How To Start A Shoe Store

June 29, 2018 304 views

Image of a woman in a shoe store

Here’s A Quick Overview For Starting a Shoe Store

Shoe Store Business Overview:

If you are thinking of starting your own shoe store, you need to focus on the type of shoes you plan to sell. Will you have a complete lineup, of many brands, or will you specialize in a category of shoes?

Fashion Shoes:

A fashion shoe store can be a great way to make a living. If you have an eye for fashion and have set up your store in a place with a lot of walk-by traffic, then that will increase your chances of succeeding.

Athletic Shoes:

The athletic shoe industry is great for sports lovers. Just as with fashion shoes, you’ll need to keep up with new trends and what’s popular, but the athletic shoe market is generally more predictable than the fashion shoe market.

Top-of-the-line, name-brand athletic shoes can be pricier to stock than discount shoes, but as with the fashion shoes, that comes with the territory.


Again, starting a shoe store generally pretty low risk simply because everybody needs to wear shoes, and if you’re selling something that people need, you’ll always have an entire human race worth of potential customers.

Because of the relative safety of the retail shoe business, securing a loan or investors shouldn’t be too much of an uphill battle, and as long as you’re willing to invest the time and effort, it shouldn’t be hard for your shoe business to see a decent profit before long.

The main thing with setting up a business, where you’re competing with much larger companies, is to find a niche. offer something the big companies don’t, better service, better products, wider variety, it’s your choice. Be willing to experiment with different ideas until you’ve got a solid customer base.

Skill Set:
Employee and Job Consideration During The Start-Up Phase or In The Future:
Approximate Daily Hours Needed:

Normal Retail hours

Equipment, Supplies, & Services During Start-up OR In The Future:
Monthly Expenses and Operating Costs To Consider:

See our list of common business expenses


See Our Page on Licenses and Permits


National Shoe Retailers Association