How to Start an ATV Dealership

Two red ATVs

Main Sections In This Post
Steps To Starting An ATV Dealership
Points to Consider
Knowledge Is Power
Featured Video


Starting an ATV dealership involves various considerations and steps. This overview provides a general understanding of what to expect and important issues to consider. Researching and gathering resources and information during the startup phase and even when your business is established is crucial.

Many examples exist to guide you through this process. Remember to bookmark this page for future reference, as we have a lot of information to cover.

If you find this post helpful, please feel free to share it!

Now, let’s get started with the steps.


Steps to Starting an ATV Dealership

1. Gaining An Overview

a.) Is Starting a Business the Right Step for You?

Starting your own ATV dealership can be an exciting venture. Being your own boss, making decisions, and potentially earning a good income are enticing prospects. However, it’s essential to ensure that starting a business is the right fit for you and that you have the right reasons for doing so.

I recommend reading my article below to help you make an informed choice and identify key points. It provides valuable insights to assist you in making the right decision before moving forward with your ATV dealership business.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning an ATV Dealership

Running an ATV dealership can be an exciting yet challenging endeavor. As the owner, you are responsible for various tasks.  These include managing inventory, handling customer inquiries and sales, organizing promotions, and maintaining the dealership’s premises.

You may also need to collaborate with suppliers, handle paperwork and financial matters, and ensure compliance with regulations.

Challenges may arise, such as fierce competition, market fluctuations, and the need to keep up with industry trends.

Building a loyal customer base, managing cash flow, and adapting to changing customer preferences are ongoing challenges.

However, with careful planning, dedication, and adaptability, running an ATV dealership can be a rewarding experience.c.)

Pros and Cons

Pros of Running an ATV Dealership:

  1. Opportunity to be your own boss and make independent decisions.
  2. Potential for good income and profitability.
  3. Engaging in a passionate industry with enthusiasts and outdoor lovers.
  4. Ability to build relationships with customers and provide them with exciting products.

Cons of Running an ATV Dealership:

  1. High competition in the ATV market.
  2. Seasonal demand fluctuations lead to slower sales during off-peak months.
  3. Required investment in inventory and dealership space.

2. Research

ATV Dealership Research

Before diving into the world of ATV dealerships, it’s crucial to conduct thorough research to make informed decisions.

Gathering quality information is essential in determining if this business suits you.

One effective way to obtain reliable insights is by connecting with industry professionals with experience in the field. Their expertise can be invaluable, providing you with valuable knowledge and insights gained from years of experience.

I have written an article with useful ideas to help you find and approach the right people. Take the time to read through the link below to gain a solid understanding of what you’re getting into before starting your business.

A black report cover.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target market is crucial when running an ATV dealership. By identifying and comprehending your potential customers, you can improve your advertising and sales strategies to effectively reach and engage with them. Here are some groups of people who might be interested in what you offer:

  • Outdoor enthusiasts and adventure seekers
  • Off-road enthusiasts and hobbyists
  • ATV riders and riders’ clubs
  • Individuals living in rural areas with access to outdoor recreational spaces
  • Farmers and ranchers needing utility vehicles

To learn more about understanding your target market and how it can enhance your advertising and sales, I recommend reading our article How To Understand Your Target Market.

3. Looking at Financials:

This section will provide a simple rundown of the startup costs, ongoing expenses, sales income, and profits you can expect for an ATV dealership.

Startup Cost:

To kick-start your ATV dealership successfully, it’s crucial to accurately calculate the initial costs. If your calculations are too low, you might run out of cash before opening up. Lenders might see your business as too risky if your estimate is too high. So, you should start by noting everything you need and how much it might cost.

As you continue planning, you might discover other costs you hadn’t considered – and that’s okay! You can just add them to your list.

Startup costs also depend on a few things, like how big you want your dealership to be, if you’ll hire staff or do all the work yourself, and where your dealership will be. For example, opening an ATV dealership in a big city will cost differently than in a small town. And if you decide to buy brand new or used ATVs to sell will also change your startup cost.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

Your sales and profit will rely on a few key factors:

  • How much do people like your ATVs and related services?
  • How well you promote your dealership to attract the right customers.
  • The profit you make from selling each ATV and enough ATVs to cover all your costs and still have some money left over.

So, in simple terms, you need to sell enough ATVs and make enough profit from each one, to cover all your dealership’s monthly expenses and your own living costs.

Have a look at the lists below for more ideas and expectations. You can use these as a starting point for your own research.

