How To Start A Wig Business – Get A Complete Overview

November 20, 2019 66 views

A Collection of Resources Related To Starting  A Wig Business

In this post, you will find an abundance of resources that will give you a complete overview of what it takes to start wig business and will provide insights about what you can expect from getting into this type of business. Before you get to the resources, here are a few brief points to consider.

Whether people need a wig because they lost their hair or they want a different look that they can gain instantaneously, or want a change in color without dying their own hair then a wig is choice open to them.

This type of business has low competition and it’s one you may be able to operate part-time if you wish. If you plan to locate in a busy city then your chances of gaining more customers are increased.

If you are located in a rural area then you may not see a lot of customers. Although if you are passionate about wigs and you’re located in a rural area you could take your business online and ship wigs to customers rather than have a physical storefront.

With this type of business, you’ll need to carry a variety of sizes of colors.

Keep in mind there are a variety of materials such as synthetic hair as well as real hair from people and animals. The synthetic is cheaper than the real hair and would be easier to obtain.

You may be better off ordering your wigs as needed because if you consider one style in different sizes and different colors you could have 30 variations of that style. Multiply that by $173 you could be looking at over $5,000 to stock one wig style. Multiply that by 50 styles and you’re looking at over a quarter of a million dollars just for inventory.

You may also consider creating a blog all about wigs and join an affiliate program where you refer people to other sites that offer wigs for sale. Any sale made through your affiliate link will earn you a commission. This way you don’t worry about a storefront, inventory shipping, returns you just focus on creating web content and giving advice then sending people to the right sites for the right wig.

One important key to gaining any success in this type of business is to strongly focus on targeting the right people. Once you have your target customer you can focus on marketing your wigs to them. Once you understand your customer base you start to come up with creative ideas on how you can serve them better.

For example an idea off the top of my head, you may come up with a subscription-based model and create a look of the month club, where you rent out wigs for one month at a time. The wigs are washed and sanitized after they are returned. They could even have an inner liner that’s replaced after each rental.

Let’s have a look at some more considerations:

How Will You Run Your wig business?

Options Include:

1. You manage and run the business all on your own or hire employees for the jobs needed.

2. You hire a business manager and you deal with the products and services.

3. You hire a manager and employees to completely run the business while you overlook operations.

What options are you considering for this business?

Make Your Business Stand Out:

What can you do to make your wig business special? If you’re going to open a business that is just like any other, then why should people buy from you? What makes people want to do business with you? Consider this and maybe you can come up with an idea that offers value to your potential customers.

Is This What You Really Want?

It’s important that you get into a business you have an interest in. If you have no interest in wigs then you won’t give it your best effort and when a problem shows up, you’ll end up looking for ways to get out of the business instead of finding solutions.

The above considerations are important and part of deciding if you want to pursue starting your own wig business. In the resources to follow you’ll find more resources to consider such as how to finance your business, getting registered, getting the proper insurance, startup checklist and more.

For a complete overview of starting a wig business see the unique collection of resources below organized in sections for your convince.

Sections Included In This Post:

    • How To Start A Wig Business
    • Wig Business Trends and Statistics
    • Profitability and Revenue of A Wig Business
    • Licenses Needed To Start A Business
    • Business Insurance
    • Employee Considerations
    • How To Finance Your Business
    • Business Plan
    • Wig Businesses Cards
    • Wig Business Logos
    • Is Running A Business The Right Move For You?
    • Business Startup Checklist
    • A Day In The Life of A Owner
    • Skill Set Needed To Run A Business
    • Successful Wig Business
    • Tips For Marketing A Wig Business
    • Wig Business Article Mix
    • Wig Blogs
    • Industry Related Trade Publications
    • Wig Business Glossaries
    • Books
    • The Latest About Wigs
    • Tweets Related To Wigs
    • Videos Related To Wigs

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How To Start A Wig Business

How to Start a Wig Store | How to Start an LLC

What You Don’t Know About the Lace-Front Wig Business

Wigs – Business Ideas – Start your Business Today

How to Start a Wig Business | Bizfluent

How to Start a Wig Boutique | Chron.com

How do I Open a Wig Shop? | Career Trend

How to Start a Wigs & Hairpieces Retail Business – How to Start a Business – Resources for Entrepreneurs – Gaebler Ventures – Chicago, Illinois

How to Start a Hair Business (5 Tips To Start A Hair Extension Brand)

Wig Business Trends and Statistics

Trends and statistics give you data you can use to make decisions about your startup.

