Starting an Aromatherapy Business: Guide for Beginners

Essential Oils for Aromatherapy.

Main Sections In This Post
Steps To Starting An Aromatherapy Business
Points to Consider
Knowledge Is Power
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Starting an Aromatherapy business can be an exciting venture. There are many examples of successful businesses in this field that you can draw inspiration from.

This overview will give you a glimpse of what to expect when starting your own business.

We will also highlight important issues you should consider, such as legal requirements and market research.

Additionally, we will share valuable resources and information to support you during the startup phase and as your business grows.

We have a lot of information to cover, so you may want to bookmark this page for future reference.

If you find this post helpful, please feel free to share it!

Let’s get started with the steps.


Steps to Starting an Aromatherapy Business

1. Gaining an Overview of What You’re Getting Into

In the world of Aromatherapy business, this section will provide useful insights and guidance to assist you in making important decisions.

The most crucial factor for achieving success in this field is you. It’s essential to understand your feelings and motivations when it comes to owning and operating your Aromatherapy business.

Devoting time to this section will empower you to make informed choices and set a strong foundation for starting your Aromatherapy business.

a.) Is Starting a Business the Right Step for You?

Passion plays a vital role in the success of an aromatherapy business.

When you have a genuine passion for what you do, it drives your determination to succeed.

Challenges and problems that arise along the way are seen as opportunities to find solutions and grow.

On the other hand, if you lack passion for your business, difficulties may make you want to give up instead of finding ways to overcome them.

Let’s imagine a scenario:

Suppose you win a large sum of money. You generously help your loved ones and contribute to charitable causes.

Over the next two years, you travel the world, acquire your dream house, and even have a vacation home for relaxing getaways.

You own all the cars and gadgets you’ve ever desired, and everything you want is just a click away.

Even after all this, you still have significant money left in cash and investments to live comfortably.

Now, let’s consider an important question:

Would you still choose to start an aromatherapy business in such a situation?

If your answer is yes, it demonstrates your genuine passion for the aromatherapy business and indicates that you are on the right path.

However, if your answer is no, it leads to another question:

What would you prefer to do instead? It might be worth exploring that alternative path that truly excites you.

For More, See How Passion Affects Your Business

The Reasons for Starting a Business

Starting an Aromatherapy business can sound amazing—being in charge, making decisions, earning a good income, and living your dream life. It can become a reality if you succeed, but until then, it can be challenging.

Before diving into a business venture, it’s crucial to ensure that it’s a good fit for you and that you have the right reasons for starting a business.

I recommend reading my article below to help you make the right choice and identify important factors. It will provide valuable insights and guidance before you take the next steps.

See Considerations Before You Start Your Business to identify key points for a new business owner.

b.) A Quick Overview of Owning an Aromatherapy Business

Aromatherapy Business Overview

Running an Aromatherapy business involves various responsibilities and tasks. Having a general overview of what it’s like to be in charge is helpful.

As the owner, you will be responsible for various aspects, such as product sourcing, creating blends, managing inventory, marketing and promoting your business, handling customer inquiries and orders, and ensuring a pleasant customer experience. You may also need to manage finances, including budgeting, pricing, and tracking expenses.

An average day in the life of an Aromatherapy business owner may include activities like preparing and packaging products, attending to online or physical store operations, engaging with customers through consultations or workshops, researching and staying updated on the latest trends in aromatherapy, and working on marketing strategies to reach and attract new clients.

Additionally, you may dedicate time to administrative tasks like record-keeping, ordering supplies, and managing social media platforms.

Each day can be diverse and dynamic, requiring a balance between creative and practical aspects.

Adaptability, organization, and a passion for aromatherapy are essential for running a successful Aromatherapy business.

Key Points To Succeed in Aromatherapy Business

To succeed in an Aromatherapy business, several key points should be considered.

First, understanding the expectations of your customers is crucial. They anticipate high-quality products, personalized recommendations, and exceptional customer service.

Second, effective marketing is essential to attract new customers and build brand awareness. Utilizing social media, creating a website, and engaging in targeted advertising can help reach your target audience.

Additionally, effective budgeting plays a vital role in sustaining your business. Maintaining profitability is important to track expenses, set realistic pricing, and find cost-saving measures.

By focusing on customer expectations, implementing effective marketing strategies, and practicing effective budgeting, you can increase the chances of success in your Aromatherapy business.

Challenges of Running an Aromatherapy Business

Running an Aromatherapy business comes with its fair share of challenges. It’s important to be aware of these challenges to navigate them effectively.

One challenge is keeping customers happy. Providing high-quality products, personalized service, and addressing customer needs and concerns are crucial for customer satisfaction. Building and maintaining strong customer relationships is vital for repeat business and positive word-of-mouth.