For More, See Estimating Profitability and Revenue

Sample Lists of costs, expenses, and revenue projections for an ATV dealership

Startup Costs:

  1. Lease or purchase of a suitable location: $100,000
  2. Remodeling and setup costs: $50,000
  3. Initial ATV inventory (both new and used ATVs): $200,000
  4. Spare parts inventory: $20,000
  5. Business registration, permits, and licenses: $2,000
  6. Dealership management software: $5,000
  7. Office equipment (computers, printers, phones): $5,000
  8. Showroom setup (lighting, displays, signage): $15,000
  9. Initial marketing and advertising: $10,000
  10. Website and online presence setup: $3,000
  11. Insurance (liability, property): $10,000

Grand Total = $420,000

Please note: these are rough estimates and can vary significantly based on the specific location, dealership size, type of ATVs stocked, and more.

Monthly Expenses:

  1. Lease or mortgage payments: $5,000
  2. Utilities (electricity, water, internet): $1,000
  3. Staff salaries (Sales, mechanics, admin): $10,000
  4. Marketing and advertising: $2,000
  5. Insurance payments: $500
  6. Maintenance and cleaning: $500
  7. Restocking inventory: $30,000
  8. Website and online presence maintenance: $200
  9. Miscellaneous expenses: $800

Grand Total = $50,000/month

These monthly expenses are, again, estimations and can vary based on various factors.

Revenue and Profit Projection:

Assuming you sell 30 ATVs a month at an average price of $10,000 each, your monthly revenue would be $300,000.

If the average profit per ATV sold is around 20%, you’d make a $2,000 profit per ATV. With 30 ATVs sold per month, that’s a monthly profit of $60,000.

After subtracting your estimated monthly expenses of $50,000, your net profit would be approximately $10,000.

Again, these are simplified estimations, and actual sales, costs, and profits could vary widely. The real world also brings a lot of factors into play, like ATV models, market demand, seasonality, efficiency of operations, and so forth. It also doesn’t consider any loans or debts the business might have to pay off.

Keep in mind that increasing sales doesn’t only depend on demand but also effective marketing, quality of service, location, and many other factors.

4. Choosing The Right Business Location

Choosing the right location for your ATV dealership is crucial for its success. Picking a location with no demand can lead to failure even before you start.

Similarly, opening in an area with too much competition can make it challenging to generate sales.

Ideally, you want a location with both demand and a reasonable level of competition.

Affordability is also important; operating in a densely populated area may provide more exposure, but you must ensure it is financially viable. On the other hand, a low-cost area might be tempting, but you need to ensure there is enough demand to support your business.

Thoroughly research and analyze potential locations to make the right choice for your ATV dealership’s success.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

Finding the right name for your ATV dealership is important.

You want a name that is catchy, easy to remember and represents your business well.

Here are some ideas to get your creative juices flowing. Remember, these are just suggestions to inspire you to come up with your own unique name that is not already used by another business and is available for registration:

  1. ThunderTrail ATVs
  2. Adventure Wheels
  3. All-Terrain Motors
  4. WildRider ATVs
  5. OffRoad Express
  6. PowerPulse Motorsports
  7. TrailBlazer ATVs
  8. Xtreme Off-Road
  9. ATV World
  10. Terrain Masters
  11. SpeedTrack Powersports
  12. Peak Performance ATVs
  13. Thrill Seeker Motors
  14. Action Rides
  15. Off-Road Legends
  16. ATV Zone
  17. Rugged Riders
  18. TrailTrek ATVs
  19. Apex Motorsports
  20. Daredevil Drives

Remember, these names are meant to inspire you and help you come up with your own unique and original name for your ATV dealership. Make sure to check if another business already registers the name before finalizing your decision. Good luck!

For this important step, see How to Choose a Business Name.

6. Register Your Company

1. The Importance of Registering Your ATV Dealership:

Registering your ATV dealership is crucial for establishing your business as a legal entity. It provides numerous benefits and ensures that you operate within the framework of the law. Here’s why registration is important:

  • Legitimacy: Registering your dealership gives it legitimacy and credibility in the eyes of customers, suppliers, and financial institutions. It shows that you are a trustworthy and professional business.
  • Legal Protection: By registering, you create a separate legal entity for your dealership, protecting your personal assets from business liabilities. This separation shields you from potential financial risks and legal disputes.
  • Compliance: Registering your dealership ensures compliance with local, state, and federal laws, including regulations specific to the automotive industry. It helps you avoid penalties, fines, or legal consequences for operating without proper registration.

2. Considerations for Registering an ATV Dealership:

When registering your ATV dealership, there are a few considerations to keep in mind:

  • Business Structure: Decide on the appropriate legal structure for your dealership, such as a sole proprietorship, partnership, or corporation. Each structure has its own implications for taxes, liability, and management.
  • Name Availability: Choose a unique and memorable name for your dealership not already registered by another business. Conduct a thorough search to ensure its availability.
  • Licenses and Permits: Determine the specific licenses and permits required to operate an ATV dealership in your jurisdiction. These may include a dealer license, sales tax permit, and zoning permits.
  • Insurance: Obtain the necessary insurance coverage, such as liability and property insurance, to protect your dealership from unforeseen events or accidents.

