How to Start a Business Selling Sneakers: Resources Included

November 23, 2020 419 views

Image of Sneakers on a shelf


This post offers a unique collection of over 100 handpicked resources related to starting and running a business selling sneakers. The resources are provided by various authors, benefiting you because you’ll get a broad summary of the sneaker sales industry.

Before you get to the resource section, let’s go over a few considerations for you to review.

Background About This Type of Business

The demand for sneakers is strong and desirable. I see it as two categories, collectibles, and everyday use.

Certain athletes and their shoes drive the collectible and limited edition market. There is also a market for shoes where an athlete has a hand in designing their own shoe brands.

What Type of Person Is Suited for This Kind of Opportunity

Anyone with an entrepreneurial spirit interested in the sneaker market has a chance of succeeding.

With any business you’re getting into, you’ll need one important trait, and that trait is a passion for the business you’re running.

I can tell you from experience there will be good times and bad times. During those challenging times, if you’re not passionate about your business, you’ll be looking for ways to get out of it instead of looking for solutions to the problems.

If you’re not passionate about this industry, focus on your passion, and look for a related business opportunity. For more see, Passion – An Important Key You Need to Succeed in Business.

Is There a Demand for Sneakers?

Even though there is a growing demand for the sneaker market, you need to determine if there is enough demand in the area your planning to locate your store.

If there is no demand, it doesn’t make any sense to open a store. You may need to shift your focus to online sales only or locate in a different area.

If there are too many stores in the area, you could be dealing with a saturated market. Tapping into a saturated market requires you to do something better or bring something new and desirable. For more on this topic, see – What Is the Demand for Your Products and Services.

Business Setup

There are a few considerations when it comes to the set up of your business. Let’s go over some main considerations to review.

What Type of Market Will You Target?

It would help if you determined what type o market you’ll be going after. Will you focus on a certain brand of athletic shoes? Will you go after the collectible market, or will you focus on shoes for the whole family?

In my experience, it’s best to identify your strategy so you’ll have a better chance at advertising. When you advertise to everyone, it’s difficult to hone in on key selling points. When you know the type of people you’ll be targeting; you can appeal to their desires.

Will You Run Your Business Online, or Are You Planning on a Storefront?

This is the type of operation that can be run online or as a brick and mortar business. You may even want a combination of a store with an online presence, which is common for many shoe store owners.

Will You Operate From Home or a Commercial Location?

If you plan to take the route of dealing with collectible sneakers, you can run this business from your home and online. If you plan on a store, then it makes sense to open from a commercial location.

For more see, The Pros and Cons of Starting a Business From Home.

What Type of Company Structure Will You Setup?

You can operate this type of business as a sole proprietorship, which means you and the business are one. Opposed to a corporation or partnership, which means the business is a separate entity.

A sole proprietorship is the easiest and cheapest to set up. A corporation takes more effort and costs more but gives you more protection against liability. For complete details, see, How to Register Your Business Using These Resources.

Startup Cost

To get an accurate estimate, you’re going to need a plan for the direction you’re going to take. For example, will you open a store or run strictly online?

Another important point is your inventory. Will you operate as a dropshipping business, work on consignment, or keep inventory.

All these issues will affect how much money you’ll need to get started. For more, see Estimating Startup Costs: Are You Missing Anything?


If you plan to have inventory and a store, you will need to have insurance to protect your customers, store, and inventory. There is a section in the resources that includes insurance companies that deal with insurance for shoe businesses.

Getting the Word Out and Getting Customers

It’s not enough to just open and expect customers to rush through your doors. You need to get the word out about your business. The following are a few ideas you can use. There is also a section for marketing in the resources where you’ll find more tips and ideas.

Conventional Advertising Methods

You can use conventional advertising methods like advertising in your local newspaper, local radio shows, cable TV, etc. Have a look at these Local Advertising ideas for more.

Your Website

A well-designed website will help you get the word out about your sneakers and any information you want to relay to your customers. For More See, How to Build a Website Using These Unique Resources

You could start a weekly newsletter from your website where you offer tips on the latest styles and notify people of any sales that come up. The key to a successful newsletter is offering value to your subscribers. Without offering something of value, it won’t be easy to keep subscribers.

There are also ideas for Free Advertising, have a look when you get a chance.

One idea to consider is that if you are dealing with collectibles, become the expert, participate online in groups and on social media. Once you have a decent following, you should be able to post new collectibles you have acquired and many times be able to make quick sales.

Next – The Resources

As mentioned earlier and throughout the post, you’ll find the resource section below. There is a lot of information from various sources. The good news is you can come back anytime you need them. For now, browse through the sections to see what stands out for you.

