How to Start a Shoe Store – Over 100 Resources Included

November 17, 2020 499 views

Starting Your Own Store Store

Background About This Type of Business

If you’re looking for a retail opportunity and have a passion for shoes, then becoming a business owner providing shoes is an opportunity worth looking into. There is profit in retail shoes. You just need to set up your shop correctly, price your products, choose a target market, and do what it takes to succeed.

In this post, you’ll find a large collection of resources that will give you the information you need to get started. You’ll also find a lot of resources that can help you once you’re up and running.

You need to take the time to go through all the information contained in this post. By the time you’re finished, you’ll have a lot of knowledge regarding the shoe industry, and you’ll be able to decide whether you want to move forward with starting your own shoe store.

Is This What You Want to Do?

One key to succeeding in any business is loving what you do while being dedicated. It’s not easy to get started and to make your business a success. If you’re dedicated and passionate about your business, you’ll be able to give it your best. You’ll look for solutions to problems when they emerge instead of looking for a way out.

Do you Have The Necessary Skills?

Do you have the skills to run a retail establishment? Do you have sales skills and people skills? If you’re the one dealing with customers, you need to be able to make sales.

The good news is you can pick up the skills you need to run your business and make sales. This post offers resources to help you get your management skills up to par. You’ll also find a section on selling shoes.

Getting Inside Information

If you want to gain the secrets of running a shoe store, this technique may help. The big idea is to find shoe stores for sale and contact those business owners that want to sell and ask questions. You’ll explore these businesses’ profitability, see the different types of setups, get inside information, and more. You’ll be able to get the answers, based on experience, for many of the questions you have about this industry.

This technique has two benefits:

One: You get inside information from qualified people.

Two: While you’re looking at businesses for sale, you may find one that makes sense to you, and you may end up buying a business and be up and running while making sales the day you take over.,

For more on this method see, An Inside Look Into The Business You’re Considering.

Key Issues to Focus on With This Type of Business

What Type of Shoe Store Will You Open

You need to decide on what type of shoes you’ll offer.

Will you be selling shoes for women, men, kids, or will you offer shoes for the family? Or you may be thinking of specializing in athletic shoes or shoes for work?

Naturally, it’s important to identify the products you’re going to offer. When you specialize in something, it’s easier to identify your target audience than marketing your products to everyone.

Will you offer your shoes from a storefront, or are you planning to sell your products online? Or will you have a mix of both?


If you’re planning to start a store, you need to do some research to identify your products’ demand. If there is no demand, then it doesn’t make any sense to open in the area.

If you discover there are many shoe stores, you may be dealing with a saturated market. With a saturated market, you have to bring something to the market that is different, missing, or better than what exists, and you need to promote it!

The ideal situation is to find an area with demand, where the market is not saturated.

Can You afford it?

Can you afford to start a shoe store? If you’re planning on a brick and mortar store, you’ll need to stock inventory, which will be a large part of your investment. You have to understand you’ll need multiple styles, and each style has multiple sizes and colors. You may need to stock 15-20 pairs for one shoe style because of the sizes and color.

Consider if you only had 30 styles, you would need to stock approximately 600 pairs of shoes to cover sizes and colors, and that’s only one of each; lets’ say you sell a size 6, in black, you’re out of stock. If another customer wants the same shoe, you don’t have it. If you needed to stock 5 pairs of each, now your inventory has jumped 3,000 pairs for the 30 styles you offer. So from the examples, we went over, you can see how you’re stock can cost you well over $100,000.

Another direction to take is to operate your business online. You can set up a website and use drop shippers to ship the products to your customer as if they were shipping from you. This benefits you because you don’t have to keep the shoes in stock and only ship what sells.

See our page on opening a drop shipping business for more on this concept.

Your startup cost will depend on which route you take, will you carry stock or use a dropshipping method. Will you open a store, or will you operate strictly online. Once you have a plan in place, you’ll be able to estimate your startup costs.


If you’re opening a store, you’ll want to make sure you have insurance the minute you take possession of your store. Don’t wait until the grand opening. You need insurance now because there could be an accident or a fire before you open, and you’re responsible.

