Personal Training Business Here Is How to Start One

Two men training in a gym.

Main Sections In This Post
Steps To Starting A Personal Training Business
Points to Consider
Knowledge Is Power
Featured Video


Starting a personal training business can be exciting and rewarding. In this overview, we will provide you with many examples, an idea of what to expect, and important issues to consider.

You’ll find valuable resources and information to help you during the startup phase and when your business is running. We have a lot of information to cover, so feel free to bookmark this page for future reference. If you find this post helpful, please share it!

Let’s get started with the steps.


Steps to Starting a Personal Training Business

1. Gaining an Overview of What You’re Getting Into

This section is here to provide you with helpful insights and guidance for making decisions in your personal training business.

You are a crucial factor for success in a personal training business.

Understanding your feelings about owning and running your own business is important.

Taking the time to reflect on this aspect will greatly assist you in making better decisions when it comes to starting your personal training business.

a.) Is Starting a Business the Right Step for You?

Passion is a key ingredient for success in the personal training business.

You will be determined to succeed when you have a true passion for your business. When challenges arise, you will actively seek solutions.

On the other hand, if you lack passion for your business, you will be more likely to give up when faced with problems.

Imagine this scenario: Let’s say you win the lottery. You help your loved ones and donate to charities. Over the next two years, you travel the world, buy your dream house, and have a vacation home for relaxing getaways.

You have all the cars and gadgets you’ve ever wanted, and anything you desire is within your reach. Even after all this, you still have millions of dollars in cash and investments to live however you please.

Now, consider this important question:

Would you still choose to start a personal training business in such a situation?

If your answer is yes, it shows that you genuinely have a passion for your personal training business and are on the right track.

However, if your answer is no, it raises another question: What would you rather do? Maybe you should pursue that path instead of starting a personal training business.

For More, See How Passion Affects Your Business

The Reasons for Starting a Business

The idea of running your own personal training business may sound amazing—being in charge, making important decisions, earning a good income, and living your dream. It can become a reality if you succeed, but until then, it can be challenging.

Before you dive into starting a business, it’s important to make sure it’s the right fit for you and that you have the right reasons for doing so.

I recommend checking out my article below. It will guide you in identifying important factors and making the right choice before you move forward with your personal training business.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning a Personal Training Business

Personal Training Business Overview:

Running a personal training business can be an exciting and fulfilling venture. As a personal trainer, your responsibilities include designing workout plans, guiding clients through exercises, providing nutritional advice, and tracking progress.

On an average day, you’ll work closely with clients, motivating and assisting them in reaching their fitness goals.

Key Points To Succeed in Personal Training Business:

To succeed in a personal training business, it’s important to consider some key points.

You need to understand and meet your customer’s expectations, providing them with effective and tailored training programs.

Additionally, effective marketing is crucial to attract and retain clients.

It’s equally important to manage your finances by creating a budget to ensure the long-term sustainability of your business.

Challenges of Running a Personal Training Business:

Running a personal training business comes with its share of challenges.

Keeping customers satisfied and providing excellent customer service is vital for client retention.

Moreover, managing finances is crucial to keep the business running, especially during slower periods when revenue may decrease. Many businesses fail due to inadequate financial planning.

Personal Training Business Models:

Various types of personal training business setups and their corresponding business models exist.

These can include:

  • Independent personal trainer
  • Fitness center or gym employee
  • Online training services provider
  • Specializing in specific training niches (e.g., group fitness, sports performance, rehabilitation training)
  • Each business model has unique characteristics and considerations.

Personal Training Business Pros and Cons:


  • Independence and being your own boss
  • Pursuing your passion for fitness and helping others achieve their goals
  • Flexibility in setting your own schedule and work hours
  • Potential for high earning potential and financial growth
  • Opportunity to make a positive impact on clients’ lives and well-being
  • Constant learning and professional development in the field of fitness


  • Uncertainty and fluctuations in income, especially during slow periods
  • High competition in the fitness industry
  • Responsibility for marketing and attracting clients to sustain the business
  • Administrative tasks and paperwork involved in managing the business
  • Physical demands and potential risk of injuries during training sessions
  • The need to continually adapt to new trends and advancements in the fitness industry.

2. Research

Personal Training Business Research

Before making any decisions, conducting thorough research on starting a personal training business is important.

Access to quality information is crucial for making informed decisions and understanding if this business suits you.

A great way to gather the best information is by connecting with experienced individuals already in the industry.