Looking at statistics will allow you to determine if there is a decline, spike, or no change in the market.

Trends allow you to prepare for short and long-term changes in the market.

With trends and statistics, you may be able to identify any opportunities that may be missing in the marketplace that you can fill through your business.

Have a look at the resources offered below that offer trends and statistics related to this startup.

Wig & Hairpiece Stores in the US – Industry Data, Trends, Stats | IBISWorld

20 Hair Extension Industry Statistics and Trends – BrandonGaille.com

$10 Billion Hair Wigs and Extension Market – Global Outlook and Forecast 2018-2023

Profitability and Revenue of A Wig Business

To keep your business and your lifestyle alive and well, you need to make sure you are generating enough revenue and making a healthy profit.

Both work hand in hand. Revenue without profit won’t get you anywhere, and profit without revenue doesn’t work.

So how much revenue and profit can you expect from this startup? No one will be able to tell you for sure, because there are too many variables involved.

For example, the following affect profitability:

  • Location
  • Pricing
  • Customer service
  • Products
  • Profit margins
  • Marketing
  • Demand

You may get an estimate of what to expect, but no one can give accurate numbers without knowing the above.

Have a look at the selection below that will give you a general overview of potential revenue and profit for this startup.

Is selling hair extensions and wigs online profitable? – Quora

Your Own 65k per year Hair Weave Business? Say What? – Wealthy Hair

How to Sell $142,350 in Hair Extensions this Year!

Licenses Needed To Start A Business

This section focuses on the licenses required for a business. When starting, you want to make sure you’re doing everything correctly and legally – especially when it comes to permits and licenses.

Have a look at the resources included in this post for an overview of what you need when it comes to permits necessary and licenses.

See Our Resource Page For Resources To Get A License and Necessary Permits For Your Business

Business Insurance

Having the right insurance for your startup is very important. There are many types of insurance and you need adequate coverage for every aspect of your business. You need to make sure you’re covered for loss, damage liability, lawsuits, and other issues that can harm your business.

An experienced broker can help you get the right coverage and offer insurance for areas you haven’t considered.

Have a look at the resources I have selected for this section that will help you get the right insurance for your startup.

Wig Store Insurance – Cost & Coverage (2019)

Business Insurance for Wig Stores | How to Start an LLC

The Best Wig Shop Insurance | Trusted Choice

Insurance and Grants for Wigs – Model Lace Wigs and Hair

See Our Resource For All The Business Insurance Resources You Need From One Page

Employee Considerations

Have you considered if you need employees for your startup? Maybe, in the beginning, you’ll be able to do most or all of the work yourself. But when your startup takes off you may not be able to keep up with running the business and doing all the work.

This section focuses on the type of employees you may need now or in the future to run a  business.

A List of Common Jobs You May Need For Running a Business

How To Finance Your Business

Have you given any thought as to how you’re going to finance your startup? Financing a business is difficult due to the fact that most businesses fail in the first few years. Therefore, banks see a startup as a high-risk.

In order to get the right financing, you need to present your business plan and provide adequate collateral. Have a look below for the resources needed that will help you finance your startup.

Thinking about getting a governement grant for your hair extensions or wig business | How to sell Hair Extensions

See Our Resource Page For Resources To Help You With Financing Your Business

Business Plan

This section focuses on writing a business plan for your startup. A business plan will keep you focused. When you write a business plan, you have to think about each part in each section and it opens your eyes to many of the questions you need to fill in.