Talk to an experienced insurance broker that can get you the coverage you need. You might want to ask about interruption insurance, which covers revenue loss if your business closes due to a fire or accident and needs repairs that can take time. See the resource section in this post for companies that offer insurance for shoe retailers.


Are you planning on only offering shoes, or do you plan to offer accessories with your shoes? You can offer matching belts, purses, as well as products that go with shoes. You could also offer a jewelry section and various scarfs to allow a customer to match or accent the shoes they buy.

Getting the Word Out and Getting Customers

You’ll need a budget to advertise your business. Successful advertising campaigns are hard to come by. The key is to start small and test and track results. Do more of what works and stop using those techniques that don’t work.

For advertising locally, see our page on Free and Low-Cost Local Advertising Strategies.

Also, have a look at This Collection of Free Advertising Ideas For Small Business.

If you plan on taking out newspaper ads, see our collection of tips in our post Secrets to Newspaper Advertising.

You can use Google ads or advertise on Facebook to get the word out; see How to Advertise on Facebook With a Limited Budget.

Another method of advertising is the good old radio. See Here’s What You’ll Want to Know About Radio Advertising.

You could contact local clothing retailers and offer to send your customers looking for clothing to them. In return, they refer customers interested in shoes to your store. You could even carry each other’s business cards on at the sales counters.

You can sponsor local fashion shows or other events such as local concerts, plays, talent shows, etc. You can supply the performers’ shoes and exchange you’ll get a sign plus an announcement that your business provided the shoes for today’s event.

You can also sponsor local sports teams to get the word out about your business.

You can create a blog and create articles to bring awareness to your business. For more on blogging, see How to Start a Successful Blog.

Keep in mind all the money you spend on advertising is a tax deduction. So you want to be sure to track all advertising expenses so when tax time comes around, you claim these expenses.

Next – Reources

Now it’s time for the resources mentioned throughout the article. You’ll find hundreds of resources related to the shoe industry and starting a shoe store. Everything is located in this post, and each is just a click or tap away.

The benefit of having access to such a collection is you get a broad overview because each article is provided by different authors.

You can come back to this post anytime you need the resources.

How to Start a Shoe Store

How to start up a shoe shop | Start Up Donut

How to Start a Shoe Store

How to Start a Shoe Store Business | Small Business – Chron.com

How to Start a Shoe Store – StartingYourBusiness.com

How to Start an Online Shoe Store Business With No Money | ProfitableVenture

Case Study: How to Start and Grow a Successful Online Shoe Shop – Foxy Monkey

How to Start a Shoe Store Business – Legitsmallbusiness

How to Sell Shoes Online – Start a Shoe Business | Shopygen

Starting a Shoes Business – Good Business Ideas – Resources for Entrepreneurs – Gaebler Ventures – Chicago, Illinois