These professionals possess valuable knowledge and insights gained through years of experience.

Spending time with them can be incredibly valuable and provide you with priceless insights.

I have written an article that offers ideas on finding the right people to talk to and how to approach them.

Before you embark on starting your personal training business, I highly recommend reading the following article from the provided link. It will give you a strong understanding of what you’re getting into and help you make informed decisions.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target market is crucial for a personal training business.

Knowing your potential customers, you can tailor your services to meet their needs and preferences.

Here are some people who might be interested in what you offer:

  • Individuals looking to improve their fitness and overall health
  • People preparing for specific events or competitions
  • Individuals seeking weight loss or muscle gain
  • Older adults looking for senior fitness programs
  • Post-rehabilitation clients in need of specialized training

You can enhance your advertising and sales strategies by deeply understanding your customers. For more insights on understanding your target market, check out How To Understand Your Target Market.

3. Looking at Financials:

This section will give you an overview of the costs of starting your personal training business, the expenses you’ll have every month, the money you’ll earn from your services, and the profits you can make.

Startup Costs:

To ensure your personal training business starts successfully, you must accurately estimate how much it will cost to prepare everything before opening.

If you underestimate, you might run out of money and delay opening your business. If you overestimate, getting the funding you need might be harder because it will seem risky to lenders.

Start by listing everything you need and determining how much each will cost. As you go through the planning process, you might realize there are other things you didn’t think about, and you can add them to your list.

The cost will depend on the size of your business, whether you hire employees or do all the work yourself, and if the location you choose affects the cost.

For example, opening a personal training business in a big city will differ from opening in a small town. Another thing that affects your startup costs is whether you buy new or used equipment.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

It’s important to know that how much you sell depends on the following things:

  • How much people like your training services.
  • How well you market your business to reach the right people.
  • The amount of profit you make from each sale, and if you make enough sales to cover all your expenses and still have money left over.

In summary, you need to make enough sales with a good profit margin to cover your monthly expenses and have money for your own living costs.

For More, See Estimating Profitability and Revenue

See the lists below for ideas and examples of what to expect. You can use these as a starting point for your research.

SAMPLES to give you an idea and issues to consider when creating your lists.

Estimated Startup Costs for a New Personal Training Business:

  1. Business Plan Development: $1,000
  2. Legal and Accounting: $2,000
  3. Insurance: $1,500
  4. Gym Equipment: $20,000
  5. Lease/ Rent (Commercial space for 3 months): $6,000
  6. Leasehold Improvements (if necessary): $10,000
  7. Branding (Logo, Website): $3,500
  8. Marketing & Advertising (Initial): $3,000
  9. Business Licensing & Permit Fees: $500
  10. Training Certifications: $500
  11. Office Supplies: $500
  12. Initial Inventory (If selling merchandise): $2,000
  13. Miscellaneous & Unforeseen Costs: $3,000

Grand Total: $53,500

SAMPLE Estimated Monthly Expenses for a Personal Training Business:

  1. Rent: $2,000
  2. Utilities (electricity, water, internet): $300
  3. Equipment Maintenance: $200
  4. Insurance: $125
  5. Marketing & Advertising: $500
  6. Legal and Accounting: $200
  7. Employee Wages (if applicable): $3,000
  8. Supplies (Cleaning, office supplies): $200
  9. Continuing Education / Certification: $50
  10. Miscellaneous Expenses: $225

Grand Total: $6,800

SAMPLE Revenue and Profit Projection for a Personal Training Business (First Year):

  1. Revenue:
    • Personal Training Sessions (30 sessions per week at $60/session): $90,000 . – Group Training Sessions (10 sessions per week at $100/session): $48,000
    • Merchandise Sales (shirts, supplements, etc.): $12,000

Total Annual Revenue: $150,000

  1. Total Annual Costs:
    • Startup Costs: $53,500
    • Operating Costs (Monthly expenses * 12): $81,600

Total Annual Costs: $135,100

Net Profit (Revenue – Costs): $14,900

Please note these are estimated costs, and the actual costs can vary greatly depending on many factors such as the location, size of the operation, number of employees, etc. It’s advisable to perform a thorough market analysis and financial planning before starting a personal training business.

4. Choosing The Right Business Location

Choosing the right location for your personal training business is crucial for success.

Selecting a location with no demand for your services can lead to failure even before you start.

If you open your business in an area saturated with competitors, attracting clients and making sales can be challenging.

