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Business Strategy

Articles to examine your business strategy and the areas you need to consider, such as skills, operating a person operation, and so on.

How to Create a Marketing Plan for Your Small Business

August 31, 2026August 31, 2026 by Acey Gaspard
Marketing planning papers, charts, tablet, sticky notes, ruler, notebook, and pen on a dark desk.

A marketing plan spells out the what, how, and why of your marketing activities. This guide covers why you need one, the sections to include, and the steps to build it — plus a checklist and FAQ to help you get started.

Categories Business Strategy, Marketing Articles

Essential Business Skills: What You Need and Where to Learn Them

August 26, 2026August 26, 2026 by Acey Gaspard
Professional team workspace supporting The Essential Skills To Run a Business.

Not every business owner needs every skill. This guide breaks down which business skills matter most for your type of business, how to learn them efficiently, and where to go for in-depth resources on each one.

Categories Business Strategy, Skills to Improve Your Business, Life and work, Starting a Business

Owning a Franchise

August 26, 2026August 26, 2026 by Acey Gaspard
Small business planning scene supporting What To Know About Owning a Franchise.

Thinking about buying a franchise? Here’s what it really costs, how the pros and cons stack up, and the red flags that separate a legitimate opportunity from a bad one.

Categories Business Strategy, Starting a Business

How Joint Ventures Work: Benefits, Risks, and How to Structure One

August 25, 2026August 25, 2026 by Acey Gaspard
Two professionals reviewing documents across a conference table with a city view.

A joint venture lets two or more businesses combine resources to reach a shared goal, then dissolve. This guide covers the benefits, risks, and steps to structure a joint venture the right way.

Categories Business Strategy

Running a One-Person Business: Pros, Cons, and When to Hire

August 25, 2026August 12, 2026 by Acey Gaspard
Startup planning workspace supporting Running a One-Person Business: Pros, Cons, and When to Hire.

Weighing whether to run your business alone or bring on help? This guide breaks down the real pros and cons of staying solo, what hiring actually costs, and how to decide when it’s time to grow your team.

Categories Business Startup Considerations, Business Strategy, Starting a Business

Running a Business From Home vs. a Commercial Location

August 25, 2026August 12, 2026 by Acey Gaspard
Organized office workspace supporting Running a Business From Home vs. a Commercial Location.

Thinking about running your business from home instead of a commercial space? This guide breaks down the savings, tax deductions, zoning rules, and trade-offs — plus a checklist and FAQ to help you decide.

Categories Business Startup Considerations, Business Strategy, Starting a Business

Keys to Small Business Success

February 22, 2026March 17, 2021 by Acey Gaspard
People working around at conference table

If you are looking for what makes a business successful, have a look at this post offering a unique perspective of the most important characteristics

Categories Business Strategy

A Touch of Business provides general informational and educational content. Readers should conduct their own research before making business or financial decisions.

We may earn commissions from advertising and affiliate links at no additional cost to you. Some content is created with AI assistance and reviewed and edited before publication.

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