What to Consider Before You Start

Reasons for Getting Into Your Own Business

The Pros and Cons of Owning Your Own Business

10 Questions You Must Ask Before Starting a Business

Passion – An Important Key You Need to Succeed in Business

Steps and Considerations

Over 21 Steps and Considerations When Starting Your Business

Getting Inside Information

An Inside Look Into The Business You’re Considering

A Simple Guide To Starting A Business

How to Start A Business – Making a Complex Topic Simple

How to Finance Your Business

How to Finance a Footwear Retail Business | Small Business – Chron.com

Shoe Store Loans: Financing For Footwear Companies & Retailers – GUD Capital

Everything You Need To Know About Business Loans

How To Register a Business

How to Register Your Business Using These Resources

What License or Permit Do You Need to Have a Shoe Retail Store? | Bizfluent

Retail Business Licenses and Permits

Shoe Store Name Ideas

Selecting a Good Name for Your Business

500+ Unique Shoe Store Name Ideas for You – NameCampaign

Shoe Store Names: 400+ Cool Names for Shoe Brands

301 Cute and Creative Shoe Store Names – BrandonGaille.com

1,000+ Shoe Brand Name Ideas + Availability Check

366+ Best Shoe store Name ideas Ever – theBrandBoy.com

Business Plan

How to Write a Business Plan Using This Unique Collection of Resources

Women’s Shoe Store Business Plan – Executive Summary

How to Create Your Own Shoe Line’s Business Plan | Small Business – Chron.com

Writing an Online Shoe Store Business Plan [Sample Template] | ProfitableVenture

Women’s Shoe Store Sample Marketing Plan – Marketing Strategy – Mplans

Shoe Company Marketing Plan by Ruchika Patel

Here’s Where You Can Find Retail Business Plans

Trends and Statistics

Shoe Stores in the US – Industry Data, Trends, Stats | IBISWorld

U.S. footwear market – Statistics & Facts | Statista

Monthly shoe store sales U.S. 2020 | Statista

2020 Shoe Stores Industry Statistics & Market Research Report – AnythingResearch

Profitability and Revenue

Estimating the Profitability and Revenue for a New Business

How to Start a Shoe Store

Profit Margin for Retail Stores for Running Shoes | Small Business – Chron.com

Shoe Stores Benchmarks

How Shoe Store Is A Profitable Business Idea In Retail – RetailBugs

Startup and Operating Costs

Estimating Startup Costs – Are You Missing Anything?

How Much It Cost to Open a Shoe Store | ProfitableVenture


Essential Office Equipment You May Need to Run Your Business

Starting a Shoe Stores Equipment & Supplies Business


How to Estimate Retail Inventory Start-Up Costs

Supplies Needed for a Shoe Business | Bizfluent

Shoe Suppliers

Top Private Label Shoe Manufacturers, Suppliers, and Companies

Where can I find a good shoe supplier? – Quora

Wholesale Shoes & Footwear Directory

Wholesale Shoe Suppliers: How to Resell Cheap Shoes in Bulk | SaleHoo

20 Best Wholesale Shoes Manufacturers & Suppliers in China/UK/USA


Here’s Everything You Need To Know About Business Insurance

What Insurance Does a Shoe Store Need?

Shoe Store Insurance – Cost & Coverage (2020)

Business Insurance for Shoe Stores

Shoe Store Insurance | Match with an Agent | Trusted Choice

Commercial Insurance Shoe Stores, Small Business Insurance, General Liability & Business Property Shoe Store

4 Reasons Shoe Stores Need Business Insurance | CoverHound

Employee Considerations

The Pros and Cons of Running a One-Person Business

How and When to Hire a New Employee

How to Start a Shoe Store

Common Jobs Needed for Running a Business

Hiring an Employee VS Subcontracting

Business Cards

How to Design Business Cards That Draw Attention

Shoe Store Business Cards

Shoes – Business Cards

Business cards

Shoe store Business Card Templates | BizCardStudio

Latest Image Search Results Related to Shoe Store cards


How to Create an Impressive Logo

Shoe Logos: the Best Shoe Logo Images | 99designs

Shoe Store Logos | 233 Custom Shoe Store Logo Designs

Shoe Logos | Shoe Logo Maker | BrandCrowd

Free Shoes Logo Designs | DesignEvo Logo Maker

Latest Image Search Results Related to Shoe Store Logos


Best Shoe Store Software – 2020 Reviews, Pricing & Demos

4 Best Shoe Store POS Systems | Sell More with Software

Solemate Reviews and Pricing – 2020

Best Retail Management Systems 2020 | Reviews of the Most Popular Tools & Systems

Shoe Store POS | POS for Shoe Store | Point of Sale for Shoe Store

Business For Sale

Buy A Business or Build one From Scratch?

An Inside Look Into The Business You’re Considering

Shoe Shops For Sale in the US, 20 Available To Buy Now

Shoe Store for Sale | Buy Shoe Stores at BizQuest

Shoe Stores For Sale, 19 Available Worldwide

Shoe Stores for Sale, Shoe Shops for Sale & Shoe Business for Sale – Buy Sell Shoe Store for Sale

Latest Search Results Related to Shoe Store For Sale

Franchise Opportunities

The Ins and Outs of Owning A Franchise

Footwear Franchise Opportunities Guide

Shoe Store Franchises Franchises for Sale | FranchiseClique.com

What is shoe franchising and how to effectively operate a franchise?