3. Permits and Licenses to Consider for an ATV Dealership:

When registering an ATV dealership, you may need to obtain the following permits and licenses:

  • Dealer License: This license is typically required to sell vehicles and conduct business as a dealership. It ensures compliance with automotive regulations and consumer protection laws.
  • Sales Tax Permit: If your jurisdiction imposes sales tax on vehicle sales, you will need a sales tax permit to collect and remit the taxes.
  • Zoning Permits: Check with your local zoning department to determine if there are any specific zoning requirements for operating an ATV dealership at your chosen location.
  • Occupational Licenses: Depending on your jurisdiction, you may need additional occupational licenses or permits related to automotive sales.
  • Federal Requirements: Be aware of any federal requirements, such as environmental regulations or safety standards, that may apply to your dealership.

Remember, it is essential to consult with local authorities and professionals familiar with the automotive industry to ensure you have the correct permits and licenses for your specific ATV dealership.

See, How to Register your Business for more.

7. Create Your Corporate ID

When it comes to your ATV dealership, having a strong corporate identity is crucial. A corporate identity refers to the design elements representing your business and creating a lasting impression. Here’s why it’s important:

  1. Making a Good First Impression: Your corporate identity is the first thing customers see when they interact with your dealership. A well-designed and professional identity helps create a positive and memorable first impression. It showcases your professionalism and builds trust with potential customers.
  2. Consistency and Recognition: A consistent corporate identity across all your marketing materials, including your logo, website, signage, and promotional materials, helps customers recognize and remember your dealership. It establishes a sense of familiarity and builds brand recognition, making it easier for customers to recall and recommend your business.
  3. Professionalism and Trustworthiness: A well-crafted corporate identity conveys professionalism and expertise. It shows that you take your business seriously and are committed to delivering high-quality products and services. This instills confidence and trust in your customers, making them more likely to choose your dealership over competitors.
  4. Differentiation and Competitive Advantage: A unique and well-designed corporate identity in a competitive market helps you stand out from the crowd. It effectively differentiates your ATV dealership from others and effectively communicates your brand’s values, personality, and unique selling propositions.

Invest in professional design services and maintain consistency across all customer touchpoints to ensure a strong corporate identity for your ATV dealership. This will help you make a lasting impression and foster customer loyalty and trust.

A Corporate ID consists of various components such as your logo, business cards, website, stationary, business sign, promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

A business plan is a very important document for an ATV dealership. You can use it to get money or attract people who want to invest in your dealership. It’s also like a map that can help guide you when you’re starting your ATV dealership, and once it’s up and running.

Creating a business plan takes a lot of time and hard work because you imagine what your ATV dealership will be like when it’s open.

Describing all the details takes careful thinking and patience. But all this hard work will pay off in the end. Once your business plan is done, you’ll know what you need to open your ATV dealership and know how to run it.

It’s important to remember that your business plan can and probably will change as you learn more about running your dealership. That’s why it’s a good idea to review your business plan occasionally and make changes if necessary. Or, you might find that you need to change how you run your ATV dealership. This could happen after you review your business plan.

A simplified sample business plan for an ATV dealership:

1. Executive Summary:

Our ATV dealership, “Trail Blazers ATV,” aims to provide a wide range of ATVs, parts, and excellent service to outdoor enthusiasts in our community and beyond. We plan to cater to ATV enthusiasts of all ages, offering models for every experience level.

2. Company Description:

Trail Blazers ATV will be located in an easily accessible location in our city, offering a broad selection of ATVs from various manufacturers. Beyond sales, we will provide maintenance services, ensuring our customers can safely enjoy their ATVs.

3. Market Analysis:

Our primary market consists of outdoor enthusiasts and thrill-seekers interested in recreational activities. According to our research, the demand for ATVs in our region has been growing, and there’s a gap in the market for a dealership that provides quality products and excellent service.

4. Organization and Management:

Trail Blazers ATV will be run by a team of experienced professionals led by the owner with extensive ATV industry experience. Our team will consist of a sales team, maintenance and repair services mechanics, and administrative staff.

5. Services:

We will sell many new and used ATVs, including utility, sport, and youth models. Additionally, we’ll provide maintenance and repair services and carry a selection of parts and accessories.

6. Marketing and Sales Strategy:

Our marketing strategy will focus on local advertising, a strong online presence, and building customer relationships. We’ll host events and demo days and work to build a community around our dealership. Our sales strategy will focus on understanding and matching our customers’ needs with the perfect ATV.