Ideally, you want a location with a demand for personal training services and a reasonable level of competition.

Affordability is another important consideration. While operating in a densely populated area may offer more visibility, you must ensure the additional expenses will not hinder your profitability.

Similarly, you might come across a low-cost location, but assessing if there will be enough demand to support your business is essential.

Choosing the right location plays a significant role in your success. Conduct thorough research to ensure you make the right choice for your personal training business.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

When selecting a name for your personal training business, choosing something catchy and appropriate is important. Aim for a name that is easy to pronounce and memorable.

Your business name is likely to remain unchanged, so take the time to choose one that aligns with your company and that you’ll be happy with for years to come.

Additionally, having a matching domain name for your online presence is crucial. Make sure another business does not already register the name you want.

Here are some business name ideas to spark your creativity and inspire you to come up with an original name that is not already in use by another business:

  1. FitFlex Training
  2. Elite Fitness Solutions
  3. Vitality Training Studio
  4. Active Edge Performance
  5. StrongBody Fitness
  6. Dynamic Results Training
  7. FitLife Pro
  8. Peak Performance Gym
  9. BodyFit Training Center
  10. Wellness Warriors
  11. PowerHouse Fitness
  12. Core Strength Studio
  13. FlexFit Personal Training
  14. Agility Fitness Academy
  15. PrimeShape Training

Remember, this list is meant to inspire you to come up with your unique and original business name, ensuring another business does not already register it and is available for registration.

For this important step, see How to Choose a Business Name.

6. Register Your Company

Registering your personal training business is important in establishing a legitimate and professional operation.

Here’s an overview of why registration matters, considerations for the process, and a list of permits and licenses to consider:

Importance of Registering:

  • Legitimacy: Registration gives your business credibility and shows that you operate within the legal framework.
  • Liability Protection: Registering as a legal entity, such as an LLC or corporation, can protect your personal assets in case of legal issues.
  • Financial Transactions: Registration allows you to open a business bank account, accept payments, and establish financial credibility.

Considerations for Registration:

  • Legal Structure: Choose the appropriate legal structure for your business, such as a sole proprietorship, partnership, or corporation.
  • Business Name: Ensure your desired business name is available and complies with local regulations.
  • Tax Obligations: Understand the tax obligations associated with your chosen business structure.

Permits and Licenses for Personal Training Business:

  • Business License: Obtain a general business license from your local government.
  • Fitness Professional Certification: Acquire relevant certifications from recognized fitness organizations.
  • Health and Safety Permits: Comply with local health regulations and obtain necessary permits related to operating a fitness facility.
  • Insurance: Consider liability insurance to protect your business and clients.

Please note that the permits and licenses required may vary depending on your location. Researching and complying with your area’s specific requirements is essential to operate your personal training business legally and efficiently.

See, How to Register your Business for more.

7. Create Your Corporate Identity

Having a clear and consistent image is crucial in a personal training business.

A business logo is a special design that represents your personal training services. It plays a big role because you want to make a positive first impression!

It’s important to have a professional and consistent logo that impresses new and existing clients.

A Corporate ID consists of various components such as your logo, business cards, website, stationary, business sign, promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

A business plan is a very important document for your personal training business. It helps you get funding and attract investors. It’s like a map that guides you when you start your business and as it grows.

Writing a business plan for your personal training business takes time and effort because you’re creating a vision of what your business will be like when it’s up and running.

It’s important to carefully express all the details in the plan.

All the hard work will be worth it because once it’s done, you’ll know exactly what you need to start your personal training business and have a clear vision of how to run it.

When creating your business plan, you have different options. You can write it from scratch, hire a professional, use a template, or use business plan software.

Regardless of your choice, being actively involved in the process is important, especially if you hire a professional. This is because you want your business plan to stand out and effectively communicate what your personal training business is all about.

Remember that your business plan can change and be improved as you gain experience. So, reviewing the document regularly and making any necessary changes is a good idea. Sometimes, you may need to adjust how you run your personal training business during a review.

Simplified Sample Business Plan For Reference

Business Name: FitLife Personal Training

I. Executive Summary

FitLife Personal Training is a start-up personal training business based in Austin, Texas, committed to offering professional, customized fitness programs that promote health and wellness among its clients.

II. Company Description

FitLife Personal Training, founded by Certified Personal Trainer Alex Stevens, is an innovative personal training company. Our services include one-on-one training, small group sessions, and specialized programs for athletes. Our mission is to inspire and empower clients to achieve their health and fitness goals, transforming their lives in a positive and sustainable manner.