Established Shoe Store

The 10 Best Online Shoe Stores – Improb

Best online Shoe Stores 2020 | Top Ten Reviews

Shoe Stores – List of Chains and Online Retailers

Shoe Stores Companies | List of Top Shoe Stores Firms

Marketing Tips

Marketing Techniques for the Shoe Industry | Small Business – Chron.com

Footwear Marketing Agencies: What They Do

17 Retail Marketing Ideas For Shoe Stores | Dimensional Business Solutions

24+ Actionable Shoe Store Marketing Ideas – theBrandBoy.Com

TOP 5 Marketing Ideas for Online Shoe Retailers

How to Position your Shoe Brand in 2020? | Fashion Marketing Agency

Top 5 Tips for Footwear Marketing

Marketing your Shoe Line | Italian Shoe Factory

Improve Your Sales Skills

How to Sell Shoes (with Pictures) – wikiHow

How to Pitch Sales in the Shoe Business | Small Business – Chron.com

10 Things Shoe Stores Can Do To Boost Sales – Footwear News

How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Improve Your Sales Skills and Become a Great Salesperson

How To Sell More Footwear and Keep More Customers – SNEWS

Shoe SalesmanSkills and Knowledge

12 Steps to Improve Retail Sales

Retail Sales Associate Training: 11 Ways To Get Better At Selling

15 Best Retail Skills for Sales Associates & How To Develop Them

25 Simple Customer Service Tips All Retailers Should Try

Article Mix

Use These Resources to Become a Retail Store Manager

Here’s a Checklist You Can Use to Setup Your Retail Store

Five Retail Sales Training Tips From Selling Shoes

What Does It Take To Run a Successful Footwear Business Today? – Footwear News

7 Challenges in online shoe retail – Arema Connect

The challenges of footwear retail

Running Shoes: the 9 Biggest Problems with a Traditional Style

About Being an Owner of a Shoe Store | Small Business – Chron.com

8 Shoe Stores That Went Out of Business in the 2010s – Footwear News

Where did Payless go wrong? – RetailWire

Valuable Lessons Learned From the Closing of Payless Shoes | Inc.com

Designer Shoe Brands at Neiman Marcus

The Best Designer Shoes To Buy – Chanel, Gucci, Balenciaga, Chloe

Running a Business

How to Run a Business – A Quick Look Into Skills You’ll Need


Top 90 Shoe Blogs, Websites & Influencers in 2020

Top 50 Footwear Websites, Blogs & Influencers in 2020

Top 10 Shoe Blogs and Instagram Accounts to Follow | Shoe Zone Blog

Woman’s Shoe and Fashion Blog

Blog — Pretty Little Shoes

Top 10 Shoe Blogs on the Internet Today | Shoe Websites

10 Shoe-Lovers You Should be Following on IG | Solemates

Your Next Shoes – Celebrity & Designer Shoe Blog

Top 15 Men’s Shoes Blogs And Websites for Men in 2020

Top 50 Footwear Websites, Blogs & Influencers in 2020

Top 10 Shoe Blogs and Instagram Accounts to Follow | Shoe Zone Blog

ShoeTease Shoe Blog – Advice Blog for Shoe Lovers – What to Wear with Heels

Top 10 Shoe Blogs on the Internet Today | Shoe Websites

Designer Shoes – Best Heels, Boots, Sandals, Pumps, Flats and More


Shoe Terminology – A Curated Man

Glossary of Shoe Terms | C&E Fashions


Books from Amazon Related to Shoe Stores

Google Book Search Related to Starting a Shoe Store

The Latest about Starting a Shoe Store

Google Searches

Latest Search Results Related to Starting a Shoe Store

Latest Scholar Search Results Related to Starting a Shoe Store

Latest Image Search Results Related to Starting a Shoe Store


Latest News Related to Starting a Shoe Store


Tweets Related to Starting a Shoe Store


Videos Related to Starting a Shoe Store