A Collection of Resources Related to Starting a Business Selling Sneakers

How to Start a Business Selling Sneakers

How to Resell Sneakers: Beginner’s Guide to Flipping Shoes and Making Real Money – Niche Pursuits

Want to Get Rich Quick Reselling Sneakers? These Guys Want to Help | GQ

Reselling Shoes: How I Make $10,000 a Month Flipping Sneakers

How I Started A Side Hustle Reselling Sneakers For Profit – Starter

How to Become a Sneaker Reseller to Earn Extra Income

Who Should Start A Sneaker Reselling Business? |

This 19-Year-Old Entrepreneur Is Exposing the Secrets of the Billion Dollar Underground Sneaker Market

Selling Sneakers: A Guide to Selling Sneakers Online

The Insider’s Guide To Sneaker Reselling | FashionBeans

How To Open and Run Your Own Sneaker Consignment Shop | HYPEBEAST

A Beginner’s Guide to Selling Rare Shoes for Profit | Six Figure Sneakerhead

How to Resell Sneakers: Beginner’s Guide to Flipping Shoes and Making Real Money – Niche Pursuits

What to Consider Before You Start

Reasons for Getting Into Your Own Business

The Pros and Cons of Owning Your Own Business

10 Questions You Must Ask Before Starting a Business

Passion – An Important Key You Need to Succeed in Business

Steps and Considerations

Over 21 Steps and Considerations When Starting Your Business

Getting Inside Information

An Inside Look Into The Business You’re Considering

A Simple Guide To Starting A Business

How to Start A Business – Making a Complex Topic Simple

How to Finance Your Business

How To Open and Run Your Own Sneaker Consignment Shop | HYPEBEAST

Footwear Business Loans – Silver Rock Funding

The Best Retail Business Loans in 2020

Shoe Store Loans: Financing For Footwear Companies & Retailers – GUD Capital

Everything You Need To Know About Business Loans

How To Register a Business

How to Register Your Business Using These Resources

Business Selling Sneakers Name Ideas

Selecting a Good Name for Your Business

Shoe Store Names: 400+ Cool Names for Shoe Brands

1,000+ Shoe Brand Name Ideas + Availability Check

Shoe Name Name Generator + (Instant Availability Check)

500+ Unique Shoe Store Name Ideas for You – NameCampaign

50 Unique Shoe Store Names – Bellatory – Fashion and Beauty

366+ Best Shoe store Name ideas Ever – theBrandBoy.com

Business Plan

How to Write a Business Plan Using This Unique Collection of Resources

How to Write a Marketing Plan Using These Select Resources

A Sample Sneaker Store Business Plan Template | ProfitableVenture

Athletic Shoe Store Franchise Business Plan – Executive Summary

Sneaker Store: Business Plan Overview Essay – 1408 Words | Major Tests

Business Plan Writers – Business Plan Consultant | Pro Business Plans

The Sneaker Shop: Marketing Plan Presentation by Tranesha Fields

Marketing plan of developing and promoting sports shoes online shop LifeShoes

Trends and Statistics

31 Sneaker Industry Statistics and Trends – BrandonGaille.com

Sneakers market value forecast worldwide 2017-2024 | Statista

U.S. footwear market – Statistics & Facts | Statista

Shoe Stores in the US – Industry Data, Trends, Stats | IBISWorld

Online Shoe Sales in the US – Industry Data, Trends, Stats | IBISWorld

Has the sneaker market lost its tread?

Profitability and Revenue

Estimating the Profitability and Revenue for a New Business

Sneaker Reseller Tells Story of 3 Month Business Growth Journey Towards Six Figures | Six Figure Sneakerhead

Is sneaker reselling profitable?

The Profitable Hidden Sneaker Market

This teen makes money with business selling sneakers on StockX – Business Insider

‘Underground’ Sneaker Sales Are Big Business in DC – NBC4 Washington

Can sneakerheads turn a profit during Covid-19? | Vogue Business

Startup and Operating Costs

Estimating Startup Costs – Are You Missing Anything?


Here’s Everything You Need To Know About Business Insurance

Shoe Store Insurance | Match with an Agent | Trusted Choice

Shoe Store Insurance – Cost & Coverage (2020)

What Insurance Does a Shoe Store Need?