III. Market Analysis

A. Industry Overview: The personal training industry has seen steady growth over the past few years, driven by increasing health awareness and the growing trend of personalized fitness experiences.

B. Customer Analysis: Our target customers are men and women aged 18-50 interested in improving their health and fitness levels. We also aim to attract athletes looking for specialized training.

C. Competitor Analysis: Austin has several fitness centers and personal training businesses. Our competitive edge will be our personalized approach, the exceptional qualifications of our founder, and the niche programs for athletes.

IV. Organization & Management

FitLife Personal Training is a sole proprietorship owned and managed by Alex Stevens, a Certified Personal Trainer with a degree in Exercise Science. Alex will handle most training sessions, client relations, and business development tasks. As the business expands, we’ll hire additional certified personal trainers.

V. Services

Our services include:

  1. One-on-One Personal Training: Tailored fitness programs based on clients’ goals.
  2. Group Training: Small group sessions promoting community and cost-effectiveness.
  3. Specialized Athletic Training: Programs designed for athletes to enhance their performance.

VI. Marketing & Sales Strategy

Our marketing strategy includes a robust online presence, local partnerships, and community engagement. We’ll leverage social media platforms, search engine optimization, and online advertising to attract clients. We’ll also collaborate with local businesses to offer joint promotions and participate in community health events.

VII. Financial Projections

In the first year, we project a total annual revenue of $150,000, with startup costs of $53,500, and ongoing monthly expenses of $6,800. We anticipate a net profit of $14,900 in the first year. We expect revenue growth as we increase our client base and introduce new services.

VIII. Funding Request

We are seeking a $60,000 loan to cover our startup costs and initial operating expenses. This will be repaid over a five-year term.

IX. Exit Strategy

Our long-term goal is to grow FitLife Personal Training into a reputable brand. If a suitable offer for acquisition is received, we are open to considering it. Alternatively, we may also consider franchising the business to extend our reach.

This sample business plan is a broad outline and may need to be adjusted based on your specific needs and circumstances. Consultation with a business advisor or mentor can be beneficial for refining your business plan.

For information on creating your business plan, see,  How to Write a Business Plan.

9. Banking Considerations

When running a personal training business, choosing a nearby bank that serves business owners is important.

Having a separate business account is beneficial as it helps you keep track of your business expenses separately from your personal spending. This separation can make it easier to manage your finances and provide evidence in case of a tax audit.

Building a good relationship with your banker is also a smart move. They can offer assistance and advice if you need funding, and they can help expedite the loan application process.

Additionally, it’s worth considering applying for a merchant account so that you can accept credit and debit card payments. Again, having a good rapport with your banker can help simplify this process.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Getting funding for your personal training business is crucial in starting and running your venture. There are various options available to secure the necessary funds.

You can explore traditional lenders, private loans, and investors, or even consider selling any assets you may have. Another option is using collateral, such as property or equipment, to secure a loan.

When meeting with a loan officer, there are several considerations to remember. Firstly, be prepared to explain how the funds will be used and how you plan to generate revenue. Demonstrating your understanding of the personal training industry and showcasing your business plan is important.

You will typically need to provide certain documents to apply for a business loan. Here’s a sample list of required documents for a new personal training business:

  • Business plan outlining your goals, target market, and marketing strategy.
  • Financial statements, including income projections and cash flow forecasts.
  • Personal and business tax returns for the past few years.
  • Proof of personal and business assets and liabilities.
  • Any relevant licenses or certifications.
  • Personal identification documents, such as a driver’s license or passport.

By considering these funding options and preparing the necessary documentation, you can increase your chances of securing the funds needed to launch and operate your personal training business.

See, Getting a Small Business Loan for more.

11. Software Setup

Software Options for a Personal Training Business:

Client Management Software:

  • Research client management software options that are suitable for personal training businesses. It’s important to find a program that allows you to efficiently organize and track your clients’ information, such as their contact details, training history, and progress.

Scheduling and Appointment Software:

  • Look for scheduling and appointment software that enables you to manage your calendar effectively. This type of software should allow clients to book appointments with you and send reminders to both you and your clients to avoid missed sessions.

Fitness Tracking and Progress Software:

  • Explore software solutions that help you monitor and track your clients’ fitness progress. These programs can include features like exercise and nutrition tracking, goal setting, and progress visualization. It should provide a user-friendly interface for both you and your clients.

