Tips Insights and Resources for Starting a Life Coaching Business
About This Post
In this post, you’ll find a unique collection of resources, each created by a different author giving you a broad overview of the life coaching industry.
Before you get to the resource section, let’s go over a few important issues to consider about this business.
Are You Suited for This Opportunity?
With any business you’re thinking of starting, it’s important that you are interested in what you’re doing in the industry.
Without having an interest in your work, you won’t give it your best. When problems appear, you’ll be looking for ways out instead of looking for solutions to those problems.
For this type of business, can you see yourself coaching for the foreseeable future? Can you see yourself dealing with other people’s goals and looking for ways to get them there? Will you be able to get people to the level they want.
It’s important to be skilled in the business you’re about to start. Do you have the skills to run a business as well as the skills you’ll need to be a life coach? If you don’t, it’s not the end of the world. You can get the skills you need. Or hire people with the skills the business requires. If you hire others, it’s important to have a thorough understanding of each of your employee’s job functions to maintain control over your business.
Either you can build your skills before you start your business or learn as you go. When learning as you go, you don’t want to make important decisions before looking into the issue and understanding the outcome.
You could find a mentor or guide to help you during the early stages of operations. You want someone you can trust and is experienced.
Points to Consider Before Starting a Life Coaching Business
What Customers Will You Target?
When you target a specific market, you have better results with customer acquisitions. You know how to identify clients that might be interested in your service. You’ll also be able to highlight the top benefits of your service so you can gain a new client.
What Area of Coaching Are You Considering?
There are many areas when it comes to life coaching. Are you going to offer coaching in all areas?
Some of the areas that come to mind are:
Self Development Coaching
As you can see from the list, there are many areas you can focus on. And each of those areas can go into its own sub-sections.
With that being said, I look at the list, and if I were to start a life coaching business, I would definitely specialize in one area. If I were seeking a life coach and they listed all the above on their business card, I would immediately think jack of all trades master of none. The only exception is if your business grows. You have multiple coaches, each having and dealing with their own area of life coaching.
You want to make sure you have the right coverage for your life coaching business. Even if you’re planning to run it online, you’ll still need coverage for liability.
You may be surprised at the ridiculous claims some people come up with to sue others. You don’t want to be part of that statistic. Make sure you have sufficient coverage for you and your business.
Will You Run This Business From Home?
A life coaching business can be run from home. You may choose a combination of running it from home and online. These days of Covid, that’s becoming the norm.
Running your business from home saves you on the monthly expenses needed to run your business from a commercial location. It also saves you time commuting to and from the workplace.
For a life coaching business, the best way to get customers is to show your results. This is one of those businesses where people will be skeptical unless they see proven results. And to be honest, you can’t really blame them. Knowing that you need to prove that your methods work and get your customer to the level they’re looking for.
How do you provide proof if you just start it off and don’t have any customers?
You’ll have to help out a few people to reach a level they want for free or at a reduced rate. Your goal is not to make money but to build a client base and prove yourself. Take a few months to coach a few clients.
Another way of looking at this is; you’re benefitting because you’re getting feedback from the people you’re coaching. You’re getting a taste of what it’s like, so it’s like a trial period for you and for your clients; it’s a win-win for everybody.
Once you have a client base, then many of your marketing efforts will be based on referrals from satisfied clients.
When you’re focused on referrals, you want to make sure every client is satisfied. When you have this mindset, you’re always trying harder. You’ll always be looking for ways to improve, and it will be important that your customer reaches their goal every time.
In addition to referrals, you can always use conventional advertising methods like radio, newspapers, magazines, etc. You can also advertise online using Google and Facebook ads.
Now to the Resources
As mentioned earlier, you have now reached the resource section. You’ll find over 100 links to resources and articles that you can use to start and run your life coaching business.
You won’t be able to go through all the resources in one visit because you’ll get overwhelmed. The good news is the resources are here anytime you need them. Good luck with your coaching business!
A Collection of Resources Related to Starting a Life Coaching Business
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