Another significant challenge is ensuring you have enough financial resources to keep your aromatherapy business open. Many businesses fail because they don’t have sufficient funds, especially during slow periods. Effective budgeting, tracking expenses, and having contingency plans are essential to weathering financial challenges and maintaining stability.

To overcome these challenges, it’s important to focus on customer satisfaction, adapt to changing market demands, and have a robust financial strategy. By addressing these challenges proactively, you can increase the likelihood of running a successful Aromatherapy business.

Aromatherapy Business Models

Retail Store:

This type of aromatherapy business involves operating a physical store where customers can browse and purchase a variety of aromatherapy products such as essential oils, diffusers, candles, and skincare products.

The business model typically involves buying products from suppliers or manufacturers and selling them at a markup.

Online Store:

An online aromatherapy business operates through a website or an online platform. Customers can browse and purchase products online, which are then shipped to their doorstep.

The business model relies on e-commerce and may involve dropshipping, where products are sourced from suppliers and shipped directly to customers.

Spa or Wellness Center:

Aromatherapy is often incorporated into spa or wellness centers, offering relaxation and therapeutic treatments.

These businesses provide services like aromatherapy massages, facials, and other holistic treatments.

The business model involves offering a range of services and selling related products to enhance the customer experience.

Consultant or Practitioner:

In this setup, the aromatherapy business provides personalized consultations and customized aromatherapy solutions for clients.

The business model involves offering expertise and advice, creating personalized blends, and selling recommended products.

Product Manufacturer:

Some aromatherapy businesses manufacture and produce their own line of aromatherapy products.

They may create unique blends, develop proprietary formulas, and package products for retail or wholesale distribution.

Education and Training:

This type of aromatherapy business focuses on providing education and training in aromatherapy.

It may involve offering workshops, courses, or certification programs to individuals interested in learning about aromatherapy.

The business model revolves around providing educational resources and charging fees for training programs.

It’s worth noting that some aromatherapy businesses may combine multiple setups or business models, offering a range of products and services to cater to different customer needs and preferences.

c.) Pros and Cons

Pros of Running an Aromatherapy Business:

  • Opportunity to pursue a passion for aromatherapy and holistic well-being.
  • Potential for creative expression in creating unique blends and products.
  • Ability to help people improve their physical and emotional well-being through aromatherapy.
  • Flexibility in setting your own schedule and working hours.
  • Possibility of building a loyal customer base and developing strong relationships with clients.
  • Opportunity to contribute to the growing wellness industry and make a positive impact.

Cons of Running an Aromatherapy Business:

  • Competitive market with many aromatherapy businesses already established.
  • Need for continuous learning and staying updated on new trends and research in aromatherapy.
  • Potential challenges in sourcing high-quality and sustainable ingredients.
  • Financial risks, especially during slow periods or when starting the business.
  • Balancing the demands of managing the business with providing quality customer service.
  • Need for marketing efforts to reach and attract customers in a crowded market.

It’s important to note that these pros and cons can vary based on individual circumstances and the specific approach to running an aromatherapy business.

2. Research

Aromatherapy Business Research

Before diving into starting an Aromatherapy business, it’s crucial to conduct thorough research to make informed decisions.

Quality information is essential as it helps you understand if this business fits you well.

One great way to gather valuable information is by connecting with experienced individuals already in the industry.

They possess the knowledge and insights you can rely on.

Spending time with them can be incredibly valuable, as you can gain insights from their years of experience.

I have written an article with useful ideas to help you find the right people to talk to and approach them effectively.

I strongly recommend reading the article through the link before embarking on your business journey.

It will provide you with a solid understanding of what you’re getting into and increase your chances of success.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

You can tailor your products, marketing, and communication strategies to effectively reach and engage them by identifying the specific group of people who might be interested in your offerings.

Potential customers for your Aromatherapy business might include:

  • Individuals seeking natural and holistic health solutions
  • Spa and wellness enthusiasts
  • Yoga and meditation practitioners
  • People interested in self-care and relaxation
  • Individuals looking for natural skincare and beauty products

Understanding your customers allows you to improve advertising and sales by catering to their needs and preferences.

For more detailed information on understanding your target market, please refer to How To Understand Your Target Market.

It provides valuable insights to help you better connect with your customers and grow your Aromatherapy business.

3. Looking at Financials:

When starting an Aromatherapy business, it’s important to clearly understand the startup costs, monthly expenses, revenues, and profits involved.

Startup Costs:

  • Accurately estimate the costs of launching your business to ensure a smooth process from planning to opening.
  • Create a comprehensive list of everything you need and gather pricing information.
  • Consider factors such as the size of your operation, hiring employees versus doing the work yourself, and how the location may impact costs.
  • Decide whether to purchase new or used equipment, which can affect your startup costs.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

  • Your sales depend on factors like the popularity of your products and services.
  • Effective marketing is crucial to bring awareness to the right people.
  • Consider the profit per sale and aim for enough sales to cover expenses and generate profit.
  • Ensure your monthly sales and profit exceed your expenses, including living costs.