7. Funding Request:

We are seeking $420,000 in funding to cover the startup costs. This includes leasing a location, initial inventory, setup costs, and working capital for the first few months.

8. Financial Projections:

We project that we will sell 30 ATVs per month, generating a revenue of $300,000 monthly. After subtracting estimated monthly expenses of $50,000, we project a net profit of $10,000. These projections are based on our market analysis and the growth trend of ATV sales in our region.

9. Exit Strategy:

Should we decide to exit the business, we plan to sell the dealership, including all inventory and assets. The value of the business would be calculated based on our customer base, inventory, assets, and profitability at the time of sale.

Please note that this is a simplified version of a business plan, and a real business plan would be more detailed and specific to the business and its market.

For information on creating your business plan, see,  How to Write a Business Plan.

9. Set up Your Banking

When setting up your ATV dealership, it’s important to consider selecting a nearby bank specializing in serving businesses.

Here’s why:

  1. Business Account Benefits: Opening a business account lets you keep your business finances separate from your personal expenses. This separation makes it easier to track your business expenses and provides clear documentation in case of a tax audit. Having a dedicated business account also gives your dealership a more professional image.
  2. Relationship with Your Banker: Developing a professional relationship with your banker is advantageous. They can provide assistance and advice related to your dealership’s financial needs. If you require funding, your banker can help expedite loan processes and guide you through the application process. Building a good rapport with your banker can make accessing financial support easier when needed.
  3. Merchant Account for Card Payments: Consider applying for a merchant account that enables you to accept credit and debit card payments from your customers. Having this facility expands your payment options and enhances customer convenience. Having a good relationship with your banker can simplify the process of setting up a merchant account and provide you with valuable guidance.

By selecting a nearby bank that caters to businesses, you can benefit from a business account, develop a professional relationship with your banker, and streamline the process of obtaining a merchant account. These steps will help you manage your finances effectively and provide convenient customer payment options.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

Getting funding for your ATV dealership is crucial in starting and operating your business.

There are various funding options available to consider:

  • Traditional Lenders: Approach banks and credit unions that offer business loans. These institutions often have specific loan programs for small businesses, including ATV dealerships.
  • Private Loans: Explore options for borrowing from private individuals or organizations that specialize in providing business loans.
  • Investors: Consider seeking investment from individuals or groups interested in supporting and partnering with your ATV dealership.
  • Selling Assets: Evaluate any personal assets you can sell or leverage to generate funds for your dealership.
  • Collateral: Determine if you have valuable assets that can be used as collateral to secure a loan.

When meeting with a loan officer, consider the following:

  • Have a well-prepared business plan outlining your dealership’s goals, financial projections, and market analysis.
  • Demonstrate your knowledge and expertise in the ATV industry.
  • Show how you plan to use the funds and how it will contribute to your dealership’s success.
  • Be prepared to discuss your personal and business financial history, including credit scores and any existing debts.

Documents needed to apply for a business loan for a new ATV dealership may include:

  • Business plan
  • Financial statements (such as income statement, balance sheet, cash flow statement)
  • Personal and business tax returns
  • Bank statements
  • Proof of collateral (if applicable)
  • Legal documents (such as business licenses and registrations)
  • Personal identification documents

Remember to consult with financial professionals or advisors to determine the specific requirements and considerations for your ATV dealership’s funding needs.

See, Getting a Small Business Loan for more.

11. Software Setup

When it comes to software considerations for your ATV dealership, it’s important to do thorough research before making any decisions.

Here are some key points to keep in mind:

  1. Implementation Ease: Starting with a software program from scratch is easier than switching to a new system once your data is already in another program. Consider the long-term implications and potential challenges of transitioning between software systems.
  2. Demo and Reviews: Look for software providers that offer a demo or trial version of their program. This allows you to test the software and determine if it meets your dealership’s specific needs. Additionally, read reviews and participate in forums to gain insights into other users’ experiences with the software. This can help you gauge its reliability and user-friendliness.
  3. Accounting Software: Research software options for tracking expenses and preparing financial documents for tax filing. Consulting with your bookkeeper or accountant is advisable as they can provide valuable input and help you choose the most suitable accounting software for your dealership’s requirements.

By thoroughly researching software options, testing demos, and considering reviews and feedback from others, you can make an informed decision regarding software implementation for your ATV dealership. Selecting the right software can streamline operations, enhance efficiency, and ensure accurate financial tracking and reporting.

Check out Google’s Latest Search Results for Software Packages for an ATV dealership.

