How To Start A Sporting Goods Business

Image of a Spalding Basketball

Looking At What’s Involved When Owning and Operating A Sporting Goods Business:

Internet-Based, or Locally Owned Or Both?

Generally, you have a couple of options. You can either set up a shop online, which is a much lower risk investment, or you can rent out a storefront and sell to your local community, which will take a little more money to start up.

If you open a storefront that doesn’t mean you can’t sell online, by setting up a website for your store, you can make more sales while still maintaining a physical presence in the local community.

Ideally, your store is going to be supporting local athletics efforts. This means little league games, local high school teams, local golfers, etc.

It’s probably safe to assume that you have a personal interest in sports. In fact, what your customers will really appreciate is a shop owner and employees who know what to recommend.

Skill Set:
  • The familiarity of the sports industry
  • Knowledge of sports equipment
  • Retail sales experience
  • Customer service background
  • List of Common Business Skills
Employee and Job Consideration During The Start-Up Phase or In The Future:
Approximate Daily Hours Needed:

If your business is Internet-based, your hours are as you dictate. If you own a storefront, you will generally hold typical retail sales hours.

Equipment, Supplies, & Services During Start-up OR In The Future:
Monthly Expenses and Operating Costs To Consider:

See our list of common business expenses


See Our Page on Licenses and Permits