Financial and Expense Tracking Software:

  • Consider researching software options for managing your business finances, including tracking expenses and generating financial documents for tax purposes. Consulting with a bookkeeper or accountant can provide valuable insights into choosing the right accounting software for your needs.

Online Training Platforms:

  • Look into online training platforms that allow you to provide virtual training sessions and interact with clients remotely. These platforms often offer features like video conferencing, exercise libraries, and progress tracking, making it convenient for you and your clients to engage in virtual training.

Remember to check if demos are available for these software options and look for reviews and feedback from other personal trainers to help inform your decision-making process.

Check out Google’s latest search results for software packages for a personal training business.

12. Get The Right Business Insurance

Concerns When Seeking Insurance for a Personal Training Business:

General Liability Insurance:

  • Ensure that your insurance policy covers general liability to protect yourself, your clients, and anyone else who may be present at your training facility. This coverage is essential in case accidents or injuries occur during training sessions.

Property Insurance:

  • Consider getting property insurance to protect your business equipment, such as fitness machines, weights, and other training tools. This coverage can help in case of damage, theft, or loss of your training equipment.

Professional Liability Insurance:

  • Look into professional liability insurance, or errors and omissions insurance, to protect yourself against lawsuits related to professional negligence or errors in your training services.This coverage can be crucial if a client claims your advice or training caused them harm.

Business Interruption Insurance:

  • Consider adding business interruption insurance to your policy. This coverage can provide financial protection if your training business experiences an unexpected event, such as a natural disaster or fire, temporarily shuts down your operations.It can help cover lost income and ongoing expenses during the recovery period.

Home-Based Business Insurance:

  • If you run your personal training business from your home, inform your home insurance agent about your business activities.Operating a business from home can potentially impact your existing home insurance policy, so it’s important to ensure that you have appropriate coverage for both personal and business-related risks.

Insurance Coverage Limits:

  • Work closely with a competent insurance broker to determine the appropriate coverage limits for your personal training business.Assess the value of your assets, the number of clients you serve, and the specific risks associated with your training activities to ensure you have sufficient coverage to protect yourself and your business.

Remember, seeking guidance from an insurance professional or broker is crucial to ensure that you select the right insurance policies that address your personal training business’s specific risks and needs.

For more, see What to Know About Business Insurance. You can also browse the latest Google search results for personal training business insurance.

13. Physical Setup

Physical Setup/Layout Overview for a Personal Training Business:

The physical setup of a personal training business is important for creating a welcoming and functional environment for clients. The layout should include designated areas for training sessions, equipment storage, and possibly a reception/waiting area.

It’s essential to ensure there is enough space for clients to move comfortably during workouts and that the equipment is arranged for easy accessibility.

Maintaining a clean and well-maintained facility is crucial to create a positive impression and promote a safe training environment.

Setting Up Signage for a Personal Training Business:

Installing appropriate signage in a personal training business is important to effectively communicate with clients and create a professional image.

This includes a prominent business sign outside the headquarters to attract customers.

Additionally, consider placing signs in key areas such as doors, waiting areas, and parking to provide the necessary information and enhance the overall experience for clients.

Clear and visible signage helps clients navigate the facility and promotes a sense of professionalism and credibility.

Overview of Office Setup for a Personal Training Business:

Managing a personal training business requires spending significant time in the office. Therefore, having a well-organized and fully equipped office is crucial to enhance productivity.

Set up your office space with essential equipment like a computer, phone, and any specialized software you may need for scheduling, client management, and administrative tasks. Create a filing system for important documents, and ensure you have adequate storage and organization solutions for supplies and paperwork.

A comfortable and functional office setup promotes efficiency and supports effective business management.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

14. Creating a Website

Having a website for your personal training business offers several benefits.

First, it serves as a virtual storefront, allowing potential clients to discover your services and learn about your expertise.

Second, a website provides a platform to showcase client testimonials, success stories, and before-and-after pictures, building trust and credibility.

Additionally, you can use your website to share valuable content, such as fitness tips and blog articles, demonstrating your knowledge and establishing yourself as an authority in the industry.

Finally, a website lets clients easily contact you, book sessions, and stay updated on your latest offerings, enhancing customer convenience and engagement.

For more, see How to Build a Website for Your Business.

15. Create an External Support Team

An external professional support team is valuable for your personal training business.

These professionals are experts you can rely on for guidance and services, and you do not directly employ them. Instead, you engage their services per-use, contract, or hourly.