Commercial Insurance Shoe Stores, Small Business Insurance, General Liability & Business Property Shoe Store

4 Reasons Shoe Stores Need Business Insurance | CoverHound

Insurance for Shoe Stores | AmTrust Financial

Insurance for Shoe Retailers

Employee Considerations

The Pros and Cons of Running a One-Person Business

How and When to Hire a New Employee

Common Jobs Needed for Running a Business

Hiring an Employee VS Subcontracting

Business Cards

How to Design Business Cards That Draw Attention

Sneakers Business Cards

Design a business card for a sneaker store | Business card contest | 99designs

Sport Shoe Business Cards | Business Cards 100

Latest Image Search Results Related to Business Selling Sneakers Cards


How to Create an Impressive Logo

Shoe Logos: the Best Shoe Logo Images | 99designs

Placeit – Sneaker Store Logo Maker

Free Shoe Logos | Sneaker Shoe Logo Maker | LogoDesign.net

30+ Shoe Logos ideas | logos, shoe company, company logo

Latest Image Search Results Related to Business Selling Sneakers Logos


Best Shoe Store Software – 2020 Reviews, Pricing & Demos

Best Sneaker Reseller Sites & Apps to Use Right Now | Complex

Sneaker Reselling Sites: A Roundup | Highsnobiety

Businesses For Sale

Buy A Business or Build one From Scratch?

An Inside Look Into The Business You’re Considering

Businesses For Sale in the US, 3 Available To Buy Now

Businesses For Sale in the US, 53 Available To Buy Now

Shoe Store for Sale | Buy Shoe Stores at BizQuest

Shoe Stores for Sale, Shoe Shops for Sale & Shoe Business for Sale – Buy Sell Shoe Store for Sale

Latest Search Results Related to Business Selling Sneakers For Sale

Franchise Opportunities

The Ins and Outs of Owning A Franchise

11 Best Sneaker Store Franchise Opportunities for Sale | ProfitableVenture

Footwear Franchise Opportunities Guide

The Athlete’s Foot Franchise Cost & Fee, The Athlete’s Foot FDD & Franchise Information | FranchiseDirect.com

Sneaker Stores and Brands

Best-selling sneakers of 2019 include Nike, Adidas models – Business Insider

Nike Has 7 of the Top 10 Best-Selling Sneakers So Far in 2020 – Footwear News

Best Selling Sneakers Of 2019 | SneakerNews.com

Top 10 Shoe Companies in the World 2020 | Top Shoe Brands | Footwear Market Report – Technavio

Marketing Tips

Nike Marketing Strategy: A Guide to Selling Benefits and Not Products

How to Sell Shoes Online | Start a Shoe Business with an Online Store

How to sell sneakers online? Selling Guide for 2020

How to Kick It: 5 Digital Marketing Lessons from the Sneakers Industry | Selligent Marketing Cloud

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

How a Single Pair of Sneakers Explains the Booming Billion-Dollar Sneaker Resale Industry | GQ

The booming business of Sneakers and why customers find investing in them better than gold

Sneaker World: A look at the sneaker business in America – Business Insider

Article Mix

How Do Sneaker Resellers Buy So Many Pairs?

How People Get Multiple Pairs of Rare Shoes on Release Day | Six Figure Sneakerhead

How The Future Looks For Sneaker Resellers |

Sneaker Resellers: 5 Tax Tips To Know Before Filing | Complex

Sneaker Resellers: 5 Tax Tips To Know Before Filing | Complex

How To Make Money Selling Limited-Edition Sneakers

How to Make Money Flipping Exclusive Sneakers

Begin Your Shoe Reselling Career Today! | Six Figure Sneakerhead

Begin Your Shoe Reselling Career Today! | Six Figure Sneakerhead

Why Selling Sneakers Online Can Be One of the Riskiest Businesses – Footwear News

The Cons of Professional Sneaker Reselling | HYPEBEAST

Running a Business

How to Run a Business – A Quick Look Into Skills You’ll Need


Sole Collector | Sneaker News, Release Dates & Marketplace

Sneakers Magazine (@sneakersmag) • Instagram photos and videos

Sneaker Freaker | Features, News & Release Dates

Top 5 Sneaker Magazines & Publications To Follow in 2020

Sneakers Magazine | Sneaker News, Release Dates, Interviews and More

Top 60 Sneaker Websites & Blogs For Sneaker Enthusiasts in 2020

12 Best Sneaker Blogs | Man of Many

The 15 Best Sneaker Blogs | HiConsumption

25 Best Sneaker Blogs Right Now | Complex

Top 10 Sneaker Blogs to Follow – illCurrency Sneaker Matching Apparel

Complex Ranks the 15 Best Sneaker Blogs Right Now | Sole Collector


Sneaker Dictionary | SneakerFiles

The Farfetch Guide To Sneaker Terms – FARFETCH

The Essential Guide to Sneaker Vocabulary | Sole Collector


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