In summary, your success relies on generating sufficient sales with a healthy profit margin to cover expenses and support your livelihood.

The lists below provide ideas and expectations to guide your research and planning process.

For More, See Estimating Profitability and Revenue

Sample Lists

Sample cost estimates and financial projections for a new Aromatherapy business.

Remember that these are just examples, and the actual costs and revenue may vary significantly based on various factors such as location, scale, business model, and more.

Estimated Startup Costs for a New Aromatherapy Business in the USA:

  1. Business Registration and Licenses: $500
  2. Rent Deposit (Retail location): $4,000
  3. Initial Inventory (Essential oils, diffusers, candles, etc.): $7,000
  4. Retail Store Setup (Furniture, fixtures, and decor): $10,000
  5. Website Design and E-commerce Setup: $2,500
  6. Marketing and Advertising (For initial brand awareness): $3,000
  7. Professional Services (Accountant, Lawyer): $1,500
  8. Insurance: $1,000
  9. Point of Sale System: $500
  10. Miscellaneous Expenses: $2,000

Grand Total Startup Cost: $32,000

Estimated Monthly Expenses for an Aromatherapy Business in the USA:

  1. Rent: $2,000
  2. Utilities (Electricity, water, internet): $300
  3. Inventory Restock: $2,000
  4. Advertising and Marketing: $500
  5. Website Maintenance and E-commerce fees: $200
  6. Employee Wages (Assuming 2 part-time employees): $3,200
  7. Insurance: $100
  8. Professional Services (Accountant, Lawyer): $150
  9. Miscellaneous Expenses: $250

Grand Total Monthly Expenses: $8,700

Sample Revenue and Profit Projection for an Aromatherapy Business in the USA:

Assuming you can sell an average of 15 items per day at an average price of $30/item, that’s $450. If the store operates for 30 days a month, the monthly revenue is:

$450/day * 30 days = $13,500

Let’s estimate the cost of goods sold (COGS) as about 40% of the revenue, which is $5,400. Subtracting this and the monthly expenses from the revenue:

Gross Profit: $13,500 (Revenue) – $5,400 (COGS) = $8,100 Net Profit: $8,100 (Gross Profit) – $8,700 (Expenses) = -$600

This projection indicates a loss in the initial months, which is common for new businesses as they strive to establish themselves. As the business gains a solid customer base and optimizes its operations, the monthly revenue can increase, and the expenses may decrease, leading to profitability. Please remember that this is a simplified example and the actual scenario may be significantly more complex and impacted by many other factors.

4. Choosing The Right Business Location

Finding the right place to run your aromatherapy business can make a big difference in whether it succeeds or fails.

If you choose a location where nobody wants or needs the products and services you offer, your business is likely to fail even before you start.

Opening your business in an area with many other aromatherapy businesses can make it hard for you to make enough sales.

Ideally, you want to find a location with demand for aromatherapy products and services but not too much competition.

Another important thing to consider is whether you can afford the costs of operating in a particular area.

Being in a busy area with many people can give your business more exposure, but you must ensure your profits cover the extra expenses.

On the other hand, you might find a very cheap location to operate from. Still, you need to ensure that there will be enough people interested in aromatherapy to support your business.

Choosing the right location is a crucial part of being successful in the aromatherapy business. Do thorough research to make sure you are making the best choice.

For more about business locations, see Choosing The Best Location for Your Business.

5. Choose a Business Name

For this important step, see How to Choose a Business Name.

6. Register Your Company

Registering Your Aromatherapy Business: Importance, Considerations, and Permits


The importance of registering your aromatherapy business:

Registering your aromatherapy business is vital to establishing legitimacy and protecting your interests. It provides legal recognition, builds customer trust, and helps you comply with local regulations. Registering demonstrates professionalism and credibility, enhancing your reputation in the industry.

Considerations for registering an Aromatherapy business:

When registering your aromatherapy business, there are important considerations to remember. Research your jurisdiction’s specific requirements and regulations, such as business entity types (sole proprietorship, LLC, etc.), naming guidelines, and tax obligations.

Additionally, consider any industry-specific regulations or certifications that may be required for practicing aromatherapy professionally.

Permits and licenses to consider for an Aromatherapy business:

  • Business License: Obtain a general business license from your local government to legally operate your aromatherapy business.
  • Seller’s Permit: If you sell aromatherapy products, you may need a seller’s permit to collect and remit sales tax.
  • Health and Safety Permits: Depending on your location, you may need permits related to health and safety regulations for operating a spa, wellness center, or providing massage therapy.
  • Aromatherapy Certification: Pursue relevant certifications or training to showcase your expertise and enhance your credibility in the field.
  • Zoning Permits: Check if your location requires specific zoning permits for running a business from a commercial or residential space.

Remember, permit and license requirements can vary based on location, so it’s essential to consult with local authorities or business regulatory agencies to ensure compliance with all necessary permits and licenses for your aromatherapy business.

See, How to Register your Business for more.

7. Create Your Corporate Identity

A business logo is a special design that represents your Aromatherapy business.

It’s important because you want people to have a positive impression when they see it for the first time!

Of course, you want a consistent and professional design that impresses new and loyal customers.

A Corporate ID consists of various components such as your logo, business cards, website, stationary, business sign, promotional items, etc.

See A Complete Introduction to Corporate Identity Packages for more.

8. Writing a Business Plan

An Aromatherapy business plan is a key document. It helps get funds or bring in investors. Plus, it’s like a guide that helps you stay on the right path when starting your Aromatherapy business and even when it’s running full steam.

Creating an Aromatherapy business plan needs your time and energy because you’re painting a picture of what your Aromatherapy store will look like when it’s open.

Going over all the little details takes a lot of time and thought.

But in the end, all the hard work will pay off. Once done, you’ll know what you need to get going and have a clear idea of running your business.

When writing your Aromatherapy business plan, remember you have a few choices. You can write it all yourself, hire an expert, use a pre-made layout, or use special software.

Being involved is important, No matter your choice, especially if you hire someone else to write it. This is key because you want your Aromatherapy business plan to stand out and show off what kind of business you plan to start and run.

Remember that your Aromatherapy business plan can change and improve as you learn more, so it’s a good idea to look it over now and then and make updates if necessary. Or, after a check-up, you might need to tweak how you run your business.

Sample Aromatherapy Business Plan

Sure, here’s a simplified example of what a business plan for an Aromatherapy business might look like:

Executive Summary:

The Aroma Haven is a start-up aromatherapy retail business offering various aromatherapy products, including essential oils, diffusers, candles, and related accessories. Our goal is to help people find natural solutions to enhance their well-being and promote a healthier lifestyle.

Company Description:

The Aroma Haven will be a specialty retail shop in the city’s heart. Our mission is to provide high-quality aromatherapy products and exceptional customer service, fostering an environment where customers can learn about and experience the benefits of aromatherapy.

Market Analysis:

The aromatherapy market has grown rapidly due to increased interest in natural and holistic health. We’ve identified a niche for a specialized aromatherapy retailer in our local market. Our target customers are health-conscious individuals looking for natural ways to improve their physical and emotional well-being.

Organization and Management:

The Aroma Haven will be a sole proprietorship owned and operated by Jane Doe, an aromatherapist with over five years of experience in the industry. Jane will manage the daily operations and will be supported by two part-time sales associates.

Services and Products:

We will offer various aromatherapy products, including essential oils, diffusers, scented candles, and aromatherapy accessories. Additionally, we will offer personalized aromatherapy consultations and workshops on the safe and effective use of essential oils.

Marketing and Sales Strategy:

We will implement a multi-channel marketing strategy including a user-friendly website, social media marketing, and local advertising. Our sales strategy will be focused on providing excellent customer service and educating our customers about the benefits and uses of our products.

Funding Request:

We are seeking an initial investment of $32,000 to cover startup costs, including inventory, retail setup, and initial marketing efforts.

Financial Projections:

We anticipate a steady growth in sales over the first three years of operation. Despite an initial loss during the first few months, we expect to achieve profitability by the end of the first year.

Exit Strategy:

Should the business not perform as expected, we have a two-pronged exit strategy. The first option is to sell the business to another aromatherapy company or a larger health and wellness retail chain. The second option is to liquidate all assets of the business.

This business plan is a living document and will be periodically reviewed and updated as the business evolves.

Note: This is a simplified business plan example. A real business plan would contain more detail, rigorous analysis, and appendices with financial projections, marketing and sales details, and operational procedures.

For information on creating your business plan, see, How to Write a Business Plan.

9. Banking Considerations

When starting an aromatherapy business, selecting a nearby bank that specifically serves business owners is important.

Opening a business account lets you keep your business expenses separate from personal spending. This separation makes it simpler to keep track of your expenses and provides evidence in case of a tax audit.

Building a professional connection with your banker is beneficial. They can provide assistance and advice if you need funding, and they can also expedite loan processes.

Additionally, you should consider applying for a merchant account, which enables you to accept credit and debit cards from your customers. Once again, having a good relationship with your banker can help streamline this process.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

10. Getting the Funds for Your Operation

  • Obtaining funds for your aromatherapy business:
    • Consider funding options such as:
      • Traditional lenders (banks)
      • Private loans from individuals or organizations
      • Investors interested in supporting your business
      • Selling assets you own
      • Utilizing collateral
  • Meeting with a loan officer considerations:
    • Prepare a solid business plan outlining goals and strategies
    • Demonstrate knowledge of the aromatherapy industry and its potential
    • Maintain organized financial records
    • Explain projected income and expenses
  • Documents needed to apply for a business loan (for a new aromatherapy business):
    • Identification documents
    • Personal and business tax returns
    • Bank statements
    • Financial statements
    • List of assets

See, Getting a Small Business Loan for more.

11. Software Setup

Software Considerations for an Aromatherapy Business:

  • Research software options carefully:
    • It’s easier to start with a program from scratch than to switch to a new system after your data is already in another program.
    • Look for available demos to try out the software before making a decision.
    • Check reviews and forums to learn from others’ experiences with the software.
  • Consider software for tracking expenses and preparing financial documents for taxes:
    • Speak with your bookkeeper or accountant to get their input on the best accounting software for your business.

List of software to consider for an Aromatherapy Business:

  1. Aromatherapy Business Management Software:
    • Examples: AromaPro, Aroma Soft, Aroma Manager
  2. Accounting and Financial Software:
    • Examples: QuickBooks, Xero, FreshBooks
  3. Inventory Management Software:
    • Examples: TradeGecko, Fishbowl Inventory, Zoho Inventory
  4. Point of Sale (POS) Software:
    • Examples: Square Point of Sale, Vend, Lightspeed POS
  5. Customer Relationship Management (CRM) Software:
    • Examples: Salesforce, HubSpot CRM, Zoho CRM

These are just a few examples, and many other software options are available in the market. It is important to research and compare different software based on their features, ease of use, pricing, and customer reviews. This will help you find the best fit for your specific needs and requirements in managing your aromatherapy business effectively.

Remember to thoroughly evaluate each software option based on your business needs and consider their features, user-friendliness, cost, and customer reviews to make an informed decision.

Check out Google’s latest search results for software packages for an Aromatherapy business.

12. Get The Right Business Insurance

Insurance Considerations for an Aromatherapy Business:

When seeking insurance for your aromatherapy business, there are several concerns to keep in mind:

  1. General Liability Insurance:
    • Coverage to protect customers, employees, yourself, and anyone on the premises from accidents or injuries.
  2. Property Insurance:
    • Coverage to protect your business property, including equipment, inventory, and furniture, from damage or loss.
  3. Professional Liability Insurance:
    • Coverage to protect against claims or lawsuits related to your services, such as allergic reactions or negligence.
  4. Product Liability Insurance:
    • Coverage to protect against claims or lawsuits from any harm caused by your aromatherapy products.
  5. Business Interruption Insurance:
    • Coverage to provide financial assistance if your business operations are disrupted due to unexpected events, such as fire or natural disasters.
  6. Home-Based Business Insurance:
    • If you operate your business from home, consider informing your home insurance agent to ensure your existing home insurance policy remains valid.
  7. Consult with an Insurance Broker:
    • Seek assistance from a knowledgeable insurance broker specializing in business insurance to guide you and ensure you have sufficient coverage for your aromatherapy business.

Remember to assess your specific business needs, consult with professionals, and review insurance policies carefully to make informed decisions about the coverage required to protect your aromatherapy business adequately.

For more, see What to Know About Business Insurance. You can also browse the latest Google search results for aromatherapy business insurance.

13. Select Suppliers

Selecting Suppliers for Your Aromatherapy Business:

When choosing suppliers for your aromatherapy business, it is essential to build strong relationships. A reliable and trustworthy supplier plays a vital role in your business’s success.

Here are some reasons why a good supplier relationship matters:

  1. Competitive Prices:
    • A strong relationship with suppliers can lead to competitive prices, enabling you to offer cost-effective products to your customers and increase your profit margin.
  2. Stock Availability:
    • Trustworthy suppliers ensure that you always have a consistent supply of the necessary aromatherapy products, allowing your business to run smoothly without stock shortages.

Tips for fostering a positive relationship with suppliers:

  1. Respectful Treatment:
    • Treat your suppliers with respect and professionalism. Appreciate their efforts and value the partnership you have with them.
  2. Mutual Benefit:
    • Ensure that the supplier also benefits financially from the relationship. This helps in strengthening the working bond and promotes a long-term, mutually beneficial partnership.

By establishing strong relationships with your suppliers, you can enjoy competitive prices, maintain a steady stock of products, and create a positive and fruitful working environment for your aromatherapy business.

For More See, How To Choose a Supplier.

14. Physical Setup


The physical setup or layout of an aromatherapy business is important for creating a welcoming and functional space. It should be designed to accommodate different areas, such as a reception or waiting area, treatment rooms, and a retail section to display and sell products.

Consider factors like comfortable seating, soothing ambiance, proper lighting, and organized product displays. The layout should promote easy movement for staff and customers, ensuring a seamless experience.

Attention to detail in the physical setup contributes to a positive and relaxing atmosphere for clients and enhances the overall appeal of the aromatherapy business.


Setting up the signage for an aromatherapy business is crucial for attracting customers and creating brand visibility. Consider placing a prominent and easily readable sign outside the business premises to grab attention.

The sign should display the business name, logo, and possibly a brief description of the services offered.

Inside the establishment, use signage to guide customers to different areas, such as reception, treatment rooms, and retail space.

Ensure that the signage is clear, professional, and aligns with the overall branding of the aromatherapy business.

Effective signage helps customers easily locate and navigate within the establishment.

Office Setup 

Your office setup plays a crucial role in managing your aromatherapy business efficiently. As you’ll spend a significant amount of time in your office, it’s important to prioritize organization for increased productivity.

Ensure your office is fully equipped with all the necessary tools and resources you need to effectively manage your business operations. This includes having essential equipment, such as a computer, phone, and storage solutions.

Additionally, maintaining a clutter-free and well-organized workspace promotes a productive environment. A thoughtfully arranged and fully equipped office sets the stage for effectively managing your aromatherapy business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

15. Creating a Website

Having a website for your aromatherapy business offers numerous benefits. It provides an online presence, making it easier for potential customers to find and learn about your business.

A website allows you to showcase your products, services, and expertise, helping to build trust and credibility. It also enables you to reach a wider audience, including those who prefer to shop or inquire online.

With a website, you can provide valuable information, share testimonials, and sell products online, expanding your business opportunities.

Overall, a website enhances your visibility, customer engagement, and potential for growth in the competitive aromatherapy industry.

For more, see How to Build a Website for Your Business.

16. Create an External Support Team

Building an external support team of professionals is valuable for your aromatherapy business. These professionals provide advice and services, but they are not your employees. Instead, you engage their services on a per-use, contract, or hourly basis.

You don’t need to have the entire team in place before starting your business. It takes time to establish professional relationships and find reliable individuals. However, it’s important to continuously work on assembling your team.

A strong support team can assist you when needed. Your team may consist of an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, consultants, and more. Each member brings expertise in their respective field, ensuring you have the right guidance and resources to navigate different aspects of your aromatherapy business.

For more, see, Building a Team of Professional Advisors for Your Business.

17. Hiring Employees

When starting an aromatherapy business, operating independently without hiring employees can be manageable. This approach helps minimize payroll’s significant expense, especially in the early stages.

However, as your business grows, managing and operating it alone may become overwhelming. At that point, hiring employees can greatly improve productivity and efficiency, provided you find the right people for the job.

The following are job positions or outsourced services you may want to consider as your aromatherapy business grows and becomes successful:

  1. Aromatherapist or Practitioner
  2. Customer Service Representative
  3. Sales and Marketing Specialist
  4. Inventory Manager
  5. Administrative Assistant
  6. Website Developer/Designer
  7. Social Media Manager
  8. Accountant or Bookkeeper
  9. Graphic Designer
  10. Shipping and Logistics Coordinator
  11. Product Research and Development Specialist

Remember, this list will vary based on your aromatherapy business’s specific needs and goals. As you grow and expand, carefully assess the roles required to run and scale your business effectively.

For more, see, How and When to Hire a New Employee.


Points To Consider

Getting Customers Through The Door

In an aromatherapy business, having customers is essential for success. Initially, it can be challenging because your business is new, and people may not be aware of it.

As time goes by and you gain more experience in marketing, it will become easier to attract customers, assuming they enjoy what you offer.

I recommend reading the following article to help you get customers through the door as a new business. It will provide you with ideas and strategies to reach potential customers and effectively promote your aromatherapy business.

See our article How To Get Customers Through the Door; you’ll find a few ideas you can use.

Marketing Ideas

Promoting your aromatherapy business through marketing is an ongoing task.

Investing in effective marketing techniques can generate more revenue for your business.

You don’t need to hire an expensive marketing agency to get the word out about your business. Instead, consider it as creating awareness and taking advantage of opportunities whenever they arise to market your business.

See our marketing section for articles that will provide ideas to bring awareness to your aromatherapy business.

Skill Set:

Focusing on your skill set is important when considering running an aromatherapy business. Evaluating if you possess the necessary skills required for success is crucial. If you lack a specific skill, you can learn it or hire someone with expertise in that area.

Essential skills for an Aromatherapy business owner:

  1. Aromatherapy Knowledge: Understanding essential oils, their properties, and their therapeutic uses.
  2. Customer Service: Providing excellent customer service and building positive relationships with clients.
  3. Business Management: Effectively managing day-to-day operations, finances, and resources.
  4. Marketing and Promotion: Promoting the business, attracting customers, and implementing effective marketing strategies.
  5. Communication: Clear and effective communication with clients, employees, and other stakeholders.
  6. Organization and Time Management: Managing appointments, inventory, and efficient work schedules.
  7. Adaptability: Being open to new trends, techniques, and industry developments.
  8. Problem-Solving: Identifying and resolving challenges or issues that may arise in the business.
  9. Entrepreneurial Spirit: Having a proactive mindset, creativity, and a drive for business growth.
  10. Ethics and Professionalism: Upholding high ethical standards and maintaining professionalism in all interactions.

When developed and utilized, these skills contribute to the success and growth of an aromatherapy business.

Hours of Operation:

Hours of Operation to Consider for an Aromatherapy Business:

  1. Weekday Hours: Determine the days of the week your business will be open. This can include Monday to Friday or any specific combination.
  2. Opening Time: Decide on the time in the morning when your business will start operating. Consider factors such as customer demand and availability of staff.
  3. Closing Time: Determine the time in the evening when your business will close. Consider the length of treatments, customer preferences, and staff availability.
  4. Lunch Break: If applicable, decide if your business will have a designated lunch break period. This can be a shorter break or closure during midday hours.
  5. Weekend Hours: Determine if your business will operate on weekends. Decide the specific days and the opening and closing times for weekends.
  6. Extended Hours: Consider offering extended hours on certain days to accommodate clients who may prefer evening appointments or have busy schedules.
  7. Holiday Hours: Plan for any adjustments to your hours of operation during holidays or special occasions. Decide if your business will be closed or have modified hours.

Remember to consider factors such as customer preferences, local demand, competition, and staff availability when determining the most suitable hours of operation for your aromatherapy business.


A List of Equipment You May Need for an Aromatherapy Business:

List of Equipment for an Aromatherapy Business:

  1. Essential Oil Diffusers: Devices to disperse essential oils into the air for aromatherapy purposes.
  2. Massage Tables: Sturdy and comfortable tables for conducting aromatherapy massage sessions.
  3. Hot Towel Cabinets: Cabinets to warm and store towels for use during treatments.
  4. Aromatherapy Supplies: Essential oils, carrier oils, diffuser blends, and other aromatherapy products for use in treatments.
  5. Storage Cabinets/Shelves: Units to organize and store aromatherapy products, towels, and other supplies.
  6. Relaxation Music System: Speakers or sound systems to create a calming ambiance during sessions.
  7. Treatment Accessories: Disposable sheets, towels, blankets, and pillows for client comfort.
  8. Essential Oil Blending Equipment: Tools like pipettes, beakers, and measuring devices for creating custom essential oil blends.
  9. Cleaning and Sanitizing Equipment: Cleaning supplies, disinfectants, and sanitizing equipment to maintain hygiene in treatment areas.
  10. Office Equipment: Computers, printers, and office supplies for administrative tasks, scheduling appointments, and record-keeping.
  11. Retail Display and Point of Sale (POS) System: Shelves, stands, and a POS system for displaying and selling aromatherapy products to customers.
  12. Safety Equipment: First aid kit, fire extinguisher, and safety signage to ensure a safe environment for clients and staff.

Remember, the specific equipment needed may vary depending on the scope and focus of your aromatherapy business. Consider your treatment offerings, client needs, and any additional services you plan to provide when determining the equipment required.



In this section, you will find valuable resources for your aromatherapy business that can assist you while it is up and running. These resources will provide insights into the industry, helping you better understand it. They will also offer helpful tips and guidance for improving your business and making it more successful.

Industry Trends and Statistics

Looking at industry trends and statistics for an aromatherapy business offers valuable benefits. It helps you stay informed about the latest developments, understand customer preferences, identify emerging opportunities, and make informed decisions to stay competitive and adapt your business strategies accordingly.

See the latest search results for trends and statistics related to an Aromatherapy business.

Aromatherapy Associations

Trade associations provide several advantages for aromatherapy businesses. They keep you updated on industry news, offer networking opportunities, and organize events to enhance these benefits. Engaging with trade associations can help your business stay informed and connected within the aromatherapy industry.

See the search results for aromatherapy associations.

Top Aromatherapy Business

Examining established aromatherapy businesses can help identify gaps or areas of improvement within the industry.

By observing successful practices, you can discover ideas to implement in your business or uncover areas that may have been overlooked, enabling you to make necessary enhancements.

See the latest search results for the top aromatherapy businesses.

The Future of the Aromatherapy Industry

Researching the future of the aromatherapy industry offers valuable benefits for aspiring business owners. It helps understand upcoming trends, anticipate customer demands, and make informed decisions about product offerings and business strategies, positioning them for success in a changing market.

See the search results for the future of the aromatherapy industry.


Researching industry prices when starting an aromatherapy business provides valuable benefits. It helps understand the market value of products and services, set competitive prices, and creates a pricing strategy that ensures profitability while remaining attractive to customers.

See the latest aromatherapy prices.

Aromatherapy Businesses for Sale

When considering buying an existing aromatherapy business, there are advantages and disadvantages to weigh.

The Benefits of purchasing an established aromatherapy business include:

  1. Immediate Revenue: You start earning income from the day you take over.
  2. Bypassing Startup Phase: You skip the challenges and uncertainties of starting from scratch.
  3. Proven Business Model: You know the business is already successful and has a track record.
  4. Financial Awareness: You have insights into the business’s revenue, profit, and expenses.
  5. Existing Customer Base: You inherit an established customer base, providing a head start.
  6. Established Reputation: The business already has a recognized name and reputation.

However, there are some disadvantages to consider:

  1. Higher Cost: Buying an existing business often comes with a higher price due to the value of its customer base.
  2. Customer Retention Challenges: Changing business operations may lead to customer loss.
  3. Inheriting Reputation: The business’s good and bad reputation comes with the purchase.

Carefully evaluating the pros and cons will help you make an informed decision when considering the purchase of an existing aromatherapy business.

See aromatherapy – businesses for sale to browse the latest listings.

Aromatherapy Franchise Opportunities

Buying an aromatherapy franchise has advantages and disadvantages, but it’s worth exploring before starting a business.


  1. Proven Business Model: You can simply follow the established plan created by the franchise’s corporate office.
  2. Benefit from Reputation and Marketing: You leverage the franchise’s existing reputation and marketing efforts.
  3. In-depth Knowledge: You receive comprehensive information about the business before getting involved.
  4. Corporate Support: You have support from the franchise’s corporate office.


  1. Costly Investment: Purchasing a franchise can be expensive due to initial fees and ongoing expenses.
  2. Limited Decision-Making: Major changes to the business require approval from the corporate office.
  3. Restricted Product/Service Offerings: You are limited to only dealing with approved products and services.
  4. Operating Restrictions: The business must adhere to the terms outlined in the franchise agreement.
  5. Ongoing Franchise Fees: Continuous fees are paid to the franchise for using their brand and support.

Exploring the pros and cons of an aromatherapy franchise will help you decide whether it aligns with your goals and resources.

See aromatherapy franchise opportunities to browse the latest listings.


Knowledge Is Power if You Use It!

There is a wealth of information available online about the aromatherapy industry.

By following the provided links, you can access valuable information to support you during your business’s research, startup, and operational stages. This information will equip you with insights and resources to make informed decisions and drive the success of your aromatherapy business.

A Day in the Life

A Day in the Life of an aromatherapy business owner offers valuable tips and insights from industry professionals. It provides an overview of what to expect, giving aspiring business owners a glimpse into the daily responsibilities and experiences of running an aromatherapy business.

See the search results for a day in the life of aromatherapy business owners.

Aromatherapy Business Owners Interviews

Interviews with business owners in the aromatherapy industry provide valuable information and insights. Spending time on this section allows you to gain different perspectives and a deeper understanding of the industry, providing valuable insights and expectations for your business.

See the search results for interviews of aromatherapy business owners.


Publications are valuable for staying updated with the latest information about an aromatherapy business. They provide a great way to access relevant news, trends, and insights that can help you stay informed and make informed decisions for your business.

See the search results for publications related to an Aromatherapy business.


Visiting aromatherapy forums provides an opportunity to engage in discussions on hot topics. Active participation in these forums helps you connect with industry members and build valuable relationships while gaining insights and knowledge from various perspectives.

See the latest search results for the top aromatherapy forums.


Courses related to an aromatherapy business offer a valuable opportunity to learn and enhance your skills while staying updated with the industry. They provide a great platform for acquiring knowledge, improving your expertise, and keeping pace with the evolving trends in the field.

See the latest courses related to running an Aromatherapy business.

Aromatherapy Blogs

Subscribing to aromatherapy blogs offers a way to gain ideas and stay updated with the industry.

By subscribing to various blogs, you can curate valuable information sources that provide a steady stream of insights and knowledge to support your business endeavors.

Look at the latest search results for aromatherapy blogs to follow.


Books provide valuable information and insights that can assist you in starting an aromatherapy business. They offer a comprehensive resource to learn and gain knowledge about various aspects of the industry.

The latest books about starting an Aromatherapy business are listed on Amazon.


Staying updated with the aromatherapy industry is easily done through the news. Setting up alerts for media coverage ensures timely notifications whenever there are new developments in the field.

See what’s in the news related to an Aromatherapy business?



Watching videos about the aromatherapy industry provides valuable tips and insights. Additionally, exploring related videos recommended by YouTube can uncover new topics and perspectives that you may not have considered, expanding your knowledge and understanding of the field.

See the links to YouTube Videos Below.