Having all these professionals in place right from the start is unnecessary, as building professional relationships takes time. However, it’s important to continuously expand your network and find reliable individuals you can depend on.

When you have a strong team, they can assist you whenever you need them. Your support team may include accountants, lawyers, financial advisors, marketing specialists, technical advisors, consultants, and more.

For more, see, Building a Team of Professional Advisors for Your Business.

16. Hiring Employees

When you first start your personal training business, operating independently without hiring employees may be feasible. This can be a good approach, especially in the early stages, as it helps minimize the significant expense of payroll.

However, as your business grows, you may find it challenging to handle all the management and operations on your own.

At that point, it may be necessary to consider hiring employees, which can greatly enhance productivity if you find the right individuals.

The following are job positions or outsourced services you may want to consider as your personal training business grows and becomes successful:

  • Assistant or Administrative Support: To help with administrative tasks, scheduling, client communication, and general office management.
  • Trainers or Coaches: If you have a high demand for your services, hiring additional trainers or coaches can expand your capacity and serve more clients.
  • Marketing Specialist: A professional who can help develop and implement marketing strategies to attract new clients and promote your business.
  • Accountant or Bookkeeper: To handle financial management, bookkeeping, tax filing, and ensure your business stays financially organized.
  • Web Designer or Developer: If you have an online presence, hiring a web designer or developer can enhance your website and optimize the user experience.
  • Social Media Manager: To manage and grow your social media presence, engage with followers, and create content to attract a wider audience.
  • Customer Service Representative: Someone who can handle inquiries, address client concerns, and provide exceptional customer service.
  • Cleaning or Maintenance Staff: If you have a physical training facility, hiring cleaning or maintenance staff can ensure a clean and well-maintained environment for clients.
  • Legal Advisor: A lawyer who can provide legal guidance, review contracts, and ensure compliance with regulations.

Remember, as your personal training business grows, carefully assess your needs and budget to determine which positions or outsourced services are essential for your business’s smooth operation and continued success.

For more, see, How and When to Hire a New Employee.


Points To Consider

Getting Customers Through The Door

In a personal training business, having customers is essential for success. Attracting customers can be challenging initially because your business is new, and people may not be aware of it.

As time goes on and you gain more experience in marketing, it will become easier to attract customers, especially if they enjoy your services.

In the meantime, I recommend reading the following article for ideas on bringing in customers and getting your new business off to a strong start.

See our article How To Get Customers Through the Door; you’ll find a few ideas you can use.

Marketing Ideas

Promoting your personal training business is an ongoing task.

The more you dedicate to effective marketing strategies, the more income you can generate.

You don’t always need a marketing agency to promote your business. Instead, think of it as spreading awareness about your services, which you can do whenever an opportunity presents itself.

See our marketing section for articles that will provide ideas to bring awareness to your personal training business.

Skill Set:

Focusing on your skill set and evaluating if you have the right skills is crucial when running a personal training business.

It’s important to acknowledge any areas where you may lack expertise and determine whether to learn those skills or hire someone with the necessary knowledge.

Adaptability and a willingness to continuously learn and improve are key traits for success in this field.

Essential skills for a personal training business owner:

  • Fitness Knowledge: A solid understanding of exercise principles, anatomy, nutrition, and training techniques is essential to effectively guide clients and provide expert advice.
  • Communication Skills: Clear and effective communication is vital for building relationships with clients, understanding their goals, and providing instructions and feedback in a supportive and motivating manner.
  • Coaching and Motivation: Inspiring and motivating clients to reach their fitness goals through encouragement, positive reinforcement, and goal-setting is a fundamental skill for a personal training business owner.
  • Business and Marketing Savvy: Basic knowledge of business management, marketing strategies, and client acquisition can help you effectively promote your services, attract clients, and manage the financial aspects of your business.
  • Organization and Time Management: Efficiently managing schedules, client appointments, and administrative tasks is essential to ensure smooth operations and deliver a high level of service.
  • Problem-Solving Skills: The ability to adapt to different client needs, modify workouts when necessary, and find creative solutions to challenges that arise during training sessions is crucial for success.
  • Empathy and Interpersonal Skills: Building strong rapport, understanding client motivations and limitations, and demonstrating empathy and patience are important for creating a supportive and client-centered training environment.

Remember that while these skills are important, continuous learning and professional development are key to staying current in the ever-evolving field of personal training.