So, in other words, it makes you think about every part of your business.

A business plan is your roadmap for success. It also helps keep you on track and it’s essential when you have to apply for financing.

See the resources below that can assist you with your business plan.

Hair Extension Business Plan: The Blueprint for Success

A Sample Hair Extension Selling Business Plan Template | ProfitableVenture

See Our Resource For Tips On Writing A Business Plan

Wig Businesses Cards

Your cards should look professional and offer the main benefit of doing business with you and using your products and services.

Have a look at the samples I have selected below that for ideas on designing your business cards to see what design appeals to you.

Wig Business Cards

Wig & Hair Pieces Business Cards

See Our Resource For Creating Attractive Business Cards That Work

Wig Business Logos

Your logo is important: it lasts for years and it’s what people will use to identify your business once your business becomes well-known.

There are many considerations when it comes to designing your logo. Have a look at the list of resources I have selected for this section that will help you create a logo that works well for your business.

Wig Logos | Wig Logo Maker | BrandCrowd

Wig logo | Etsy

Create Logo for an Online Wig Store | Logo design contest

30 Best wigs logo images | Logos, Salon logo, Logos design

See Our Resource For Tips To Create An Impressive Logo

Is Running A Business The Right Move For You?

This section will give you insights that help determine if running a business is right for you.

Running a business is not for everyone. Owning a business is a dream for many people. It offers the chance of working your own hours, being your own boss, achieving financial freedom, and more.

It’s great to focus on all the benefits, but at the same time, you need to be aware of the difficulties involved in running a business.

Some people turn their passion into a business only to find they love what they are doing, but they don’t like the process of running a business.

Others enjoy running a business no matter what it’s about. Their passion is the process of running their own business.

See the following resources that will give you insights as to what’s best for you.

Click Here For A List of Important Steps You Must Consider When Starting A Business

Business Startup Checklist

This section offers checklists that you need when you’re starting a business. There are a few major issues that need attention and hundreds of small details.

Your major focus is to be up and running and generating revenue. It’s hard keeping track of the little things. That’s where startup checklists can help you manage everything and avoid missing anything important.

See the link below for the list of resources I have selected for some useful startup checklists!

Click Here To See The Business Startup Checklists Page

A Day In The Life of A Owner

This section offers tips and insights from entrepreneurs who are willing to share their experiences with you.

Keep in mind that you’re looking at the experiences of other people, and your experience will be different.

Spending some time on this section will give you tips and insights into what it’s like to run a business as well as what it’s like working in the industry. and show you what your life could be like if you were to start your own business.

A Day In The Life of A Business Owner ~ See What They Are Saying  | Click Here

Skill Set Needed To Run A Business

This section deals with the skills you need to run a business. If you don’t have the skills, it’s not a problem most of the time because skills can be learned.

Even if you don’t have the skills but you have the budget, you can always hire someone with the skills to do the work and provide the services needed.

Have a look at the list below for more on the skills needed to run a business.

See Our Resource Page For Essential Business Skills You Need To Succeed

Successful Wig Business

The section is designed for you to look at establishing startups. You’ll get an idea about the industry and market.

Take some time to go through each site for an overview of what you can expect from this type of industry.

Another issue to look for something that may be missing in the industry that you could provide.

See the list of established businesses related to your startup.

Wigs, Lace Front, Human Hair & Synthetic – Wigs.com


Best Online Wig Stores You Can Actually Trust In 2019 | StyleCaster

Where to Buy Wigs | Tips for Buying Wigs Online | Headcovers

Wigs | Best Wigs | Buy Wigs Online | Best Wig Outlet

Hair Wig Company | Buy Hair Wigs Online | Hair Wigs For Sale

Wigs Online | Wig Store | Divatress

Wigsbuy.com – Natural Wigs, Hair Extensions & Accessories Free Shipping.

