How to Start a Yoga Business – Tips You’ll Need

April 8, 2020 1610 views

What to Consider before Starting a Yoga Business

In this post, you’ll find the information you need to start your own yoga business. You’ll find everything from statistics about yoga practitioners, to how to market your yoga business, to resources you can follow. I have organized these resources into sections filled with articles offered by a variety of authors, which will give you an overall perspective of the yoga industry.

But before you go to the Resource Section, let’s look at a few key issues you’ll want to think about before proceeding.

First: Why Do You Want to Start A Yoga Business?

Your reason for starting your own business is important! People have different reasons for starting one: Some see it as an opportunity, others see it as a way out of the job they hate, and others see it as a way to do what they love.

I’m a firm believer that you should avoid any business opportunity you have no interest in because it takes a lot of effort to run a business. It’s hard to be successful in a business you’re not interested in.

So if you’re interested in starting a yoga business because you love yoga, you’ll put your heart into it, and when problems arise, you’ll come up with solutions, rather than looking for a way out.

Some Interesting Yoga Statistics to Consider

Here is some information, along with my comments, about people who practice yoga. You may find this useful in planning your yoga business. These statistics come from The Good Body

“36 million Americans practice Yoga.”

With a U.S. population of 331 million, 36 million yoga practitioners make up over 10.8% of the nation’s population. This is a positive market worth considering! For example, if you live in a small city of 40,000 people, you have about 4,320 potential customers. Not bad!

“Between 2012 and 2016, the number of Americans doing yoga grew by 50%.”

This is a strong upward trend. It could be a bubble. Or it could indicate people are making yoga a lasting part of their life. This trend is something to examine more closely. See the Trends Section in the Resources below for more insights.

“The number of over 50-year-olds practicing yoga has tripled over the last four years.”

This statistic shows that the older generation is a target market you can tap into. For example, you could create specific kinds of yoga classes and pricing plans to target 50-year-olds and above.

“Flexibility and stress relief are the most popular reasons for starting Yoga.”

You can design yoga classes as a way to relieve work-related stress–and then you can market your yoga business by making sure that potential customers know that you offer these classes. In other words, you can let them know that you can help them solve a problem. This kind of planning can drive personal interest and get people through the door.

“Americans spend $16 billion on yoga classes, clothing, equipment, and accessories each year.”

Knowing that people spend money on yoga accessories, you could add clothing and other items to your yoga studio and online shopping presence. These sales could bring in revenue during slow times.

“There are currently 6,000 yoga studios in the US.”

Did you know that there are more yoga studios in the United States than there are KFC fast-food franchises? That’s 6,000 studios compared to 4,200 KFC locations. It means that there is a lot of interest in yoga, and you have an opportunity to bring something new to the market.

What Is the Demand for Yoga Classes in Your Location?

When you are planning your yoga business, make sure you determine whether there is a demand for yoga in your area. You might live in a small town where people have demonstrated no interest in yoga. Do you think you’d be successful in getting them to come through the doors? Or let’s say you’re in a small town where there are already five studios. Is the market already saturated? Or do you think you can make a go of a yoga business by adding another studio to the town?

Generally, it’s best to avoid locations where there is no demand or where the market is already saturated. It’s usually wiser to open your yoga business in an area where there is demand but which is not highly competitive.

What Kinds of Yoga Will You Offer?

There are many types of yoga, including baby yoga, chakra yoga, pregnancy yoga, yoga for weight loss, yoga for seniors, and so forth. Will you focus your studio on any of these? Or will you offer them all?

You could decide by introducing different kinds of yoga to your customers and then have them tell you what they like and want. Then, with enough interest from the majority of your customers, you can design your yoga classes to provide what your customers want.

Will Your Yoga Business Be Full-time or Part-time?

You can do it either way. Operating a full-time business on your own requires you to quit your job. Operating a part-time business will allow you to keep your job and operate when you’re not at work. One approach is to start off slow and transition from part-time to full-time as you gain experience and clients.

Will You Work Out of Your Home or Have a Separate Studio?

If you’re planning on opening full-time, then having a studio in a location apart from your home is an option. Having a separate studio is a professional way to go and keeps your personal life and family separate from your business. But you can start your yoga business in your home, and then expand to a separate location when your business is successful. You decide which approach is best.

How Will You Get Your Customers?