Hours of Operation:

Hours of Operation to Consider for a Personal Training Business:

  • Morning Hours: Offering early morning sessions can cater to clients who prefer to work out before starting their day. Consider opening as early as 6 or 7 AM to accommodate early risers.
  • Daytime Hours: Include a range of daytime hours to accommodate clients with flexible work schedules or who prefer midday workouts. This can typically be from around 9 AM to 4 PM.
  • Evening Hours: Many individuals prefer to exercise after work, so having evening hours is essential. Consider staying open until 8 or 9 PM to cater to clients who prefer evening sessions.
  • Weekends: Offering weekend hours can be crucial for clients with busy weekdays or who prefer to work out on their days off. Consider operating on Saturdays and Sundays, with slightly shorter hours than weekdays.
  • Flexibility: Consider offering flexible hours or appointment-based sessions depending on client demand and your availability. This can accommodate clients with irregular schedules or those who require personalized attention.

It’s important to analyze your target market, consider local competition, and assess the preferences and needs of your potential clients when determining your specific hours of operation.

Regularly review and adjust your hours based on client feedback and demand to optimize your business’s availability and attract a wider range of clients.


A List of Equipment You May Need for a Personal Training Business:

  • Dumbbells: Various sizes of dumbbells are essential for strength training exercises.
  • Barbells and Weight Plates: These are used for compound exercises like squats, deadlifts, and bench presses.
  • Resistance Bands: Versatile and portable, resistance bands offer a range of resistance levels for strength and flexibility training.
  • Stability Balls: These large inflatable balls help improve core strength, balance, and stability.
  • Kettlebells: Kettlebells are great for functional training, incorporating dynamic movements and full-body exercises.
  • Medicine Balls: Used for strength and power exercises, medicine balls are available in different weights.
  • Suspension Training System: A suspension trainer allows bodyweight exercises utilizing straps suspended from an anchor point.
  • Cardio Equipment: Treadmills, stationary bikes, ellipticals, or rowing machines can provide options for cardiovascular workouts.
  • Yoga Mats provide comfort and grip for floor exercises, stretching, and yoga sessions.
  • Benches and Weight Racks: Flat, incline, and decline benches and weight racks provide stability and safety during strength training.
  • Cable Machines: Cable machines offer various exercises with adjustable resistance using pulley systems.
  • Plyometric Boxes: These are used for plyometric exercises, box jumps, and step-ups.
  • Foam Rollers: Foam rollers aid muscle recovery and flexibility for self-myofascial release.
  • Stopwatch and Timer: Important for tracking intervals, rest periods, and timed circuits.
  • Defibrillator: A defibrillator is a crucial piece of equipment for emergencies and can be a life-saving tool in case of sudden cardiac arrest.
  • First Aid Kit: A well-stocked kit is essential for potential injuries or accidents during training sessions.

Remember, the specific equipment needed may vary based on your training style, target audience, available space, and local regulations. It’s important to assess your client’s needs, consider safety requirements, and plan accordingly to create a well-equipped training environment.



This section will provide valuable resources for your personal training business. These resources are specifically designed to support you in running your business effectively. They offer insights into the industry, provide helpful tips, and help you improve your business strategies.

Using these resources, you can better understand the personal training industry and enhance your overall business performance.

Industry Trends and Statistics

Looking at industry trends and statistics for a personal training business offers valuable benefits. It helps you stay informed about the latest developments, understand customer preferences, and make data-driven decisions.

You can adapt your business strategies and stay competitive in the market by keeping up with industry trends.

See the latest search results for trends and statistics related to a personal training business.

Personal Training Associations

Trade associations provide several advantages, such as keeping you updated on industry news and offering networking opportunities.

These benefits become even more apparent when associations arrange events, providing valuable platforms for learning, connecting with industry professionals, and expanding your business network.

See the search results for personal training associations.

Top Personal Training Business

By examining established personal training businesses, you can gain inspiration and identify areas of improvement.

This process allows you to discover unique ideas to fill gaps in the industry or address overlooked aspects within your own business for enhanced success and growth.

See the latest search results for the top personal training businesses.

The Future of the Personal Training Industry

Researching the industry’s future offers valuable benefits for someone starting a personal training business.

It helps identify emerging trends, potential opportunities, and customer demands. By staying ahead of the curve, you can adapt your business strategy and offerings to meet future needs and increase your chances of success.

See the search results for the future of the personal training industry.


Researching industry prices when starting your own personal training business offers important benefits.