Tips For Marketing A Wig Business

This section offers tips and insights for marketing your startup. Marketing isn’t just for when you are getting started: It’s an ongoing process. It’s one of the keys that will keep your business up and running.

You could have the best product in the world, but if no one knows about it, then it’s useless. If you have the best product in the world, but people don’t understand it or know the benefits of it, then you won’t have any success in the sales department.

Marketing helps you understand your products and services from different perspectives. When you’re focused on marketing, you start to get experience in human behavior and look at things from different perspectives.

Have a look at the articles below that will give you an abundance of tips that you can use starting today.

Ten Ways To Marketing Your Hair Extension Brand

How to Sell More Hair Extensions to Customers – USA TODAY Classifieds

Episode 9: Marketing Tips for Your Hair Extension Business

10 Ways to Brand an Online Hair Extension Business — beauty boss lab™

Marketing a Wigs and Hairpieces Retail Business

Wig Business Article Mix

These articles caught my eye as I was doing my research and I wanted to include them in this post.

Have a look at the list below for the tips and insights they provide.

6 Common Wig Mistakes People Make and How to Fix Them

Four Wig Care Mistakes and What You Can Do Instead | Stylistic Inc.

Wholesale Lace Wig Business: Best 7 Suppliers in China/US/UK

Wig-maker Taylor turns passion into business

What is a Godiva’s Secret Wigs Consultant?

Last of New York’s Master Wigmakers – The New York Times

The hair trade’s dirty secret | Life and style | The Guardian

The salons that hope you can’t tell goats and humans apart – BBC News

Compare the Best Wigs | ConsumerAffairs

The Human Hair Extension Biz: Mayvenn Raises $23 Million To Boost Its Position In The Market

Human Hair: How This Business Makes Millions of Dollars in Africa, and the Tricks You Didn’t Know – Smallstarter Africa

Wig Blogs

This section offers some popular blogs I have found related to your startup. Keeping track of industry-related blogs will help you stay on top of trends, news, marketing, industry tips, and more.

Takes some time on this section to see which blogs you want to follow.

Top 50 Hair Extensions Blogs And Websites To Follow in 2019

Top 20 Hair Bloggers You Need to be Following Now!

Industry Related Trade Publications

Industry trade publications are a great source of information for news, innovations, and tips, related to the industry you’re getting into.

These publications go way beyond your business and can give you an overview and knowledge you can use to improve your business and come up with new ideas.

Have a look at the publications I have found related to this industry.

A Magazine for Hair & Wig Fan’s, Enthusiasts & Supporters – Wigs.com

Wig Business Glossaries

This section allows you to become familiar with all the industry terminology that you need to know as the owner of this startup.

Terminology will come naturally with time and experience. During the startup phase, it’s important that you are aware of the terminology.

Have a look at the resources I have found related to the terminology you need to become familiar with related to this industry.

Wig Terminology: Guide to Common Wig Terms — The Wig Company

Wig Glossary | Wig Terminology | Paula Young

Wig Glossary | Wig Terminology | Wig.com

A to Z of All Things ‘Wiggy’ – The Ultimate Wig Guide


Books cover a lot of information and offer structure on the topic they are written about. If you take a look at the table of contents you can gain an overview of the areas you’ll want to pay attention to.

Have a look at the links below for books related to books available related to this business.

Books From Amazon Related To Wigs

Google Book Search Related To Wigs

The Latest About Wigs

This section provides resources that will help you stay on top of the latest news, web content, books, videos, and tweets related to this industry.

When you keep track of changes, you’ll always be informed about industry updates and gain ideas for ways to improve or protect your business with changes happening.

Have a look at each section below for more.

Google Searches

Latest Search Results Related To Wigs

Latest Scholar Search Results Related To Wigs

Latest Image Search Results Related to Wigs


Latest News Related To Wigs


Tweets Related To Wigs


Videos Related To Wigs