12. Get The Right Business Insurance

Ensuring you have the right insurance for your ATV dealership is essential to protect yourself, your customers, your employees, and your property from any unforeseen incidents. Here are some important considerations when seeking insurance coverage:

  1. Comprehensive Coverage: Look for insurance policies that provide comprehensive coverage for various aspects of your ATV dealership. This includes protection for customers, employees, visitors on your premises, your property, and any potential liabilities that may arise.
  2. Professional Liability Insurance: Consider obtaining professional liability insurance, also known as errors and omissions insurance. This coverage can protect you in case of lawsuits or claims related to professional services or advice provided by your dealership.
  3. Home-Based Business: If you plan to operate or manage your ATV dealership from your home, inform your home insurance agent. This is important because running a business from your home could impact your existing home insurance policy, potentially nullifying certain coverage. Ensuring that you have appropriate insurance coverage for your home-based business activities is crucial.
  4. Expert Guidance: Seek the assistance of a competent insurance broker specializing in business insurance. They can provide expert guidance, assess your specific needs, and help you choose insurance policies with sufficient coverage for your ATV dealership.

When seeking insurance for your ATV dealership, consider liability coverage, property protection, worker’s compensation, vehicle insurance, and any other risks associated with your business operations. By addressing these concerns and working with an insurance professional, you can ensure that your ATV dealership is adequately protected against potential risks and liabilities.

For more, see What to Know About Business Insurance. You can also browse the latest Google Search Results for ATV Business Insurance.

13. Physical Setup

Creating an organized and visually appealing environment is important when setting up your ATV dealership. Here’s what you should consider:

  1. Shop, Warehouse, and Customer Area: Set up the layout of these areas in an organized and visually pleasing way. A well-organized space displays professionalism and helps you operate more efficiently. Ensure that everything has its designated place, making it easier for you and your staff to find and access items.
  2. Product Display: Arrange your products to allow customers to easily find what they need. Place popular items in prominent areas to attract attention and increase sales. Consider using attractive displays and clear signage to guide customers through your inventory.
  3. Business Signage: Install a prominent business sign that attracts customers’ attention and helps them locate your dealership. Additionally, place signs in various areas, such as doors, waiting areas, and parking lots, to provide clear directions and information.
  4. Organized Office: As you’ll spend a significant amount of time managing your business from the office, it’s essential to keep it organized. A well-organized office helps boost productivity. Equip your office with the necessary tools and supplies to effectively manage your business operations. Keep your paperwork, files, and other essentials organized for easy access.

By paying attention to the layout and organization of your shop, displaying products effectively, installing signage, and maintaining an organized office, you can create an environment that reflects professionalism, attracts customers, and promotes productivity in your ATV dealership.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

14. Creating a Website

Having a website for your ATV dealership offers several benefits. It allows you to establish an online presence, making it easier for potential customers to find and learn about your dealership.

A website lets you showcase your inventory, prices, and services, helping customers make informed decisions.

It also provides a platform for customer inquiries and allows you to build customer relationships. Additionally, a website can enhance your dealership’s credibility and reach a wider audience, ultimately boosting your business growth.

For more, see How to Build a Website for Your Business.

15. Create an External Support Team

Building an external support team for your ATV dealership can be valuable for receiving advice and services.

These professionals are not permanent employees but can be hired on a per-use, contract, or hourly basis.

Having all team members in place from the start is unnecessary, as it takes time to develop professional relationships. However, continuously working on building a strong team is important.

Your support team may include professionals like an accountant, lawyers, financial advisors, marketing specialists, technical advisors, or consultants.

A reliable team can assist whenever you need it, ensuring you have access to expertise in various areas of your dealership’s operations.

For more, see, Building a Team of Professional Advisors for Your Business.

16. Hiring Employees

When you first start your ATV dealership, it may be manageable to run the business independently without hiring employees. This approach can be cost-effective, especially in the beginning when payroll expenses can be a significant burden.

However, as your business grows, you might find it challenging to handle all the management and operations on your own. At this point, hiring employees can greatly enhance productivity, provided you find the right people for the job.

The following is a list of job positions or outsourced services you may want to consider as your ATV dealership grows and becomes successful:

  • Sales Representatives: These individuals will help in selling ATVs and assisting customers with their purchases.
  • Mechanics/Technicians: Skilled mechanics or technicians will be required for ATV maintenance, repairs, and servicing.
  • Office/Administrative Staff: Having dedicated staff members to handle administrative tasks, customer inquiries, and appointment scheduling can improve efficiency.
  • Marketing Specialist: A marketing specialist can help develop effective advertising and promotional strategies to attract more customers.
  • Inventory Manager: This role involves managing the inventory of ATVs and related parts, ensuring stock levels are well-maintained.
  • Finance/Accounting Personnel: Hiring someone with financial expertise can help with bookkeeping, budgeting, and financial analysis.
  • Customer Service Representatives: These employees will handle customer inquiries, provide support, and address any issues that arise.
  • IT/Technical Support: As technology plays a crucial role, having an IT professional or technical support service can assist with website maintenance, software, and hardware troubleshooting.

Remember, this list of job positions or outsourced services is something to consider as your ATV dealership grows and becomes more successful. Assess your specific needs and requirements before making any hiring decisions.

For more, see, How and When to Hire a New Employee.


Points To Consider

Getting Customers Through The Door

In an ATV dealership, having customers is vital for success. Attracting customers can be challenging, especially when you’re starting out and people are unaware of your business.

However, as time goes on and your dealership gains popularity, attracting customers will become easier, especially if people appreciate what you offer. Additionally, your marketing skills will improve with experience, contributing to your success in attracting customers.

To help you get customers through the door as a new ATV dealership, I recommend reading the following article. It will provide you with ideas and strategies to effectively attract customers and promote your business. Implementing these suggestions can increase your visibility and generate interest in your dealership.

See our article How To Get Customers Through the Door; you’ll find a few ideas you can use.

Marketing Ideas

Marketing your ATV dealership is a continuous effort that requires consistent attention. The more you invest in effective marketing techniques, the more revenue you can generate for your business.

You don’t necessarily need to hire a costly marketing agency to promote your dealership. Instead, consider it as a way to raise awareness about your business, and you can do it whenever an opportunity arises. There are various cost-effective marketing strategies you can employ:

  1. Social Media: Utilize popular social media platforms to showcase your ATVs, engage with potential customers, and share exciting updates about your dealership.
  2. Local Advertising: Advertise in local newspapers, community magazines, or through targeted digital ads to reach potential customers in your area.
  3. Word-of-Mouth: Encourage satisfied customers to spread the word about your dealership to their friends, family, and colleagues. Offering referral incentives can help incentivize this.
  4. Partnerships: Collaborate with other local businesses or ATV enthusiasts to cross-promote each other’s offerings and expand your reach.
  5. Online Presence: Maintain a user-friendly website that highlights your inventory, services, and contact information. Ensure your website is optimized for search engines to improve its visibility.

Remember, effective marketing doesn’t always require a large budget. By creatively utilizing available resources and seizing opportunities to promote your ATV dealership, you can raise awareness and attract potential customers to your business.

See our marketing section for articles that will provide ideas to bring awareness to your ATV dealership.

Skill Set:

It is important to focus on your skill set and evaluate your ability to successfully run an ATV dealership. If you lack a specific skill, remember that you have the option to learn it or hire someone with expertise in that area. Here is a list of essential skills for an ATV dealership owner:

  1. Knowledge of ATV Industry: Understanding the ATV market, trends, and customer preferences is crucial.
  2. Sales and Customer Service: Being able to effectively sell ATVs and provide excellent customer service is essential for building customer relationships and driving sales.
  3. Financial Management: Basic financial skills to manage budgets, track expenses, and analyze profitability are important for maintaining a healthy business.
  4. Marketing and Promotion: Knowing how to market your dealership, create advertising campaigns, and utilize digital marketing strategies can help attract customers.
  5. Inventory Management: Skills in managing inventory, forecasting demand, and ensuring stock availability are necessary to meet customer needs.
  6. Leadership and Team Management: The ability to lead a team, delegate tasks, and foster a positive work environment contributes to your dealership’s success.
  7. Problem-Solving and Decision-Making: Analyzing situations, making informed decisions, and solving problems efficiently is vital in the dynamic ATV industry.
  8. Communication and Negotiation: Effective communication skills and the ability to negotiate with suppliers, customers, and employees are essential for smooth operations.

Remember, while these skills are important, you can acquire them through learning, training, or hiring individuals with expertise in specific areas. Evaluating your skill set and addressing any gaps will contribute to the success of your ATV dealership.

Hours of Operation:

Here is a list of hours of operation to consider for an ATV dealership:

  1. Weekday Business Hours: Typically, consider operating from Monday to Friday during regular business hours, such as 9:00 AM to 5:00 PM. These hours accommodate customers who visit during weekdays.
  2. Extended Evening Hours: To accommodate customers who work during the day, consider extending your hours one or two evenings a week, such as staying open until 7:00 PM or 8:00 PM.
  3. Weekend Hours: Since weekends are convenient for many customers, consider opening on Saturdays and Sundays. Popular weekend hours can be from 10:00 AM to 4:00 PM or 11:00 AM to 5:00 PM.
  4. Seasonal Adjustments: Depending on the demand for ATVs in your area, you may consider adjusting your hours during peak seasons. For example, during summer or holidays, you may extend your hours or open on additional days.
  5. Online Support: Consider offering online support during non-business hours, such as through email or a chat system, to assist customers with inquiries or scheduling appointments.

Remember, the specific hours of operation for your ATV dealership will depend on factors such as customer demand, location, and the availability of your staff. It’s important to find a balance that meets your customers’ needs while ensuring your employees can maintain a reasonable work-life balance.


A List of Equipment You May Need for an ATV Dealership:

  1. Tools and Equipment for Maintenance: Various tools and equipment for maintaining and servicing ATVs, including wrenches, socket sets, diagnostic tools, lifts, and tire-changing equipment.
  2. Parts and Accessories: Have an inventory of ATV parts and accessories, such as tires, batteries, filters, helmets, riding gear, racks, and winches.
  3. Display Racks and Shelving: Use display racks and shelving units to showcase ATVs, parts, and accessories in an organized and attractive manner.
  4. Office Equipment: Equip your office with essential equipment like computers, printers, scanners, fax machines, and office furniture.
  5. Point of Sale (POS) System: Utilize a POS system for managing sales transactions, inventory tracking, and customer information.
  6. Security Systems: Install security equipment, such as surveillance cameras, alarm systems, and secure locks, to protect your dealership premises and inventory.
  7. Vehicle Transportation Equipment: If offering delivery services or transporting ATVs, consider having trailers or trucks suitable for ATV transportation.
  8. Diagnostic and Repair Software: Invest in software programs for diagnostic and repair purposes, helping to identify and address mechanical issues with ATVs.
  9. Marketing and Advertising Materials: Develop and print marketing materials like brochures, business cards, banners, and signage to promote your dealership.

Remember, the specific equipment needed may vary depending on the size and scope of your ATV dealership. It’s important to assess your business requirements and budget to determine the necessary equipment for efficient operations.



In this section of the post, you will find valuable resources for your ATV dealership that you can utilize while your business is up and running. These resources aim to enhance your understanding of the industry and offer helpful tips for improving your business.

By accessing these resources, you can stay informed, gain valuable insights, and make informed decisions to grow and succeed in the ATV dealership industry.

Industry Trends and Statistics

Examining industry trends and statistics for your ATV dealership offers several benefits.

It provides valuable insights into market demand, customer preferences, and emerging opportunities. By staying informed about industry trends, you can make informed business decisions and stay ahead of the competition.

See the latest search results for trends and statistics related to an ATV dealership.

Top ATV Dealership

Analyzing established ATV dealerships can offer valuable insights for your own business. You can identify unique ideas or discover areas where your business may be lacking. This process helps you innovate and improve, filling gaps in the industry or addressing overlooked aspects of your own operations.

See the latest search results for the top ATV dealerships.

The Future of the ATV Industry

Researching the future of the ATV dealership industry provides valuable benefits for someone looking to start their own business. It helps you understand emerging trends, anticipate customer demands, and make informed decisions, positioning your ATV dealership for success in the evolving market.

See the search results for the future of the ATV industry.


Researching industry prices when starting your own ATV dealership offers several benefits.

It helps you understand market trends, set competitive pricing, and make informed financial decisions. By analyzing industry prices, you can position your dealership for success and maximize profitability.

See the latest ATV Prices.

ATV Dealerships for Sale

When considering buying an existing ATV dealership that’s already running, there are advantages and disadvantages to keep in mind:

Benefits of buying an established ATV dealership:

  1. Immediate Revenue: You start earning income from the day you take over the business, avoiding the time-consuming startup phase.
  2. Proven Success: The dealership’s operations have been tested and proven to work, reducing the risks associated with starting from scratch.
  3. Financial Visibility: You have access to historical revenue, profit, and expense data, which can help you make informed financial decisions.
  4. Existing Customer Base: An established dealership comes with an existing customer base, providing a head start in generating sales and building relationships.
  5. Established Reputation: The business has already built a reputation within the market, potentially leading to greater trust and recognition among customers.

Disadvantages of buying an established ATV dealership:

  1. Higher Cost: Purchasing an established business often comes with a higher price due to the goodwill associated with the customer base and reputation.
  2. Customer Retention Challenges: If you want to make significant changes to the business, it may result in customer loss, which can be a difficult challenge to overcome.
  3. Inheriting Reputation: When you buy a business, you also inherit its positive and negative reputation.

Consider these pros and cons carefully when deciding whether to buy an existing ATV dealership or start from scratch. Evaluating your goals, resources, and preferences is important to make the best decision for your business venture.

See ATV – Businesses for sale to browse the latest listings.

ATV Franchise Opportunities

Buying an ATV franchise has advantages and disadvantages, but it’s worth exploring before starting a business.


