Craft Store Business Overview:
There are really not too many industries that can claim this feature, but a craft shop reflects the particular owner’s skills and talents.
You can sell any of a wide range of products and gifts, so the first order of business is to decide exactly what you want to sell.
Most people who decide to start a craft shop know exactly what they want to sell. You can cover a lot of territory including products such as homemade gift cards, gift baskets, and flower arrangements.
When you browse the Internet you will find a craft shop owners selling candles, picture frames, pottery and a host of other products.
What makes this industry appealing to so many people is the fact unique products are being sold. The seller gets to practice his or her craft. The buyer knows he or she is purchasing an item that is not mass produced, which adds a special quality.
There are several ways to start. You can work out of your home and sell your craft locally. You can also choose to build a home-based business which relies primarily on web-based selling. of course, you can decide to sell both ways if you desire. You could also operate a storefront, though this is the most expensive.
Like any business, you should dedicate specific working space. Craft making requires room for creating and storing the final products.
You will also need storage space for the supplies. For example, if you are making gift baskets you will need to decide what types of items will be included in baskets or what items you are willing to custom order.
- Retail sales skills
- Great communication skills
- Knowledge of a variety of crafts and how to get started in each area
- List of Common Business Skills
Employee and Job Consideration During The Start-Up Phase or In The Future:
Approximate Daily Hours Needed:
Retail store hours, which generally operate Monday through Friday.
Equipment, Supplies, & Services During Start-up OR In The Future:
- Craft supplies and books
- Tables and chairs/class space
- Warehouse for excess inventory
- Essential office Equipment
- See Our List of General Retail Equipment
Monthly Expenses and Operating Costs To Consider:
Tips And Considerations:
- Before you begin selling products, you will need to establish your method of delivery. If you are selling products locally, you can deliver your sales yourself. If you are planning on selling products online, it will be necessary to establish an account with a delivery service such as the post office or a private delivery carrier. It will be important to keep plenty of shipping supplies on hand.
- Finding customers is a top priority once you have your office and workspace in place. There are a number of ways to find customers:
- Hand out flyers with a description of your products
- Purchase online ads such as banner ads or pay-per-click links
- Create a Facebook Page
- Attend craft shows
- Hold craft parties
- offer business discounts to corporate offices
- Sell products to other store owners
- offer your products to store owners on consignment
- Contact local businesses
For many people, this is a way to earn money while also providing a creative outlet. This unique blend of business and art is probably a major reason why the craft industry continues to grow by leaps and bounds.
Pros and Cons:
- Fun business venture
- Easy to start
- Simple to create your own specialties and niches
- May have to work weekends
- Crafting interest can decline with a slow economy
- It can be difficult to price items to what the market will bear and be able to profit
Type of Customers:
You are looking for people who enjoy hobbies and crafting of all kinds such as the needle arts, woodworking, oil painting, clay sculpting, pottery, etc. You will find many of your customers locally and online through various hobby clubs, senior centers, and schools.
Equipment and Supplies: