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Acey Gaspard

Founder of A Touch of Business with years of experience holding management positions and running various businesses. Acey shares experience through various articles and with various authors to bring you a unique collection of articles related to managing and running a business.

Don’t Lose That Great Idea: How to Capture and Use Your Best Thoughts

February 22, 2026August 25, 2025 by Acey Gaspard
Sketch illustration of a middle-aged man in a cafe, holding a pen and journal while looking at his smartphone to transfer notes.

Ideas slip away faster than you think. With the right capture habits, you can keep them safe, turn them into action, and unlock new opportunities.

Categories Lessons

Only Hire People You Can Trust: A Costly Lesson in Hiring

February 22, 2026August 22, 2025 by Acey Gaspard
An illustrative sketch showing two business professionals.

A single untrustworthy hire nearly destroyed a team’s culture. This story shows why trust matters more than skills—and how to spot red flags before it’s too late.

Categories Lessons

How Loni Grew Her Business Without Becoming an Expert in Everything

February 22, 2026August 21, 2025 by Acey Gaspard
A woman and a male construction foreman in a hard hat collaborating over building plans on a job site

Loni once turned down projects outside her skills. Then she discovered subcontracting, and it changed her profits and reputation.

Categories Lessons

When Blame Holds You Back from Success

February 22, 2026August 20, 2025 by Acey Gaspard
A realistic colored pencil drawing showing a stressed auto repair shop owner leaning at a cluttered desk and reading a document, with a car parked outside the window.

Blame felt easier than responsibility—until it nearly cost everything. Here’s the story of how letting go of blame opened the door to real success.

Categories Lessons

Living in the Past: The Manager Who Couldn’t Move Forward

February 22, 2026August 19, 2025 by Acey Gaspard
A illustration of a stressed woman working late at night at an office desk.

A business parable about the risks of living in the past and the turning point that helped a manager stop looking back and start leading forward.

Categories Lessons

Unqualified Sales Associates off the Floor: A Retail Lesson

February 22, 2026August 18, 2025 by Acey Gaspard
Realistic sketch of a frustrated customer holding a device while a sales associate looks at his phone in an electronics store.

A business can’t survive on great products and clever marketing alone. Every customer interaction matters. Each employee represents your brand—and the impression they leave determines if customers stay loyal or never come back.

Categories Lessons

Sam’s Wake-Up Call: How His Voice Drove Employees Away

February 22, 2026August 17, 2025 by Acey Gaspard
An illustrative realistic sketch of a stern boss standing and speaking during a meeting while three intimidated employees look down at their notes, appearing anxious and eager for the session to end.

Sam’s story reveals how managers can unintentionally sound harsh—even without yelling. Learn how tone impacts trust, morale, and team performance.

Categories Lessons

Focus on Small Wins to Reach Your Goal: Alayna’s Story

February 22, 2026August 16, 2025 by Acey Gaspard
Four colleagues celebrating a success on a laptop. One points, others smile and clap in this pencil sketch.

Alayna’s story shows why focusing on progress—not just results—can change how you run your business. Learn how small wins create momentum and confidence.

Categories Lessons

Clearer Thinking on the Clock: How Lisa Beat Brain Fog

February 22, 2026August 15, 2025 by Acey Gaspard
Colored pencil drawing of a fatigued person in an office at a laptop with hand on head, clock on wall, bookshelves.

Lisa struggled with afternoon brain fog until she discovered her peak hours. Learn how timing transformed her focus and productivity.

Categories Lessons

When Goodwill Disappears After Buying a Business

February 22, 2026August 14, 2025 by Acey Gaspard
Realistic colored pencil drawing of a thoughtful woman at a desk, while a man walks through an open door behind her.

Buying a business means buying its goodwill—relationships, trust, and loyalty. See how fast changes can drive customers away and hurt your investment.

Categories Lessons
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