Building a customer base is challenging. It’s not like you open the doors and people come rushing in. It takes time, planning–and money. Have you considered how you will get customers? Will you reach out through local advertising, social media, and networking? Will you create a joint venture with other businesses? Make sure you have done your research and have a plan to build your customer base before you invest time and money in this venture.

Estimating Startup Costs and Funding Your Yoga Business

If you’re starting a yoga business part-time at home while keeping a full-time job, then your startup costs are minimal compared to quitting your full-time job, leasing a location for your studio, creating an advertising campaign, and so on. Whichever you choose to do, you will need capital to start and operate your business. In the Resource Section, you’ll find information to help you estimate startup costs; then you can figure out how to get funding.

A Collection of Resources for Starting Your Yoga Business

Considerations Before You Start A Business

What You Must Consider Before Starting Your Business

How to Start a Yoga Business

7 Tips For Starting Your Own Yoga Business

10 Business Secrets to Starting a Successful Yoga Career – Yoga Journal

How to Start a Yoga Business | Inc.com

How I Started A Mobile Yoga Business – Starter Story

14 Tips for Starting Your Own Yoga Business

How to Open a Yoga Studio

The Ultimate Guide to Opening A Yoga Studio – Glofox Blog

How To Start A Yoga Business From Home

How to Start a Yoga Studio Business in Your Home | ProfitableVenture

How to Start a Home Yoga Business | Career Trend

Can You Actually Run Your Business From Home And Make Money?

Trends and Statistics

US yoga industry revenue 2012-2020 | Statista

Pilates & Yoga Studios in the US – Industry Data, Trends, Stats | IBISWorld

Yoga Statistics

31 Yoga Statistics: The Modern World Embraces Yoga

Yoga Statistics: Staggering Growth Shows Ever-increasing Popularity

60+ Insane Yoga Statistics: Why Yoga is the Fastest Growing Industry

Profitability and Revenue

Joschi Body Bodega – A Yoga Studio – The Profit Calculator — New York Magazine – Nymag

How Much to Charge (& What to Sell) for a Profitable Yoga Business

How Much Do Yoga Studio Owners Make? | Income & Expenses

Startup and Operating Costs

How Much Do Yoga Studio Owners Make? | Income & Expenses

Opening a Yoga Studio: Equipment Prices and Startup Costs

Opening a Yoga Studio: Costs, The Perfect Size, Staffing – OneFitStop Community

Business Equipment

Yoga Studio Supplies, Mats, Blocks and Straps | Yoga Direct

The Best Yoga Innovations 2019

Wholesale Yoga Studio – Buy Yoga Mats, Equipment & Yoga Clothes Yoga Studio


Yoga Teachers: Do You Need A Business License?

How to Register Your Business Using These Resources

Business Insurance

Liability Insurance for Yoga Studios & Teachers | Hiscox

Yoga Teacher Insurance – Professional & General Liability Coverage

A Crash Course in Liability Insurance | Yoga Alliance

Employee Considerations

Common Jobs Needed for Running a Business

How to Finance Your Business

Yoga Studio Loans – GUD Capital

Yoga studio business loans | finder.com

Yoga Studio Financing – Small Business Funding

Here’s Everything You Need To Know About Business Loans

Business Name Ideas

1,000+ Yoga Business Name Ideas + Availability Check

Yoga Business Name Generator + (Instant Availability Check)

How To Generate Business Name Ideas For Yoga Studio

Business Plans

Yoga Center Business Plan Sample – Executive Summary | Bplans

The Yoga Studio Business Plan: 6 Steps to Creating Your Own – Glofox Blog

How to Create a Business Plan to Open a Yoga Studio | Business of Yoga – Yoga Journal

How To Write A Business Plan Using This Unique Collection of Resources

Business Cards

Yoga Business Cards | Business Card for Yoga Teachers | MOO | MOO (United States)

