services. Most of them will appreciate receiving a quick and immediate response. Sometimes, customers might reach you when you are not active. In this case, having automated responses set up on your Page will help.
Try setting up automated responses to questions that customers ask frequently. The two best-automated responses are instant replies and frequently asked questions.
7. Get someone to help you manage your Page
If you are busy handling other areas in your business, you can assign one of your team members to manage your Page. All you need to do is make them an administrator. By doing so, you permit them to conduct activities such as posting content, editing the Page, and creating ads. You’ll also ensure that you post at the right time and remain active when you are supposed to. Assigning someone else this task will help ensure you won’t neglect your business Page.
8. Post diverse content
You don’t have to limit yourself to one type of content. Try all post types to keep your audience interested and intrigued. As long as they show interest in seeing your content, they will be more likely to share and visit your Page.
9. Run Facebook ads for more engagement
Ads are a great way to reach customers beyond your scope of followers. The good thing about Facebook is it has billions of monthly active users. Running Facebook ads will help increase the number of users interested in your business, products, and services.
10. Schedule posts
If you constantly forget to post content, try scheduling your posts. Scheduling helps ensure you stay consistent and post when your audience is most active. For example, you can plan a whole week’s worth of content in one day or a couple of hours. This way, you’ll be able to perform other business activities without worrying about your Facebook Page.
Frequently Asked Questions
Below are frequently asked questions about managing a Facebook business Page. Check them out. You might find a response to a question you have.
1. What is Meta Business Suite?
Meta Business Suite, formally known as Facebook Business Suite, is a free tool offered by Facebook that allows you to streamline and combine activities across all Meta platforms. This tool centralizes your activities on your Facebook, Instagram, and Messenger accounts. It essentially makes it easier to track and manage all three.
2. What is the optimal number of times per day to post content?
There isn’t a one-size-fits-all answer to the number of times to post content in a day. It depends on your audience and marketing strategy. Most people, however, post once or twice per day. Anything more than twice could be too much.
Your focus should be more on consistency and relevance rather than frequency. When posting on social media, quality is always better than quantity. Regardless of the number of times you post, ensure your content adds value to the customer or informs them about something important.
3. Can I see who is checking in on my Facebook business Page?
When someone taps the “Check in” function on your Page, they are essentially telling their friends that they are currently at your store or shop. Doing so leads to increased brand awareness. Unfortunately, Facebook doesn’t allow you to see the user checking in at your entity. The only thing you can see is the number of users checking in over a period of time.
4. Can I merge multiple Facebook Pages?
If you have multiple business Pages but prefer to work with one, you can merge them. The requirements are that you are an admin on all those Pages, and they have the same name and location address.
Once you merge the Pages, Facebook will remove content from the secondary Pages you merge and combine your check-ins and likes. The only content that will remain is the one on the Page you choose to keep.
5. How can I get more interactions on my Facebook Page?
Posting unique and relevant content is the best way to acquire more interactions on your Facebook Page. The more users love your content, the more they will interact and engage, and the more they will share it with their friends.
6. Can I change the name of my business Page?
Yes, if you recently rebranded your business and changed your name, you can also change the name of your Facebook Page. You need to, however, be an administrator of your Page. There is no limit to the number of times you can change your name, but the rebrand needs to be seven days apart.
7. How much time should I spend managing my Facebook business Page per week?
There is no universal response to this question. The amount of time you spend depends on your marketing strategy and online activity. Someone whose strategy is to post every day will spend more time on their Page than someone who posts thrice weekly.
All in all, most businesses spend, on average, 4-10 hours per week working on their business Page. This time covers activities like updating the Page, creating and posting content, running and tracking ads, and responding to customers.
Facebook is a great social network for reaching your target audience, but that doesn’t mean you should create a Page and leave it to market for you. Actively manage your Page and stay consistent in your posting.
As you manage your Page, be smart about it. For example, you can schedule your posts, create diverse content and set up automated responses. Also, try assigning one of your team members to manage your Page and take advantage of Facebook ads. Lastly, always ensure your About section is up to date.
At this point of the post will go through a few resources that can help you gain a stronger understanding of managing a Facebook page, plus resources that may help you manage your page quickly and easily.
Many of the resources lead to search results so that you always have the most popular and latest results anytime you use this page.
Facebook Management Services
After reading this article, you now understand what it takes to manage a Facebook page. As a business owner, you may not have the desire or the time to manage the page yourself, and that’s understandable.
Below you’ll find a link that leads to services for managing your Facebook page. You can take a few minutes to see what services are on the market and if any appeal to you. Then you can weigh the pros and cons of using a service versus doing it yourself.
Books are another source of information you can use to manage your Facebook page. Books always have more in-depth information than an article. When reading a book related to online systems, the only issue is the systems change quite frequently, and publications may be outdated.
However, you can strengthen your understanding of managing a Facebook page using a book and online resources to stay up-to-date with the latest changes.
If you’re a self-learner, online courses are a great way to boost your understanding of managing your Facebook page. You can go through courses offering video tutorials that are, in my opinion, the quickest and easiest way to learn. One excellent feature of online courses is you can always review the information anytime you need it.
The news is another source of information that I like to use when I’m researching a topic because I can get an overview of what the media is covering related to that topic. I just type in my keyword and get a list of the most recent and archived news stories related to my search query.
YouTube provides great tutorials on virtually any topic. As a result, you can learn something new in just a few minutes. One thing worth mentioning when it comes to YouTube videos is you’ll get a list of related topics, and I always keep an eye out for these because many of them contain valuable information that’s related to the video I’m viewing.