It helps you understand market rates, set competitive pricing, and ensure profitability. By knowing the industry’s pricing landscape, you can make informed decisions that support the financial success of your business.

See the latest personal training prices.

Personal Training Businesses for Sale

There are advantages and disadvantages to buying an existing personal training business that is already operating.

The Benefits of buying an established personal training business compared to starting from scratch include the following:

  • Immediate Revenue: You start earning income from the day you take over the business.
  • Skipping the Startup Phase: You bypass the time-consuming process of starting a business from scratch.
  • Proven Success: The fact that the business is already operating means you know it has been successful.
  • Financial Insights: You can access information about revenue, profit, and expenses, providing a clear picture of the business’s financial performance.
  • Existing Customer Base: You inherit an established customer base, saving you time and effort in acquiring new clients.
  • Established Reputation: The business has already built a reputation in the industry, which can bring credibility and trust from existing and potential clients.

The disadvantages include:

  • Higher Cost: Buying an established business often comes with a higher price tag due to the value of its existing customer base and reputation.
  • Potential Customer Loss: If you want to make significant changes to the business’s operations, you risk losing some existing customers, which can be challenging.
  • Assumption of Reputation: When you purchase a business, you inherit its positive and negative reputation.

Considering these factors carefully and conducting thorough due diligence before buying an existing personal training business is important.

See personal training – businesses for sale to browse the latest listings.

Personal Training Franchise Opportunities

Considering a personal training franchise has advantages and disadvantages, but it’s worth exploring before starting a business from scratch.


  • Proven Business Model: You can simply follow the established plan provided by the franchise’s corporate office.
  • Reputation and Marketing: You benefit from the franchise’s existing reputation and marketing efforts, which can attract clients.
  • Knowledge of the Business: Before starting, you gain comprehensive information about the business model and operations.
  • Corporate Support: The corporate office provides support and guidance to help you successfully run your personal training business.


  • Higher Cost: Buying a franchise can be expensive, typically involving upfront fees and ongoing royalty payments.
  • Limited Autonomy: Major changes to the business require approval from the franchise’s corporate office.
  • Restricted Products or Services: You can only offer approved products or services specified by the franchise agreement.
  • Operational Limitations: The franchise agreement may restrict how you operate the business, limiting flexibility.

Before committing to a personal training franchise, carefully consider these factors and thoroughly review the agreement to ensure it aligns with your goals and preferences.

See personal training franchise opportunities to browse the latest listings.


Knowledge Is Power if You Use It!

In the personal training industry, knowledge is empowering when applied effectively!

You can discover a wealth of information online about the industry. Check out the suggested links in the following sections for valuable resources during your research, startup, and ongoing operations. These resources will provide you with useful information to enhance your understanding and support the success of your personal training business.

A Day in the Life

“A Day in the Life of a personal training business owner” provides helpful tips and insights from industry professionals. It offers a valuable overview of what to expect in the daily routine of running a personal training business, aiding in preparation and decision-making.

See the search results for a day in the life of personal training business owners.


Publications provide valuable and up-to-date information about personal training businesses, helping people stay informed.

They are a reliable source to learn about the latest industry trends, tips, and developments.

See the search results for publications related to a personal training business.


You can engage in popular discussions and connect with industry peers by participating in personal training forums.

This enables you to establish relationships and gain valuable insights from others within the field.

See the latest search results for the top personal training forums.


Courses focused on personal training businesses provide an excellent opportunity to enhance your skills, expand your knowledge, and keep up with industry advancements.

Courses offer valuable learning experiences to help you stay relevant and improve your expertise.

See the latest courses related to running a personal training business.

Personal Training Blogs

Subscribing to personal training blogs offers a source of ideas and industry updates.

By subscribing to multiple blogs, you can curate a valuable collection of relevant and useful information, eliminating outdated or lacking value.

Look at the latest search results for personal training blogs to follow.


Books are a valuable resource to consider when starting a personal training business, offering in-depth information and insights to support your entrepreneurial journey.

The latest books about starting a personal training business are listed on Amazon.


Staying informed about the personal training industry is easy with news outlets.

Setting up alerts ensures you receive timely notifications whenever new developments are covered by the media, keeping you up to date.

See what’s in the news related to a personal training business?



Watching videos about the personal training industry provides helpful tips and insights.

Additionally, exploring related videos suggested by YouTube can broaden your knowledge, introducing new topics and perspectives you may not have considered before.

See the links to YouTube Videos Below.