Yoga business card | Etsy

25 Inspiring Yoga Business Cards From Around the Web

See Our Resource for Creating Attractive Business Cards That Work


Top 14 Yoga Logos That Never Fail To Inspire

Yoga Logos | Buy Yoga Logo Designs Online

33 yoga logos that will help you find your center – 99designs

Latest Image Search Results Related to Yoga Business Logos

See Our Resource for Tips to Create an Impressive Logo


Best Yoga Studio Software – 2020 Reviews & Pricing

Best Yoga Studio Software | 2020 Reviews of the Most Popular Tools & Systems

Best Yoga Studio Software – 2020 Reviews & Comparison

16 Things to Know Before Buying Yoga Studio Software

Yoga Businesses for Sale

Yoga Studio for Sale | Buy Yoga Studios at BizQuest

Dance, Pilates and Yoga Studios For Sale – BizBuySell.com

Yoga Studios for Sale – Buy Sell Yoga Businesses for Sale

Latest Search Results Related to Yoga Business For Sale

Yoga Business Franchise Opportunities

Yoga Franchise, Yoga Studio Franchise Opportunities | Arhanta Yoga

YogaFit Franchise Cost & Fee, YogaFit FDD & Franchise Information | FranchiseDirect.com

Yoga Franchise Information | SunstoneFIT

The Ins and Outs of Owning A Franchise

Marketing Tips

10 Ways to Market and Grow Your Yoga Business – Ysmay – Medium

WellnessLiving Support8 Yoga Studio Marketing Ideas You Need to Try | WellnessLiving

Marketing 101: A Complete Guide For Yoga Teachers – The Yoga Nomads

5 Ideas for Marketing Yoga Classes – Eventbrite

Marketing 101 – Yoga Journal

Article Mix

10 Ways to Market and Grow Your Yoga Business – Ysmay – Medium

WellnessLiving Support8 Yoga Studio Marketing Ideas You Need to Try | WellnessLiving

Marketing 101: A Complete Guide For Yoga Teachers – The Yoga Nomads

5 Ideas for Marketing Yoga Classes – Eventbrite

Marketing 101 – Yoga Journal

5 Things to Know Before Opening a New Yoga Studio

Resources for Running a Business

Acey Gaspard’s Guide to Starting a Small Business — Made Simple

The Nine-Hour Business Tune-Up

Learning Center SBA.gov

Entrepreneurship Course Online | HBS Online

LinkedIn Learning: Online Courses for Business

Online Courses — Anytime, Anywhere | Udemy

Courses on Coursera.org Related to Business

Courses on Skillshare.com Related to Business


The Best Yoga Blogs and Online Publications of 2016

The Top Ten Best Yoga Magazines In The World

Yoga Magazines: Amazon.com

Top 100 Yoga Blogs, Websites & Influencers in 2020

Top 50 Yoga & Wellness Blogs Worth Following – BookYogaRetreats.com

Our 5 Favorite Yoga Blogs | DoYogaWithMe.com

Top 20 Yoga and Wellness Blogs to Follow In 2020 | Retreat Kula

The Top 10 Business of Yoga Websites – The Yoga Nomads


39 Yoga Terms You Keep Hearing in Class | Openfit

Yoga Sanskrit Glossary: 200 Key Terms – Yoga Journal

Baby Yoga

Mommy and Me Yoga Poses: 10 Moves to Try – Bubbles Academy

What to Expect From Mom and Baby Yoga Classes

Yoga for Babies: Is it Safe? | Live Science

Chakra Yoga

How to Use the Seven Chakras in Your Yoga Practice – Yoga Journal

Chakra Yoga: 7 Yoga Poses to Align Your Chakras | YogiApproved.com

Chakras Yoga: Balancing the Energetic Body through Asanas

Pregnancy Yoga

Prenatal Yoga Poses for Each Trimester – Yoga Journal

Pregnancy Yoga Poses: 12 Poses for Back Pain, Tight Hips, and More

Best Prenatal Yoga Videos of 2019

Yoga For Weight Loss

Yoga for Weight Loss – Yoga Journal

Can Yoga Help With Weight Loss? | POPSUGAR Fitness

Can You Lose Weight Doing Yoga? Types, Exercises, and More

Yoga Clothes

Yoga Apparel, Workout Clothes, & Activewear for Women | Beyond Yoga

Yoga Clothing at Yogaoutlet.com


Books from Amazon Related Yoga

Google Book Search Related to Running A Yoga Business

The Latest about Running A Yoga Business

Google Searches

Latest Search Results Related to Running A Yoga Business

Latest Image Search Results Related to Running A Yoga Business


Latest News Related Yoga


Tweets Related to Running A Yoga Business


Videos Related to Running A Yoga Business