  1. Proven Business Model: Following the plan established by the franchise’s corporate office, you have a tested and successful business model to guide you.
  2. Reputation and Marketing: You benefit from the franchise’s existing reputation and marketing efforts, which can help attract customers and establish credibility.
  3. Knowledge about the Business: Before entering the business, you gain comprehensive information about how it operates, providing a clear understanding of what to expect.
  4. Corporate Support: Franchises offer support from the corporate office, providing guidance, training, and resources to help you succeed.


  1. Cost: Buying an ATV franchise can be expensive due to initial fees, royalties, and ongoing financial obligations to the franchise.
  2. Limited Changes: Major changes to the business often require approval from the corporate office, limiting your flexibility and autonomy.
  3. Approved Products and Services: Franchise agreements often restrict the products or services you can offer to those approved by the franchise.
  4. Operating Restrictions: Franchise agreements may restrict how you can operate the business, requiring adherence to specific guidelines and procedures.

It’s important to carefully weigh the pros and cons of buying an ATV franchise and consider your goals, financial situation, and level of independence before making a decision. Conduct thorough research and consult with professionals to make an informed choice for your ATV dealership venture.

See ATV franchise opportunities to browse the latest listings.

Becoming a Polaris Dealer

The cost to become a dealer for a major brand like Polaris would be dependent on several factors:

  1. Initial Franchise Fee: This is the fee you’d pay to Polaris to become an authorized dealer.
  2. Location and Facility Costs: You’d need a location to sell and possibly service the vehicles. This could be a significant cost, especially if you’re considering a prime location.
  3. Inventory Purchases: You’d need to stock your showroom with Polaris products. The cost would depend on how many and which models you choose to stock.
  4. Training and Certification: Polaris would likely require you and your staff to undergo specific training to sell and possibly service their products.
  5. Operating Costs: These include salaries, utilities, insurance, marketing, etc.
  6. Renovation and Branding: Your location might need specific renovations and branding to meet Polaris’ standards.
  7. Miscellaneous Costs: Licensing, permits, software, and other unforeseen costs can also come into play.

It’s essential to reach out directly to Polaris or visit their official website for the most current information and detailed requirements. They should provide a comprehensive guide and overview of what’s involved, both in terms of financial investment and other criteria you’d need to meet.


Knowledge Is Power if You Use It!

Knowing is empowering, especially when you apply it effectively!

There is a wealth of information available online about the ATV dealership industry.

Click on the links in the following sections to access valuable resources that can assist you during your business’s research, startup, and operational phases. By utilizing this information, you can make informed decisions and enhance the success of your ATV dealership.

A Day in the Life

“A Day in the Life of an ATV dealership owner” provides valuable tips and insights from industry professionals, offering an overview of what to expect in this role. By learning from their experiences, you can gain valuable knowledge and better prepare for the responsibilities of owning an ATV dealership.

See the search results for a day in the life of ATV dealership owners.

ATV Dealership Owners Interviews

Interviews with business owners in the ATV industry provide valuable information and insights. Exploring this section can offer different perspectives and help you gain a deeper understanding of the industry, providing valuable insights into what to expect as you start your own ATV dealership.

See the search results for Interviews of ATV dealership owners.


Publications are a valuable resource for staying up-to-date with the latest information about the ATV dealership industry. They provide a wealth of knowledge, keeping you informed about industry trends, news, and best practices relevant to your business.

See the search results for publications related to an ATV dealership.


Online forums and communities are valuable resources for ATV enthusiasts and dealership owners. They provide a platform for sharing experiences, seeking advice, and staying updated on industry trends.

Engaging in these communities can foster connections and provide valuable insights for your ATV dealership.

See the latest search results for the top ATV forums.


Courses related to the ATV dealership industry offer an excellent opportunity to learn and enhance your skill set. They provide valuable knowledge and help you stay updated with the industry’s latest practices, allowing you to improve and stay current in your field.

See the latest courses related to running an ATV dealership.


Subscribing to ATV blogs is an effective way to gather ideas and stay informed about the industry.

By subscribing to multiple blogs and evaluating their value, you can curate a collection of information sources that provide a continuous stream of valuable information for your ATV dealership.

Look at the latest search results for ATV blogs to follow.


Books serve as an additional source of information for starting an ATV dealership. Exploring relevant books can provide valuable insights and knowledge to support your venture in the industry.

The latest books about starting an ATV dealership, listed on Amazon


Staying updated with the ATV industry is made easy through news outlets.

Setting up alerts ensures you receive notifications whenever there is new coverage, enabling you to stay informed and current.

See what’s in the news related to an ATV dealership?



Videos about the ATV industry provide valuable tips and insights. Additionally, exploring related videos recommended by YouTube can introduce you to new topics and perspectives that you may not have considered before.

See the links to YouTube Videos Below.

A black report cover.